--- title: Oracle Eloqua Reviews meta_title: 'Oracle Eloqua Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 626 reviews by the users' company size, role or industry to find out how Oracle Eloqua works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 626 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Oracle Eloqua Reviews **Vendor:** Oracle **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.9/5.0 **Total Reviews:** 626 ## About Oracle Eloqua Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances ## Oracle Eloqua Pros & Cons **What users like:** - Users find the **powerful and reliable marketing automation** capabilities of Oracle Eloqua ideal for complex campaigns. (3 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua, enhancing efficiency for marketing campaigns. (2 reviews) - Users appreciate the **extensive feature variety** of Oracle Eloqua, enabling detailed campaign analysis unmatched by other platforms. (2 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua for effective marketing campaigns. (2 reviews) - Users appreciate the **powerful automation and segmentation features** of Eloqua, enhancing their campaign effectiveness and team scalability. (1 reviews) - Customer Engagement (1 reviews) - Users praise the **reliable customer support** of Oracle Eloqua, enhancing their experience and ensuring effective campaign management. (1 reviews) - Users value the **customizability** of Oracle Eloqua, enhancing personalized interactions based on comprehensive customer data analysis. (1 reviews) - Users value the **customization capabilities** of Oracle Eloqua, enhancing customer interactions with timely and relevant messaging. (1 reviews) - Ease of Use (1 reviews) **What users dislike:** - Users find the **learning curve steep** and often need additional admin support for complex tasks. (3 reviews) - Users find Oracle Eloqua to be **expensive** , especially for advanced features, impacting overall affordability. (2 reviews) - Users express frustration over the **limited customization** options in Oracle Eloqua, affecting tailored reporting and features. (2 reviews) - Users express frustration with **limited features** of Oracle Eloqua, feeling their specific needs aren't adequately met. (2 reviews) - Users find the **interface not intuitive** , making navigation challenging and less user-friendly than modern alternatives. (2 reviews) - Users find **dashboard issues** in Oracle Eloqua, noting outdated elements and a lack of intuitive reporting and design flexibility. (1 reviews) - Users express frustration with **difficult customization** options in Oracle Eloqua, finding it hard to meet specific needs. (1 reviews) - Users find **editing issues** challenging, needing admin help for advanced tasks and feeling tools are outdated. (1 reviews) - Expertise Required (1 reviews) - Users find Oracle Eloqua to be **highly complex** , making the initial setup challenging and costly. (1 reviews) ## Oracle Eloqua Reviews ### 1. The most powerful Marketing Automation tool on the market **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin C. | Head of Global Marketing Automation, Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2018 **What do you like best about Oracle Eloqua?** Eloqua has the power and flexibility to deal with large enterprise companies that have many business units across many industries. **What do you dislike about Oracle Eloqua?** There is two distinct parts to Eloqua (E10 vs E9). This is strange because it's a completely different user experience and also has the same objects with different names. It causes confusion for the end user. **Recommendations to others considering Oracle Eloqua:** Ensure you have 2 or 3 Eloqua power users on your payroll before trying to implement. **What problems is Oracle Eloqua solving and how is that benefiting you?** It has been the product that has allowed us to move all of our marketing automation to one platform. As a result we've had cost saving alignment, increased productivity, and much more! ### 2. Great Product **Rating:** 4.0/5.0 stars **Reviewed by:** Mark B. | Head of IT, Consumer Goods, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2018 **What do you like best about Oracle Eloqua?** I like the investment Oracle is making is further integration of Eloqua into the CX platform. Including CX Unity. **What do you dislike about Oracle Eloqua?** It is hard to find people who can use the product. We could use Oracles assistance at finding qualified partners. **What problems is Oracle Eloqua solving and how is that benefiting you?** Driving greater customer engagement ### 3. Effective Campaign tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2019 **What do you like best about Oracle Eloqua?** Excellent tool for effective communication and campaign purposes. Good Performance. **What do you dislike about Oracle Eloqua?** sometimes the Eloqua site itself might slow down which results in partial unavailability with respect to business. **What problems is Oracle Eloqua solving and how is that benefiting you?** For Marketing campaign and effective targetting ### 4. Very useful tool for my business (medium size) **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2018 **What do you like best about Oracle Eloqua?** I really like the application because is very friendly user and easy to use and understand. Thanks to Oracle Eloqua we have been able to implement campaigns in a short time and without great efforts. One thing that I really like about the app is that it allows a high level of personalization. In fact, I totally recommend it. I think can bring many befits to the business. **What do you dislike about Oracle Eloqua?** We have realized that sometimes it can be a little complicated to configure the platform, especially at first. In addition, he showed us some error messages without knowing why. we have noticed that the company has implemented changes in the platform lately. These problems make us dedicate several people to automate the application and solve the problems we have while we use it. It costs us money and time **Recommendations to others considering Oracle Eloqua:** Fully recommended. Customer service makes amazing job **What problems is Oracle Eloqua solving and how is that benefiting you?** We started few weeks ago using the tool and we realize my department increased the productivity ### 5. Oracle Business Review **Rating:** 4.0/5.0 stars **Reviewed by:** Amy G. | Marketing Assistant, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2018 **What do you like best about Oracle Eloqua?** Oracle make uploading mass product data to our rep website simple and easy **What do you dislike about Oracle Eloqua?** I do not like ho we cannot view multiple tabs at one time. If we pick a product tab, we can only view which documents are under there **What problems is Oracle Eloqua solving and how is that benefiting you?** Provided simple cloud sharing of our sales materials to our reps on the road. Also make editing current documents easy ### 6. Email marketing made easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Oracle Eloqua?** I love using eloqua. It is super simple to use and allows for quick loading **What do you dislike about Oracle Eloqua?** The analytics can be a little confusing at first **Recommendations to others considering Oracle Eloqua:** Great option for email marketing **What problems is Oracle Eloqua solving and how is that benefiting you?** Mass email messaging ### 7. Incredibly Poor Product and Customer Support **Rating:** 0.0/5.0 stars **Reviewed by:** Jeff L. | Senior Vice President Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2018 **What do you like best about Oracle Eloqua?** Integrates well with most CRM platforms. Has robust capabilities when it comes to marketing automation and functionality. **What do you dislike about Oracle Eloqua?** Product is buggy, has incredibly poor account management and customer support. Unable to send emails due to bad IP addresses that Oracle provides that will impact your deliver ability. **Recommendations to others considering Oracle Eloqua:** I would strongly consider utilizing Marketo, Hubspot or other marketing automation platforms instead of Oracle's Eloqua. Since the acquisition they have become unreasonable and it shows in the platform. When you're unable to even send out basic emails and they don't want to propose solutions it goes to show how fall they have fallen from once being a top tier marketing automation platform. **What problems is Oracle Eloqua solving and how is that benefiting you?** We were attempting to leverage the platform to market to our diverse customer base as well as for our sales force which numbers in the hundreds to leverage Eloqua Engage and Profiler. The platform is buggy and when you reach out for solutions that impact all of your emails or all of your users you get answers that may take months. Oracle is out of touch with their customers and it shows in the platform. We're moving off the platform even with a year left in our contract. ### 8. The Marketing Software Umbrella **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Oracle Eloqua?** Integration to over 700 applications, ability to easily create targeted campaigns across multiple marketing channels, encourages strong alignment between sales and marketing. **What do you dislike about Oracle Eloqua?** It’s very costly. Can be a few thousand dollars per month. Interface is a bit confusing, lots of drop downs make it harder to navigate - it's nice that all the information is accessible from one main screen. I would definitely like to have more Oracle support. At this point, I felt like the support is a little more impersonal. **Recommendations to others considering Oracle Eloqua:** I would sign up for a trial just to see if it’s a platform that you would like to use. It has so many aspects/features to explore. See if it would work for your organization and then make a decision based on that. **What problems is Oracle Eloqua solving and how is that benefiting you?** We have solved problems with our CRM process. Our marketing and sales reps are now able to keep up with their leads without having to keep up with a document on Microsoft Excel or other platforms. ### 9. Eloqua Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Oracle Eloqua?** Easy email build and sequencing...ease of use **What do you dislike about Oracle Eloqua?** Landing page option, customer support, customizable permissions **Recommendations to others considering Oracle Eloqua:** L **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation ### 10. Good and efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Oracle Eloqua?** Sequences and ease of use. You're able to time everything in a campaign and exclude members easily. **What do you dislike about Oracle Eloqua?** Syncing to SF sometimes doesn't match up **What problems is Oracle Eloqua solving and how is that benefiting you?** Email, campaigns, sequencing ### 11. Very Powerful....with Caveats **Rating:** 1.5/5.0 stars **Reviewed by:** Chad L. | Director of Sales and Marketing Operations, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2018 **What do you like best about Oracle Eloqua?** I like that Eloqua allows a million different ways to customize your marketing programs. If you can dream it up, you can do it when it comes to Eloqua. **What do you dislike about Oracle Eloqua?** I dislike the fact that I need a team of developers and campaign specialists to manage the platform and all of our programs. I also think that the community has declined over the years since it was first purchased by Oracle and the account management is non-existent. **Recommendations to others considering Oracle Eloqua:** Try Marketo....we are too far along in our process with Eloqua so we are stuck with it. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua does help us to solve our email marketing problems but it is a struggle when it comes to managing the complexity of the platform. ### 12. Love this replacement for our old system **Rating:** 5.0/5.0 stars **Reviewed by:** Cortney B. | Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Oracle Eloqua?** We were using siebel before, and this is SO much better. **What do you dislike about Oracle Eloqua?** Nothing! Only that we didnt find it sooner! **What problems is Oracle Eloqua solving and how is that benefiting you?** It helps with our lead database. ### 13. Excellent interface! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2018 **What do you like best about Oracle Eloqua?** The options for creating emails, along with the tools to record information make it a seamless interface. It truly is a one-stop-shop. **What do you dislike about Oracle Eloqua?** The learning curve can be a bit steep in the beginning, but once you’ve had proper training it is a very easy tool to use. **What problems is Oracle Eloqua solving and how is that benefiting you?** Mass communication with our clients for events have never been easier. Eloqua has made it so easy to keep the event top-of-mind for our clients, and reporting is seamless. ### 14. Eloqua Profiler **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2018 **What do you like best about Oracle Eloqua?** The integration in Salesforce for leads and contacts gives us impactful and specific visibility into prospect engagement for email and web. **What do you dislike about Oracle Eloqua?** Log in and password authentication has been an issue for the team. It shouldn’t be required with every view but we’ve been unable to find a solution. **What problems is Oracle Eloqua solving and how is that benefiting you?** Real time notification for sales based on prospect engagement on our website and email efforts. ### 15. Strong Marketing Automation Software - One of the best **Rating:** 4.5/5.0 stars **Reviewed by:** Ali K. | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2018 **What do you like best about Oracle Eloqua?** Oracle combines the ease of use that only a few marketing automation softwares have & still gives plenty of functionality **What do you dislike about Oracle Eloqua?** I think that the customer service experience can improve, as if there is ever a technical issues, it's not easy to get it resolved quickly & efficiently **Recommendations to others considering Oracle Eloqua:** Definitely an improvement vs other marketing automation softwares! **What problems is Oracle Eloqua solving and how is that benefiting you?** This launches all of our platform marketing that fall within the certain categories. We hear good feedback from employees overall ### 16. Eloqua Review **Rating:** 4.0/5.0 stars **Reviewed by:** Meaghan T. | Digital Analytics Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2018 **What do you like best about Oracle Eloqua?** The analytics tool in Eloqua is great to break down and analyze your email data to see how it performed with your audience. **What do you dislike about Oracle Eloqua?** Eloqua's html email builder can be somewhat difficult to utilize at times. Despite some complications here and there, it is relatively straightforward to work with in general. **Recommendations to others considering Oracle Eloqua:** Utilize the Eloqua help centre and guide book to get started on your Eloqua journey. **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead generation and contact nurturing. ### 17. Easier to use than Salesforce Marketing Cloud **Rating:** 3.5/5.0 stars **Reviewed by:** Brad D. | Sales Campaign Technologist, Human Resources, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Oracle Eloqua?** Eloqua has worked very hard to make an application that is easy to visually program. Eloqua forms have extremely powerful post submit processing capacity that is easy to implement. **What do you dislike about Oracle Eloqua?** Eloqua has an old and outdated reporting engine. Getting the basics is fairly easy, but cumbersome. Most of the content used in Eloqua is built outside HTML applications so its lack of a modern email and landing page editor is not a huge issue, but will need to be resolved soon. **Recommendations to others considering Oracle Eloqua:** By far the easiest of the enterprise level tools to use. Make sure and compare how easy setting up forms and form processing is within any application you are putting up against Eloqua. Look at the how simple using standard items like shared components, dynamic components, and landing pages are to use in Eloqua. Tools like Salesforce Marketing Cloud require way too much programming to do simple tasks. Make sure and define how you will be getting names into Eloqua and how simple Yes/No steps in campaigns are done in Eloqua. **What problems is Oracle Eloqua solving and how is that benefiting you?** B2B marketing from email marketing, in person and webinar event marketing, to full attribution and influence tracking. ### 18. Decent Enterprise Product without Some of the Features of Marketo **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Oracle Eloqua?** Ability to handle and process large amounts of data and build complex programs that would potentially crash of MA platforms. It's great to have a lot of flexibility with blank canvases to develop essentially anything you can think of. In Marketo, it could take several minutes (or longer) to refresh a smart list. In Eloqua, it usually only takes a few seconds. **What do you dislike about Oracle Eloqua?** The lack of simple features that you take for granted from Marketo that really make it more efficient to build programs. Cloning programs, ad bridge, web personalization, and attribution are all areas that I miss from Marketo. There is a lot that you can do with Eloqua, but the more robust features that Marketo offers (for an extra fee) are missed. **Recommendations to others considering Oracle Eloqua:** I'd evaluate Marketo as well. Just keep in mind that Marketo's product doesn't seem to be getting the type of investment it needs. I'd ask to see the product roadmap from both vendors. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are building complex flows in our buyers journey to move people down the funnel. Like most platforms, you get out what you put in. Eloqua is relatively easy to use and can handle many of the challenges that we are facing. Scaling is not an issue either. Another benefit is that, because Eloqua was clearly built for enterprise, you can set up data standardization that you wouldn't be able to do with Marketo. ### 19. Powerful Automation Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Heather C. | Digital Marketing Instructor, Digital Marketing Bootcamp, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2018 **What do you like best about Oracle Eloqua?** Eloqua is a powerful marketing automation platform. I've used it at a couple of workplaces now including at an agency that supported fortune 500 companies manage their instances of Eloqua. What I like best about Eloqua over other automation tools I've used is its flow chart view of campaigns. It's nice to be able to see each automation step visually mapped out in front of you from end to end. **What do you dislike about Oracle Eloqua?** I really dislike the reporting capabilities in Eloqua. Running reports is a surprisingly complex process and is not intuitive. At one time in my career, my full-time job was just for creating and running reports out of Eloqua. That's how involved the process is. **Recommendations to others considering Oracle Eloqua:** I would suggest only consider using Eloqua for large organizations who run complex marketing campaigns. It's too large and complex of a tool for small marketing teams. You'll need campaign managers, an administrator, and even plan on having room in the budget for a person to run reports if you want to get the full breadth of use from the platform. You'll also likely want to hire an agency to help you with the initial setup. **What problems is Oracle Eloqua solving and how is that benefiting you?** When I used Eloqua, it was at large international organizations because it is one of the best available tools for handling international automation campaigns really well. We were able to use the platform for running complex campaigns and in multiple languages. ### 20. Eloqua - not recommended for fast growing SAAS companies **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Oracle Eloqua?** At best, Eloqua is an Oracle marketing product **What do you dislike about Oracle Eloqua?** At worst, Eloqua is an Oracle marketing product **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation, email marketing ### 21. It's not bad **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2018 **What do you like best about Oracle Eloqua?** It's pretty user friendly, not too much flair or fluff. **What do you dislike about Oracle Eloqua?** However there are occasionally bugs with it. **What problems is Oracle Eloqua solving and how is that benefiting you?** It requires strong servers to work well. It does work well for big companies and it makes things easier. ### 22. A sophisticated platform for sophisticated marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Meagen E. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2018 **What do you like best about Oracle Eloqua?** I love the workflow capabilities of Eloqua. We are able to create an air traffic control system for our nurture programs. We run over 70 of them based on title, industry, stage in funnel and geography. I love the scoring capabilities. We have multiple scoring models for geographies, products and sales teams. They also have an amazing partner network with great integrations. **What do you dislike about Oracle Eloqua?** I want them to have predictive scoring as part of the platform. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua is our marketing automation platform, workflow engine, scoring system, segmentation guru and more. ### 23. Excellent tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** December 27, 2018 **What do you like best about Oracle Eloqua?** Allows flexible customer journey definitions! **What do you dislike about Oracle Eloqua?** Getting the right implementation partner **What problems is Oracle Eloqua solving and how is that benefiting you?** Customer journey automation ### 24. Maximum output with minimal input **Rating:** 4.0/5.0 stars **Reviewed by:** Jeffrey N. | Marketing Automation Manager - North America, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Oracle Eloqua?** Utilizing custom data objects extends the capability of the tool. Provides ultimate flexibility of data processing. If you know how to code HTML, and JavaScript, you can basically do anything you want. **What do you dislike about Oracle Eloqua?** A/B testing needs to be improved and campaign canvas apps are not the best. **Recommendations to others considering Oracle Eloqua:** Think of where you are today with regards to: volume, complexity and automation, then double it each year for the next 5 years without adding more staff. This tool will help you reach the goal of where you want to be in 5 years. **What problems is Oracle Eloqua solving and how is that benefiting you?** outbound and inbound demand generation, lead nurturing, event management, webcast production, conversion landing pages and reporting. All of these run 24/7 without the need for human intervention. ### 25. Not my favorite Marketing Automation Solution **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2018 **What do you like best about Oracle Eloqua?** The campaign canvas functionality makes it easy to visualize and map out a nurture flow. **What do you dislike about Oracle Eloqua?** Eloqua is slow and the customer service non-existent. Also the reporting functionality is difficult to navigate and often times out. **What problems is Oracle Eloqua solving and how is that benefiting you?** Improve lead flow and establish lead nurture programs. Results were mixed. ### 26. Effective but hard to customzie **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Oracle Eloqua?** Having all our assets (emails, forms, landing pages) in one place, the campaign canvas, and the analytics. **What do you dislike about Oracle Eloqua?** The editing tool for assets is SO limited it makes it impossible for us to use it build assets and stick to our brand style guide. Conversely, when we try and upload custom HTML Eloqua ALWAYS breaks it when we upload. It makes the entire process extremely slow and frustrating. **Recommendations to others considering Oracle Eloqua:** Set expectations with your executives; it can take you a year plus to get fully implemented with Eloqua and be able to start using it effectively. Take the time to take Oracle University courses. Don't try and learn the tool by yourself! **What problems is Oracle Eloqua solving and how is that benefiting you?** Re-engagement with contacts who have not engaged with our brand in a set time period. We've been able to bring back in old contacts and turn them into active leads. ### 27. So much functionality, couldn't use it all **Rating:** 3.5/5.0 stars **Reviewed by:** David H. | David Holder, Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2018 **What do you like best about Oracle Eloqua?** Editing campaigns and listing out steps on Eloqua is incredibly simple, by far the most simple out there. The WYSIWYG editor meant new emails could be created quickly and at times that mattered most. Automating flows of content was also very simple and allowed for prolonged exposure with leads. **What do you dislike about Oracle Eloqua?** Some of the reporting was a little complicated and there were two sections in order to pull similar reports, believe this **What problems is Oracle Eloqua solving and how is that benefiting you?** The business needed to consolidate numerous email and CRM systems, Eloqua enabled us to do this with direct links to multiple Salesforce instances for teams across EMEA. ### 28. A cumbersome product **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Oracle Eloqua?** The sophistication for marketing automation. **What do you dislike about Oracle Eloqua?** Poorly designed user interface, difficult to build emails for non designers, doesn’t auto save. **Recommendations to others considering Oracle Eloqua:** Always save your work. **What problems is Oracle Eloqua solving and how is that benefiting you?** Email marketing. Realized we send too many emails. ### 29. Great tool for experienced marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2018 **What do you like best about Oracle Eloqua?** I liked the user interface and navigations. Oracle does a wonderful job of reporting and their accuracy. One of my favorite features is the Lead Scoring. **What do you dislike about Oracle Eloqua?** It's a big piece of software and can take some time to adjust and navigate through if you're not used to high-powered CRM systems. **Recommendations to others considering Oracle Eloqua:** It's a large system to understand and get used to using. I'd recommend paying the extra cost to have Oracle help you set up the entire system specific to your company's unique needs and either hire Oracle or a 3rd party company to come in and train your employees. It's a lot to take in and understand and I think in order to get the full Oracle Eloqua experience and accurate reporting, all employees need to know how to use the system accurately and consistent with company standards. **What problems is Oracle Eloqua solving and how is that benefiting you?** I used Oracle Eloqua and Siebel in the past with my home builder clients. They rely on extensive reporting as they're managing thousands of neighborhoods across the US. This system allowed them to streamline each process and report accurately on how their neighborhoods are doing in relation to sales and marketing. This data helped me look at the company's ROI and see if a shift needed to be made. ### 30. Great Platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Oracle Eloqua?** Interface is easy to use. Functionality is streamlined. Email deployment is easy and fast. **What do you dislike about Oracle Eloqua?** Nothing. Oracle makes the process easy and quick. **What problems is Oracle Eloqua solving and how is that benefiting you?** Email creation and deployment, ### 31. Email deployment with great reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about Oracle Eloqua?** I love Eloqua for deploying emails and setting up email campaigns and auto campaigns. It also gives you insight on how your email did. Was it opened? did people unsubscribe? **What do you dislike about Oracle Eloqua?** You really have to be trained to use the program to use it effectivly **Recommendations to others considering Oracle Eloqua:** Eloqua is a top notch email deployment program. It really does it all. From creating emails, to creating campaigns to deploying emails to finally report on how well the emails do. It provides the entire package. **What problems is Oracle Eloqua solving and how is that benefiting you?** I am able to send out my own emails and create campaigns so depending on a customers response or no response a new email will come to them in a timely manner. It is helping me create campaigns that I can easily track. It also gives me great reports on how my emails are doing. ### 32. Good software for multiple types of marketing campaign **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2018 **What do you like best about Oracle Eloqua?** The complex campaign canvas - this is intuitive and easy to set up **What do you dislike about Oracle Eloqua?** The user interface can be difficult to navigate **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua provides great automated marketing campaigns for the business ### 33. Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Alan César L. | Intern MarComm, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2018 **What do you like best about Oracle Eloqua?** It’s very simple to Use and is fairly simple to segment our audience **What do you dislike about Oracle Eloqua?** The process of activation is too long from the side of the agency **What problems is Oracle Eloqua solving and how is that benefiting you?** Reaching out to many audiences ### 34. Enterprise marketing automation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Oracle Eloqua?** Eloqua really provides everything we need in a sophisticated Enterprise level marketing automation platform. One of the things that I like, though it took a bit of getting used to, is the visual mapping of the campaign workflow. **What do you dislike about Oracle Eloqua?** I think the learning curve, in particular compared to Marketo, was a bit steep. However, once I got used to Eloqua it's really very straight forward and user friendly. **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead scoring, email, nurture, contact database, personas, segmentation ### 35. Oracle Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2018 **What do you like best about Oracle Eloqua?** I like that Eloqua is a powerful system - you can essentially make it do anything you want. **What do you dislike about Oracle Eloqua?** Target segmentation is limited. I've worked with other automation systems that have better options that easily help you identify your target audience. **Recommendations to others considering Oracle Eloqua:** Easy to use if you know where everything is, what the system is capable of, and if you understand contact database management. **What problems is Oracle Eloqua solving and how is that benefiting you?** We've found ways to automate various communications, taking the burden off of service reps. This helps the reps focus on higher priority tasks. ### 36. Powerful, but expensive and time consuming to learn **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Oracle Eloqua?** If you have developers to work with, Eloqua can connect to a variety of marketing tech platforms and you can accomplish a wide variety of marketing and customer experience projects. The ability to create custom and personalized landing pages has helped us boost conversion rates for many of our campaigns. **What do you dislike about Oracle Eloqua?** To really make the most of this platform, you need access to a person or team who knows how to develop for it. Additionally, Eloqua is sold as a "do it all" platform, but it actually requires connectors and custom development to get to that point. Some of the connectors are expensive, as well. Additionally, Eloqua's "responsive" email tempaltes do not work across all devices. It's been our experience that custom coded HTML emails fully tested outside of Eloqua (using Litmus or Email on Acid) work best. There is also a steep learning curve. I've been using Eloqua for over 3 years now and only in the last year did I start feeling confident with it. **Recommendations to others considering Oracle Eloqua:** Be aware that you will need additional connectors and development resources if you want to use Eloqua as a true conductor for digital marketing. It does not "do it all" out of the box. **What problems is Oracle Eloqua solving and how is that benefiting you?** We've put a robust onboarding program in place with Eloqua, which provides customized messaging based on data points for individual clients. We've been able to better target our promotional emails, stand up newsletter campaigns, behavior-based campaigns, and are taking advantage of landing pages for our paid advertising campaigns. ### 37. One of the great standards in email marketing and marketing automation. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Semiconductors | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Oracle Eloqua?** I learned Eloqua first. This is by the books, best way to learn how to use a marketing automation platform. Eloqua and Marketo are both good tools. For big corporations. **What do you dislike about Oracle Eloqua?** Not really anything. I used Eloqua briefly when I was helping out the email team, but I don't use it enough every day to really discover anything I wish could be different about the tool. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua allows us to schedule emails and nurture with ease and good organization. ### 38. I love Eloqua **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly M. | Email Automation Specialist, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Oracle Eloqua?** I have been using automation tools for over 4 years now. Everything from the very basic to the conplex. Eloqua is by far my favorite. It is easy to use and the support and training offered is top notch. **What do you dislike about Oracle Eloqua?** Reporting can sometimes be an issue. But there is almost always a way to get the data you are looking for. **What problems is Oracle Eloqua solving and how is that benefiting you?** We use Eloqua to solve many business problems. First contact with our students and building a relationship with them a major push for us using Eloqua. ### 39. Not most user friendly, but diverse **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2018 **What do you like best about Oracle Eloqua?** Range of options available for automation, segmenting, customization **What do you dislike about Oracle Eloqua?** Lots of training needed, not intuitive although that could be due to the way its been implemented here **What problems is Oracle Eloqua solving and how is that benefiting you?** Data integrity, automation, implementing processes for customer journey ### 40. Popular for a reason **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2018 **What do you like best about Oracle Eloqua?** Works well and is seamless. very popular **What do you dislike about Oracle Eloqua?** Nothing, it was great using while i was at my old job **What problems is Oracle Eloqua solving and how is that benefiting you?** helps with customer requisition ### 41. Eloqua works well for a midsize company **Rating:** 3.0/5.0 stars **Reviewed by:** April K. | Marketing Associate, Accounting, Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Oracle Eloqua?** We like that we are able to put projects into action quickly with the templates available in Eloqua. **What do you dislike about Oracle Eloqua?** We dislike that there are very few customization options in the template, and we are limited with the visual aspect of how the emails can be seen by the intended audience. **Recommendations to others considering Oracle Eloqua:** Eloqua is a great system to use in order to reach out to a large group of people to communicate events, webcasts, webinars or other important business needs. We use Eloqua for digital even invitations, primarily to control registration and keep track of those that are attending and interacting with our brand. We have a dedicated team that works on sending out tests of digital emails, and these can be customized in different templates, and help maintain the integrity of our brand. We are able to use our brand colors, font, and ensure that our brand voice is heard through the email that our intended audience is receiving. The click-ability and overall appearance is professional and visually appealing, and is much more effective than a generic email from an automated system. I have been mostly happy with my user experience with sending out Eloqua emails to our clients, prospects and COIs. **What problems is Oracle Eloqua solving and how is that benefiting you?** For a larger business, it is imperative that communications come across in a professional manner, rather than through a generic email, and Eloqua allows companies to connect quickly with a large group of people in a short amount of time. ### 42. Oracle Eloqua **Rating:** 2.5/5.0 stars **Reviewed by:** Gretchen W. | Senior Global Partner Training Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2018 **What do you like best about Oracle Eloqua?** I like the search function and the "created by me" sorting options. **What do you dislike about Oracle Eloqua?** When working on a campaign, I have to open 10 tabs (no exaggeration) to go between the different components. And, often it's not WYSIWYG. I'll create something, send a test, and there are spaces that aren't seen. **What problems is Oracle Eloqua solving and how is that benefiting you?** Sending partner emails. ### 43. So much to discover **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2018 **What do you like best about Oracle Eloqua?** I Enjoy the automation, the tracking and the way the emails look once sent! You can track open rates and all kids of neat things! **What do you dislike about Oracle Eloqua?** It is a little confusing, or can be if you don't have anyone teaching you. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are sending emails and newsletters. ### 44. Eloqua Rocks **Rating:** 4.5/5.0 stars **Reviewed by:** Steve P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Oracle Eloqua?** Eloqua is cream of the crop when it comes to email marketing campaigns in all aspects. best in terms of, options, customizability, and support **What do you dislike about Oracle Eloqua?** I think they are a little behind in adding certain features like a landing page designer **Recommendations to others considering Oracle Eloqua:** Be sure that eloqua is the right direction when it comes necessity of certain features. If you need less maybe eloqua isn't for you **What problems is Oracle Eloqua solving and how is that benefiting you?** Driving demand to our inside sales team as well as our TM's. ### 45. Powerful but... **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Oracle Eloqua?** Drag and drop functionality to create emails, and campaign flow charts. **What do you dislike about Oracle Eloqua?** Landing pages are not mobile friendly - requires coding to setup, powerful analytics but dashboard is not intuitive. Requires a lot of in depth training to fully utilize the product and both training and software are quite expensive also. **What problems is Oracle Eloqua solving and how is that benefiting you?** Mainly communication with customers and prospects via email ### 46. Helps me Manage my Marketing Journies Efficiently! **Rating:** 4.0/5.0 stars **Reviewed by:** Ali K. | Global Associate Brand Manager - Raid®, Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Oracle Eloqua?** Oracle Eloqua shines when it comes to ease of use and making sure that every step in accounted for in the marketing automation journey. Not too difficult for beginners to pick up! **What do you dislike about Oracle Eloqua?** I dislike some that some of the tools are placed in hard-to-find places and there is further opportunity for automation growth **What problems is Oracle Eloqua solving and how is that benefiting you?** My fellow marketing teams have trouble aligning themselves within their marketing journies. Oracle Eloqua helps us through this and creates an ability to be streamlined ### 47. Very user friendly with easy drag and drop functionality while maintaining complex ability **Rating:** 5.0/5.0 stars **Reviewed by:** Flavius S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2018 **What do you like best about Oracle Eloqua?** Easy to use with drag and drop options that reduce the time it takes to complete work. **What do you dislike about Oracle Eloqua?** Sometimes the system defined functions - such as definitions on reporting - can be confusing to understand, although the help center usually answers the questions. **What problems is Oracle Eloqua solving and how is that benefiting you?** We have realized that through proper strategy and workflow we can greatly increase our capacity and campaign/email production to better utilize the system capabilities and target marketing audiences. ### 48. Eloqua, in a class of its own. **Rating:** 4.5/5.0 stars **Reviewed by:** Joshua P. | Digital Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2017 **What do you like best about Oracle Eloqua?** Eloqua has been incremental in ensuring our organizational success in the B2B space. It is a vital aspect of our marketing program and we would not be able to effectively execute our complex marketing campaigns without it. I love the ability to quickly implement our strategies and ensure there are a multitude of fail safes to sure our campaign will go smoothly. Utilizing features like dynamic content and the campaign canvas quickly allow you to see why Eloqua is the best platform on the market. **What do you dislike about Oracle Eloqua?** Eloqua could improve on it's WYSIWYG email and landing page builder but from what I understand this is on the road map. It also has an outdated UI on the reporting tool but this is slowing being updated with a new version. The app cloud partners are somewhat limited but if you feel comfortable with utilizing the API or only have limited need for partner apps this would be a limited concern. **Recommendations to others considering Oracle Eloqua:** Compare it to the competitors and you will quickly see how much better it is. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua has allowed us to scale at lightning speed and ensure that the only limitation to our marketing plan is our imagination. We have been able to easily execute and grow within the platform as our organization grows and Eloqua has done great to accelerate that growth. Eloqua has allowed us to easily transform our marketing program as new trends change within the industry and can ensure that the automation platform is not the limiting factor to any success we are working to achieve. ### 49. Powerful Marketing Automation System - Not for beginners **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Semiconductors | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Oracle Eloqua?** I love the flexibility and customization **What do you dislike about Oracle Eloqua?** Some navigation/features aren't intuitive **Recommendations to others considering Oracle Eloqua:** I would recommend making sure someone on your team has marketing automation experience, even if it's not Eloqua-specifically, because Oracle (and many of their partners/consultants) don't provide the best resources for complete marketing automation beginners. Things like best practices and high-level overviews of the capabilities of the tool aren't their strong suit - but they're great with the more technical and seasoned-automation professional questions. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua really helps automate many web and email practices, while also giving powerful personalization and segmentation opportunities. We were able to increase email engagement by about 20% in one year after implementing Eloqua and significantly reduced team member time for creating and deploying email campaigns. ### 50. Easy to learn, difficult to master **Rating:** 4.5/5.0 stars **Reviewed by:** Tom V.W.P. S. | Senior OMC Consultant at Spindrift | DigitasLBi OSG, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2017 **What do you like best about Oracle Eloqua?** What I like most about Oracle Eloqua is the ease a Campaign can be configured on the Campaign canvas. The UI is user friendly and lets you quickly setup a comprehensive campaign in only a few minutes. The way the components interact is seamless, forms, segments everything comes together and connects on the Canvas. **What do you dislike about Oracle Eloqua?** Insights in Integrations, logging could be better. Including batch ID's in the logging would be very beneficial. Also looking forward to A/B Testing functionality, community and clients have been waiting for this for a long time. Luckily this is now on the Roadmap. The insights on platform use could also be improved. **Recommendations to others considering Oracle Eloqua:** Great tool for your Marketing Automation. When considering Eloqua please review how many (potential)customers you will be targeting, what size is your current database of contacts? **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead Nurturing and Lead Generation. With the -right campaigns with the right content at the right time -you're able to nurture and generate leads through Oracle Eloqua. ## Oracle Eloqua Discussions - [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) - 1 comment - [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) - 1 comment - [View Oracle Eloqua pricing details and edition comparison](https://www.g2.com/products/oracle-eloqua/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+06%3A33%3A18+-0500&secure%5Bsession_id%5D=8febbc42-e9ef-4a5c-bddf-8bebed5ba393&secure%5Btoken%5D=1fd16aa6af340b7c8e155382f1b0aaf3bb4e7261bde785c3a0b21e3ecb106c1f&format=llm_user) ## Oracle Eloqua Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Oracle Eloqua Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Oracle Eloqua Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,244 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,242 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)