Oracle Eloqua Reviews & Product Details

Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances

Seller

Oracle

Discussions

Oracle Eloqua Community

Languages Supported

Czech, Danish, German, English, Finnish, French, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified)

Product Description

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

Overview by

Andrea Tucker

Pricing

Pricing provided by Oracle Eloqua.

Basic

$2,000

/month

Standard

$4,000

/month

View More Pricing Information

Top-Rated Alternatives

ActiveCampaign

4.5/5

(13,921)

HubSpot Marketing Hub

View All Alternatives

Oracle Eloqua Integrations

(1)

Integration information sourced from real user reviews.

Oracle Eloqua Media

Oracle Eloqua Demo - Cross-Channel Campaign Orchestration

Oracle Eloqua enables marketers to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience in real-time.

Oracle Eloqua Demo - Targeting and Segmentation

Using Oracle Eloqua, marketers can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences.

Oracle Eloqua Demo - Lead Management and Scoring

Oracle Eloqua provides marketers with an intuitive and simple way to accurately identify the highest quality leads. Marketers can set up multiple models to evaluate a lead for the right fit, and once qualified, programmatically send to sales in seconds.

Oracle Eloqua Demo - Sales and Marketing Alignment

Oracle Eloqua brings marketing and sales closer together through unified buyer and account intelligence to identify, prioritize, and track high-valued opportunities across the engagement cycle. Bring ABM strategies to life using real-time account insights.

Oracle Eloqua Demo - Marketing Measurement

Measuring marketing impact is easy with Oracle Eloqua’s out-of-the-box robust reporting. Backed by the power of Oracle Business Intelligence, marketers gain high-level and detailed insights to guide critical decisions in real-time.

G2 reviews are authentic and verified.

Here's how.

Erik H.

Director, Supply Chain Applications

Enterprise (> 1000 emp.)

10/19/2022

"Eloqua"

3.5/5

What do you like best about Oracle Eloqua?

easy integration to CX Sales and flexibility around various processes we have in different business units Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

requires a more sophisticated end user than other products might Review collected by and hosted on G2.com.

Sahil S.

Senior Marketing Operations Specialist

Small-Business (50 or fewer emp.)

5/31/2022

"Best Marketing Automation Platform I have ever used"

5/5

What do you like best about Oracle Eloqua?

Eloqua provides a lot of functionalities out of the box which helps us automate our marketing journies and generate high-quality leads by rigorous nurturing. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Although, Eloqua is a great platform but still some great features are missing out from it which can make it a even better version considering its end to end functionality. Review collected by and hosted on G2.com.

Anoop C.

IT Analyst

Enterprise (> 1000 emp.)

12/2/2019

"Easy tool for B2B Operations, Only focus on Lead Generation"

4.5/5

What do you like best about Oracle Eloqua?

Application is user friendly and easy to learn.

Apps available in Eloqua makes the integrations very easy.

Usage of custom data objects. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Oracle should work on Browser specific issues.

Lagging in complex business logic implementation facility.

Lead scoring is not so effective ( Organizations have much more complex scoring logic) Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Eloqua:

Use the tool if you have a straight forward B2B operations. For more complex segmentation, we should rely on different tools likr Audience Manager. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Our whole marketing email system and 75% of the lead generation part is rely on Eloqua. As the tool is simple any one can learn it quickly and create necessary business flow in this app. Review collected by and hosted on G2.com.

Dave Z.

Marketing Automation Lead

Enterprise (> 1000 emp.)

3/23/2022

"B2B enterprise marketing automation that actually works out of the box, no developers needed."

5/5

What do you like best about Oracle Eloqua?

Everything just works without the need of an army of developers to build and connect the various components needed in a successful multitouch campaign. I have used all of the top B2B Marketing automation platforms and this takes the cake. It truly has a well thought out and intuitive flow from creating segments and working with includes vs excludes, building out your email templates, landing pages and then there are the forms - the powerhouse of automation within... then you have the campaign canvas that ties in all of the workflows to whatever your marketers little heart desires. Things are easy to fix and move around and very visual for troubleshooting when things don't go as planned. The learning curve is short. I can get a user who has never touched any marketing automation tool sending out communications within an hour. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The bean counters in oracle thought they could get away with charging for education... so the talent pool is shallow, people either know it very well or just on the surface. They really should give their training for free. Even after 10 years of using the tool I am continuously learning new tricks... Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

We use eloqua for among many things, lead capture. The forms area is one of the most important areas for our enterprise. We also use it cor campaign attribution as it is one of the only platforms that can natively process all attribution with a built in campaign response hierarchy that triggers updates to the salesforce CRM. That helps us have full closes loop reporting when joining all responses with our opportunity closed/won data. No other tools really can do that... If you want attribution you really need to read in between the lines of what other tools can't do. SFMC doesnt even use the campaign object! Review collected by and hosted on G2.com.

Ana Cristina V.

Marketing Operations Consultant

Mid-Market (51-1000 emp.)

9/7/2022

"Great way to improve your marketing automation practices"

5/5

What do you like best about Oracle Eloqua?

It is an easy-to-use platform that you can link with others and makes your life easier.

It increases productivity when the processes are correct. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

I don't think there is anything I dislike, maybe it could look a little more modern. Review collected by and hosted on G2.com.

zalak p.

Information Technology Security Specialist

Small-Business (50 or fewer emp.)

9/6/2022

"Incredible Sales Automation tool along with web analytics"

5/5

What do you like best about Oracle Eloqua?

Easily target audience via multiple channels, email builder and campaign monitor; data representation is easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

I have used Salesforce Marketing Cloud, as compared to their needs to improve some template builders and report customization. Review collected by and hosted on G2.com.

Vall P.

Head Product Developer at Otis Oat Milk

Small-Business (50 or fewer emp.)

3/7/2022

"“HOT CAKE IN MARKETING PERSONALLY RECOMMEND IT TO OTHERS”"

5/5

What do you like best about Oracle Eloqua?

The Oracle Eloqua is widely becoming a market leader in marketing now a days. We have been using this for more than two years and never got disappointed. We can easily target audiences from multiple channels. The language support is win – win situation for Oracle Eloqua as none of their competitors are supporting a vast library of languages. The most important use of Oracle Eloqua is its automation abilities the whole process can be easily minimized using its automated functions. Email creation is super-duper easy and a lot of complicated functions can be done quickly. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The biggest disadvantage of Eloqua is it’s not easy to learn for someone who is not an IT expert. It takes me like six months to fully teach them to my workers and adaption to Eloqua also takes time as we were using something else before using Eloqua. The interface and UI is very much boring it should be more attractive and smooth design. Other than this I didn’t have any problems with Eloqua. They really need to improve in these areas. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Overall, a good software but they highly need to reduce their prices as their prices are much higher than their competitors. Its beneficial for small business and most of their clients are small business owners and for them its price tag is not budget friendly as compare to big business they can afford easily. They should really focus in these areas, overall, highly recommend it to others. Review collected by and hosted on G2.com.