--- title: OroCommerce Reviews meta_title: 'OroCommerce Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 37 reviews by the users' company size, role or industry to find out how OroCommerce works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 37 scale: '5' date_modified: '2026-08-04' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # OroCommerce Reviews **Vendor:** Oro, Inc **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 37 ## About OroCommerce OroCommerce is a leading AI-enabled B2B eCommerce platform purpose-built to meet the complex needs of manufacturers and distributors. It unifies eCommerce, CRM, CPQ, CMS, DAM, Marketplace, and AI productivity capabilities into a single, cost-efficient solution, covered under one license, with no additional fees for adding websites, warehouses, organizations, or locations. Every essential B2B feature is delivered natively out of the box: corporate account hierarchies for both buyers and sellers, personalized B2B customer portals, CPQ functionality, support for multiple units of measurement, a powerful rule-based pricing engine, automated workflows, and built-in AI tools designed specifically for B2B use cases. The AI capabilities provide immediate operational gains, automating routine tasks, improving data quality, and enabling teams to make better-informed decisions from day one. OroCommerce is built for secure AI adoption at scale. Its structured data model, granular roles and permissions, and workflow controls create guardrails that allow organizations to deploy AI responsibly while maintaining full visibility and control. The platform’s flexible architecture supports the expansion of AI-driven capabilities over time, without compromising security, performance, or compliance. Designed for connectivity and flexibility, OroCommerce includes pre-built integrations with leading CRMs, ERPs, PIMs, and other business-critical systems, ensuring fast implementation and minimal IT overhead. At the same time, it avoids vendor lock-in by giving you the freedom to connect with any external system of your choice. A comprehensive set of front-end and back-end APIs supports deep customization while keeping complexity manageable. By consolidating multiple tools into one powerful platform, OroCommerce streamlines IT infrastructure, shortens time to market, and maximizes ROI through its one platform, one license model. Merchants gain true differentiation power through a flexible architecture that adapts to their unique processes while providing a secure foundation for long-term innovation. Best suited for mid-sized to large manufacturers and distributors in North America and EMEA, OroCommerce is ideal for businesses that: - Grow through acquisition and manage multiple brands under one roof. - Operate across diverse locations and markets. - Rely on complex, personalized sales processes and approval workflows. Recognized by industry analysts and trusted by over 150 B2B enterprise customers, OroCommerce continues to lead the market: - Recognized by Gartner in “Magic Quadrant for Digital Commerce” for five consecutive years. - Leader in IDC MarketScape’s B2B Digital Commerce for Midmarket Growth. Founded by seasoned eCommerce leaders Yoav Kutner, Dima Soroka, Jary Carter, and Roy Rubin, OroCommerce is more than a commerce platform. It is a secure, enterprise-grade foundation for organizations that want to operationalize AI, support complex selling models, and scale with confidence in an increasingly digital B2B landscape. ## OroCommerce Pros & Cons **What users like:** - Users value the **thoughtful design for B2B needs** in OroCommerce, benefiting from its customizable and flexible features. (1 reviews) - Users appreciate the **support from the Oro team and community** , finding help and documentation readily available. (1 reviews) - Users appreciate the **solid customer support** from the Oro team and community, ensuring help is always available. (1 reviews) - Users appreciate the **customizability** of OroCommerce, benefiting from its flexibility and integration capabilities for B2B needs. (1 reviews) - Users value the **intuitive interface** of OroCommerce, finding it easy to navigate after initial use. (1 reviews) - Easy Customization (1 reviews) - Easy Implementation (1 reviews) - Users value the **comprehensive e-commerce solutions** of OroCommerce, catering effectively to both D2C and dropshipping needs. (1 reviews) - Users appreciate the **extensive features** of OroCommerce, tailored specifically for B2B eCommerce, enhancing flexibility and integration. (1 reviews) - Flexibility (1 reviews) **What users dislike:** - Users find the **learning curve steep** for OroCommerce, impacting ease of onboarding for new users. (1 reviews) - Users find **limited customization** options in OroCommerce hindered their onboarding experience and ease of use initially. (1 reviews) - Users find the **onboarding process challenging** due to the steep learning curve and complexity for non-technical teams. (1 reviews) ## OroCommerce Discussions - [What is the best B2B platform?](https://www.g2.com/discussions/what-is-the-best-b2b-platform) - [What is Oro platform?](https://www.g2.com/discussions/what-is-oro-platform) - [What is OroCommerce?](https://www.g2.com/discussions/what-is-orocommerce) - [I want to say about Oro Commerce.](https://www.g2.com/discussions/i-want-to-say-about-oro-commerce) - 1 upvote - [We recently switched from another CRM system to ORO. I am overjoyed with the results.](https://www.g2.com/discussions/we-recently-switched-from-another-crm-system-to-oro-i-am-overjoyed-with-the-results) - 1 upvote - [View OroCommerce pricing details and edition comparison](https://www.g2.com/products/orocommerce/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+18%3A48%3A08+-0500&secure%5Bsession_id%5D=350d8277-53a5-48b8-a3c8-393311adb311&secure%5Btoken%5D=0dcb1ee748a8e62a84b3a280874a3920d544f89b33b0edbad7e158ca5d5c9a47&format=llm_user) ## OroCommerce Integrations - [Acumatica](https://www.g2.com/products/acumatica/reviews) - [Akeneo PIM](https://www.g2.com/products/akeneo-pim/reviews) - [Coupa](https://www.g2.com/products/coupa-software-coupa/reviews) - [Epicor for Distribution](https://www.g2.com/products/epicor-for-distribution/reviews) - [Epicor for Manufacturing](https://www.g2.com/products/epicor-for-manufacturing/reviews) - [Epicor Prophet 21](https://www.g2.com/products/epicor-prophet-21/reviews) - [Infor CloudSuite Corporate](https://www.g2.com/products/infor-cloudsuite-corporate/reviews) - [Infor Dynamic Enterprise Performance Management](https://www.g2.com/products/infor-dynamic-enterprise-performance-management/reviews) - [Oracle Cloud Enterprise Resource Planning (ERP)](https://www.g2.com/products/oracle-cloud-enterprise-resource-planning-erp/reviews) - [Pimcore](https://www.g2.com/products/pimcore/reviews) - [PunchOut Catalog](https://www.g2.com/products/punchout-catalog/reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - [Salsify PXM](https://www.g2.com/products/salsify-pxm/reviews) - [SAP Ariba](https://www.g2.com/products/sap-ariba/reviews) - [Unit4 ERP](https://www.g2.com/products/unit4-erp/reviews) ## OroCommerce Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Vendor Tools** - Live Chat - Food Delivery Support - Rental Service Support - Booking System **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Customer Tools** - Ratings and Reviews - Real-time Shipping Calculators **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Localization** - Multi-Language Support - Multi-currency Support **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Accounting Integration **** - Inventory Control - AI Copilot - Reordering - Bulk Ordering - Multi-Currency - Customer Accounts - Multi-Location - Reporting & Statistics - Drag & Drop - Shopping Cart - Alerts/Notifications - Data Synchronization - Order Tracking - Email Marketing - Activity Dashboard - Loyalty Program - Multi-Channel Marketing - Templates - Customizable Templates - Inventory Tracking - Customizable Branding - CRM - Kitting - Customer Touchpoints - Customer Segmentation - Web/Mobile App Development - Product Catalog - Inventory Optimization - De-Coupled Front & Back Ends - Customer Database - Activity Tracking - Conversion Tracking - Search/Filter - Access Controls/Permissions - Barcode/Ticket Scanning - Product Configurator - Data Import/Export - Inventory Auditing - Quotes/Estimates - Customer History - Invoice Creation - For Small Businesses - Abandoned Cart Saver - Sales Trend Analysis **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Software Offering** - Standalone - Plugin **** - Payment Processing - Loyalty Program - Activity Tracking - Alerts/Notifications - Order Tracking - Inventory Management - Search/Filter - Discount Management - Shipping Management - Reporting/Analytics - Promotions Management - User Management - Commission Management - Sales Reports - Multi-Store - Electronic Payments - Third-Party Integrations - Activity Dashboard - AI Copilot - Real-Time Notifications - eCommerce Management - Catalog Management - Order Management - Multi-Channel Management - Customizable Branding - Multi-Currency - Online Catalog - SEO Management - Generative AI - Multi-Channel Marketing - Vendor Management - Content Management - Email Marketing - Categorization/Grouping - Invoice Management - Multi-Vendor - Self Service Portal - Purchase Order Management - Shopping Cart - Website Management - Returns Management **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products - Discount Management **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment - Returns Management - Order Processing - Order Fulfillment - Purchase Order Management - Backorder Management - Special Order Management - Payment Options **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B - Multi-Store - Point of Sale (POS) Integration - Social Media Integration - Mobile Commerce **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability - Mobile Access - SEO Management - Shipping Management - Campaign Management - Catalog Management - Website Management - Promotions Management - Reviews Management - eCommerce Management - Price/Margin Management - Application Management - Product Data Management - Template Management - Multi-Channel Management - Invoice Management - Workflow Management - Warehouse Management - Sales Tax Management - Customer Management - Communication Management - Data Security ## Top OroCommerce Alternatives - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - 4.2/5.0 (572 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,945 reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 4.0/5.0 (599 reviews)