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Oracle Eloqua

By Oracle

3.9 out of 5 stars

How would you rate your experience with Oracle Eloqua?

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Oracle Eloqua Reviews & Product Details

Profile Status

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Pricing

Pricing provided by Oracle Eloqua.

Basic

$2,000
/month

Standard

$4,000
/month

Oracle Eloqua Integrations

(1)
Integration information sourced from real user reviews.

Oracle Eloqua Media

Oracle Eloqua Demo - Cross-Channel Campaign Orchestration
Oracle Eloqua enables marketers to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience in real-time.
Oracle Eloqua Demo - Targeting and Segmentation
Using Oracle Eloqua, marketers can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences.
Oracle Eloqua Demo - Lead Management and Scoring
Oracle Eloqua provides marketers with an intuitive and simple way to accurately identify the highest quality leads. Marketers can set up multiple models to evaluate a lead for the right fit, and once qualified, programmatically send to sales in seconds.
Oracle Eloqua Demo - Sales and Marketing Alignment
Oracle Eloqua brings marketing and sales closer together through unified buyer and account intelligence to identify, prioritize, and track high-valued opportunities across the engagement cycle. Bring ABM strategies to life using real-time account insights.
Oracle Eloqua Demo - Marketing Measurement
Measuring marketing impact is easy with Oracle Eloqua’s out-of-the-box robust reporting. Backed by the power of Oracle Business Intelligence, marketers gain high-level and detailed insights to guide critical decisions in real-time.
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Oracle Eloqua Reviews (615)

View 3 Video Reviews
Reviews

Oracle Eloqua Reviews (615)

View 3 Video Reviews
3.9
616 reviews

Pros & Cons

Generated from real user reviews
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Verified User in Information Technology and Services
UI
Enterprise (> 1000 emp.)
"Great Marketing tool"
What do you like best about Oracle Eloqua?

User friendly and able to track campaigns and sync with Demandbase Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Nothing so far. I have yet to run into an issue Review collected by and hosted on G2.com.

Sheila K.
SK
Marketing Strategy | Field Marketing Specialist
Enterprise (> 1000 emp.)
"Eloqua is great!"
What do you like best about Oracle Eloqua?

I liked the ability to see email sends and click opens.It boosted the confidence of our reps and allowed us to track efficiently. Being able to show the reps in sales force that marketing also sent emails and scores with chili peppers and stars was very helpful for them in follow up. The upsides are that it empowers our sales reps to micro market for themselves, in addition to our own macro marketing. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Running reports wasn’t my favorite task. It also wasn’t as user friendly as marketo that we used to use. It worked with our oracle platform and sales force but wasn't as powerful as others we had used. It took a little while for us to get used to (as with any new platform) but the algorithm it uses for lead tracking is sound and it was good for our reps to see the stats when a cold lead turns into a warm lead. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Mid-Market (51-1000 emp.)
"A lot of capabilities but room for improvement"
What do you like best about Oracle Eloqua?

marketing and email platform, setting up a campaign flow is pretty straightforward and it will automatically send emails to people that meet the criteria or are in that step of the flow. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The reporting capabilities are very limited, especially for lead generation. Basically, you can analyze basic metrics but not much more. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise (> 1000 emp.)
"Complex system for complex marketing automation needs"
What do you like best about Oracle Eloqua?

The system is incredibly customizable for just about any marketing automation you need to do, including non-email channels. It's great for campaigns with multiple steps, and works well with a proper Salesforce CRM integration for delivering MQLs to sales teams. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

It should not be used with a unique identifier that is not email address. The "guts" of the system are not built for that, and it creates a situation where workarounds and glitches become the norm. Also, their tech support is terrible, and training that's worthwhile is very expensive. Documentation is lackluster but getting better. The platform itself is also quite costly for what you get compared to other similar platforms. Review collected by and hosted on G2.com.

Verified User in Utilities
UU
Enterprise (> 1000 emp.)
"limited templates and requires strong development skills for background work"
What do you like best about Oracle Eloqua?

It is user-friendly for email and form creation. Static landing pages are easy to design Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Carousel banner and landing pages need to be easy. It should be no-code platform but requires heavy HTML tags for an experience landing page. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
UL
Small-Business (50 or fewer emp.)
"Great marketingtool to contacts your clients/prospects"
What do you like best about Oracle Eloqua?

I really like the way that you can build up your e-mailcampaign from scratch and that it is easy to learn and take the following steps. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

As a beginner there are too much options. I know that's too much options is not necessarily a disadvantage, but in the beginning it is. It then kind of feels that I was overloaded with information. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
CC
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Eloqua - Best for Email marketing"
What do you like best about Oracle Eloqua?

Simple look and feel. Buttons and its dropdowns are pretty simple and easy to understand its functions.

GIves you an overview of your overall performance of the metrics listed in the tool. Graphical representation helps visually. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

No user-based filters in dashboard view to see user-based performance. Overview dashboard can have more filters that can give a quick view of the performance metrics. Review collected by and hosted on G2.com.

Verified User in Events Services
UE
Mid-Market (51-1000 emp.)
"Track your data and make better marketing decisions with Oracle Eloqua"
What do you like best about Oracle Eloqua?

The analytics part of Eloqua is very helpful when making marketing decisions. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

There are so many capabilities, it's a little oversaturated and there's definitely a learning curve. Review collected by and hosted on G2.com.

Verified User in Utilities
IU
Enterprise (> 1000 emp.)
"good for email campaign but difficult for landing pages"
What do you like best about Oracle Eloqua?

form creation, its integration with email campaigns Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

creating landing pages on Eloqua requires backend knowledge Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business (50 or fewer emp.)
"Eloqua Review"
What do you like best about Oracle Eloqua?

Easy and straightforward integrations with different data stores Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Front end not so intuitive overly complex troubleshooting tools Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Oracle Eloqua.

Basic

$2,000
/month

Standard

$4,000
/month

Enterprise

Contact Sales
/month
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Oracle Eloqua Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Dynamic Content
A/B Testing
Mobile Optimized
Data Quality Management
Segmentation
Lead Scoring and Grading
Program Management