Responsys is a very robust, feature rich program with many capabilities. Gives very in depth reporting. Review collected by and hosted on G2.com.

May be a little hard to read and use for most. Being so robust there is so much to learn and utilize. Review collected by and hosted on G2.com.

The simplicity use of my company's big data. Review collected by and hosted on G2.com.

The product is very expensive when it is not managed properly. Review collected by and hosted on G2.com.

My company does not have best in class data management. Therefore we rely heavily on our ESP for audience segmentation and message personalization. Responsys table structure with extension tables works well for us because different product teams can create tables for specific use cases versus having to update our main database table structure. The Program Tool enables messaging sequencing well. The reporting is also detailed and easy to manipulate. Review collected by and hosted on G2.com.

The platform is not easy to use and requires more skill in the users such as HTML, segmentation logic, and SQL. Review collected by and hosted on G2.com.

The suite is very robust, and always at least a step ahead of what I am trying to accomplish. The platform is very flexible in handling any data source needed for segmentation. It is easy to create different testing scenarios, automated programs, dynamic content, reusable segments and more and also have real-time reporting around campaigns.

Customer support and my customer success manager have also been very key to helping to accomplish campaign goals. I have used several enterprise level email solutions, and none compare to the support and response that I receive from Responsys. Review collected by and hosted on G2.com.

With any tool there is a learning curve. Responsys is very robust, and I feel there is functionality that I am not using today. This does give me room to grow with the suite, instead of outgrowing it.

Update: Since the acquisition by Oracle support has changed. I used to be able to get someone on the phone immediately to assist with any problems, now there is a ticketing system and delay in response. Review collected by and hosted on G2.com.

UI is easy to use and can be deployed in a short period of time. Review collected by and hosted on G2.com.

Response time and campaign launch can be slow at times. Review collected by and hosted on G2.com.

Responsys table structure with extension tables works well because different product teams can create tables for specific use cases versus having to update main database table structure. The Program Tool enables messaging sequencing well. The reporting is also detailed and easy to manipulate Review collected by and hosted on G2.com.

doesn like the interface much, looks polished but not user friendly Review collected by and hosted on G2.com.

We thought Responsys was top of the line. There are some nice features, but nothing that most competitor's don't have. There are an unacceptable amount of bugs and customer service issues.

Having worked with many ESPs in the past, I would recommend Listrak, then Silverpop. (I have absolutely no dog in this fight). Review collected by and hosted on G2.com.

We wait months upon months for BUGS to be fixed. I'm talking about things like not tracking opens! There are constantly bugs in the system, but it is not because they are taking extra time to QA. In fact, they launched a new release this weekend that completely shut down all our campaigns and we received no notifications or heads-up, though we have all notifications set up.

As another example, in both the sales demo and in our first onboarding demo were were shown the ability to process files hourly instead of only daily. This was a requirement of the project. A week before go-live, the feature magically disappeared. We immediately brought it to their attention and are STILL waiting (four months later) for the approval of of our account manager's manager to enable it again.

As other reviewers have noted, they have this ridiculous link tracking setup. It makes everything really complicated, especially since there is a known bug that converts & in your URLs to & every time you open the campaign. (Your URL tracking will not work and your link tracking within Responsys will also not work, unless you manually correct this every single time). I have put in several support tickets asking for when this will be fixed, and they just close out the ticket saying this is a known bug. It has been over five months.

Lastly, we paid a large sum of money for onboarding support. In fact, it was required. None of the training or support helped us actually setup our account. We would have 3 people on weekly calls, but 0 people would ever be able to answer any questions or even get us any answers. We used trial and error and an excruciating amount of our time to get things going. Review collected by and hosted on G2.com.

The Interact platform allows me to control my email marketing program without having to rely on my Engineering resources. Resources are always at a premium so being able to do advanced campaigns with plug and play tools has been great. Review collected by and hosted on G2.com.

Link tables. Having to create link tables separate from the uploaded email creative is time consuming. Review collected by and hosted on G2.com.

The program design robust-ness and flexibility, along with the advanced options for pulling in data from key sources (website behavior, purchase data, CRM data, etc.) into the relational database, and both easy-to-use basic targeting/segmentation as well as SQL capabilities for the advanced marketers. Review collected by and hosted on G2.com.

It's not the most intuitive or visually appealing UI. Some of the most basic things I would think the tool has, it doesn't, for example: automatic link tracking (you have to set it up on your own manually), automatic "view this email online" web versions of emails (you have to create it on your own), doesn't track % of mobile openers/clickers, and the campaign assets are dispersed throughout the UI. If you have a tech savvy marketer, it'll all be fine with some training though. Review collected by and hosted on G2.com.

Technical Flexibility and control over database structure - the ability for the client to be able to customize and easily create complicated lifecycle marketing programs once the database is set up. Review collected by and hosted on G2.com.

This system can be used by beginners but to really benefit from the power of responsys users need to be advanced in their strategic and technical skill set. There isn't an easy way to be move from beginner to advanced - advanced training and complete documentation could be improved. Review collected by and hosted on G2.com.