--- title: Oracle Eloqua Reviews meta\_title: 'Oracle Eloqua Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 626 reviews by the users' company size, role or industry to find out how Oracle Eloqua works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 626 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Oracle Eloqua Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Oracle Eloqua but has limited features. Are you part of the Oracle Eloqua team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances * * * Seller [Oracle](https://www.g2.com/sellers/oracle) Discussions [Oracle Eloqua Community](https://www.g2.com/products/oracle-eloqua/discuss) Languages Supported Czech, Danish, German, English, Finnish, French, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified) Solution Type All-in-One Overview by Andrea Tucker Show More ## Pricing Pricing provided by Oracle Eloqua. ### Basic $2,000 /month ### Standard $4,000 /month [ View More Pricing Information ](https://www.g2.com/products/oracle-eloqua/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/oracle-eloqua/competitors/alternatives) ## User Insights Average based on 626 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Oracle Eloqua Integrations (4) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoTo Webinar ](https://www.g2.com/products/goto-webinar/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") RingCentral Events ](https://www.g2.com/products/ringcentral-events/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Show More ![Erick J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erick J.") EJ Erick J. Sr. Marketing Automation Specialist Enterprise (\> 1000 emp.) 6/18/2024 "Robust automation for complex global workflows" 5/5 What do you like best about Oracle Eloqua? The level of granularity you get with audience segmentation and the Canvas is still top-tier. In a large-scale environment like mine, being able to build complex, multi-step nurturing flows that actually respect regional data preferences is huge. I also appreciate how the reporting has evolved; it’s less about just seeing opens and clicks and more about understanding how our automation is actually touching the lead lifecycle. Review collected by and hosted on G2.com. What do you dislike about Oracle Eloqua? The UI feels incredibly dated compared to newer tools, which makes the learning curve unnecessarily steep for new team members. Also, the platform can be frustratingly unstable at times—I've experienced those 'unexplained crashes' or slow load times during peak hours that just eat up your productivity. The Insight reporting, while powerful, can also be a bit of a headache to navigate if you just want a quick, clean data export without jumping through ten hoops. Review collected by and hosted on G2.com. What problems is Oracle Eloqua solving and how is that benefiting you? For me, the biggest benefit is the ability to centralize our nurturing logic so we aren't sending conflicting messages to the same lead from different business units. It also automates the data cleaning process before a lead even hits our CRM, which saves me hours of manual troubleshooting. Review collected by and hosted on G2.com. Show More 4/15/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Njie N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Njie N.") NN Njie N. Senior Geotechnical Engineer Civil Engineering Mid-Market (51-1000 emp.) 5/8/2026 "Essential for Targeted Client Communication, Needs Better Onboarding" 3.5/5 What do you like best about Oracle Eloqua? I really appreciate how Oracle Eloqua brings structure, customization, and visibility into one platform. The robust audience segmentation is a standout for me, as it allows me to specifically target different groups within civil engineering and geotech work, making our outreach feel personal and relevant. The automation workflows save me hours by automatically running nurture sequences, keeping us top-of-mind without micromanaging every outreach. The engagement tracking and reporting are also highly beneficial, giving me clear visibility into who is genuinely interested in our services. Additionally, I value the platform's stability and its smooth integration with our other internal systems, which keeps our client communication centralized and professional. Lastly, the contact and data management is far more polished compared to basic email tools I've used before, allowing me to maintain clean, organized contact profiles. Review collected by and hosted on G2.com. What do you dislike about Oracle Eloqua? From my experience using Oracle Eloqua, the initial setup and onboarding complexity is way too steep. It’s clearly built for dedicated marketing specialists, not engineering staff who just need straightforward client outreach tools. The backend settings, campaign structure, and contact database configurations have so many layered menus and technical options that it takes a lot of time to learn. There’s no simple, streamlined template for professional service firms like ours, so I end up digging through complicated menus just to set up basic email sends and contact groups. The user interface feels outdated and not very intuitive. Navigation isn’t always logical, and common everyday tasks take more clicks than they should. Simple things like editing existing campaigns, updating contact details, or pulling basic engagement reports aren’t as quick as they should be. For someone who doesn’t use it full-time every day, it’s easy to get lost in nested menus and waste time just trying to find basic functions. Review collected by and hosted on G2.com. What problems is Oracle Eloqua solving and how is that benefiting you? Oracle Eloqua solves several key workflow and communication pain points in my role as a Senior Geotechnical Engineer. It centralizes all client and industry contact data into one unified system, replacing scattered Excel spreadsheets, disjointed email lists, and disorganized personal inboxes that once caused duplicate entries and outdated records. The platform eliminates endless manual email drafting, scheduling, and routine follow-ups through robust automation and audience segmentation. I can group contacts by client type, project focus, and service interest to send tailored, relevant outreach instead of generic mass messages. Eloqua also delivers clear visibility into recipient engagement, letting me track email opens, link clicks, and resource downloads. This insight helps me prioritize genuine prospects and targeted follow-ups instead of guessing who is actively interested in our geotechnical and civil engineering services. By cutting down repetitive administrative work and streamlining client outreach, Oracle Eloqua saves significant time, makes professional communication more consistent and effective, and allows me to refocus more energy on core engineering responsibilities like site investigations and foundation design. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Milton L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Milton L.") ML Milton L. Jefe de Mercadeo y Comunicaciones Mid-Market (51-1000 emp.) 4/28/2026 "Simple but Limited for Customization" 3/5 What do you like best about Oracle Eloqua? I believe that Oracle Eloqua is a quite simple and user-friendly platform, any user with little knowledge can use it. I also understand that the initial setup was easy, as it was managed by the technology team. Review collected by and hosted on G2.com. What do you dislike about Oracle Eloqua? You couldn't generate too much customization or (we didn't know how to do it) since the support was completely nonexistent. There were no resources to learn how to make customizations or enhance email marketing campaigns. The personalization of the campaigns is an aspect that could definitely be improved. We had very little/no knowledge about how to make some configurations that are basic in email marketing. The integration of fields that allows me to have variable information to personalize email campaigns. Review collected by and hosted on G2.com. What problems is Oracle Eloqua solving and how is that benefiting you? I use Oracle Eloqua for sending email campaigns. The platform is quite simple and user-friendly, useful for users with little knowledge. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated PB Prajwal B. Administrator Mid-Market (51-1000 emp.) 3/11/2026 "Very Helpful for Automating B2B Operations" 5/5 What do you like best about Oracle Eloqua? Its very helpful in managing B2B operations in to automation, Review collected by and hosted on G2.com. What do you dislike about Oracle Eloqua? It's very useful, but sometimes it feels like not user-friendly and due to that it takes some time for new users, but ones it gets used its very efficient Review collected by and hosted on G2.com. What problems is Oracle Eloqua solving and how is that benefiting you? Helping in Multi Campaign automation through sms, mail,web and social media , its saves more time and very benefiting to the organization in generating lead and growth Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") AT Verified User in Telecommunications Enterprise (\> 1000 emp.) 12/3/2025 "Eloqua: Powerful, Scalable, and Exceptionally Flexible for B2B Campaigns" 4.5/5 What do you like best about Oracle Eloqua? Eloqua is a powerful and reliable marketing automation platform that scales extremely well. The campaign canvas, segmentation tools, and data management capabilities make it easy to build sophisticated journeys without manual workarounds. I also appreciate how well it supports governance — shared assets, user permissions, and templated processes help maintain consistency across multiple teams. After 10 years of using Eloqua, I still find it one of the most flexible and robust platforms for executing complex B2B campaigns. Review collected by and hosted on G2.com. What do you dislike about Oracle Eloqua? Some areas of the platform feel dated compared with newer tools. The email and landing page editors could offer more design flexibility, and reporting isn’t always as intuitive or real-time as you’d expect. Integrations are powerful but often require specialist knowledge to set up or maintain. Pricing for advanced features and add-ons can also add up quickly. Review collected by and hosted on G2.com. What problems is Oracle Eloqua solving and how is that benefiting you? Eloqua centralises our marketing automation, helping us manage campaigns, data, and customer journeys in one place. It solves key challenges around lead nurturing, data governance, segmentation, and campaign efficiency. Automated workflows reduce manual tasks and improve speed to market, while integrations ensure alignment with CRM and analytics. Overall, Eloqua helps us deliver more personalised, consistent, and scalable marketing experiences that support pipeline growth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ankit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankit S.") AS Ankit S. Manager, Marketing Operations & Services Enterprise (\> 1000 emp.) 1/7/2019 "Perfect marketing automation tool for Enterprise level companies" 5/5 What do you like best about Oracle Eloqua? Eloqua is one of the most sophisticated marketing automation tool which is highly customizable. Its compatibility with other tools and systems along with easy integration options makes it one of the best tools in the market. Review collected by and hosted on G2.com. What do you dislike about Oracle Eloqua? Some of the objects/interface within Eloqua is obsolete and needs to be upgraded Review collected by and hosted on G2.com. What problems is Oracle Eloqua solving and how is that benefiting you? Eloqua is in the center of all of our marketing systems and we are utilizing it for all of our demand generation efforts Review collected by and hosted on G2.com. Show More 2/10/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Sandy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandy T.") ST Sandy T. Lead Data Analyst Enterprise (\> 1000 emp.) 1/27/2026 "Easy to Onboard, Needs UI Update" 3/5 What do you like best about Oracle Eloqua? I like how easy Oracle Eloqua is to use, and it's very easy to set up a campaign within it. It's also easier to onboard other people on other teams onto Oracle Eloqua, and there's visibility all across. Review collected by and hosted on G2.com. What do you dislike about Oracle Eloqua? I don't like the feel and look of Oracle Eloqua. It's a bit old and out of the current trend, which can make it difficult to navigate sometimes. I think there is room for improvement in how it is designed for navigation. A more seamless navigation system would be better. Review collected by and hosted on G2.com. What problems is Oracle Eloqua solving and how is that benefiting you? Oracle Eloqua provides a centralized place to gather all campaign metadata and seamlessly see how campaigns execute across different channels. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic SN sydney n. PCT Small-Business (50 or fewer emp.) 4/22/2026 "Oracle Eloqua: Great Performance, Fair Pricing, and Smooth Support." 5/5 What do you like best about Oracle Eloqua? I like using Oracle Eloqua because of how the website preforms, and how the pricing is. The support and onboarding process is easy to navigate and the integration process is good as well Review collected by and hosted on G2.com. What do you dislike about Oracle Eloqua? The website is good overall. I have no bad complaints about the website Review collected by and hosted on G2.com. What problems is Oracle Eloqua solving and how is that benefiting you? The AI and the intelligence factor of the website is helpful to me Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Igal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Igal S.") IS Igal S. Small-Business (50 or fewer emp.) 3/10/2026 "Easiest Setup for Streamlined Campaigns" 3.5/5 What do you like best about Oracle Eloqua? I like that Oracle Eloqua is easy to use. I also value targeted segmentation and streamlined campaign orchestration. The initial setup was super easy. Review collected by and hosted on G2.com. What do you dislike about Oracle Eloqua? I find the language support lacking and feel that more customization and adaptation for users would improve the experience. Review collected by and hosted on G2.com. What problems is Oracle Eloqua solving and how is that benefiting you? I use Oracle Eloqua for social media marketing to make our product more visible. It offers targeted segmentation and streamlined campaign orchestration. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 1/13/2026 "Great Platform for Complex Multichannel Campaigns and Dynamic Workflows" 4/5 What do you like best about Oracle Eloqua? The platform is great for producing complex multi channel marketing campaigns with complex and dynamic workflows and triggers. Review collected by and hosted on G2.com. What do you dislike about Oracle Eloqua? The analytics tool is not as customizable when looking to merge fields from different data sets and combine them in to a single reporting view. Review collected by and hosted on G2.com. What problems is Oracle Eloqua solving and how is that benefiting you? It is exceptionally beneficial for building, producing and tracking digital campaigns in a compartmental way that allows different business units to work collaboratively in a single dedicated account. It has solved the problem of automating triggered email nurture campaigns for stakeholders across the business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Oracle Eloqua? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Oracle Eloqua ](https://www.g2.com/products/oracle-eloqua/discussions/new) JR Jacob Rositano • Last activity almost 6 years ago How do you use the Eloqua system if you are a non-profit? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) GU Guest User • Last activity over 2 years ago What is Oracle Eloqua used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) [ View all Discussions ](https://www.g2.com/products/oracle-eloqua/discuss) ## Pricing Options Pricing provided by Oracle Eloqua. ### Basic $2,000 /month ### Standard $4,000 /month ### Enterprise Contact Sales /month [ View More Pricing Information ](https://www.g2.com/products/oracle-eloqua/pricing) Oracle Eloqua Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-oracle-eloqua) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-oracle-eloqua) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-oracle-eloqua) ##### ##### Oracle Eloqua Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Dynamic Content A/B Testing Mobile Optimized Lead Management Data Quality Management Segmentation Lead Scoring and Grading Campaign Management Program Management [ View More Features ](https://www.g2.com/products/oracle-eloqua/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation) ##### Explore More [Top-rated construction PM platforms for large projects](https://www.g2.com/discussions/top-rated-construction-pm-platforms-for-large-projects)[Which machine translation API gives the best balance of translation quality, response speed and cost per character for a developer building localization into a product?](https://www.g2.com/discussions/which-machine-translation-api-gives-the-best-balance-of-translation-quality-response-speed-and-cost-per-character-for-a-developer-building-localization-into-a-product)[Which paid search intelligence tools help prevent wasted budget on high-bid low-value keywords by giving accurate traffic forecasting before a campaign goes live?](https://www.g2.com/discussions/which-paid-search-intelligence-tools-help-prevent-wasted-budget-on-high-bid-low-value-keywords-by-giving-accurate-traffic-forecasting-before-a-campaign-goes-live) [What's the top app for managing corporate travel](https://www.g2.com/discussions/what-s-the-top-app-for-managing-corporate-travel)[What handwritten notes solutions minimize implementation risks and support smooth adoption for non-technical teams?](https://www.g2.com/discussions/what-handwritten-notes-solutions-minimize-implementation-risks-and-support-smooth-adoption-for-non-technical-teams)[Pros and Cons Details](https://www.g2.com/products/oracle-eloqua/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)