--- title: OroCommerce Reviews meta\_title: 'OroCommerce Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 37 reviews by the users' company size, role or industry to find out how OroCommerce works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 37 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # OroCommerce Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by OroCommerce but has limited features. Are you part of the OroCommerce team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! OroCommerce is a leading AI-enabled B2B eCommerce platform purpose-built to meet the complex needs of manufacturers and distributors. It unifies eCommerce, CRM, CPQ, CMS, DAM, Marketplace, and AI productivity capabilities into a single, cost-efficient solution, covered under one license, with no additional fees for adding websites, warehouses, organizations, or locations. Every essential B2B feature is delivered natively out of the box: corporate account hierarchies for both buyers and sellers, personalized B2B customer portals, CPQ functionality, support for multiple units of measurement, a powerful rule-based pricing engine, automated workflows, and built-in AI tools designed specifically for B2B use cases. The AI capabilities provide immediate operational gains, automating routine tasks, improving data quality, and enabling teams to make better-informed decisions from day one. OroCommerce is built for secure AI adoption at scale. Its structured data model, granular roles and permissions, and workflow controls create guardrails that allow organizations to deploy AI responsibly while maintaining full visibility and control. The platform’s flexible architecture supports the expansion of AI-driven capabilities over time, without compromising security, performance, or compliance. Designed for connectivity and flexibility, OroCommerce includes pre-built integrations with leading CRMs, ERPs, PIMs, and other business-critical systems, ensuring fast implementation and minimal IT overhead. At the same time, it avoids vendor lock-in by giving you the freedom to connect with any external system of your choice. A comprehensive set of front-end and back-end APIs supports deep customization while keeping complexity manageable. By consolidating multiple tools into one powerful platform, OroCommerce streamlines IT infrastructure, shortens time to market, and maximizes ROI through its one platform, one license model. Merchants gain true differentiation power through a flexible architecture that adapts to their unique processes while providing a secure foundation for long-term innovation. Best suited for mid-sized to large manufacturers and distributors in North America and EMEA, OroCommerce is ideal for businesses that: - Grow through acquisition and manage multiple brands under one roof. - Operate across diverse locations and markets. - Rely on complex, personalized sales processes and approval workflows. Recognized by industry analysts and trusted by over 150 B2B enterprise customers, OroCommerce continues to lead the market: - Recognized by Gartner in “Magic Quadrant for Digital Commerce” for five consecutive years. - Leader in IDC MarketScape’s B2B Digital Commerce for Midmarket Growth. Founded by seasoned eCommerce leaders Yoav Kutner, Dima Soroka, Jary Carter, and Roy Rubin, OroCommerce is more than a commerce platform. It is a secure, enterprise-grade foundation for organizations that want to operationalize AI, support complex selling models, and scale with confidence in an increasingly digital B2B landscape. * * * Seller [Oro, Inc](https://www.g2.com/sellers/oro-inc) Discussions [OroCommerce Community](https://www.g2.com/products/orocommerce/discuss) Languages Supported German, English, French, Russian, Spanish Solution Type All-in-One Overview by Julia Zavadska (Revolutionizing B2B eCommerce with Oro Inc.) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/orocommerce/pricing) ## Top-Rated Alternatives [ ![BigCommerce](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BigCommerce") BigCommerce 4.2/5(580) ](https://www.g2.com/products/bigcommerce/reviews) [ ![Shopify](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shopify") Shopify 4.4/5(5,127) ](https://www.g2.com/products/shopify/reviews) [ ![Adobe Commerce (formerly Magento Commerce)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Commerce (formerly Magento Commerce)") Adobe Commerce (formerly Magento Commerce) 4/5(623) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) [ View All Alternatives ](https://www.g2.com/products/orocommerce/competitors/alternatives) ## User Insights Average based on 37 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## OroCommerce Integrations (15) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Acumatica ](https://www.g2.com/products/acumatica/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Akeneo PIM ](https://www.g2.com/products/akeneo-pim/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Coupa ](https://www.g2.com/products/coupa-software-coupa/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Epicor for Distribution ](https://www.g2.com/products/epicor-for-distribution/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Epicor for Manufacturing ](https://www.g2.com/products/epicor-for-manufacturing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Epicor Prophet 21 ](https://www.g2.com/products/epicor-prophet-21/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Infor CloudSuite Corporate ](https://www.g2.com/products/infor-cloudsuite-corporate/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Infor Dynamic Enterprise Performance Management ](https://www.g2.com/products/infor-dynamic-enterprise-performance-management/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Oracle Cloud Enterprise Resource Planning (ERP) ](https://www.g2.com/products/oracle-cloud-enterprise-resource-planning-erp/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pimcore ](https://www.g2.com/products/pimcore/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PunchOut Catalog ](https://www.g2.com/products/punchout-catalog/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Data 360 (formerly Data Cloud) ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salsify PXM ](https://www.g2.com/products/salsify-pxm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SAP Ariba ](https://www.g2.com/products/sap-ariba/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Unit4 ERP ](https://www.g2.com/products/unit4-erp/reviews) Show More ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 8/8/2022 "OroCRM" 4.5/5 What do you like best about OroCommerce? Super easy to use and really helps me with my day to day job Review collected by and hosted on G2.com. What do you dislike about OroCommerce? The navigation would be a little better to move from screen to screen but overall still good Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? It keeps all my reporting and data in an easy to access place Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Alternative Dispute Resolution](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Alternative Dispute Resolution") UA Verified User in Alternative Dispute Resolution Small-Business (50 or fewer emp.) 8/4/2022 "Review" 4.5/5 What do you like best about OroCommerce? Good way to track & keep record during the revenue pipelines Review collected by and hosted on G2.com. What do you dislike about OroCommerce? Nothing much, user interface is good and very appreciated Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? Many issues on data tracking is resolved here with tool Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite KA Kumar A. Academic Manager Mid-Market (51-1000 emp.) 7/29/2021 "Good CRM application" 4/5 What do you like best about OroCommerce? OroCRM is one of its kind and consist of all the modules required for the management of customer and vendors. Its detailed record of database creation for every customer is beneficial for management decisions. It records all the communications done after data entering and can be distributed to sales teams for further follow-ups. It helps in the security of data and is powered by anti-spyware modules. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? User rights are pre-set, and the attributes, if needed to add as per the business requirements, are sometimes tricky. We need to remove extra fields and attributes during the first start. The type of data to enter in each field is also customized and should be updated before usage. However, every other feature is quite good. Review collected by and hosted on G2.com. Recommendations to others considering OroCommerce: For small to mid-range organizations for managing valuable clients, their database, and their history of communications and purchases, OroCRM is the best tool available in the market. Its user interface is simple, and little training is required for usage. All the older data also can be imported with ease. REgular and customized notifications are also able to send to the customers automatically. The support team is also very good and provides the best solutions for queries. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? We have to deal with customers daily, and there is a requirement of data that what discussion has been made with customers and which staff is managing the client. The follow-ups required are the primary work that needs to be done one time. With the help of Oro CRM, these issues are resolved, and all staff now has the list of clients and their history with them, which helps the team to connect with the customers accordingly. Auto notifications send to the customers enable them to be associated with our company. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Richard p.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Richard p.") RP Richard p. Fullstack Developer Small-Business (50 or fewer emp.) 7/1/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Great Software and easy to use!!" 5/5 What do you like best about OroCommerce? 1) Very Easy to use. 2) Simple to start campaigns and other marketing campaigns. 3) OroCRM helps us to connect to third-party applications easily. 4)Allows us to access a huge amount of data and also provides us with various filtration techniques. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? There is nothing much to dislike, But I felt that some data within the application is a bit hard to find. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? 1)OroCRM provides the opportunity to view the customer's analytics and extract the details. 2) It has helped my company to work on the overall design workflow. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Scott K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott K.") SK Scott K. Director, eCommerce Analytics and Digital Marketing Mid-Market (51-1000 emp.) 8/17/2021 "OK Product - Decent value for the cost" 3/5 What do you like best about OroCommerce? Of the various features in OroCommerce, the thing I like the most is the multiple price lists option. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? Of the features I like the least, the permission capabilities lack a bit. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? OroCommerce is helping us better serve our b2b customers through a web-based management portal. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 8/13/2021 "OroCRM review" 3.5/5 What do you like best about OroCommerce? The best feature what i like most is its inbuilt workflow functionality. Most of its predecessor didnot have that. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? Several customization required the out of the box feature needs to be developed more to support functionality like case management etc. Review collected by and hosted on G2.com. Recommendations to others considering OroCommerce: You can try with this crm solution but there are more updated versions are available in the market. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? Customer now a days more allign with the out of the box feature so the issue that i faced is its require more customization. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Julianna s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julianna s.") JS Julianna s. PR & Communications Intern Mid-Market (51-1000 emp.) 1/7/2021 "This crm softwear is easy to use." 5/5 What do you like best about OroCommerce? Easily connects to all types of business services. Permission to access information from other systems such as e-commerce systems, email marketing or user support is possible and the possibility of having new business applications can be seen with the new features of this CRM that can be built and developed. The model ensures that users' information, data and wishes are satisfied with the product and monitors their care. Fox, good for me. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? Skills are required for the program. Part of the process involves training staff to learn how to manage information and how to communicate with customers and expectations, as well as to resist change. However, it may take time to encourage employees to agree to change and use applications as a tool for customer data, workflow, employee performance, and business growth. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? It helped us a lot in designing and developing our workflow. This tool provides the ability to define workflows to perform routine business processes. Is it intended to increase employee productivity and information management.I really love it. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Small-Business (50 or fewer emp.) 11/9/2021 "Easy user interaction" 5/5 What do you like best about OroCommerce? Very simple to get actions done. Easy to use. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? The amount of time we have to change our login password. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? Storing our Customer information in a way that is easy to do. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Gavin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gavin M.") GM Gavin M. Sales and Marketing Small-Business (50 or fewer emp.) 6/21/2021 "Great CRM Software!" 4.5/5 What do you like best about OroCommerce? We love the flexibility available with OroCRm. It helps you capture and nurture prospects and better understand your prospects and customers. Review collected by and hosted on G2.com. What do you dislike about OroCommerce? We found the interface was not super intuitive and easy to use. Took a little while to get used to. Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? It makes it easier for us store prospect and customer information that we can access at anytime. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Goral G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Goral G.") GG Goral G. Senior Business Analyst Mid-Market (51-1000 emp.) 6/29/2021 "Open source application in Symfony with great features" 4/5 What do you like best about OroCommerce? Open source Secure Easy to understand Easy to integrate Review collected by and hosted on G2.com. What do you dislike about OroCommerce? Less user friendly, requires much upgrades when used Review collected by and hosted on G2.com. What problems is OroCommerce solving and how is that benefiting you? Managing sales leads with their account management and reports Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about OroCommerce? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about OroCommerce ](https://www.g2.com/products/orocommerce/discussions/new) GU Guest User What is OroCRM used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-orocrm-used-for) [ View all Discussions ](https://www.g2.com/products/orocommerce/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/orocommerce/pricing) ##### ##### OroCommerce Features Sales Force Automation Contact & Account Management Partner Relationship Mgmt. (PRM) Opportunity & Pipeline Mgmt. Marketing Automation Email Marketing Campaign Management Lead Management Customer Support Support Analytics Reporting & Analytics Reporting Dashboards Forecasting [ View More Features ](https://www.g2.com/products/orocommerce/features) ##### Categories on G2 [CRM](https://www.g2.com/categories/crm)[E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)[Marketplace](https://www.g2.com/categories/marketplace) ##### Explore More [Best mobile marketing software in 2025](https://www.g2.com/discussions/looking-for-the-best-mobile-marketing-software-in-2025)[Top-rated HR app for employee management](https://www.g2.com/discussions/top-rated-hr-app-for-employee-management)[Most user-friendly CRM for sales teams](https://www.g2.com/discussions/crm-most-user-friendly-crm-for-sales-teams) [Best EDI software](https://www.g2.com/discussions/best-edi-software-in-2025-expert-advice-needed)[Which RASP vendors are considered leaders for runtime protection in cloud-native microservices where traditional perimeter defenses do not apply?](https://www.g2.com/discussions/which-rasp-vendors-are-considered-leaders-for-runtime-protection-in-cloud-native-microservices-where-traditional-perimeter-defenses-do-not-apply)[Pros and Cons Details](https://www.g2.com/products/orocommerce/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)