--- title: Oracle Responsys Reviews meta\_title: 'Oracle Responsys Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 130 reviews by the users' company size, role or industry to find out how Oracle Responsys works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 130 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Oracle Responsys Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Oracle Responsys, making setup and onboarding smooth and efficient. [(5 mentions)](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=1325648&qs=pros-and-cons#reviews) Users find the **initial setup incredibly easy** , making the onboarding process smooth and efficient for marketing efforts. [(4 mentions)](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373229&qs=pros-and-cons#reviews) Users value the **automation efficiency** of Oracle Responsys, significantly enhancing marketing effectiveness and saving time on tasks. [(3 mentions)](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2094150&qs=pros-and-cons#reviews) Users value the **flexibility** of Oracle Responsys, enabling seamless orchestration of personalized campaigns across multiple channels effortlessly. [(3 mentions)](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2094155&qs=pros-and-cons#reviews) Users value the **real-time personalization** of Oracle Responsys, enabling highly targeted and relevant communications effortlessly. [(3 mentions)](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373312&qs=pros-and-cons#reviews) Users struggle with the **poor interface design** of Oracle Responsys, making it difficult for non-technical users to navigate. [(2 mentions)](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373223&qs=pros-and-cons#reviews) Users highlight the **poor UX** of Oracle Responsys, finding the interface outdated and overly complex for non-technical users. [(2 mentions)](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373339&qs=pros-and-cons#reviews) Users find Oracle Responsys to have **complex features** that complicate usage, especially for non-technical individuals. [(1 mentions)](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2413988&qs=pros-and-cons#reviews) Users find Oracle Responsys **complex and difficult** to navigate, particularly due to its outdated interface and technical demands. [(1 mentions)](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2414005&qs=pros-and-cons#reviews) Users experience **dashboard issues** as reports load slowly and customizing analytics can be frustrating without exporting data. [(1 mentions)](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2493716&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Oracle Responsys ##### 1. Ease of Use Users appreciate the **ease of use** of Oracle Responsys, making setup and onboarding smooth and efficient. [ See 5 mentions ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=1325648&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 5.0/5 "Real-Time Personalization, Seamless Integration" What do you like about Oracle Responsys? I really like how Oracle Responsys nails real-time personalization. It pulls in customer data on the fly and lets me send super targeted emails or SMS ![Rana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rana M.") RM Rana M. Mid-Market (51-1000 emp.) 5.0/5 "Powerful Campaign Management, Needs UI Modernization" What do you like about Oracle Responsys? I appreciate Oracle Responsys for its orchestration and cross-channel campaign management, which is designed specifically for orchestrating complex, p ##### 2. Easy Setup Users find the **initial setup incredibly easy** , making the onboarding process smooth and efficient for marketing efforts. [ See 4 mentions ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373229&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 5.0/5 "Real-Time Personalization, Seamless Integration" What do you like about Oracle Responsys? I really like how Oracle Responsys nails real-time personalization. It pulls in customer data on the fly and lets me send super targeted emails or SMS ![Rana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rana M.") RM Rana M. Mid-Market (51-1000 emp.) 5.0/5 "Powerful Campaign Management, Needs UI Modernization" What do you like about Oracle Responsys? I appreciate Oracle Responsys for its orchestration and cross-channel campaign management, which is designed specifically for orchestrating complex, p ##### 3. Automation Efficiency Users value the **automation efficiency** of Oracle Responsys, significantly enhancing marketing effectiveness and saving time on tasks. [ See 3 mentions ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2094150&qs=pros-and-cons#reviews) See Related User Reviews ![Rana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rana M.") RM Rana M. Mid-Market (51-1000 emp.) 5.0/5 "Powerful Campaign Management, Needs UI Modernization" What do you like about Oracle Responsys? I appreciate Oracle Responsys for its orchestration and cross-channel campaign management, which is designed specifically for orchestrating complex, p BN Bianca N. 4.0/5 "Effective Cross-Channel Automation with Oracle Responsys" What do you like about Oracle Responsys? I appreciate Oracle Responsys for its advanced automation capabilities which significantly save time and improve efficiency in my tasks. The cross-cha ##### 4. Flexibility Users value the **flexibility** of Oracle Responsys, enabling seamless orchestration of personalized campaigns across multiple channels effortlessly. [ See 3 mentions ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2094155&qs=pros-and-cons#reviews) See Related User Reviews ![Rana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rana M.") RM Rana M. Mid-Market (51-1000 emp.) 5.0/5 "Powerful Campaign Management, Needs UI Modernization" What do you like about Oracle Responsys? I appreciate Oracle Responsys for its orchestration and cross-channel campaign management, which is designed specifically for orchestrating complex, p BN Bianca N. 4.0/5 "Effective Cross-Channel Automation with Oracle Responsys" What do you like about Oracle Responsys? I appreciate Oracle Responsys for its advanced automation capabilities which significantly save time and improve efficiency in my tasks. The cross-cha ##### 5. Integrations Users value the **real-time personalization** of Oracle Responsys, enabling highly targeted and relevant communications effortlessly. [ See 3 mentions ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373312&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 5.0/5 "Real-Time Personalization, Seamless Integration" What do you like about Oracle Responsys? I really like how Oracle Responsys nails real-time personalization. It pulls in customer data on the fly and lets me send super targeted emails or SMS ![Rana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rana M.") RM Rana M. Mid-Market (51-1000 emp.) 5.0/5 "Powerful Campaign Management, Needs UI Modernization" What do you like about Oracle Responsys? I appreciate Oracle Responsys for its orchestration and cross-channel campaign management, which is designed specifically for orchestrating complex, p ### 5 Cons or Disadvantages of Oracle Responsys ##### 1. Poor Interface Design Users struggle with the **poor interface design** of Oracle Responsys, making it difficult for non-technical users to navigate. [ See 2 mentions ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373223&qs=pros-and-cons#reviews) See Related User Reviews ![Rana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rana M.") RM Rana M. Mid-Market (51-1000 emp.) 5.0/5 "Powerful Campaign Management, Needs UI Modernization" What do you dislike about Oracle Responsys? I find Oracle Responsys complex and an outdated user interface makes it even harder to use. The limited cross-channel functionality is a bit of a setb BN Bianca N. 4.0/5 "Effective Cross-Channel Automation with Oracle Responsys" What do you dislike about Oracle Responsys? I find the pricing of Oracle Responsys to be problematic. Additionally, the user experience and user interface could be improved. ##### 2. Poor UX Users highlight the **poor UX** of Oracle Responsys, finding the interface outdated and overly complex for non-technical users. [ See 2 mentions ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373339&qs=pros-and-cons#reviews) See Related User Reviews ![Rana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rana M.") RM Rana M. Mid-Market (51-1000 emp.) 5.0/5 "Powerful Campaign Management, Needs UI Modernization" What do you dislike about Oracle Responsys? I find Oracle Responsys complex and an outdated user interface makes it even harder to use. The limited cross-channel functionality is a bit of a setb BN Bianca N. 4.0/5 "Effective Cross-Channel Automation with Oracle Responsys" What do you dislike about Oracle Responsys? I find the pricing of Oracle Responsys to be problematic. Additionally, the user experience and user interface could be improved. ##### 3. Complex Features Users find Oracle Responsys to have **complex features** that complicate usage, especially for non-technical individuals. [ See 1 mentions ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2413988&qs=pros-and-cons#reviews) See Related User Reviews ![Rana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rana M.") RM Rana M. Mid-Market (51-1000 emp.) 5.0/5 "Powerful Campaign Management, Needs UI Modernization" What do you dislike about Oracle Responsys? I find Oracle Responsys complex and an outdated user interface makes it even harder to use. The limited cross-channel functionality is a bit of a setb ##### 4. Complexity Users find Oracle Responsys **complex and difficult** to navigate, particularly due to its outdated interface and technical demands. [ See 1 mentions ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2414005&qs=pros-and-cons#reviews) See Related User Reviews ![Rana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rana M.") RM Rana M. Mid-Market (51-1000 emp.) 5.0/5 "Powerful Campaign Management, Needs UI Modernization" What do you dislike about Oracle Responsys? I find Oracle Responsys complex and an outdated user interface makes it even harder to use. The limited cross-channel functionality is a bit of a setb ##### 5. Dashboard Issues Users experience **dashboard issues** as reports load slowly and customizing analytics can be frustrating without exporting data. [ See 1 mentions ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2493716&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 5.0/5 "Real-Time Personalization, Seamless Integration" What do you dislike about Oracle Responsys? Reporting could be way better; dashboards load slow on big data sets and customizing deep-dive analytics is a pain without exporting everything. ## Top-Rated Alternatives [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") Dotdigital 4.4/5(1,236) ](https://www.g2.com/products/dotdigital/reviews) [ ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") SAP Engagement Cloud (formerly SAP Emarsys) 4.2/5(641) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) [ View All Alternatives ](https://www.g2.com/products/oracle-responsys/competitors/alternatives) ![Melissa L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melissa L.") ML Melissa L. Office Administrator Security and Investigations Mid-Market (51-1000 emp.) 8/25/2016 "Very Robust" 3/5 What do you like best about Oracle Responsys? Responsys is a very robust, feature rich program with many capabilities. Gives very in depth reporting. Review collected by and hosted on G2.com. What do you dislike about Oracle Responsys? May be a little hard to read and use for most. Being so robust there is so much to learn and utilize. Review collected by and hosted on G2.com. What problems is Oracle Responsys solving and how is that benefiting you? Great for mass emails Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Christopher S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christopher S.") CS Christopher S. Customer Support Specialist II Retail Small-Business (50 or fewer emp.) 7/26/2016 "Great" 5/5 What do you like best about Oracle Responsys? The simplicity use of my company's big data. Review collected by and hosted on G2.com. What do you dislike about Oracle Responsys? The product is very expensive when it is not managed properly. Review collected by and hosted on G2.com. What problems is Oracle Responsys solving and how is that benefiting you? Cost v Profit Review collected by and hosted on G2.com. Show More 8/2/2016 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Mid-Market (51-1000 emp.) 12/28/2015 "Strong capabilities but hard to use" 3/5 What do you like best about Oracle Responsys? My company does not have best in class data management. Therefore we rely heavily on our ESP for audience segmentation and message personalization. Responsys table structure with extension tables works well for us because different product teams can create tables for specific use cases versus having to update our main database table structure. The Program Tool enables messaging sequencing well. The reporting is also detailed and easy to manipulate. Review collected by and hosted on G2.com. What do you dislike about Oracle Responsys? The platform is not easy to use and requires more skill in the users such as HTML, segmentation logic, and SQL. Review collected by and hosted on G2.com. Recommendations to others considering Oracle Responsys: This product will serve you well if you plan to use Enterprise Oracle products and if you have a strong team to use and manage the platform. Responsys also has very strong segmentation capabilities (and fast deployment times. If you are planning to integrate real-time activities via third party APIs you may also want to look at platforms that plug in to other systems. If you are self-service plan to have significant budget available for support, training and projects. If you don't have the ability to hire strong candidates it may be more worthwhile to hire responsys for email set up and deployment. Review collected by and hosted on G2.com. What problems is Oracle Responsys solving and how is that benefiting you? We are able to manage the reach and suppressions for our advertiser driven campaigns. We have also successfully built lifecycle campaigns to deploy a series of emails based on use interactions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Shenea E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shenea E.") SE Shenea E. Digital Marketing Manager Sporting Goods Enterprise (\> 1000 emp.) 10/11/2013 "Robust Platform For Marketers" 4/5 What do you like best about Oracle Responsys? The suite is very robust, and always at least a step ahead of what I am trying to accomplish. The platform is very flexible in handling any data source needed for segmentation. It is easy to create different testing scenarios, automated programs, dynamic content, reusable segments and more and also have real-time reporting around campaigns. Customer support and my customer success manager have also been very key to helping to accomplish campaign goals. I have used several enterprise level email solutions, and none compare to the support and response that I receive from Responsys. Review collected by and hosted on G2.com. What do you dislike about Oracle Responsys? With any tool there is a learning curve. Responsys is very robust, and I feel there is functionality that I am not using today. This does give me room to grow with the suite, instead of outgrowing it. Update: Since the acquisition by Oracle support has changed. I used to be able to get someone on the phone immediately to assist with any problems, now there is a ticketing system and delay in response. Review collected by and hosted on G2.com. Recommendations to others considering Oracle Responsys: I would recommend that you consider where you would like your programs to be in the future, and make sure that whatever platform you choose will be able to support those goals + provide the personnel to help push you there. Review collected by and hosted on G2.com. What problems is Oracle Responsys solving and how is that benefiting you? The main problem Responsys has helped me solve, is getting closer to the 1-1 relationship with customers, by allowing us to continue to grow the automation strategy, implement dynamic content, and segment smarter. Review collected by and hosted on G2.com. Show More 9/24/2015 Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/9/2016 "Responsys" 3/5 What do you like best about Oracle Responsys? UI is easy to use and can be deployed in a short period of time. Review collected by and hosted on G2.com. What do you dislike about Oracle Responsys? Response time and campaign launch can be slow at times. Review collected by and hosted on G2.com. What problems is Oracle Responsys solving and how is that benefiting you? Create dynamic and targeted message content to each specific group of audience. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 1/28/2016 "Oracle Responsys review" 3.5/5 What do you like best about Oracle Responsys? Responsys table structure with extension tables works well because different product teams can create tables for specific use cases versus having to update main database table structure. The Program Tool enables messaging sequencing well. The reporting is also detailed and easy to manipulate Review collected by and hosted on G2.com. What do you dislike about Oracle Responsys? doesn like the interface much, looks polished but not user friendly Review collected by and hosted on G2.com. Recommendations to others considering Oracle Responsys: Good tool Review collected by and hosted on G2.com. What problems is Oracle Responsys solving and how is that benefiting you? easy response system Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Michelle K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle K.") MK Michelle K. Vice President of Marketing Mid-Market (51-1000 emp.) 2/10/2015 "Thinking about Responsys for email? Don't do it!" 0/5 What do you like best about Oracle Responsys? We thought Responsys was top of the line. There are some nice features, but nothing that most competitor's don't have. There are an unacceptable amount of bugs and customer service issues. Having worked with many ESPs in the past, I would recommend Listrak, then Silverpop. (I have absolutely no dog in this fight). Review collected by and hosted on G2.com. What do you dislike about Oracle Responsys? We wait months upon months for BUGS to be fixed. I'm talking about things like not tracking opens! There are constantly bugs in the system, but it is not because they are taking extra time to QA. In fact, they launched a new release this weekend that completely shut down all our campaigns and we received no notifications or heads-up, though we have all notifications set up. As another example, in both the sales demo and in our first onboarding demo were were shown the ability to process files hourly instead of only daily. This was a requirement of the project. A week before go-live, the feature magically disappeared. We immediately brought it to their attention and are STILL waiting (four months later) for the approval of of our account manager's manager to enable it again. As other reviewers have noted, they have this ridiculous link tracking setup. It makes everything really complicated, especially since there is a known bug that converts & in your URLs to & every time you open the campaign. (Your URL tracking will not work and your link tracking within Responsys will also not work, unless you manually correct this every single time). I have put in several support tickets asking for when this will be fixed, and they just close out the ticket saying this is a known bug. It has been over five months. Lastly, we paid a large sum of money for onboarding support. In fact, it was required. None of the training or support helped us actually setup our account. We would have 3 people on weekly calls, but 0 people would ever be able to answer any questions or even get us any answers. We used trial and error and an excruciating amount of our time to get things going. Review collected by and hosted on G2.com. What problems is Oracle Responsys solving and how is that benefiting you? Obviously, we use this for our internal email programs and campaigns. We also pull customer data from Responsys for offline campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![George D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George D.") GD George D. Head of Email Strategy Publishing Mid-Market (51-1000 emp.) 10/28/2013 "Enterprise platform with all of the tools for the Email Marketer" 4/5 What do you like best about Oracle Responsys? The Interact platform allows me to control my email marketing program without having to rely on my Engineering resources. Resources are always at a premium so being able to do advanced campaigns with plug and play tools has been great. Review collected by and hosted on G2.com. What do you dislike about Oracle Responsys? Link tables. Having to create link tables separate from the uploaded email creative is time consuming. Review collected by and hosted on G2.com. Recommendations to others considering Oracle Responsys: Responsys is a robust email solution for sophisticated email marketing programs. If you are looking for a solution that is a more streamlined WYSIWYG platform...this is likely not the platform for you. Review collected by and hosted on G2.com. What problems is Oracle Responsys solving and how is that benefiting you? Marketing automation. Through the Program functionality in Interact we are able to build automation into our programs without the need for extensive IT resources. We can develop and control the creative and testing process without being limited by a reliance on other groups within the organization. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Carrie B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carrie B.") CB Carrie B. Digital Marketing Marketing and Advertising Enterprise (\> 1000 emp.) 10/29/2013 "Great Platform for Tech-Savvy Marketers" 4.5/5 What do you like best about Oracle Responsys? The program design robust-ness and flexibility, along with the advanced options for pulling in data from key sources (website behavior, purchase data, CRM data, etc.) into the relational database, and both easy-to-use basic targeting/segmentation as well as SQL capabilities for the advanced marketers. Review collected by and hosted on G2.com. What do you dislike about Oracle Responsys? It's not the most intuitive or visually appealing UI. Some of the most basic things I would think the tool has, it doesn't, for example: automatic link tracking (you have to set it up on your own manually), automatic "view this email online" web versions of emails (you have to create it on your own), doesn't track % of mobile openers/clickers, and the campaign assets are dispersed throughout the UI. If you have a tech savvy marketer, it'll all be fine with some training though. Review collected by and hosted on G2.com. Recommendations to others considering Oracle Responsys: Figure out first what your top priorities are and what's most important, then evaluate the "how" it gets accomplished with Responsys vs. another. Most ESPs are getting to a point of being able to do the same things, it's just how complicated or resource-heavy is it to get what you want. Review collected by and hosted on G2.com. What problems is Oracle Responsys solving and how is that benefiting you? Being able to do greater targeting and personalization based on web browsing behavior, purchases, products registered, CRM data, etc. We've seen a lift in opens, clicks, and revenue when we personalize. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic CL Claudia L. Online Marketing Manager Marketing and Advertising Mid-Market (51-1000 emp.) 10/9/2013 "Provides capability to take your lifecycle marketing programs to a higher level" 4.5/5 What do you like best about Oracle Responsys? Technical Flexibility and control over database structure - the ability for the client to be able to customize and easily create complicated lifecycle marketing programs once the database is set up. Review collected by and hosted on G2.com. What do you dislike about Oracle Responsys? This system can be used by beginners but to really benefit from the power of responsys users need to be advanced in their strategic and technical skill set. There isn't an easy way to be move from beginner to advanced - advanced training and complete documentation could be improved. Review collected by and hosted on G2.com. Recommendations to others considering Oracle Responsys: It is the only ESP that allows your marketing programs to reach sophisticated levels without extensive customization by the ESP. But, this requires that your staff is technologically saavy and have the resources to build these marketing programs and data integrations. Review collected by and hosted on G2.com. What problems is Oracle Responsys solving and how is that benefiting you? Increased revenued and set up of multiple triggered programs without a la carte costs to have the ESP set up Review collected by and hosted on G2.com. 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