--- title: Oracle Eloqua Reviews meta_title: 'Oracle Eloqua Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 626 reviews by the users' company size, role or industry to find out how Oracle Eloqua works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 626 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Oracle Eloqua Reviews **Vendor:** Oracle **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.9/5.0 **Total Reviews:** 626 ## About Oracle Eloqua Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances ## Oracle Eloqua Pros & Cons **What users like:** - Users find the **powerful and reliable marketing automation** capabilities of Oracle Eloqua ideal for complex campaigns. (3 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua, enhancing efficiency for marketing campaigns. (2 reviews) - Users appreciate the **extensive feature variety** of Oracle Eloqua, enabling detailed campaign analysis unmatched by other platforms. (2 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua for effective marketing campaigns. (2 reviews) - Users appreciate the **powerful automation and segmentation features** of Eloqua, enhancing their campaign effectiveness and team scalability. (1 reviews) - Customer Engagement (1 reviews) - Users praise the **reliable customer support** of Oracle Eloqua, enhancing their experience and ensuring effective campaign management. (1 reviews) - Users value the **customizability** of Oracle Eloqua, enhancing personalized interactions based on comprehensive customer data analysis. (1 reviews) - Users value the **customization capabilities** of Oracle Eloqua, enhancing customer interactions with timely and relevant messaging. (1 reviews) - Ease of Use (1 reviews) **What users dislike:** - Users find the **learning curve steep** and often need additional admin support for complex tasks. (3 reviews) - Users find Oracle Eloqua to be **expensive** , especially for advanced features, impacting overall affordability. (2 reviews) - Users express frustration over the **limited customization** options in Oracle Eloqua, affecting tailored reporting and features. (2 reviews) - Users express frustration with **limited features** of Oracle Eloqua, feeling their specific needs aren't adequately met. (2 reviews) - Users find the **interface not intuitive** , making navigation challenging and less user-friendly than modern alternatives. (2 reviews) - Users find **dashboard issues** in Oracle Eloqua, noting outdated elements and a lack of intuitive reporting and design flexibility. (1 reviews) - Users express frustration with **difficult customization** options in Oracle Eloqua, finding it hard to meet specific needs. (1 reviews) - Users find **editing issues** challenging, needing admin help for advanced tasks and feeling tools are outdated. (1 reviews) - Expertise Required (1 reviews) - Users find Oracle Eloqua to be **highly complex** , making the initial setup challenging and costly. (1 reviews) ## Oracle Eloqua Reviews ### 1. Ease of creating and deploying marketing campaigns with critical analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Oracle Eloqua?** Very useful for marketing automation, easy to use, deploy and perform analytics **What do you dislike about Oracle Eloqua?** Runs slow sometimes. The server goes slow several times due to which we have to wait for deployment **Recommendations to others considering Oracle Eloqua:** Highly recommend. The campaign scheduling is a bliss for marketing automation professionals. Also helps get some good insights using the reporting services. We can schedule the campaigns as well as dashboards and get them delivered straight to out mailboxes. **What problems is Oracle Eloqua solving and how is that benefiting you?** Email deployment Analytics Creation of emails Tracking reports Scheduling reports and emails ### 2. I would recommend Eloqua to a friend **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2018 **What do you like best about Oracle Eloqua?** The flexibility Eloqua offers in segmentation, integration, reporting and nurturing. **What do you dislike about Oracle Eloqua?** Many of the apps and additional add ons that are highly pushed by Oracle are a lot of extra $$$. **What problems is Oracle Eloqua solving and how is that benefiting you?** Demand generation, filling the sales pipeline, nurturing leads through the buyers journey, managing webinars, managing social campaigns and cleansing data. ### 3. Eloqua **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Oracle Eloqua?** There really isn't anything that stands out the most - however, it is cool to see landing pages and emails come together. **What do you dislike about Oracle Eloqua?** Eloqua isnt exactly user-friendly. There are alot of steps that I feel like could be streamlined more for what you are doing in there. Also - when you are building the emails, they can be very finnicky. **What problems is Oracle Eloqua solving and how is that benefiting you?** I hope that my feedback can help Eloqua solve the business problems of building the emails in a easier sense. I also think it would be nice for more templates. ### 4. Clunky Marketing Automation System **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Oracle Eloqua?** I liked the ability to create any type of marketing campaign that I wanted - nurture, email blast, webinar invite, etc. **What do you dislike about Oracle Eloqua?** I dislike the interface and the clunky functionality. The emails are extremely difficult to make look nice without heavy HTML coding. The reporting is horrible and lead you to having to export everything in Excel to slice and dice. **What problems is Oracle Eloqua solving and how is that benefiting you?** The business problems I was solving was marketing automation. The benefits were limited with Eloqua...lots of piecing together analytics to prove things out. ### 5. If used correctly, it's a reasonably good tool for marketing automation. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Oracle Eloqua?** Fairly straight forward to use. Easy to set up email campaigns. **What do you dislike about Oracle Eloqua?** Forms cannot be dropped into a webpage using a simple script (like Marketo does). this means if form fields are changed, you have to update any web page that the form is used in. **Recommendations to others considering Oracle Eloqua:** I haven't done a feature-by-feature comparison, but it appears Eloqua isn't keeping up with the innovations at Marketo. That said it is fairly easy to use and support is reasonably good.Having Oracle's backing gives me a sense of security as well. **What problems is Oracle Eloqua solving and how is that benefiting you?** Managing of campaigns and emails, scoring leads. ### 6. Marketing Automation Made Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2018 **What do you like best about Oracle Eloqua?** I really like how the software is easy to use and it can target the necessary consumers easily. **What do you dislike about Oracle Eloqua?** I cannot think of anything off the top of my head that I dislike. **What problems is Oracle Eloqua solving and how is that benefiting you?** Our employees are able to allocate their time to other tasks due to the streamlined nature of automating marketing strategies. ### 7. Eloqua Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Oracle Eloqua?** Eloqua is a one stop shop for campaign creation. **What do you dislike about Oracle Eloqua?** It's difficult to learn and list work can be intimidating. **Recommendations to others considering Oracle Eloqua:** It takes a lot of training to be able to navigate Eloqua. **What problems is Oracle Eloqua solving and how is that benefiting you?** We send all of our marketing emails through eloqua. We are able to manage our sends and have streamlined the email campaign process. ### 8. Good marketing automation tool **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Oracle Eloqua?** Large range of Integrations with 3rd party platforms, Well-designed visual campaign builder – it uses a nice visual campaign builder that’s both intuitive and powerful to use. HyperSite builder which allows you to quickly build personalized microsites using dynamic user content. **What do you dislike about Oracle Eloqua?** It is quite expensive – Starting at $2,000 / month and also expect to sign a long-term contract. Slow implementation time, quality of product has gradually declined since last couple of years. Hard to use their APIs if want to integrate pragmatically and api documentation is very old and not enough examples. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation ### 9. Easy to Use - Must have for Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2018 **What do you like best about Oracle Eloqua?** Very easy to use. You're able to create standard segments for emails, create nurturing campaigns, and see reporting. **What do you dislike about Oracle Eloqua?** Has some bugs in Chrome, but Firefox works perfectly. **What problems is Oracle Eloqua solving and how is that benefiting you?** We use Eloqua as our full contact data base. We create all our email campaigns, manage subscription management, and nurture contacts within Eloqua ### 10. Eloqua is great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2018 **What do you like best about Oracle Eloqua?** flexibility, expandability, power to be creative **What do you dislike about Oracle Eloqua?** user interface is still old fashioned in many places and not consisten **What problems is Oracle Eloqua solving and how is that benefiting you?** able to communicate with our customers and prospects about new products and services available; invites to events ### 11. Enterprise-grade marketing automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2017 **What do you like best about Oracle Eloqua?** Having a centralized platform and database for marketing, that connects to a host of other tools and CRMs, is essential to running an enterprise-grade B2B marketing department in 2018. **What do you dislike about Oracle Eloqua?** Release schedules and management have suffered since Eloqua's purchase by Oracle, and pricing is no longer competitive. **What problems is Oracle Eloqua solving and how is that benefiting you?** Having a single view of lead interaction and activity has allowed for more sophisticated marketing segmentation and delivery. ### 12. Oracle **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Oracle Eloqua?** RightNow is super easy to use for what I use it for. It is great for FAQs, feedback, webpage updates, etc. **What do you dislike about Oracle Eloqua?** I am not super familiar with the reporting tools that are available to use and I think that there could be more ease of use in regards to this. **What problems is Oracle Eloqua solving and how is that benefiting you?** This tool is used often for quick web updates. It's great for feedback and ease of use for non-IT folks such as myself. ### 13. Eloqua- The perfect Marketing Automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2017 **What do you like best about Oracle Eloqua?** Eloqua, Oracle's best marketing application has the best targeting feature using segments which makes the tool appropriate to enhance the revenue. The robust reporting feature using Eloqua insight makes the application very adaptive to any business scenario. The drag and drop feature in the campaign canvas is a much positive feature which stands the application ahead of others. **What do you dislike about Oracle Eloqua?** There should have been a some additional flexible form customization feature which would have made form usage easier. **Recommendations to others considering Oracle Eloqua:** If you are looking for a marketing automation tool to reduce all your marketing efforts and integrate your existing CRM, this is the best one. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua has been able to address all the major business problems in marketing industry. The tool is efficiently able to cut down the marketing cost and effort through a single channel. It is possible to cross channel market the product or service using different adapters and third party integrations available thus cutting down the costs on other tools. Proficient lead scoring mechanisms available in the tool makes the business identify the right opportunities at right time. ### 14. Great User UI, Simple to configure, great functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Mihai F. | Manager Projects CRM, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 27, 2017 **What do you like best about Oracle Eloqua?** UI experience. Simple to use by marketers. Technical skills are not required. API availability gives you the option to integrate easily with the rest of marketing stack. Integration with Bluekai gives you access to DMP audiences and you can link email marketing with Display Advertising channels. **What do you dislike about Oracle Eloqua?** Nothing in particular. Hard to find training resources available for free. Eloqua Academy access is quite expensive. **Recommendations to others considering Oracle Eloqua:** Fast Deployment Easy to integrate with CRM for an E2E Management of the Funnel **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead Nurturing Lead Generation Data quality check ### 15. A decent email campaign solution, but... **Rating:** 3.5/5.0 stars **Reviewed by:** James S. | Digital Project Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2017 **What do you like best about Oracle Eloqua?** The relative ease of use of building an email campaign on the platform. **What do you dislike about Oracle Eloqua?** Not robust enough in terms of analytics. **Recommendations to others considering Oracle Eloqua:** Establish a strong relationship with your Oracle representative. A pain point of ours is that our company has not had a strong vendor/customer relationship. **What problems is Oracle Eloqua solving and how is that benefiting you?** Having a one-stop shop for email campaigns, as well as forms creation. ### 16. Interesting software for marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2018 **What do you like best about Oracle Eloqua?** The flexibility of costumer journey desing **What do you dislike about Oracle Eloqua?** Price for each 10k contacts in the data base **What problems is Oracle Eloqua solving and how is that benefiting you?** Easy automaticcion of email maketing ### 17. Powerful and flexible, yet has some quirks **Rating:** 4.0/5.0 stars **Reviewed by:** Adam T. | Marketing Campaign Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2017 **What do you like best about Oracle Eloqua?** Ease of creating landing pages and emails. Generally content management is easy. Complex campaign logic is a plus. Possibility to connect it with anything you imagine- CRM, SAP, etc. Reporting is easy (though complex analytics requires special user account, which costs extra). It can handle large databases with ease (tried with +4M contacts). **What do you dislike about Oracle Eloqua?** Oracle often introduces technical changes which results in increased downtime and sometimes critical errors. Has "bad" days when everything works super slow. Sometimes it is too easy to hurt the database - blank contact fields unintentionally. Extra features for complex analytics and database maintenance cost extra, significantly extra. **Recommendations to others considering Oracle Eloqua:** Very powerful, but be sure to take caution and implement it correctly. Don't spare on consultants, it will payoff later. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation - emails campaigns, landing pages, telemarketing. Our team is resposible for lead generation in a B2B environment. ### 18. Highly Recommend Eloqua **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2018 **What do you like best about Oracle Eloqua?** The easy ability to do multi-channel marketing automation **What do you dislike about Oracle Eloqua?** The menu items have changed. I prefer when the menu had a short description of what each button was for. **What problems is Oracle Eloqua solving and how is that benefiting you?** Multi-channel marketing automation. Ability to completely customize the customer experience. ### 19. Complicated and mediocre **Rating:** 3.5/5.0 stars **Reviewed by:** Yang X. | Rotational Analyst - Leadership Development Program, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2018 **What do you like best about Oracle Eloqua?** The email campaigns allow you to customize lengths between actions **What do you dislike about Oracle Eloqua?** Complicated to use and need html knowledge to use it well. Also not very user friendly **What problems is Oracle Eloqua solving and how is that benefiting you?** Email automation to keep in touch with clients ### 20. Insightful Info on Prospect Activity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2017 **What do you like best about Oracle Eloqua?** I like analyzing the interactions prospects have with email marketing campaigns and website activity. Eloqua tells me how many emails a lead opens and links they click inside of the email. It also shares their web activity and tells me which pages they've visited **What do you dislike about Oracle Eloqua?** I don't like that I can't view the activity of contact records, and only lead records. Other than that, I don't know what I don't know. I'm a user of the software and not an administrator. **Recommendations to others considering Oracle Eloqua:** Great software as a plug-in with Oracle. Love that I can get information in one place rather than two different web pages. **What problems is Oracle Eloqua solving and how is that benefiting you?** Measuring and analyzing marketing campaign and website activity. The information is invaluable. It helps us see what's important and interesting to the lead so we can follow up with additional information. We think this speeds up the time of taking a lead from "just looking" to "I'd like to talk." ### 21. A very handy software for marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Oracle Eloqua?** The ability to manage marketing campaigns through several avenues. Eloqua focuses heavily on reporting metrics, as well, so you can better understand campaign performance. A/B email campaigns are huge for my industry and this software allows easy access to such tools. **What do you dislike about Oracle Eloqua?** There isn’t much to dislike about the software. It’s helped my team tremendously. **What problems is Oracle Eloqua solving and how is that benefiting you?** Easier to launch campaigns, time-saving, targeting our audience using demographics/ lead management techniques, use of social media platforms to have a better reach. ### 22. Much more visibility into customers **Rating:** 3.5/5.0 stars **Reviewed by:** Adam A. | Field Account Executive - Corporate Investigative, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2017 **What do you like best about Oracle Eloqua?** Its a helpful tool to get more visibility to our marketing campaigns. **What do you dislike about Oracle Eloqua?** There is not too much to dislike. The integration to Salesforce is helpful, but sometimes finicky. **What problems is Oracle Eloqua solving and how is that benefiting you?** I've been able to get more visibility into marketing campaigns. ### 23. Eloqua is our go to marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer K. | Sr. Director, Engagement Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2018 **What do you like best about Oracle Eloqua?** The best things about eloqua are the campaign canvas, program builder and apis. **What do you dislike about Oracle Eloqua?** Compared to other systems this may be the more technical so hard to find good talent with eloqua experience. **What problems is Oracle Eloqua solving and how is that benefiting you?** Complex nurture program, contact washing machine and ease of use. ### 24. Robust marketing for large organizations **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Oracle Eloqua?** There were so many features in Eloqua, from the marketing automation process tree to the social listening feature - and all were very well thought out. **What do you dislike about Oracle Eloqua?** Unfortunately, it was a little TOO robust for our needs. We felt a bit lost at times when using. It was also very pricey. **What problems is Oracle Eloqua solving and how is that benefiting you?** We were able to drive traffic to our site and our trade show booth by marketing to our prospect list. ### 25. UI is Everything **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin C. | Senior Graphic & Web Designer, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Oracle Eloqua?** The UI really makes it easy to use this software. Making and email, form, campaign, or a segment just makes sense. **What do you dislike about Oracle Eloqua?** Some of the legacy features are still using Eloqua 9 UI elements, which seems lazy to me. **What problems is Oracle Eloqua solving and how is that benefiting you?** Generating leads, tracking them, and routing them to the right Salesperson. ### 26. Critical to our Marketing Engine **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2017 **What do you like best about Oracle Eloqua?** Easy to use with a depth of functionality we can't even keep up with! **What do you dislike about Oracle Eloqua?** Many additional features that should be standard are extra/paid. **Recommendations to others considering Oracle Eloqua:** I don't have experience with other platforms to compare, but I love Eloqua and find it to be just what we need! **What problems is Oracle Eloqua solving and how is that benefiting you?** We use Eloqua for lead nurturing and managing our lead processes from generation to the sales process. We have grown out database significantly and improved our Marketing to Sales process considerably. ### 27. Eloqua by Oracle Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Oracle Eloqua?** Emails offer campaigns are not personalized as if they are sent from the agent with their signature. **What do you dislike about Oracle Eloqua?** Outdated reporting features forces us to use something outside the product. **What problems is Oracle Eloqua solving and how is that benefiting you?** We implemented Eloqua to add a personalization to our email campaigns. The idea is to push those who typically book via our in-house sales channel to interact back to that same agent who know their sailing history. ### 28. Best software out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Oracle Eloqua?** The ease of finding features and notifications makes creating segments and campaigns seamless. **What do you dislike about Oracle Eloqua?** The campaign canvas needs to fit on 1 screen because the larger the campaign the harder it is to see the bigger picture. **Recommendations to others considering Oracle Eloqua:** Many other marketing products sync with Eloqua making testing out platforms in the industry with Eloqua easier than ever. **What problems is Oracle Eloqua solving and how is that benefiting you?** Our sales funnel is being extremely streamlined with the hotleads list feature and ability to see which webpages and emails contacts open. ### 29. Eloqua Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about Oracle Eloqua?** Integration was surprisingly simple. It was great for implementing a personalization strategy that we had with our sales group. **What do you dislike about Oracle Eloqua?** The reporting within the product was not a versatile, so I pulled and utilized Tableau instead. I know they had some reporting, I just preferred to not bother using it. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua can connect to multiple other marketing platforms so take this into consideration when looking to purchase. ### 30. A Great Way to Increase Productivity is by Using Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2017 **What do you like best about Oracle Eloqua?** I really like the functionality and ease of use. **What do you dislike about Oracle Eloqua?** It can be a bit time consuming to create an integrated campaign. **What problems is Oracle Eloqua solving and how is that benefiting you?** We utilize this software to send out internal as well as external emails for product launches as well as lead generation. ### 31. Easy Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Oracle Eloqua?** Setting up campaigns with intricate feeder mechanisms is fairly painless **What do you dislike about Oracle Eloqua?** UI is not as intuitive as other MAPs like Marketo and Pardot **What problems is Oracle Eloqua solving and how is that benefiting you?** We've been able to run a sophisticated nurture program that feeds contacts based on a combination of behavioral activity, functional role, and industry. ### 32. If you can learn it - then it is the best out there **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Oracle Eloqua?** The platform can do so much, and can truly be customized to your business needs **What do you dislike about Oracle Eloqua?** It is an Oracle product, so it can be challenging to implement then use, and getting other users up to speed takes longer than with most platforms **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead generation and truly understanding the value of our leads, while broadening the scope of our communications ### 33. Eloqua is great to track who from your target companies are reading your website/emails **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2017 **What do you like best about Oracle Eloqua?** Love that i can get alerts when prospects read my emails/website information **What do you dislike about Oracle Eloqua?** at least how we have it setup in salesforce you're required to go into a contact and choose them to be tracked - I'd prefer it at the account level, better yet just do it for all my assigned accounts in salesforce **Recommendations to others considering Oracle Eloqua:** I'd check other options out there...Hubspot is an alternative option and is good but lacks tight sfdc integration...Eloqua seems like a good option but there are probably better solutions out there. **What problems is Oracle Eloqua solving and how is that benefiting you?** better, easier prospecting ### 34. Some features are easier to use than others **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Oracle Eloqua?** The profiler is the best feature of eloqua. **What do you dislike about Oracle Eloqua?** The system can be very finicky and particular. There are some days that it takes a few times of doing the same thing over in order to build a campaign. **What problems is Oracle Eloqua solving and how is that benefiting you?** Email marketing campaigns, ability to a/b test and manage who has clicked and opened the campaign as well as other campaigns that have been sent. ### 35. ELoqua Still great for marketing, less great for support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2017 **What do you like best about Oracle Eloqua?** Eloqua has made a lot of improvements and continues to do so. The Program Canvas was a great addition and they have continued to grow in their use of third party apps since Oracle's takeover. The ability to track opens and clicks is fantastic with this tool. **What do you dislike about Oracle Eloqua?** The Oracle support services are its biggest drawbacks. Filing a support ticket is almost worthless. The people who work in support are terrible at best and incompetent at worse. They do not generally help you at all, but either direct you to pre-written help documents whoch often do not even address the issue your are having or make you restate your question four or five different times. Most times, you are forced to either solve the problem yourself. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua helps us solve for our automated marketing campaigns. We have realized a great benefit with its tracking ability for clicks and opens as we can gauge our audience interaction with our messaging. ### 36. Eloqua user for Enterprise B2B automation projects **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Oracle Eloqua?** Automation of leads directly to Sales CRM platforms, SFDC **What do you dislike about Oracle Eloqua?** Updates for new capablilities - not comprehensive enough, requiring customizations/apps that we have to build ourselves **Recommendations to others considering Oracle Eloqua:** Take the training courses offered **What problems is Oracle Eloqua solving and how is that benefiting you?** automation to save time/cost and benefits of personalized Nurture emails ### 37. Awesome marketing automation tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Oracle Eloqua?** I love being able to create Custom Data Objects to store data points unique to my business. **What do you dislike about Oracle Eloqua?** While it is great for marketing automation, Eloqua required extensive custom integration with our POS systems for transaction-specific and transaction-triggered communications. **What problems is Oracle Eloqua solving and how is that benefiting you?** Our email deliverability rate has increased greatly. The quality of bounce, etc. data reported back is also worlds greater than what our previous provider was able to provide. ### 38. It suits my needs but embedded reporting is lacking **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2017 **What do you like best about Oracle Eloqua?** simple template importing, it is fairly easy to take any template your company makes and modify it to your needs, even without any design experience. **What do you dislike about Oracle Eloqua?** the reporting. it is quite difficult to set up an engage template in order to track all links, the simplified, supposedly user-friendly version of turning on link tracking is often buggy and difficult. **What problems is Oracle Eloqua solving and how is that benefiting you?** internal communications and training. It does allow me to monitor who is reading our emails. ### 39. Enterprise Tool...not for SMB **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Oracle Eloqua?** Not a whole lot was positive about our experience with Eloqua but that's because we were sold a tool that was meant for a company 100 times our size. **What do you dislike about Oracle Eloqua?** Poor UX. It was painful to work in this tool every day. **Recommendations to others considering Oracle Eloqua:** Make sure you have a dedicated person and that it's the right fit for your needs. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing Automation ### 40. Oracle Eloqua **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Oracle Eloqua?** Potentially powerful but not user friendly. **What do you dislike about Oracle Eloqua?** Oracle stopped innovating on the project and fell behind competitors **What problems is Oracle Eloqua solving and how is that benefiting you?** Email tracking and revenue attribution ### 41. Great for email marketing! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2018 **What do you like best about Oracle Eloqua?** It comes loaded with functionality which is crucial for a successful email marketing prigram such as personalization. **What do you dislike about Oracle Eloqua?** Lack of ways to create 1:1 buyer journeys **Recommendations to others considering Oracle Eloqua:** If you need a robust tool for email marketing (only), go for this! **What problems is Oracle Eloqua solving and how is that benefiting you?** Connecting with prospects and customers. Benefit is visibility into their behavior. ### 42. Great way to automate marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Oracle Eloqua?** The custom segmentation feature is a great way to find exactly the right customers to target. **What do you dislike about Oracle Eloqua?** It takes a few hours to get used to the unique interface, but once you do, the sky is the limit! **Recommendations to others considering Oracle Eloqua:** Definitely spend the time to master the interface and segmentation features. **What problems is Oracle Eloqua solving and how is that benefiting you?** Able to correctly segment customers and target them exactly. ### 43. Oracle Eloqua gives our small marketing team the breadth as if we had many more hands! **Rating:** 4.0/5.0 stars **Reviewed by:** Erin M. | Vice President of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2017 **What do you like best about Oracle Eloqua?** that it is easy to use and user-friendly **What do you dislike about Oracle Eloqua?** Add-ons, all functionality should be included. **What problems is Oracle Eloqua solving and how is that benefiting you?** The number one thing is efficiencies - Oracle Eloqua enables us to use automation to expand the reach of a small marketing team. ### 44. Great tool with a modern UX interface focused on efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2017 **What do you like best about Oracle Eloqua?** Really like Eloqua's approach to Drip Campaign management, Forms / Landing pages and the ability to import and export data easily. **What do you dislike about Oracle Eloqua?** Reporting interface works well, but the visuals are rather clunky (excel style columns n rows). This might be what some people want, but ideally i'd like this to match (visually) the style of the whole application. Also, some limitations with Custom Object reporting unless you pay extra for additional licensing (Analyzer License). **Recommendations to others considering Oracle Eloqua:** Good move against competitors like Marketo, Hubspot or Pardot **What problems is Oracle Eloqua solving and how is that benefiting you?** Keeping our Newsletter and email marketing robust and using as minimal resources as possible via automation. Automation is possible with this tool quite easily and not so easy with others. ### 45. Review of Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2017 **What do you like best about Oracle Eloqua?** Eloqua is a great email marketing automation system. It has a variety of excellent features that make it easy to do business. It even integrates with other marketing systems to help us get the job done right. **What do you dislike about Oracle Eloqua?** It needs a more comprehensive event module. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are solving lots of email marketing issues. We have resulted in less manual work! Saving time and resources ### 46. Marketing automation campaign service **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine H. | Attorney, Law Practice, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2017 **What do you like best about Oracle Eloqua?** I like that there are so many ways to market ideas and platforms to others **What do you dislike about Oracle Eloqua?** There are many customization options which is helpful but also takes a long time to complete **What problems is Oracle Eloqua solving and how is that benefiting you?** Sharing by marketing. The we chat feature is a great interactive and efficient communication tool ### 47. First Year with Eloqua **Rating:** 3.0/5.0 stars **Reviewed by:** Jason R. | Marketing Solutions Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2017 **What do you like best about Oracle Eloqua?** Eloqua is a very powerful product and helped us with marketing automation. What I liked best was the campaign canvas as it gave a nice visual of the nurture path we were sending leads down. I liked how we had the ability to add dynamic information in emails. **What do you dislike about Oracle Eloqua?** There isn't a great UI and reporting is very difficult to setup. You can get a lot of errors without any insights as to what is wrong with the way it is setup, **Recommendations to others considering Oracle Eloqua:** I believe Eloqua requires much more of a technical background for those that will be using it on a daily basis. It is extremely powerful but can be difficult to setup reports or troubleshoot if something goes wrong. **What problems is Oracle Eloqua solving and how is that benefiting you?** We wanted to have a platform to collect and nurture leads. Even after only one year we had a greater understanding of our market segments as it relates to content and offers. ### 48. Easiest Product for Managing our Demand Generation Programs **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney S. | Senior Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2017 **What do you like best about Oracle Eloqua?** We use Eloqua for all of our demand generation activities. Here's a few areas that it works best for us... - Synchronization with SalesForce to upload and update contacts - Synchronization with WebEx - Ease of use for even the not so savvy HTML marketers - Reporting features **What do you dislike about Oracle Eloqua?** There are a few areas related to the UI that I would like to see changed - mostly on the campaign canvas. For example, when you set an evaluate period to 6 days - it would be helpful to see what 6 days is from the point of campaign activation. **Recommendations to others considering Oracle Eloqua:** Take the training courses - they're really helpful! **What problems is Oracle Eloqua solving and how is that benefiting you?** With Eloqua, we are able to create and schedule in multiple emails and campaigns. We can "set and forget" emails, which is extremely helpful. Once we build the HTML, we just schedule everything in and it's helpful not to have to go back and constantly make updates. ### 49. Email automation platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2018 **What do you like best about Oracle Eloqua?** Highly customizable. Many options available for tailor audiences. **What do you dislike about Oracle Eloqua?** Not a strong customer community or forum to go to for questions. **What problems is Oracle Eloqua solving and how is that benefiting you?** Easy to set up segmented groups to send to different audiences. Great for setting up complex email tracks. ### 50. Oracle Eloqua platform review **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda W. | Marketing and Technology Analyst, Building Materials, Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2017 **What do you like best about Oracle Eloqua?** I have been using Eloqua for over three years and it is really easy to find what you are looking for. **What do you dislike about Oracle Eloqua?** Eloqua continues to change the layout of the homepage which makes it harder to find what was originally easy. **What problems is Oracle Eloqua solving and how is that benefiting you?** The reporting helps me to find what works and doesn't work for my campaigns ## Oracle Eloqua Discussions - [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) - 1 comment - [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) - 1 comment - [View Oracle Eloqua pricing details and edition comparison](https://www.g2.com/products/oracle-eloqua/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+09%3A41%3A11+-0500&secure%5Bsession_id%5D=8d63f27b-b08c-4d91-afc5-d2cd26272361&secure%5Btoken%5D=851ce55f15f4e1423e1aa1a50d28ee88b22c61bdf3197a2668afa0edf082e2e5&format=llm_user) ## Oracle Eloqua Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Oracle Eloqua Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Oracle Eloqua Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,239 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,241 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)