--- title: Oracle Infinity Reviews meta_title: 'Oracle Infinity Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 30 reviews by the users' company size, role or industry to find out how Oracle Infinity works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 30 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Oracle Infinity Reviews **Vendor:** Oracle **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 30 ## About Oracle Infinity Oracle Infinity Behavioral Intelligence captures real-time digital behaviors and delivers actionable insights and intelligence to your applications, helping you engage your customers at the right moment, with the right personalized message. ## Oracle Infinity Reviews ### 1. Awesome Data Resource with Great Features **Rating:** 4.0/5.0 stars **Reviewed by:** stephanie E. | medical lab assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Oracle Infinity?** An awesome resource for data. Oracle Infinity has some very good eatures to work with. Also, it's easy to use for the most part. **What do you dislike about Oracle Infinity?** Oracle Infinity is not as user friendly as some of the other software that are presently on the market.. It can be complex. **What problems is Oracle Infinity solving and how is that benefiting you?** Oracle Infinity has benefited me in helping me navigated many website and mobile apps. ### 2. Amazing and user friendly platform **Rating:** 4.0/5.0 stars **Reviewed by:** Olivia J. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Oracle Infinity?** Easy of use, implementation, features and tools **What do you dislike about Oracle Infinity?** Analytics can be a bit hard to understand but ones you get a hang of the reporting tool you're fine **What problems is Oracle Infinity solving and how is that benefiting you?** Pulling data to analyse all of our digital channels and platforms performance ### 3. A good tool for analysis and targeting for exact requirement. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Oracle Infinity?** Providing all type of customer data with pre analysis of requirements is making this better day by day. Target audience are being served better with more effective advertising by showing specificbl set of solution. **What do you dislike about Oracle Infinity?** It don't let us know what type of people are coming to look for our products it only is customer facing and we are not able to get data exactly for what i am looking for and it is stopping us to Serve better to Consumer. **What problems is Oracle Infinity solving and how is that benefiting you?** Basically Targeting right audiance is only basic law for product selling capabilities and infinity is helping way beyond that. It automatically now show consumer multiple varity of products as consumer is looking for ### 4. Good quality and useful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Oracle Infinity?** I had a great time working with the Webtrends team and was able to get the most out of it. Infinity was a new addition that made life easier. This has proved to be a useful and comprehensive tool for providing analytics for our SharePoint and websites. **What do you dislike about Oracle Infinity?** IT still needs to be involved in providing reports. You must have some analytics tools for your sites. so be ready with a clear strategy and a deployment plan for how to most effectively roll out across your portfolio of web properties **What problems is Oracle Infinity solving and how is that benefiting you?** I had a great time working with the Webtrends team and was able to get the most out of it. Infinity was a new addition that made life easier. business performances have increased. ### 5. My experience in using Oracle **Rating:** 4.0/5.0 stars **Reviewed by:** Muhammad R. | Social Media Manager, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2022 **What do you like best about Oracle Infinity?** Oracle Analytics Cloud is a comprehensive pall analytics platform that empowers you to unnaturally change how you dissect and act on information. Empower leaders, judges, and IT to pierce data from wherever they are, indeed using mobile bias. Oracle Analytics Cloud helps associations discover unique perceptivity briskly with machine literacy. With stoked analytics, combine data from across your association with third- party data and automate important and time- consuming tasks similar as data medication, visualization, soothsaying, and reporting. Oracle Analytics Cloud_ includes the following services: Data Visualization Cloud Service Data Visualization in OAC, any edition Data Visualization Desktop Business Intelligence Cloud Service Business Intelligence in OAC, Enterprise Edition Mobile apps Day by Day and Synopsis Mongrel capabilities seamlessly connect these pall services to their on- demesne counterparts, Business Intelligence Foundation Suite and Essbase, so you can pierce and dissect data in the terrain that’s stylish for you. **What do you dislike about Oracle Infinity?** I did not dislike using it, but due to time I have to go somewhere else and now I am completely busy with my business but I recommend using Oracle.I think the software is the best of all analytics software to get instant results. **Recommendations to others considering Oracle Infinity:** This is really great software Jenny. Generally, one-click analytics tracking is possible. I would recommend it to others. **What problems is Oracle Infinity solving and how is that benefiting you?** Neostar tracks and parts guests grounded on interest in Oracle Marketing Oracle Perpetuity follows our druggies on the point — what they do and what they click on and what they browse — and also creates custom events that go into Responsys and spark a custom dispatch. ### 6. Oracle Infinity Review **Rating:** 3.5/5.0 stars **Reviewed by:** Nitin T. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Oracle Infinity?** Simple to use UI and less complex tabs compared to close competitors like Adobe **What do you dislike about Oracle Infinity?** Some of the features need additional payment to access which can be an addin to the total platform cost **What problems is Oracle Infinity solving and how is that benefiting you?** I was using Infinity to track and monitor websitw traffic. Analyze user behaviour and campaign tracking ### 7. Awesome product for tracking, measuring, and optimizing the performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2019 **What do you like best about Oracle Infinity?** Using this analytics platform we can able to tracking, measuring, and optimizing the performance and visitor behavior of enterprise websites and mobile applications. It also provides data correction , report generating, streaming and action center is the best part. **What do you dislike about Oracle Infinity?** User interface is very hard to use for users. It is not very user friendly interface for armature users. Besides this everything is good in this product. **Recommendations to others considering Oracle Infinity:** Everyone should use this for tracking, measuring, and optimizing the performance and visitor behavior of enterprise websites . **What problems is Oracle Infinity solving and how is that benefiting you?** I am able to solve problems like tracking, measuring, and optimizing the performance and visitor behavior of enterprise websites and mobile applications. ### 8. Infinity accessible and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Lee M. | Pathobiological Research Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2019 **What do you like best about Oracle Infinity?** Aids with key business drivers like finding new clients/ leads, and makes data easy and organized. It is also customizable and displays in real time and accessible. **What do you dislike about Oracle Infinity?** More frequent updates needed to keep with software technologies **Recommendations to others considering Oracle Infinity:** Great ease of use **What problems is Oracle Infinity solving and how is that benefiting you?** The amount of data it allows you to collect and how nicely it compiles the data and makes it easily accessible ### 9. Oracle Infinity Review **Rating:** 4.0/5.0 stars **Reviewed by:** Suhail N. | IT Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2019 **What do you like best about Oracle Infinity?** The ability to identify new and returning users across mobile and web apps **What do you dislike about Oracle Infinity?** Oracle doesn’t have a web analytics solution, compared with competitors like Google Analytics. **Recommendations to others considering Oracle Infinity:** The Analytics application in Oracle Infinity provides a good set of report collections for exploring and managing data, **What problems is Oracle Infinity solving and how is that benefiting you?** understanding the my user-base and monitoring activities on a suite of applications including employees and visitors. ### 10. Big Data Organized through Oracle Infinity **Rating:** 4.0/5.0 stars **Reviewed by:** Zoe O. | Social Media Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2019 **What do you like best about Oracle Infinity?** When it comes to marketing to other businesses, Oracle Infinity is a tool able to help my team to understand, analyze, and interpret data we would otherwise not have so readily available. I love that it is customizable. The insights are across different channels, in real time, and have opportunities to choose what is being analyzed.. **What do you dislike about Oracle Infinity?** It takes a few tags to add custom tags. If this could be updated immediately, it would be a game changer. **What problems is Oracle Infinity solving and how is that benefiting you?** Behavior patterns and opportunities to reach new people. ### 11. Oracle is awesome **Rating:** 4.0/5.0 stars **Reviewed by:** Emily M. | Emily , Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2019 **What do you like best about Oracle Infinity?** I like that the color coded icons for different pages make it so easy to navigate! **What do you dislike about Oracle Infinity?** Sometimes it be confusing when you save vs. submit certain pages **What problems is Oracle Infinity solving and how is that benefiting you?** Organizing time logged, doing expense reports. Benefit is it keeps a great record of everything and eliminates paper use! ## Oracle Infinity Discussions - [What is Oracle Infinity used for?](https://www.g2.com/discussions/what-is-oracle-infinity-used-for) - [View Oracle Infinity pricing details and edition comparison](https://www.g2.com/products/oracle-infinity/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+13%3A55%3A35+-0500&secure%5Bsession_id%5D=5e462782-7073-4cb6-9445-8112773ff9c8&secure%5Btoken%5D=a2867efe10a6f9d45d8140d60a57ba979e5a672c79c8c1d414bbb3afc1425b93&format=llm_user) ## Oracle Infinity Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Segmentation** - A/B Testing - Customer Profiles **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Targeting** - Behavioral Targeting - Contextual Targeting **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Oracle Infinity Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,584 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,173 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - 4.4/5.0 (554 reviews)