Oracle Eloqua Reviews & Product Details

Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances

Seller

Oracle

Discussions

Oracle Eloqua Community

Languages Supported

Czech, Danish, German, English, Finnish, French, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified)

Product Description

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

Overview by

Andrea Tucker

Pricing

Pricing provided by Oracle Eloqua.

Basic

$2,000

/month

Standard

$4,000

/month

View More Pricing Information

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Oracle Eloqua Integrations

(1)

Integration information sourced from real user reviews.

Oracle Eloqua Media

Oracle Eloqua Demo - Cross-Channel Campaign Orchestration

Oracle Eloqua enables marketers to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience in real-time.

Oracle Eloqua Demo - Targeting and Segmentation

Using Oracle Eloqua, marketers can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences.

Oracle Eloqua Demo - Lead Management and Scoring

Oracle Eloqua provides marketers with an intuitive and simple way to accurately identify the highest quality leads. Marketers can set up multiple models to evaluate a lead for the right fit, and once qualified, programmatically send to sales in seconds.

Oracle Eloqua Demo - Sales and Marketing Alignment

Oracle Eloqua brings marketing and sales closer together through unified buyer and account intelligence to identify, prioritize, and track high-valued opportunities across the engagement cycle. Bring ABM strategies to life using real-time account insights.

Oracle Eloqua Demo - Marketing Measurement

Measuring marketing impact is easy with Oracle Eloqua’s out-of-the-box robust reporting. Backed by the power of Oracle Business Intelligence, marketers gain high-level and detailed insights to guide critical decisions in real-time.

G2 reviews are authentic and verified.

Here's how.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

3/2/2022

"Great Marketing tool"

5/5

What do you like best about Oracle Eloqua?

User friendly and able to track campaigns and sync with Demandbase Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Nothing so far. I have yet to run into an issue Review collected by and hosted on G2.com.

Sheila K.

Marketing Strategy | Field Marketing Specialist

Enterprise (> 1000 emp.)

3/30/2021

"Eloqua is great!"

5/5

What do you like best about Oracle Eloqua?

I liked the ability to see email sends and click opens.It boosted the confidence of our reps and allowed us to track efficiently. Being able to show the reps in sales force that marketing also sent emails and scores with chili peppers and stars was very helpful for them in follow up. The upsides are that it empowers our sales reps to micro market for themselves, in addition to our own macro marketing. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Running reports wasn’t my favorite task. It also wasn’t as user friendly as marketo that we used to use. It worked with our oracle platform and sales force but wasn't as powerful as others we had used. It took a little while for us to get used to (as with any new platform) but the algorithm it uses for lead tracking is sound and it was good for our reps to see the stats when a cold lead turns into a warm lead. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Communicating and micro marketing to clients using sales reps. Sales reps are more confident especially when templates are created. The scores were difficult to understand and communicate to the reps. The benefit is that we are able to communicate with our customers in real time snd ensure they know the products and services that are offered so they are educated. Review collected by and hosted on G2.com.

Verified User in Publishing

Mid-Market (51-1000 emp.)

1/6/2022

"A lot of capabilities but room for improvement"

3/5

What do you like best about Oracle Eloqua?

marketing and email platform, setting up a campaign flow is pretty straightforward and it will automatically send emails to people that meet the criteria or are in that step of the flow. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The reporting capabilities are very limited, especially for lead generation. Basically, you can analyze basic metrics but not much more. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

4/15/2021

"Complex system for complex marketing automation needs"

2.5/5

What do you like best about Oracle Eloqua?

The system is incredibly customizable for just about any marketing automation you need to do, including non-email channels. It's great for campaigns with multiple steps, and works well with a proper Salesforce CRM integration for delivering MQLs to sales teams. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

It should not be used with a unique identifier that is not email address. The "guts" of the system are not built for that, and it creates a situation where workarounds and glitches become the norm. Also, their tech support is terrible, and training that's worthwhile is very expensive. Documentation is lackluster but getting better. The platform itself is also quite costly for what you get compared to other similar platforms. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Eloqua:

Stick to email address as the unique identifier and make sure your CRM integration is done well. Hire a consultant if you can, as implementation is not as simple as a standard email platform. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

We've developed complex, multi-step, and multi-channel marketing campaigns that allow us to speak to customers who have and do not have an email address on file. This enhanced our marketing campaigns over the last 6 years. However, after 6 years, we are still struggling to see ROI because of the complexity of the platform. Review collected by and hosted on G2.com.

Verified User in Utilities

Enterprise (> 1000 emp.)

11/24/2021

"limited templates and requires strong development skills for background work"

3.5/5

What do you like best about Oracle Eloqua?

It is user-friendly for email and form creation. Static landing pages are easy to design Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Carousel banner and landing pages need to be easy. It should be no-code platform but requires heavy HTML tags for an experience landing page. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Eloqua:

better than few competitors but have a technical person for backend integration, DB management, for designing landing pages Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

We used Eloqua for email campaigns and event pages. With training, one can work. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain

Small-Business (50 or fewer emp.)

6/17/2021

"Great marketingtool to contacts your clients/prospects"

4/5

What do you like best about Oracle Eloqua?

I really like the way that you can build up your e-mailcampaign from scratch and that it is easy to learn and take the following steps. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

As a beginner there are too much options. I know that's too much options is not necessarily a disadvantage, but in the beginning it is. It then kind of feels that I was overloaded with information. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Eloqua:

I would see just try and start using it. In the beginning you may need some support, because there are to many options. But you will definitely going to love it and see the value of it when you are using it over and over again. It is also a great opportunity to get in touch with some clients or prospects. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

We did not have a e-mailplatform before and since we are using Eloqua we see the value of e-mailcampaigns and regularly update clients and prospects with information from our side. The benefits we have realized is that some prospects already have made orders. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Small-Business (50 or fewer emp.)

7/20/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Eloqua - Best for Email marketing"

4.5/5

What do you like best about Oracle Eloqua?

Simple look and feel. Buttons and its dropdowns are pretty simple and easy to understand its functions.

GIves you an overview of your overall performance of the metrics listed in the tool. Graphical representation helps visually. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

No user-based filters in dashboard view to see user-based performance. Overview dashboard can have more filters that can give a quick view of the performance metrics. Review collected by and hosted on G2.com.