Full control on lead management. Plus easy to record online and offline customer activities. data model can be easily extended to contain all necessary information. Any data from any object in Salesforce sales cloud can be integrated and segmented upon. Review collected by and hosted on G2.com.

Campaign approval process cannot be easily customized. API for data extraction can be better. Review collected by and hosted on G2.com.

Integration options, amount of users familiar with platform, enterprise level functionality, Oracle brand is well known and stable in the market. Review collected by and hosted on G2.com.

interface hasn't changed much over the years, service/support seems to be lacking at times if your issues isn't "severe" enough Review collected by and hosted on G2.com.

Interesting is the presentation of the tool because it enables the translation of complex schemes clearly and simply. Of example, when a complicated marketing automation plan has been developed the road map allows the user calmly to consider and develop his project, but it also allows different participants to simply present it. Review collected by and hosted on G2.com.

This can cause some confusion when the software is not linked directly to the CRM, as its use remains incomplete. Based on the browser we work on, we even find some glitches. Sometimes it is necessary to move from browser to browser one day. Review collected by and hosted on G2.com.

With Oracle Eloqua it greatly facilitates the process of creating forms, dramatically reducing the processing, campaign design and segmentation steps. Before, these processes had to be done manually and with isolated software, but Eloqua allows us to do everything from the same platform. The Insight tool is one of the best, as it gives us details about the success of our campaign and also gives practical advice to improve our future campaigns. Review collected by and hosted on G2.com.

To be able to use the tools of Oracle Eloqua it is necessary to have a certificate approved by Eloqua. This process is not only complex, but long, overwhelming and, honestly, unnecessary. I also think that the functions of the Toolbox could improve. Perhaps if they were simplified a bit they would be easier to implement with text functions. With regard to designs, they could also facilitate the processes of changing colors and editing invitation messages. Review collected by and hosted on G2.com.

Overall, Oracle Eloqua is a very robust and customizable tool. It has many aspects that I like, such as landing page design, lead configuration and process automation, which provides real-time tracking. In addition, Eloqua allows integration with CRM software, which maximizes its reach even further and expands its power. The technical support is excellent! Able to solve complex problems and offer customization for various tools. Review collected by and hosted on G2.com.

At first, Oracle Eloqua is a bit of a check and doesn't really have an instruction manual to follow as a guide. Adding these instructions would be very useful. When it comes to establishing a connection between contacts and companies, it is based solely on Salesforce contacts, which creates a certain dependence on Eloqua with another platform and limits, in a certain way, the freedom of the product. Review collected by and hosted on G2.com.

It makes a difference because it is a software that works with more than one integration, there is no doubt that it has the best automatic procedure.At the moment of doing a type of follow-up to a campaign, I do not have any problem Eloqua is fast. Review collected by and hosted on G2.com.

Retrieving an email is important, having an option to facilitate recovery without telling me that it is incorrect would be useful. Changing the tactics of Eloqua I mean that instead of looking for some function it would be better to create a selection list with respect to the construction of a campaign. Review collected by and hosted on G2.com.

This is a very powerful tool when it comes to ETL, lead routing, data cleansing and standardization. When it coems to Eloqua WYSIWYG improvements, then they seem to continue to get better as well. This tool has lots of flexibility with segmenting and contacts, and it is also very easy to create emails and landing pages, visual layouts of campaign workflows. What is even better, it comes with a lot of various email statistic reports. Review collected by and hosted on G2.com.

There are just a few things that seemed to be more difficult than they should be. For example, not being able to create a picklist on the go within a form, or you just need to create a separate header each time if you wanted to use it for preview text. Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. Some of the customizable reports are clunky to build and take forever to load. There are even times when there is "too much" data to load a report! Review collected by and hosted on G2.com.

Nurture capabilities and easy connection to SFDC Review collected by and hosted on G2.com.

Sometimes cumbersome to set up and launch campaigns Review collected by and hosted on G2.com.

Eloqua has so many possibilities for personalisation. The features can target different audiences using sophisticated filters or if-this-than-that logic so that the potential of a single email can be maximised.The newest design templates have much more customisation that are easier for marketers with less digital experience to use. Review collected by and hosted on G2.com.

Unless you're specialising in digital marketing or email campaign management, most marketers wouldn't be able to manage an email campaign end-to-end. At my firm, although I have a moderate knowledge of the system, we have an email automation team to build our campaigns once we've given them the different components. There needs to be a strong investment of time to gain an average knowledge for general use. Review collected by and hosted on G2.com.

What I really like about Oracle Eloqua is its powerful functions and features, such as its detailed segmentation that uses contact attributes, its high level of complementation with other systems. In addition to being able to work with a centralized database, it allows me to control who can access and which contacts. Its progressive and responsive design capabilities make it easy to design on the fly or make changes without having to have a designer code every time. Review collected by and hosted on G2.com.

I consider that it presents a somewhat old system, so it could make it a bit cumbersome to get basic concepts. I really don't like how scattered all the steps are to send an email. Review collected by and hosted on G2.com.