--- title: OroCommerce Reviews meta\_title: 'OroCommerce Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 37 reviews by the users' company size, role or industry to find out how OroCommerce works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 37 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # OroCommerce Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by OroCommerce but has limited features. Are you part of the OroCommerce team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! OroCommerce is a leading AI-enabled B2B eCommerce platform purpose-built to meet the complex needs of manufacturers and distributors. It unifies eCommerce, CRM, CPQ, CMS, DAM, Marketplace, and AI productivity capabilities into a single, cost-efficient solution, covered under one license, with no additional fees for adding websites, warehouses, organizations, or locations. Every essential B2B feature is delivered natively out of the box: corporate account hierarchies for both buyers and sellers, personalized B2B customer portals, CPQ functionality, support for multiple units of measurement, a powerful rule-based pricing engine, automated workflows, and built-in AI tools designed specifically for B2B use cases. The AI capabilities provide immediate operational gains, automating routine tasks, improving data quality, and enabling teams to make better-informed decisions from day one. OroCommerce is built for secure AI adoption at scale. Its structured data model, granular roles and permissions, and workflow controls create guardrails that allow organizations to deploy AI responsibly while maintaining full visibility and control. The platform’s flexible architecture supports the expansion of AI-driven capabilities over time, without compromising security, performance, or compliance. Designed for connectivity and flexibility, OroCommerce includes pre-built integrations with leading CRMs, ERPs, PIMs, and other business-critical systems, ensuring fast implementation and minimal IT overhead. At the same time, it avoids vendor lock-in by giving you the freedom to connect with any external system of your choice. A comprehensive set of front-end and back-end APIs supports deep customization while keeping complexity manageable. By consolidating multiple tools into one powerful platform, OroCommerce streamlines IT infrastructure, shortens time to market, and maximizes ROI through its one platform, one license model. Merchants gain true differentiation power through a flexible architecture that adapts to their unique processes while providing a secure foundation for long-term innovation. Best suited for mid-sized to large manufacturers and distributors in North America and EMEA, OroCommerce is ideal for businesses that: - Grow through acquisition and manage multiple brands under one roof. - Operate across diverse locations and markets. - Rely on complex, personalized sales processes and approval workflows. Recognized by industry analysts and trusted by over 150 B2B enterprise customers, OroCommerce continues to lead the market: - Recognized by Gartner in “Magic Quadrant for Digital Commerce” for five consecutive years. - Leader in IDC MarketScape’s B2B Digital Commerce for Midmarket Growth. Founded by seasoned eCommerce leaders Yoav Kutner, Dima Soroka, Jary Carter, and Roy Rubin, OroCommerce is more than a commerce platform. It is a secure, enterprise-grade foundation for organizations that want to operationalize AI, support complex selling models, and scale with confidence in an increasingly digital B2B landscape. * * * Seller [Oro, Inc](https://www.g2.com/sellers/oro-inc) Discussions [OroCommerce Community](https://www.g2.com/products/orocommerce/discuss) Languages Supported German, English, French, Russian, Spanish Solution Type All-in-One Overview by Julia Zavadska (Revolutionizing B2B eCommerce with Oro Inc.) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/orocommerce/pricing) ## Top-Rated Alternatives [ ![BigCommerce](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BigCommerce") BigCommerce 4.2/5(580) ](https://www.g2.com/products/bigcommerce/reviews) [ ![Shopify](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shopify") Shopify 4.4/5(5,127) ](https://www.g2.com/products/shopify/reviews) [ ![Adobe Commerce (formerly Magento Commerce)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Commerce (formerly Magento Commerce)") Adobe Commerce (formerly Magento Commerce) 4/5(623) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) [ View All Alternatives ](https://www.g2.com/products/orocommerce/competitors/alternatives) ## User Insights Average based on 37 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## OroCommerce Integrations (15) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Acumatica ](https://www.g2.com/products/acumatica/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Akeneo PIM ](https://www.g2.com/products/akeneo-pim/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Coupa ](https://www.g2.com/products/coupa-software-coupa/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Epicor for Distribution ](https://www.g2.com/products/epicor-for-distribution/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Epicor for Manufacturing ](https://www.g2.com/products/epicor-for-manufacturing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Epicor Prophet 21 ](https://www.g2.com/products/epicor-prophet-21/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Infor CloudSuite Corporate ](https://www.g2.com/products/infor-cloudsuite-corporate/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Infor Dynamic Enterprise Performance Management ](https://www.g2.com/products/infor-dynamic-enterprise-performance-management/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Oracle Cloud Enterprise Resource Planning (ERP) ](https://www.g2.com/products/oracle-cloud-enterprise-resource-planning-erp/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pimcore ](https://www.g2.com/products/pimcore/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PunchOut Catalog ](https://www.g2.com/products/punchout-catalog/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Data 360 (formerly Data Cloud) ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salsify PXM ](https://www.g2.com/products/salsify-pxm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SAP Ariba ](https://www.g2.com/products/sap-ariba/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Unit4 ERP ](https://www.g2.com/products/unit4-erp/reviews) Show More ![Sergey L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sergey L.") SL Sergey L. CEO & Co-Founder | eCommerce and Magento Expert & Consultant Small-Business (50 or fewer emp.) 2/26/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Implementation of OroCommerce for B2B merchant" 4.5/5 What do you like best about OroCommerce? OroCommerce is flexible and scalable B2B platform that gives a lot of possibilities for merchants and developers working with it. So I would say it's a new word in the B2B eCommerce world. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? A bit high entry for developers, but if you know Symfony it's not an issue. However system is still complex and you need to have a good level as developer to customize, maintain and support it. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? We were using OroCommerce to launch B2B stores for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Pratik K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pratik K.") PK Pratik K. Chief Executive Officer Information Technology and Services Mid-Market (51-1000 emp.) 10/7/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "The most flexible multi-channel Customer Relationship Management solution" 4.5/5 What do you like best about OroCommerce? Our whole experience with Oro - from discovery calls to product design to customer onboarding, and support - has been perfectly executed. The Oro team worked extremely hard to ensure our organization not only had any CRM but the CRM we needed. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? I dislike that sometimes does not do a good job of digital marketing because some functions are missing or have been implemented in a rudimentary way, campaign management is often tedious and not very modern what is usually little attractive to customers. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? With the application of this software I have solved problems of management of clients of the Organization and potential clients, its greatest virtue is to offer me a large amount of statistical information, with which it facilitates the decision-making in business, capturing all interactions with the clients regardless of the channel. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Alternative Medicine](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Alternative Medicine") UA Verified User in Alternative Medicine Small-Business (50 or fewer emp.) 9/15/2019 "Great for retailers, online sellers, e-commerce managers" 3.5/5 What do you like best about OroCommerce? It comes with easy to deploy email marketing campaigns. It's a comprehensive CRM that offers pretty much all the features that one would expect from such a tool. The data filters are also really neat. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? More customization options could come in handy. Review collected by and hosted on G2.com. Recommendations to others considering OroCommerce: Give it a try, it's pretty handy. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? Basic CRM needs like managing and processing sales-related data (customer data, sales stats, etc.) Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Mid-Market (51-1000 emp.) 2/12/2019 "The best for online retailers, which allows them to access information they have never had before" 4/5 What do you like best about OroCommerce? It easily integrates with all kinds of business applications. This allows access to data from other solutions such as e-commerce systems, mail marketing or customer support, and which is extensible, which means it has an application market where it is possible to locate additional modules that extend the basic functionalities of this CRM and allow customize it to measure as a module focused on capturing data from customers interested in products, capture and save information about profiles and interests, for me the best of all Review collected by and hosted on G2.com. What do you dislike about OroCommerce? A period of familiarization with the program is required, part of the process includes the training of the staff, so that they learn to use the information and interact with the clients and potential clients that together with the resistance to change, but it may be necessary to dedicate time to motivate staff to accept, adapt and use orocrm as a tool of benefit for clients, workflow, employee performance and the growth of the company Review collected by and hosted on G2.com. Recommendations to others considering OroCommerce: Remember that orocrm is designed for SMEs and available onlin, it is easy to use and has tools for marketing and sales. You can create custom reports and customer segmentation. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? It helped us enormously to design and develop our workflow. This tool offers the ability to define workflows to carry out the usual tasks within the framework of the company. Is that its goal is to achieve increased productivity of workers and manage information Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic TV Thibault V. Small-Business (50 or fewer emp.) 3/28/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "Best CRM to connect with OroCommerce or Magento" 5/5 What do you like best about OroCommerce? The flexibility and connectability with third-party solutions. Customer Management and the very precise workflow. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? The UI can be improve (like on PIM Akeneo for example). Review collected by and hosted on G2.com. Recommendations to others considering OroCommerce: Do design workshops and involve the entire company around the project. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? Manage all customer between the real stores, the website and social networks. In order to develop a cross channel tracking. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ST sravanthi T. Integration Developer Wireless Mid-Market (51-1000 emp.) 10/24/2016 "Very good CRM tool. Easy to use, data is invaluable" 5/5 What do you like best about OroCommerce? The amount of data accessible and the many ways of filtering it. Very easy to use.Segmenting customers for email, other marketing campaigns. Finding customer lifetime value, recency, frequency and monetary value and other customer analytics. Allows us to personalize marketing to individual customers. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? Dashboards should be more customizable. Sometimes data is hard to find.menting customers for email, other marketing campaigns. Finding customer lifetime value, recency, frequency and monetary value and other customer analytics. Allows us to personalize marketing to individual customers. Review collected by and hosted on G2.com. Recommendations to others considering OroCommerce: Segmenting customers for email, other marketing campaigns. Finding customer lifetime value, recency, frequency and monetary value and other customer analytics. Allows us to personalize marketing to individual customers. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? Segmenting customers for email, other marketing campaigns. Finding customer lifetime value, recency, frequency and monetary value and other customer analytics. Allows us to personalize marketing to individual customers.Segmenting customers for email, other marketing campaigns. Finding customer lifetime value, recency, frequency and monetary value and other customer analytics. Allows us to personalize marketing to individual customers.The amount of data accessible and the many ways of filtering it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 2/17/2016 "Very good CRM tool. Easy to use, data is invaluable" 4.5/5 What do you like best about OroCommerce? The amount of data accessible and the many ways of filtering it. Very easy to use. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? Dashboards should be more customizable. Sometimes data is hard to find. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? Segmenting customers for email, other marketing campaigns. Finding customer lifetime value, recency, frequency and monetary value and other customer analytics. Allows us to personalize marketing to individual customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about OroCommerce? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about OroCommerce ](https://www.g2.com/products/orocommerce/discussions/new) GU Guest User What is OroCRM used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-orocrm-used-for) [ View all Discussions ](https://www.g2.com/products/orocommerce/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/orocommerce/pricing) ##### ##### OroCommerce Features Sales Force Automation Contact & Account Management Partner Relationship Mgmt. (PRM) Opportunity & Pipeline Mgmt. Marketing Automation Email Marketing Campaign Management Lead Management Customer Support Support Analytics Reporting & Analytics Reporting Dashboards Forecasting [ View More Features ](https://www.g2.com/products/orocommerce/features) ##### Categories on G2 [CRM](https://www.g2.com/categories/crm)[E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)[Marketplace](https://www.g2.com/categories/marketplace) ##### Explore More [Best mobile marketing software in 2025](https://www.g2.com/discussions/looking-for-the-best-mobile-marketing-software-in-2025)[Top-rated HR app for employee management](https://www.g2.com/discussions/top-rated-hr-app-for-employee-management)[Most user-friendly CRM for sales teams](https://www.g2.com/discussions/crm-most-user-friendly-crm-for-sales-teams) [Best EDI software](https://www.g2.com/discussions/best-edi-software-in-2025-expert-advice-needed)[Which RASP vendors are considered leaders for runtime protection in cloud-native microservices where traditional perimeter defenses do not apply?](https://www.g2.com/discussions/which-rasp-vendors-are-considered-leaders-for-runtime-protection-in-cloud-native-microservices-where-traditional-perimeter-defenses-do-not-apply)[Pros and Cons Details](https://www.g2.com/products/orocommerce/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)