# Ortto Reviews **Vendor:** Ortto **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 622 ## About Ortto Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. ## Ortto Pros & Cons **What users like:** - Users highlight the **intuitive user interface** of Ortto, making navigation and feature access easy and efficient. (29 reviews) - Users commend Ortto's **excellent customer support** , noting quick responses and helpful follow-ups for outstanding issues. (23 reviews) - Users commend Ortto for its **intuitive interface** , making navigation and feature access effortless and efficient. (22 reviews) - Users appreciate the **intuitive user interface** and **sophisticated journey builder** of Ortto that enhances their email marketing experience. (20 reviews) - Users appreciate the **seamless integration capabilities** of Ortto, enhancing workflow across multiple tools effortlessly. (20 reviews) - Users enjoy the **automation efficiency** of Ortto, facilitating seamless customer journeys and effective marketing strategies. (19 reviews) - Journey Creation (19 reviews) - Marketing Automation (19 reviews) - Automation (18 reviews) - Easy Integration (18 reviews) **What users dislike:** - Users find Ortto to be **expensive** , especially as costs rapidly increase with a growing contact list. (13 reviews) - Users feel that Ortto has **limited features** and a steep learning curve, complicating complex setups and customizations. (12 reviews) - Users find Ortto's **steep learning curve** daunting, especially when trying to customize features for their marketing needs. (11 reviews) - Users find Ortto has **limited customization** , making it challenging to fully tailor reports and complex journeys. (10 reviews) - Users struggle with **integration issues** , finding management of campaigns and third-party tool connections difficult. (9 reviews) - Users find Ortto's setup can have a **steep learning curve** , requiring extensive training to unlock its full potential. (9 reviews) - Users express concern over the **lack of integrations** with Ortto, limiting functionality and data analysis capabilities. (8 reviews) - Users express concerns about **limitations in reporting and integration options** , affecting the overall effectiveness of Ortto. (8 reviews) - Users find Ortto's **feature limitations** restrict some advanced capabilities and make data analysis less flexible. (7 reviews) - Inadequate Reporting (7 reviews) ## Ortto Reviews ### 1. Automation options are incredible **Rating:** 5.0/5.0 stars **Reviewed by:** Diana C. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** I love that i can easily set up different types of campaigns, starting with SMS, Push, email or audiences. Journey creation is much simpler as well as choosing a filter audience instead of creating segmentations. **What do you dislike about Ortto?** I would have liked if all the media available in Autopilot was moved over to Ortto as when we are creating campaigns from scratch we cant use previously used images. I would also have liked if the free SMS option would have carried onto Ortto from autopilot. **What problems is Ortto solving and how is that benefiting you?** It reduces the time to analyze each campaign that is sent out, it has an incredible amount of metrics that can be easily analyzed. Also, the way to create A/B testing in emails is a lot more friendly than in Autopilot. Ortto allows you to select the type of AB testing to be done when creating a new campaign. ### 2. Intuitive Marketing Tool with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Joey H. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Ortto?** I like the interface and easy analytical reporting on Ortto. My favorite feature is the calendar view, which really helps me assess our posting schedule. I also really enjoy the EDM editing features and interface; it makes it very easy when doing end-of-month reporting to see what sends I made in the previous month. The editing features and interface are easy to use, and it is quite straightforward to make a nicely templated EDM for sending. I also found the initial setup to be an easy transition for my team and the sales team. **What do you dislike about Ortto?** While I am a fan of the interface, it can become a little fiddly at times, especially when it comes to adding images and getting formatting and sizing to work properly. It's just the sizing editing is a bit fiddly, and doesn't work sometimes correctly. It requires me to close out and re-enter to make it work. **What problems is Ortto solving and how is that benefiting you?** I use Ortto for EDM sends, and I like the easy analytical reporting. The calendar view helps assess our posting schedule, and the EDM editing features make creating templated emails straightforward. ### 3. Ortto Makes Customer Data and Campaigns Easy with a Clean, Intuitive Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Muhammad Jawad H. | Customer Service Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Ortto?** What I like most about Ortto is how easy it makes it to manage customer data and run campaigns all in one place. The interface feels clean and intuitive, the journeys are simple to build, and the insights are laid out clearly without ever becoming overwhelming. **What do you dislike about Ortto?** What I dislike about Ortto is that it can feel a bit complex at first, especially when I’m trying to set up more advanced journeys. Some features have a noticeable learning curve, and the platform can also slow down when I’m working with larger datasets, which makes the overall experience feel less smooth at times. **What problems is Ortto solving and how is that benefiting you?** Ortto addresses the challenge of scattered customer data by bringing everything together in one place. For me, that makes it much easier to send personalized, automated messages and to get a clearer view of customer behavior, without having to manage every step by hand. **Official Response from James Ohlson:** > Thank you Muhammad for sharing your Ortto experience, we appreciate the feedback! For journeys, it can always be helpful to refer back to our template library (https://ortto.com/templates/) to see if there's an existing template that might help you as you go. The team here are always adding new features and making upgrades to Ortto to improve the experience for customers. You can see the latest updates here: https://ortto.com/product-updates/ ### 4. Powerful Marketing Automation, But Setup and Integrations Need Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Ifeoma E. | Operational Supervisor , Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Ortto?** Ortto is impressive in consolidation of marketing automation platforms and customer data, which includes unified customer profiles The program offers visual journey of our customers, which helps us in customer analytics Ortto is versatile in facilitating campaigns and ensuring SMS, emails and notifications are well pushed The lead scoring is also a significant feature that Ortto provides and this ensures we have a targeted outreach **What do you dislike about Ortto?** Ortto is not basic in setting up and exploring its full potential, and this calls for multiple orientations and training The program misses on some integrations, for instance, we lack major eCommerce integrations **What problems is Ortto solving and how is that benefiting you?** Ortto fetch accurate customer data from emails, CRM, websites and POS and this assist us unify client’s data The program automatically triggers or supports marketing, through advanced campaigns and social networking The program focuses on vibrant outreach that involves accurate targeting, and this is from powerful demographic segmentations or behavioral analysis We fully engage our clients across different space like web, SMS or emails ### 5. Ortto: Intuitive Email Marketing with Powerful Automation and Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Hollie Y. | UK Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Ortto?** I've been using Ortto for email marketing for over a year now and highly rate the tool. The user interface is clean and intuitive - it's easy to find what you're looking for and navigate between the different features. The journey builder is sophisticated in its capabilities yet easy to use. The customer support is excellent - quick to respond and very helpful. The team always follow up with updates on any outstanding issues or questions. We've also received performance tips from the wider Ortto team with regular reports to help us stay on top of performance and identify any issues. Compared to the previous email marketing tool our company was using, I've been able to create much more complex automations that have increased engagement and give me a clearer view on how our campaigns are performing. At time of writing this review, the landing page builder has just been released and that's a huge bonus. I've been using Typeform, which came at an additional cost, so having a solution in Ortto will be a cost saving. The available integrations, including Typeform, Salesforce and Meta, is one of the reasons our company chose this software. Implementing these integrations hasn't always been smooth, but that seems to be an issue with the capabilities and reliability of those tools, rather than Ortto. So overall, I'm a huge fan and would recommend the software to others. **What do you dislike about Ortto?** Honestly, I can't think of anything. Even when things haven't worked how I thought they would or if there have been bugs, the team have always been so responsive and actioned fixes as quickly as possible that it's hard to find fault. **What problems is Ortto solving and how is that benefiting you?** Ortto solves the problem of managing customer communication at scale when you also need to rely on personalisation for more effective messaging. It's benefitting us by enabling us to do that while pulling in data from different sources. ### 6. Ortto: The Ultimate Marketing Automation Hub **Rating:** 5.0/5.0 stars **Reviewed by:** Harry K. | I am the CEO of my company, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Ortto?** I think Ortto is a powerful all-in-one platform that combines customer data, marketing automation, and analytics. It allows me to track user behavior, segment audiences, and deliver personalized messaging across multiple channels. I find the interface user-friendly, and I like that it integrates easily with other tools. Ortto helps improve customer engagement, boosts conversion rates, and saves time through automation. I appreciate its real-time analytics that provide valuable insights, helping me make smarter decisions and enhance customer journeys effectively. Automating my marketing, tracking customer behavior, and personalizing communication makes it easier to grow my business and improve customer engagement efficiently. **What do you dislike about Ortto?** Ortto could improve by offering more integrations, faster loading times, and enhanced user interface customization options. It could also be improved by enhancing mobile responsiveness, adding more third-party app integrations, providing advanced segmentation tools, simplifying complex automation workflows, and offering more detailed analytics to help users gain deeper insights into customer behavior. **What problems is Ortto solving and how is that benefiting you?** I use Ortto to automate marketing and improve customer engagement by solving issues like poor engagement and scattered data. It boosts conversions and saves time with personalized messaging and real-time insights, making smarter business decisions easier. ### 7. All-in-One Customer Engagement Platform with Powerful Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Avinash S. | Lifecycle Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Ortto?** What I like best about Ortto is its all-in-one approach to customer data and engagement. It brings CRM, marketing automation, analytics, and messaging (email, SMS, in-app) into a single, intuitive platform, making it easier to build unified customer journeys. The real strength lies in its powerful audience segmentation and real-time insights, which allow teams to act quickly on customer behavior without juggling multiple tools. **What do you dislike about Ortto?** What I dislike about Ortto is that it can have a learning curve for new users, especially when setting up complex journeys or advanced segmentation. Some features feel less intuitive without prior onboarding, and deeper customizations or reporting sometimes require extra effort or workarounds. Additionally, performance can feel slower when handling large datasets, and there are limited out-of-the-box templates compared to some other marketing automation platforms. **What problems is Ortto solving and how is that benefiting you?** Ortto solves the problem of fragmented customer data and disconnected engagement tools. By unifying CRM, behavioral data, and messaging (email, SMS, in-app) into a single platform, it eliminates the need to manage multiple systems and manual data syncs. This benefits me by enabling better audience segmentation, more relevant lifecycle messaging, and faster execution. With a single view of the customer, it’s easier to identify where users are in their journey, trigger timely communications, and measure impact more clearly—ultimately improving engagement, efficiency, and ROI while reducing operational complexity. ### 8. Effective for Marketing, but with a Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Angelo R. | Encargado de Ventas Outbound **Reviewed Date:** November 24, 2025 **What do you like best about Ortto?** I like using Ortto because it allows me to segment data by demographic, behavioral, or budget aspects, making it easier to know what actions to apply in each customer category. This is particularly useful for optimizing our marketing campaigns and attracting new prospects. Additionally, I really appreciate how it allows adding detailed information about each customer and creating invaluable summaries based on their status. I also value Ortto's analytics, which are quite easy to interpret, saving me time in analyzing results. **What do you dislike about Ortto?** Sometimes I feel that the Ortto portal is mainly intended for companies with several years of experience, which can make it a bit complicated to use for companies like mine that, although we have many years of operation, are just now applying these types of systems and the adaptation is a bit slow. Additionally, the initial setup was complicated since we had never used systems like these and did not have the proper training, which took us weeks to be able to use it correctly. **What problems is Ortto solving and how is that benefiting you?** I use Ortto to create marketing campaigns, segment data, and easily analyze results, which helps me attract new prospects and save time when studying analytics. ### 9. Great customer data and marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Cristian C. | Administrador, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Ortto?** Ortto combines customer data management, email marketing, and automation in a single platform. I like how easy it is to build customer journeys and segment audiences based on behavior and demographics. The dashboards are very clear, making it simple to track conversions, engagement, and campaign success. **What do you dislike about Ortto?** The learning curve can be steep at first, especially when setting up more advanced automations. Also, while integrations are strong, a few more native options with niche tools would make it even better. **What problems is Ortto solving and how is that benefiting you?** Ortto helps centralize customer data and connect it directly to marketing automation. This solves the problem of fragmented systems and makes it easier to understand customer behavior, personalize communication, and improve retention. It has helped me save time on manual tasks while boosting overall campaign performance. **Official Response from James Ohlson:** > Thank you for your review, Cristian. It's great to hear that you're launching successful campaigns with Ortto! If you or your team ever find yourself stuck building a journey or tackling a new integration or feature, our help docs should have you covered: https://help.ortto.com/ Our customer support team is available 24/6 to support with any trouble you might be having as well. ### 10. An Excellent Way to Quickly Revise and Test Ideas **Rating:** 5.0/5.0 stars **Reviewed by:** Rashida D. | Executive Administrative Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2026 **What do you like best about Ortto?** It was an excellent way to quikly revise and test ideas. Easy to use. I used it almsot daily for a quite a while when doing emails and newsletters as the community manager for an edtech startup. **What do you dislike about Ortto?** I sometimes got conflicting information on how results would rank with the audience, and sometimes the results would be repetitive. **What problems is Ortto solving and how is that benefiting you?** It's a good way to test ideas and get and review data. It made completing newsletters and mass emails very easy. ### 11. Easy-to-Use Ortto with Seamless CRM Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Ortto?** That it intergrates with so many other CRMs and is easy to use. But it also offers our team flexibility to use Ortto throughout the whole team. **What do you dislike about Ortto?** I would like more flexible traning solutions from Ortto as a company. **What problems is Ortto solving and how is that benefiting you?** WE can now have intergraterd communications and marketing journeys for on boarding new donors and retention programs. ### 12. Seamless All-in-One Tool for Effortless Customer Profiling **Rating:** 4.5/5.0 stars **Reviewed by:** Gomez R. | QC Specialist, Building Materials, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Ortto?** It helps us build customers profiles from multiple channels into a central place with ease. It has seamless integration capabilities with other tools such as Zapier, Shopify and Salesforce hence it acts as an all-in-one tool thus leads to great workflow. **What do you dislike about Ortto?** I have no dislikes with this tool. It has been seamless in all its functions. **What problems is Ortto solving and how is that benefiting you?** It reduces time wastage as it brings customers data in one place which makes it easy and fast to retrieve and for better insight. This also improves retention of customers engagements. ### 13. Ortto Review: Features, Pricing, and Our Verdict **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan G. | Independent Business Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Ortto?** I really like how Ortto combines customer data, journey automation, and reporting all in one place without feeling overwhelming. It makes it easy to build targeted flows that actually respond to what customers do, which helps drive more sales and repeat purchases. The visual journey builder is intuitive, so you can map out complex sequences without getting lost in the details. I also appreciate that it’s built for growing businesses, not just huge enterprises, so the pricing and features scale well. Overall, Ortto makes sophisticated marketing automation feel approachable and keeps everything tied back to real revenue impact. **What do you dislike about Ortto?** One thing I don’t like about Ortto is that some of the advanced features, like deeper customer data segmenting or multi-touch attribution, can feel a bit limited compared to bigger enterprise tools. The reporting dashboards, while clean, sometimes lack the flexibility to dig into very specific metrics without extra manual work. Also, the learning curve for setting up more complex automations is steeper than the marketing makes it sound, so if you’re completely new to automation, you might feel a bit lost at first. Overall, it’s powerful, but not always as plug-and-play as advertised. **What problems is Ortto solving and how is that benefiting you?** Ortto solves the problem of scattered customer data and disconnected marketing efforts by bringing everything into one unified platform. Instead of jumping between different tools for email, SMS, pop-ups, and customer tracking, Ortto lets you build, automate, and measure everything in one place. **Official Response from Bridie Easton:** > Hi Jordan, Thanks so much for the thoughtful review - great to hear Ortto’s helping bring everything together and making automation feel more accessible. Appreciate the feedback on segmentation, attribution, and reporting flexibility. Those areas are definitely a focus for us as we continue to evolve the platform. If you haven’t already, feel free to share specific ideas or requests on our public roadmap here: https://roadmap.ortto.com/feature-requests - and of course, our Support team’s always around if you need help. Thanks again! ### 14. Powerful and Vibrant Marketing Automation Strategies from Ortto, but With Limits **Rating:** 4.0/5.0 stars **Reviewed by:** sheetal m. | Systems Manager , Arts and Crafts, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Ortto?** Ortto supports both marketing automation and customer data consolidation from different sources We get customers visualized journey, where trends and behaviors are recorded The onboarding process is made seamless due to the responsive customer help and live chat Ortto embrace multiple channels, all aimed at making marketing successful **What do you dislike about Ortto?** Most of the features are locked behind the premium version of Ortto, and this caps the efficiency and reliability of the app The developer failed to make the app conduct deep and predictive analysis, which are vital to making a company more competitive **What problems is Ortto solving and how is that benefiting you?** We use Ortto to soil or unify customer data, which plays a crucial part on personalized communication or marketing All our marketing campaigns are efficiently tailored and facilitated by the app We conduct powerful and reliable targeting, and this ensure no irrelevance in marketing or messaging We constantly scale our marketing efforts and ensure that all automations done are focused and responsive **Official Response from James Ohlson:** > Hi Sheetal, thanks for your review. I'm glad to hear that Ortto plays a crucial role in the success of your business! Our plans cover many different growth stages for businesses and include the key features that enable success at those stages. If you feel like any particular feature was lacking in your current plan, I'd love to hear more from you. Thanks for sharing your thoughts on AI analysis as well. Ortto AI currently helps customers build journeys, filter contacts, and make smarter decisions. I know this is on the roadmap for the team to extend that impact over to your reporting & insights. Thanks! ### 15. Seamless Automation and Insightful Analytics in One Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Dr.S M. | Professor & Senior Innovator @ SNS College of Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Ortto?** Ortto provides an excellent combination of marketing automation, customer journey mapping, and analytics in a single platform. Its visual campaign builder and intuitive interface make it easy to design workflows, segment audiences, and track performance in real time. The best part about Ortto is its ability to integrate data from multiple sources and present it through clear, actionable dashboards. It gives a complete view of customer behavior, helping us make data-driven marketing decisions with confidence. **What do you dislike about Ortto?** While Ortto is powerful, it can take some time to explore all its features and understand the full potential. A few advanced settings could be made more intuitive for first-time users. **What problems is Ortto solving and how is that benefiting you?** Ortto helps us automate customer communication, manage email campaigns, and track user engagement in one place. This has reduced manual effort, improved lead nurturing, and increased overall marketing efficiency. ### 16. All in one marketing automation tool **Rating:** 4.0/5.0 stars **Reviewed by:** Maxence A. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Ortto?** I appreciate that the CDP is integrated, allowing us to involve the engineers only once. This integration enables us to utilize the activities across our communications and dashboards effectively. The dashboards have also been incredibly helpful, providing real-time data analysis of our activities. Lastly, the ability to leverage this data and target audiences on Google and Facebook is fantastic for our marketing team. Customer support is always available for us and the onboarding was great. **What do you dislike about Ortto?** I wish there were more integration with the CDP and that the existing ones would work both ways. For example, we would love to be able to push our activities from ORTTO to other tools like GA4 or Intercom. **What problems is Ortto solving and how is that benefiting you?** It has helped us to centralise data without implementing a full CDP solution and reuse the data within our communication. **Official Response from Bridie Easton:** > Hi Maxence! Thanks for the review - great to hear the CDP setup, dashboards, and ad audience targeting are helping your team move faster. And really glad onboarding and support have been a good experience. Appreciate you flagging the need for more outbound integrations. Being able to push activities to tools like GA4 is something we're actively discussing as well, which is good! Feel free to add it to our public roadmap if you haven’t already: https://roadmap.ortto.com/feature-requests Thanks again for the thoughtful feedback. ### 17. Powerful Yet Intuitive System **Rating:** 5.0/5.0 stars **Reviewed by:** Cameron W. | Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Ortto?** It's a perfect combination of a system that is extremely powerful but also very intuitive and easy to use. It works extremely well with Salesforce. The support team is very knowledgeable, responsive and proactive in helping to solve any questions or issues we have. The support during implementation was fantastic. **What do you dislike about Ortto?** Honestly there is nothing I dislike. There are some features I'm keen to see added like conversational messaging, but that's about it. **What problems is Ortto solving and how is that benefiting you?** Ortto has allowed us to bring all our data into one system and link salesforce with our website and event forms so that we have a clear view over supporter engagement and flows. The integrations and API has allowed us to basically achieve everything we need. ### 18. Love Ortto - does everything I needed it to and a lot more **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2025 **What do you like best about Ortto?** The UX design itself makes using Ortto a pleasure; the functionality is top, I don't have any complaints except I'm not using it to it's full extent because it's always got more to offer than we've got time to implement - a good problem to have! Support and account managers are amazing too, really can't complain about anything. **What do you dislike about Ortto?** Nothing comes to mind - I guess it's very sophisticated so as I said, it's evolving at a faster pace than our business needs - this isn't a bad thing. **What problems is Ortto solving and how is that benefiting you?** Automation of all our marketing and comms and supporting with UX via integration of user research touch points. Reporting and syncing helps us better understand our customers and we're able to efficiently tie together a lot of product and marketing requirements in one tool. **Official Response from James Ohlson:** > Hi! Thank you so much for the kind words. We're glad that Ortto is helping you and your team find success! ### 19. Intuitive Journey Builder with Room to Grow in Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Subrat M. | Senior DevOps Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Ortto?** Ortto makes it really easy to create and manage customer journeys. The drag-and-drop builder is straightforward, and we were able to launch our first automated campaigns quickly. I also like that it pulls in data from different sources, so we can segment audiences without constantly leaning on engineering. The UI is clean, and the support team is responsive and helpful whenever we’ve had questions. **What do you dislike about Ortto?** As our needs have grown, we’ve noticed limitations in reporting and advanced segmentation. Custom dashboards are not as flexible as we’d like, and sometimes we need more detailed attribution than Ortto currently provides. The pricing also scales up quickly as your contact list grows. **What problems is Ortto solving and how is that benefiting you?** Ortto has helped us centralize customer data, making segmentation much faster and more accurate. **Official Response from James Ohlson:** > Hi Subrat, Thanks so much for the kind words, and I'm really glad to hear how Ortto is working for you and your team! We hear you loud and clear on reporting & attribution, and the team is hard at work to consistently improve our capabilities in that space. If you're ever curious to see what the team is working on at Ortto, you can access our Roadmap below: https://roadmap.ortto.com/ ### 20. Very robust and flexible **Rating:** 4.5/5.0 stars **Reviewed by:** Mikelis B. | Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Ortto?** 1. Solid drag&drop builder. No crazy bells and whistles, but an all around solid template builder that ensures consistent results in all major email providers. 2. Vast data connection options - it's very easy to create and connect different external activities and additional parameters on which to later base segmentation or automations. The opportunities here are limitless. 3. Very quick and pleasant customer service. The agents are knowledgeable and reply fast. **What do you dislike about Ortto?** Lead scoring and number of audiences you can have has very low hard limits based on subscription plans. **What problems is Ortto solving and how is that benefiting you?** It's very easy to set up new Acitivities in the CDP for segmentation or automations, without the need to involve developers or BI. **Official Response from Bridie Easton:** > Hi Mikelis, thanks for the great review - love hearing you're getting value from the journey, email builder and data setup! Appreciate the note on audience and lead score limits too. We set those to keep plans aligned with usage needs, but we’re always open to feedback and revisiting them as teams grow. And glad to hear support’s been a good experience - we’ll make sure the team sees this! If anything ever feels like it’s getting in the way, reach out - we're always happy to help. ### 21. Great Product, But Not Ideal for Smaller Businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Robin W. | Executive Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Ortto?** I enjoyed the 'Visual Journey' aspect of the product as well as the way it offers multiple avenues to reach patients— text, in-app, and email! **What do you dislike about Ortto?** The price point isn't ideal for a business our size. **What problems is Ortto solving and how is that benefiting you?** The variety of ways that are offered to reach our patients is very beneficial. It's a nicely customizable product to tailor to certain patient demographics/behaviors. It's helped when promoting whitening specials or Invisalign events. **Official Response from James Ohlson:** > Hi Robin, thank you for your feedback here. I'm very glad that you're enjoying our journey builder! As for pricing, we've recently introduced 'Ortto Starter', a plan type specifically catered to smaller businesses, starting at $199/month. Depending on your business needs, this could be well-suited to you and your team! Thank you. ### 22. The new autopilot now combines customer data, automation, and reporting in1 interface. **Rating:** 4.5/5.0 stars **Reviewed by:** Bernardo V. | CRM, CX Head, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Ortto?** The visual journey builder makes automation feel intuitive and accessible. Advanced segmentation options allow for targeting based on both user behavior and demographic data. With support for multiple channels, including email, SMS, and in-app messaging, communication can be managed seamlessly. Real-time analytics and customizable reporting provide valuable insights, and integration with Salesforce adds to its versatility. **What do you dislike about Ortto?** The pricing feels quite steep, and there are some limitations when it comes to reporting. Additionally, the support could be improved, as it is not the best. **What problems is Ortto solving and how is that benefiting you?** Automating campaigns in editorial sites and small brands that we want to keep apart of our big portfolio **Official Response from James Ohlson:** > Hi Bernardo, thanks for your feedback here. It's great to hear that Ortto is helping you empower your marketing! The team is hard at work to consistently improve the capabilities of Ortto, and you can stay up to date on upcoming product updates with our roadmap: https://roadmap.ortto.com/ I'm sorry to hear about your support experience. We pride ourselves on our responsive and helpful support for our customers, so I'd love to hear more about your experience in our feedback channels. You can additionally pass any feedback on to your customer success manager. Thank you! ### 23. Effortless to Learn and Integrates Seamlessly with CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Deepika y. | Content Writer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Ortto?** It is very easy to learn and can plug into companies crm easily **What do you dislike about Ortto?** No as such, customer support could be better otherwise i like it. **What problems is Ortto solving and how is that benefiting you?** It helps to personalise remarketing, i can monitor campaigns and make quick adjustments. ### 24. trusted sources to provide a comprehensive overview of its features, relevance to the business **Rating:** 5.0/5.0 stars **Reviewed by:** Angelina M. | I worked with Ortto in a small but fast-growing organization of around 30 employees. The tool was especially useful for automating marketing tasks that we couldn’t manage manually with our limited team size, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Ortto?** intuitive visual interface because it has a drag and drop builder, a comprehensive platform by combining email, SMS, analytics, Customer Data Platform (CDP), and customer journey automation in one dashboard **What do you dislike about Ortto?** price is quite high, limited custom reports, learning curve for complex features so new users feel overwhelmed, inconsistent email interface displayed **What problems is Ortto solving and how is that benefiting you?** problem about Customer information is often siloed across CRM, email tools, ads platforms, and support systems. And the solution is Customer Data Platform (CDP) unifies data into one place, giving a single view of each customer. **Official Response from Bridie Easton:** > Hi Angelina! Thanks so much for taking the time to share this. Really glad to hear you have found the drag-and-drop builder intuitive and that bringing email, SMS, analytics, CDP and journeys together in one place has been valuable for you. Breaking down those data silos is exactly what we are aiming for, so it is great to know it is working. I also really appreciate the honest feedback on pricing, reporting and the email editor, as well as the note on the learning curve. We know some of the more advanced features can feel like a lot at first, and we are working on making that experience smoother while still giving teams the flexibility they need. Thanks again 🫶 ### 25. Excellent Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Chris R. | VP, Lead Business Accountability Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Ortto?** I like how easy it is to build our campaigns and also to configure the data to our customized fields in Salesforce. The customer service is also top notch if you are having any issues or have a question and want to walk through it with them. **What do you dislike about Ortto?** I have not run into any downsides yet with Ortto. **What problems is Ortto solving and how is that benefiting you?** They are helping us create tailored journeys for our customers that result in revenue driven results. **Official Response from Bridie Easton:** > Hi Chris! Thanks so much for the kind words - great to hear you're finding it easy to build campaigns and set things up with Salesforce. And really glad the support team’s been helpful too. Appreciate you taking the time to leave a review - love hearing Ortto’s helping you create more tailored experiences for your customers 😊 ### 26. Great Email Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hassan Ali A. | Service Performance Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Ortto?** I think the dashboard and email scheduling features are really useful and much more interactive than the ones I've used before. **What do you dislike about Ortto?** The custom reporting option is a bit limited in terms of what we can do, and I would like more functionality there with cohort analysis. **What problems is Ortto solving and how is that benefiting you?** It's helping us have a solid retention system in placed and communicating to our clients. **Official Response from Bridie Easton:** > Thanks so much for sharing your experience. Great to hear you are finding the dashboard and email scheduling features useful and more interactive than other tools you have used. It is also good to know Ortto is helping you build out a solid retention system and keep communication flowing with your clients. I really appreciate the feedback on reporting. Cohort analysis and more flexibility in custom reporting is something we know is important, and it is an area our team continues to work on. Thanks again for taking the time to leave a review, it really helps! ### 27. Good email system for those who have good attention to detail. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Ortto?** I love being able to create journeys easily and that are visually easy to view/present. We use Ortto everyday, and the customer support is good. Integrates well into Salesforce. **What do you dislike about Ortto?** Requires a lot of attention to detail with email rules and the opt out preferences cannot be tailored as well as we'd like. It is not super easy to implement, but once you learn you understand it. **What problems is Ortto solving and how is that benefiting you?** Ortto is helping us send tailored donor journeys to our charities supporters. It benefits us by integrating into Salesforce and allowing us to talk differently to different groups of our audience. **Official Response from Bridie Easton:** > Hey there! Thanks for sharing this - sounds like you're really making the most of journeys and the Salesforce integration, which is great to hear. Appreciate the shoutout to support too. Appreciate the note on opt-out preferences and the attention to detail needed with email rules. It’s an area we know could be more flexible, and something we’re keeping in mind as we continue to improve the platform. Thanks again for the feedback, we really appreciate it. ### 28. Handy Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Ortto?** I like that it can easily integrate with our Salesforce and that I can connect the relevant data fields to utilise for our email marketing. The actual content creation page is also user friendly and has a number of great features for customisation and optimisation. The customer service team are also very responsive and always willing to help me out when I have a question. **What do you dislike about Ortto?** The cost is quite significant, especially if you have a larger database. **What problems is Ortto solving and how is that benefiting you?** Ortto allows us to segment our audience and communicate with them through beautifully designed and timed communications. **Official Response from Bridie Easton:** > Hey There! Really appreciate you sharing this. Glad to hear the Salesforce integration and content tools are working well for you, and we’ll pass the kind words on to the support team! Totally understand where you're coming from on pricing. We aim to balance cost with value, especially as databases grow, but it’s something we keep a close eye on. Thanks again for the feedback, it means a lot. ### 29. Clean UI, intuitive, excellent service every single time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Ortto?** The UI is very clean and intuitive, which makes the process of campaign building very easy and natural - a real benefit in our already busy days. The customer support is a real standout too, because I've now reached out to the team about 3 or 4 times over the last 12 months and they never fail to address our our queries over live chat promptly, professionally and with a really good nature. This makes a huge difference in the overall experience and a big part of the reason we continue to use Ortto and recommend it to others. **What do you dislike about Ortto?** There are a couple of glitches here and there, but nothing serious. We find that when we are testing emails some of the publishing looks 'a bit off' compared to the finished product, making it harder to feel sure about the final appearance. In saying this, some of this could be due to various email clients like Outlook365. While the personal tech support is fantastic and better than most SaaS products we use, the self-serve articles aren't always as helpful. I've found myself a bit frustrated that I can't look up an answer and instead need to start a chat. **What problems is Ortto solving and how is that benefiting you?** Ortto helps us communicate to our entire audience broken up into various subsets. They are distinct audiences and Ortto makes it possible to house all the info in one place, while running various activities/campaigns simply and quickly. ### 30. Been with Ortto for years **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Ortto?** Many integrations, especially with our CRM. Very good when first starting out. **What do you dislike about Ortto?** It hasn't scaled as well as we'd liked. Integrations sometimes breakdown, and it's difficult to manage multiple campaigns within the platform. Feel like you may need to have a seperate content calendar but it would be good to have this feature within the app. **What problems is Ortto solving and how is that benefiting you?** It's allowing us to integrate our data sources and send content - both sales + marketing. **Official Response from Bridie Easton:** > Hi there, thanks so much for taking the time to share this - great to hear Ortto helped you get started and that the integrations made an impact early on. Appreciate the feedback on campaign management. We’re always looking at ways to make it easier to manage multiple campaigns at once, and a built-in calendar is a great callout - it’s on our radar and I’ll share this with the product team, you can also add any requests to our public roadmap here: https://roadmap.ortto.com/feature-requests Please reach out to our Support team if you ever need help! ### 31. Comprehensive and top-tier marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Aida S. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Ortto?** For me it´s a perfect balance of price and quality. Covers the core necesities for eficient marketing automations campaigns and support team is great. I have been using it since 2020, when it was Autopilot, so still in love. **What do you dislike about Ortto?** - Waiting for reporting features to be more flexible and potential for data analysis. Right now it´s quite limited. - Waiting for more integration options **What problems is Ortto solving and how is that benefiting you?** Gives oportunities to increase the potential of email marketing campaign with full marketing automation journeys that includes Google/Facebook traffic adquisition and other tools. **Official Response from Bridie Easton:** > Hi Aida, Love hearing this - especially from someone who's been with us since the Autopilot days. Really appreciate your ongoing support! Definitely hear you on the need for more flexible reporting and integration options. Both are areas we’re actively working on, and feedback like this helps steer what comes next. Thanks again for taking the time to share your experience. ### 32. Great features and have seen some great benefits to our business **Rating:** 4.0/5.0 stars **Reviewed by:** Alex F. | Lotteries & Donor Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Ortto?** The interface is very simple to use even though some of the features are quite advanced. We have recently implemented Ortto and I've found their live chat feature incredibly helpful, their customer support team are very responsive and helpful. **What do you dislike about Ortto?** The platform is more expensive than others we have looked at and some features that are standard with others are not with Ortto. **What problems is Ortto solving and how is that benefiting you?** Capture customer data that would have been otherwise lost. Ability to simplify customer interactions for a high volume ecomerce customer. **Official Response from Bridie Easton:** > Hey Alex! Thanks for the review - great to hear the interface has been easy to get the hang of and that support has been helpful during onboarding. The team will be glad to hear it. Appreciate the feedback on pricing and feature expectations too. We’re always looking at how we can deliver more value and make sure the platform grows with our customers’ needs - so this feedback is really helpful! Thanks again for sharing your experience. ### 33. We now have more sales cycle insight and control, enhancing our marketing ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Aleksandra K. | Web Designer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Ortto?** Ortto has several great features; for example, it integrates with customer relationship management systems, enables email marketing, and helps generate and qualify sales leads through lead scoring and ROI reporting. Our sales staff benefits greatly from lead tracking and segmentation, as it allows them to send more relevant and targeted messages. I really like the ability to track interaction on channels that are difficult to qualify with personalized remarketing. One of the most useful features is the ability to monitor campaigns in real time; this allows us to make quick adjustments to our tactics, which in turn increases the effectiveness and efficiency of our marketing efforts. **What do you dislike about Ortto?** Sometimes, technical support does not react quickly enough to fix major issues, which has been a problem for us. **What problems is Ortto solving and how is that benefiting you?** By integrating Ortto into our marketing automation platform, we were able to launch more accurate campaigns, which in turn increased the caliber of our leads and facilitated better communication among our sales staff. We are now able to better view and manage the sales cycle through detailed lead interaction tracking, which has increased our marketing ROI. It has been an excellent resource for us as we work to improve our marketing automation and email marketing strategies. It's a great choice if you're most concerned with actual automation. ### 34. easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Ortto?** lots of options to tag clients, good ui. **What do you dislike about Ortto?** can be hard to find specific users in the data base **What problems is Ortto solving and how is that benefiting you?** client organization and tagging ### 35. Love Ortto **Rating:** 4.0/5.0 stars **Reviewed by:** Brett C. | CDO (Marketing and Fundraising), Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2025 **What do you like best about Ortto?** Orrto has been great for us to intergreate SMS and email campaigns. Its easy to use and works well. **What do you dislike about Ortto?** As a small charity, the cost is high. It wasnt as straight forward to intergrate with our Salesforce as I would have liked. took longer than i had hoped to get right ,Not having an account manager or someone to help onboard didnt help. . **What problems is Ortto solving and how is that benefiting you?** Marketing automation **Official Response from Bridie Easton:** > Hey Brett, Thanks for the review - really glad to hear Ortto’s helping you run SMS and email campaigns more easily. Totally understand the challenges you had getting set up with Salesforce. It’s something we’re always trying to make smoother, especially for smaller teams. Appreciate the note on onboarding too - it’s helpful to hear where we can do better. Thanks again for sharing your experience from a NFP perspective! ### 36. Ortto makes it easy to create and automate digital assets in our app **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel G. | CRM & Digital Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Ortto?** Its very easy to track users behavior and trigger engagement comms from Ortto. The integration is very smoth. **What do you dislike about Ortto?** The users data visualisation is limited. **What problems is Ortto solving and how is that benefiting you?** Effectively tracking users behavior, automating marketing comms and analysing data. **Official Response from Bridie Easton:** > Hi Daniel, Thanks for the review - great to hear the integration’s been smooth and you’re getting value from the behavior tracking and automation! Appreciate the note on data visualisation too. It’s something we’re continuing to improve, so feedback like this is super helpful. Thanks again for taking the time to share. ### 37. Love Ortto **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2025 **What do you like best about Ortto?** Customer support is fantastic, highly responsive and helpful. I think the product in general balances depth and user friendly features well **What do you dislike about Ortto?** I wish I had a better system for seing all of my active campaigns, even if filed into separate folders **What problems is Ortto solving and how is that benefiting you?** Being able to target and personalize campaigns and then track metrics **Official Response from Bridie Easton:** > Hey There, Thanks for the kind words - really glad to hear support has been helpful and that the platform feels powerful without being too hard to use. Totally hear you on wanting a better way to see and organize your active campaigns. It’s a great suggestion, and worth adding to our public roadmap if you haven’t already: https://roadmap.ortto.com/feature-requests Appreciate you taking the time to share your experience! ### 38. Reviewing Ortto **Rating:** 5.0/5.0 stars **Reviewed by:** Dima M. | Partner Support Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Ortto?** Versatility in compiling my own reports and efficient too. Inituitive and easy to find data. Amazing support team **What do you dislike about Ortto?** There is nothing that I dislike about the platform so far. **What problems is Ortto solving and how is that benefiting you?** Sourcing and understanding of data. ### 39. Ortto **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas H. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2025 **What do you like best about Ortto?** The best part is the amount of functionality they have for different circumstances and support for any issues. **What do you dislike about Ortto?** No real downsides other then form intergrations such as no conditonal form support. **What problems is Ortto solving and how is that benefiting you?** Linking our CRM, Forms, Marketing Data all that together. **Official Response from James Ohlson:** > Thank you Thomas, we're glad you're enjoying Ortto! ### 40. Great platform and amazing customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Ortto?** The platform is easy to use and has all the functions needed to create email campaign for our company. Customer support was super helpful and responded withing a few minutes. **What do you dislike about Ortto?** Maybe the only improvement could be to add a function to be able to include someone in the CC for links to send an email. (So in an email campaign, there is a button that direct the custoemr to write an email, now it is possible to add someone as a recipient, but not in CC). **What problems is Ortto solving and how is that benefiting you?** Creating email campaigns that are sent out to filtered audience automatically, no longer need to do it manually. ### 41. Great Product and Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Adam G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Ortto?** I’ve been in web development and support roles for over 20 years. I’ve used thousands of SaaS products and services. I’m delighted with the level of pre-sale and after-sale support at Ortto. Ortto staff patiently and intelligently answered many many pre-sale questions over a long period. And the support after we jumped on board has been exceptional from everyone I’ve dealt with at Ortto who have gone above and beyond - actually taking the time to read my questions and understand what I’m asking, anticipate needs, follow-up, be pro-active and offer great advice. They are also encourage feedback and feature requests and are open about the product roadmap. We are only about 6 months in, so haven't fully explored all the product has to offeryet, but so far, well done on a great, easy to use product, and an exceptional support team. **What do you dislike about Ortto?** For a smaller business or NFP, it could be on the expensive side. **What problems is Ortto solving and how is that benefiting you?** As an NFP that uses Salesforce, Ortto is helping us with lead generation, retention, scale, supporter satisfaction, connection and engagement. It's enabling us to better understand our supporters and provide value to them, with messaging tailored to their specific needs and interests. ### 42. I enjoy the Ortto platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2025 **What do you like best about Ortto?** How easy it is to customise templates to look how you want. **What do you dislike about Ortto?** Many times, there are very annoying formatting errors in outlook. **What problems is Ortto solving and how is that benefiting you?** It easily integrates with SF, **Official Response from Bridie Easton:** > Hi There! Thanks for the review - great to hear you’re finding the template editor easy to use. Totally get the frustration with Outlook formatting. It’s tricky across most platforms since Outlook uses its own rendering engine, and user or system settings can affect how emails display, but it's still an area we’re always working on to improve! Appreciate you taking the time to share your feedback. ### 43. Amazing live debugging with Élio **Rating:** 4.0/5.0 stars **Reviewed by:** Robbert V. | Full-stack webdeveloper, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about Ortto?** We had some trouble pushing data from a custom form to Ortto, and Élio helped me with live debugging, so it worked. In the end, it was easier to implement than I thought, which was great. **What do you dislike about Ortto?** Ortto offers the possibility to send JSON object to a custom activity, but doesn't seem to offer any solution to actually work with the JSON data. **What problems is Ortto solving and how is that benefiting you?** Ortto helps us to map our user's journey on the website and at the same time makes it possible to also use that data for future campaigns. ### 44. Phenomenal software, outstanding support team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Ortto?** Ortto is extremely easy to use and has just about all of the functionality we could ask for. When there's something they dont have, we can use their feature request portal to ask for a new feature. They release a bunch of new functionality all the time, and take user feedback into account. If I have any questions or need any help with anything I'm trying to do, their support widget is always there, and their team always responds in minutes. We try to emulate our support and documentation after Ortto's. **What do you dislike about Ortto?** There isn't much to not like about Ortto. A few limitations with reporting and actions that can be taken using people vs orgnanizations, but it seems like these will likely be added in the future based on how receptive they are to user feedback. **What problems is Ortto solving and how is that benefiting you?** Marketing automation for user adoption and feedback **Official Response from James Ohlson:** > Thank you for the kind words and we're so glad you're enjoying your experience with us! ### 45. Versatile platform, exceptionally responsive support team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2024 **What do you like best about Ortto?** Orrto's customer service team is nothing short of exceptional. They immediately (and frequently) solve any issue I come up against using this platform with pateince and great information and sometimes even videos. I have never encountered a virutal customer service system that is so good. Hats off to the team. **What do you dislike about Ortto?** Orrto is fantasic in what it allows you to do, but it is not very intuitive to the lay person who is used to more simple applications like Mailchimp. Having said that, there are plenty of learning resources availabel, and a fantastic support team that helps you through any teething issues. **What problems is Ortto solving and how is that benefiting you?** Orrto is very flexible in its uses and has really elevated our email game when it comes to communicating with stakeholders. ### 46. Quite different than its previous "brother" Autopilot **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2022 **What do you like best about Ortto?** UX is very (I mean VERY) streamlined and polished, easier to learn and use for "non-technical people" than other platforms. Lots of integrations with main CRMs and Zapier. Fair partner program and collaborative support team. **What do you dislike about Ortto?** Journeys are "one way" and don't allow branches, so some complex journeys require a bit of "imagination". Some features require Business plan, which is 299USD to start, and some companies might find it a bit pricey to start. **What problems is Ortto solving and how is that benefiting you?** Email and SMS nurturing journeys can be done in hours, are flexible to modify and can be deployed via API, which also has a callback to get data outside Ortto. For less technical uses, the app is quite easy to implement, and has a lot of options. **Official Response from Meagan Philpot:** > We’re really grateful and appreciate you taking the time to share such a detailed review of your Ortto experience. It's great to read how Ortto has been helping you create your email and SMS nurturing journeys in such a short amount of time. We invite you to add any requests to our Feature Requests on our roadmap (linked as a resource). As you'll see, we've got a lot of exciting features in progress, and we like to prioritize the features our customers are asking for. Thank you for your review. ### 47. Complete tool and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Matilde F. | Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about Ortto?** I was having problems with an email builder and had to switch on the last minute to the ortto e-mail builder. I was able to understand how it works in a few hours and setup a full campaign with workflows. The team is supportive and they answer fast when you need help. Great investment. **What do you dislike about Ortto?** There should be more creative formatting options in the email builder, but I understand that not everything works for every email provider. **What problems is Ortto solving and how is that benefiting you?** Building attractive emails faster. ### 48. Easy to use, awesome customer support but glitchy **Rating:** 2.5/5.0 stars **Reviewed by:** Elsie L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Ortto?** The UX is really clean and platform is easy to understand and use. The workflow builder is intuitive and there are lots of options to build and customize emails to look and feel the way you want them to. The audience filters are powerful in the sense that you can combine contact and company properties together, and still get instant results - something I've not seen in more well known CRMs that I've used. They've also got awesome customer support who are really prompt responding, though sometimes the resolutions that they give can be a bit hit and miss. **What do you dislike about Ortto?** To be honest, there's not much to dislike about Ortto except that they are expensive and glitchy. For example, there was an important campaign that we ran where the branching logic hinged on a date comparison. Contacts were supposed to go down branch A if they entered the sequence before a particular date, and branch B otherwise. It worked fine when we tested prior to launch. On the day we set it live, for some unknown reason the logic went the other way and contacts that were supposed to go down branch A went to branch B and vice-versa. We had to halt the campaign and do damage control. This was just one of multiple glitchiness that we experienced on the platform. Needless to say, we had reliability issues with Ortto after that. I also dislike that they can't properly attribute a conversion. On many occasions, I've seen the same conversion attributed to more than one campaign. And that makes it a challenge to gauge performance of campaigns. The other I dislike is the global send frequency cap for all contacts. Would have made more sense if we were able to override the cap for a select number of users for testing stuff. Then we wouldn't have to impact all customer and leads by removing the global cap. **What problems is Ortto solving and how is that benefiting you?** We needed a platform that could do campaigns and capture leads on our marketing website ### 49. A stellar support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Julia F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Ortto?** We started using Ortto for our business a few months ago. We work with it on a daily basis. Besides the fact that it's a very intuitive platform that does what it's supposed to, the most outstanding thing to mention is their support. Our account manager is amazing to work with, super quick with answering questions and solving problems. Their whole support team in general is probably one of the best I've ever worked with. They are fast, helpful, and it seems like they have great processes in place to make sure they can work in an efficient way. **What do you dislike about Ortto?** At this point, there is nothing I can think of. **What problems is Ortto solving and how is that benefiting you?** It's automating our marketing process and is replacing our old CDP in the long run. ### 50. Very User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Sam Z. | Marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Ortto?** Ortto has an excellent support system and the platform is very user-friendly compared to other CRM platforms **What do you dislike about Ortto?** While the system is user friendly the initial time investment is pretty steep to get into the platform. **What problems is Ortto solving and how is that benefiting you?** Ortto is helping my company streamline data efforts. ## Ortto Discussions - [What Integrations does Ortto have?](https://www.g2.com/discussions/what-integrations-does-ortto-have) - 1 comment, 1 upvote - [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment - [View Ortto pricing details and edition comparison](https://www.g2.com/products/ortto/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-14+06%3A30%3A12+-0500&secure%5Bsession_id%5D=7e6545cd-c016-407b-ae35-034e099c9593&secure%5Btoken%5D=27647636fa33621b5f08c3a2368884803697725c86bc81c6d3d87889d8daacd1&format=llm_user) ## Ortto Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [WooCom Made Easy](https://www.g2.com/products/woocom-made-easy/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Ortto Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Lead Monitoring** - Features - Performance - Identification **Development ** - Pre-built Connectors - Custom Connectors **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Edit** - Pre-Made - Build **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Data Capture** - Mobile - Websites - Social Media - Data **Management ** - Reporting and Analytics - Data Mapping **Additional Functionality** - Embedded Forms - Notifications - Payments **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Analytics** - Export/Import - Reporting **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Data Synchronization - Analysis **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Ortto Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,308 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,164 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (815 reviews)