Oracle Responsys is cloud based marketing platform which focus on email marketing. it helps to mange marketing in buiness. not just email allows us to mange various marketing channels like email, SMS, notification and social media. It automtically segment our customer on behalf of purchase history. it is personalized and automated platform as a data scientist it gives us report analysis. Review collected by and hosted on G2.com.

it is very costly as compare to other platform Review collected by and hosted on G2.com.

How organized it is with different folder and how helpful it is to build an email using our templates. Review collected by and hosted on G2.com.

Sometimes it can be slow when building out multiple emails Review collected by and hosted on G2.com.

It allows users to access and control different mediums of communication, such as email, mobile, web, social media, and display Review collected by and hosted on G2.com.

It is little bit expensive and complex to implement and maintain, especially for small and medium-sized businesses Review collected by and hosted on G2.com.

Recently Responsys integrated wider channels to its inventories like Facebook, Messanger, etc. which is sllowing me to streamline experiences for nurturing the users. It's flexible and advanced filtering options are cherry onthe cake. Review collected by and hosted on G2.com.

There's no dislikes as such however the Brand has not yet marketed its own product especially when there are other big players like Adobe, Salesforce Marketing, etc. Review collected by and hosted on G2.com.

Responsys allows us to plan and execute the marketing campaigns. We can manage campaigns on different channels like email, mobile, web, social media. Review collected by and hosted on G2.com.

I don't say it as dislike but I feel Responsys is unfamiliar like other automation platforms. Also UI can be improved. Review collected by and hosted on G2.com.

Oracle reaponsys is a cross channel campaign management tool which will be really useful for email marketing and campaign management. Review collected by and hosted on G2.com.

There is nothing big to dislike about this tool. It's really a useful tool for promoting our products and services. Review collected by and hosted on G2.com.

Since we've been using Responsys for a while, we've been able to handle a sizable amount of data that is used for campaign personalisation across a variety of channels (email, SMS, app and browser notification). The personalisation template language allows for simple and flexible campaign administration (RPL). Review collected by and hosted on G2.com.

Sometimes the response could be slow, which could be frustrating. The user interface (UI) also has room for improvement and can be enhanced. When notifying consumers, there are a number of problems and faults. Review collected by and hosted on G2.com.

Using this one we can keep a track of all the ongoing campaigns and can modify the user invitation as per the demand and domain. Also, the generated invitation can be created as per the interest of the user for efficient conversion. Review collected by and hosted on G2.com.

It uses variety of data types to keep an order of all the invitations and analytics that can helps to drive the final conclusion of any campaign in place. Such processes sometimes become hactic while working with multiple projects at a time. Review collected by and hosted on G2.com.

One of the best things about Oracle Responsys is its ability to create targeted and personalized marketing campaigns. With Oracle Responsys, businesses can use customer data and behaviors to create campaigns that are specifically designed to appeal to individual customers or segments of customers. This can help increase the relevance and effectiveness of marketing efforts, leading to better engagement and conversions. Additionally, Oracle Responsys includes features for testing and optimizing campaigns to further improve their performance. Review collected by and hosted on G2.com.

One potential con of Oracle Responsys is that it may have a steep learning curve for users who are new to the platform or unfamiliar with digital marketing Review collected by and hosted on G2.com.

Data management, which lets us have high personalization capabilities

Template personalization through RPL language, which lets us have increased personalization capabilities Review collected by and hosted on G2.com.

The response might be sluggish at times, which might cause frustration. The UI can also be improved and has a lot of scope for improvement. There are quite issues and bugs while sending out notifications to the customers. Review collected by and hosted on G2.com.