We love the targeting that Oracle brings. We were in the automotive industry so we have to be able to target finite audiences and oracle allows us to do that!
The audience are limited in some aspects. We used these audiences to target buyers for our advertising campaigns so sometimes we find that we cannot find a certain audience such as corvette intenders or 2019 F-150 intenders.
Like I mentioned we use this to help us narrown down audiences to target for our campaigns so we are able to create a better ROI because we have better targeting. Hence the benefit would be gaining the client more money for the advertising dollars spent.