Oracle Responsys Reviews & Product Details

Responsys Platform, Responsys reps and how it interacts with other software and technology Review collected by and hosted on G2.com.

Oracle and trying to sell me EVERYTHING! Also, the invoicing and the number of logins needed to just run you email programs Review collected by and hosted on G2.com.

Product has evolved to be used for large scale b2c customers. Product continues to to make valuable improvements in functionality Review collected by and hosted on G2.com.

Customer service has changed to exclude Customer Success Client Managers with our account Review collected by and hosted on G2.com.

Ease of use for dyanmic emails and programs Review collected by and hosted on G2.com.

there is a lack of training for the product. Review collected by and hosted on G2.com.

ease of personalization of the email content Review collected by and hosted on G2.com.

gets a little qurky. design for larger screens Review collected by and hosted on G2.com.

Responsys was able to do absolutely everything we wanted it to do. It seemed to flawlessly integrate with every third-party app on the market. Their Program feature was very powerful and intuitive to use. Their best feature, however, was the relationship they had with us. Our account rep was practically like a member of the team. We spoke multiple times per week for over 5 years while I was at the company and he visited us on-site several times per year. Review collected by and hosted on G2.com.

Their proprietary programming language (RPL) was extremely difficult to learn for someone with a marketing background. I spent hours upon hours attempting to code things like the order and ship confirmation emails, basically relying on trial and error and countless tests. Once I finally seemed to get the hang of things after a few years, they up and changed to a new programming language that required all emails to eventually be re-coded. The learning curve for getting the most out of Responsys is unbelievably high. Their reporting was a little clunky and had a serious lag time. Many times a query needed to be manually written, requiring the knowledge of MySQL. After writing a query and saving and testing, the query would lose all formatting and spacing. Lists imports were time-consuming and unintuitive. Review collected by and hosted on G2.com.

Responsys by Oracle is a great tool for enterprise email marketing. It is easy to create a large number of segments from your customer base, based on any number of attributes. There are myriad options in terms of creating emails from templates or uploading custom designs. Responsys is also a great reporting platform, allowing you to get all the info you need about how your email campaigns are performing. Review collected by and hosted on G2.com.

Responsys is not necessarily the easiest software to use. After working with MailChimp at a previous job, it definitely took a lot longer to get used to the interface and features of Responsys. However, this is likely the case with any piece of powerful software. Review collected by and hosted on G2.com.

Our Customer Success Managers have always been great, and that makes a difference when spending a large amount of money on a technology we use everyday. The tool itself is fairly straightforward and easy to use, and offers opportunity to send dynamic content to customers, which is a bonus. Review collected by and hosted on G2.com.

Training materials/"Help" documentation online is a bit confusing and not always easy to locate what you need. I usually have to open a support ticket for most problems and then have them help me find things that way. Review collected by and hosted on G2.com.

This platform offers capability for very detailed personalization Review collected by and hosted on G2.com.

This platform is very versatile and allows for very in depth personalization, but that intricacy also comes with a VERY poor user interface. It is not at all intuitive, features have misleading names, and bugs are slow to be fixed Review collected by and hosted on G2.com.

It is simple to navigate and set-up campaigns. The format is easy to use of knowing which steps are next to complete when sending an email. Testing is just as simple, and in-system editing is much easier as you don't see nearly as many product codes as you do when using competitors. Review collected by and hosted on G2.com.

There are no back actions. If you wanted to go back into the last view you were in, you have to back fully out and then navigate back into the folder and the campaign. I wish there was an easier way to do that navigation. Review collected by and hosted on G2.com.

The targeting capabilities are amazing and the program builder makes it easy to build out full programs in a very intuitive ui. Review collected by and hosted on G2.com.

I don't like that Oracle doesn't provide in depth training and that it costs thousands of dollars to attend a training. Review collected by and hosted on G2.com.