--- title: Oracle Eloqua Reviews meta_title: 'Oracle Eloqua Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 626 reviews by the users' company size, role or industry to find out how Oracle Eloqua works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 626 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Oracle Eloqua Reviews **Vendor:** Oracle **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.9/5.0 **Total Reviews:** 626 ## About Oracle Eloqua Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances ## Oracle Eloqua Pros & Cons **What users like:** - Users find the **powerful and reliable marketing automation** capabilities of Oracle Eloqua ideal for complex campaigns. (3 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua, enhancing efficiency for marketing campaigns. (2 reviews) - Users appreciate the **extensive feature variety** of Oracle Eloqua, enabling detailed campaign analysis unmatched by other platforms. (2 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua for effective marketing campaigns. (2 reviews) - Users appreciate the **powerful automation and segmentation features** of Eloqua, enhancing their campaign effectiveness and team scalability. (1 reviews) - Customer Engagement (1 reviews) - Users praise the **reliable customer support** of Oracle Eloqua, enhancing their experience and ensuring effective campaign management. (1 reviews) - Users value the **customizability** of Oracle Eloqua, enhancing personalized interactions based on comprehensive customer data analysis. (1 reviews) - Users value the **customization capabilities** of Oracle Eloqua, enhancing customer interactions with timely and relevant messaging. (1 reviews) - Ease of Use (1 reviews) **What users dislike:** - Users find the **learning curve steep** and often need additional admin support for complex tasks. (3 reviews) - Users find Oracle Eloqua to be **expensive** , especially for advanced features, impacting overall affordability. (2 reviews) - Users express frustration over the **limited customization** options in Oracle Eloqua, affecting tailored reporting and features. (2 reviews) - Users express frustration with **limited features** of Oracle Eloqua, feeling their specific needs aren't adequately met. (2 reviews) - Users find the **interface not intuitive** , making navigation challenging and less user-friendly than modern alternatives. (2 reviews) - Users find **dashboard issues** in Oracle Eloqua, noting outdated elements and a lack of intuitive reporting and design flexibility. (1 reviews) - Users express frustration with **difficult customization** options in Oracle Eloqua, finding it hard to meet specific needs. (1 reviews) - Users find **editing issues** challenging, needing admin help for advanced tasks and feeling tools are outdated. (1 reviews) - Expertise Required (1 reviews) - Users find Oracle Eloqua to be **highly complex** , making the initial setup challenging and costly. (1 reviews) ## Oracle Eloqua Reviews ### 1. Highly Sophisticated Marketing Automation System **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Oracle Eloqua?** Eloqua does everything an efficient Marketing Aumatation needs to do and so much more. Its ability to build and launch marketing campaigns plus incorporating custom programs makes Eloqua a powerful tool for large scale businesses to plan and execute their digital marketing initiatives. **What do you dislike about Oracle Eloqua?** Despite the minimal user interface, Eloqua requires an adequate level of technical ability for a user to become proficient. In addition, further product support requires working with Oracle Support, which is not a short process, especially when dealing with project-timeline sensitivity. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua can build and launch comprehensive campaigns from simple data collection steps to processing data across platforms through its integration capability. Its feature of detecting and disclosing errors to users is beneficial in terms of resolving unexpected defects. ### 2. Best Automation Software for Deduplication and Marketing Suppression Flag **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Oracle Eloqua?** In Eloqua, Creating Email is super easy and optimized. Campaign canvas is excellent, and you can easily disregard the Duplicates as Eloqua wont allow it during your list import. **What do you dislike about Oracle Eloqua?** Oracle can work a bit more on improving its UI, making it a little boring while working. Currently, the community is there; however, it is pretty complicated for an user to post their comment or overview when needed. **Recommendations to others considering Oracle Eloqua:** If you are fed up with handling the duplicates and looking for a cool optimized automation tool, then Eloqua is there for you. **What problems is Oracle Eloqua solving and how is that benefiting you?** Analysis, Reporting, Segment Creations, and Dynamic content are a few things that are super useful and easy to handle—sending a notification when a campaign is deactivated. ### 3. Eloqua is a very capable and robust solution **Rating:** 4.5/5.0 stars **Reviewed by:** Steve T. | Senior Digital Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Oracle Eloqua?** The automation and API capabilities are very robust and powerful. You can set up a lot of complicated programs that others cannot. It's also easy to modify programs while active and see where contacts fall in each step. Lead scoring has multiple levels allowing you to really zero in on a good scoring strategy to move contacts through the marketing funnel and serve up good leads to sales. **What do you dislike about Oracle Eloqua?** Some components have outdated UI. The email composer has some flaws too. The segmentation functions could be a little more intuitive, I feel like other platforms have this component fleshed out a bit more. However, it's more of a learning curve than anything. The asset library feels a little clunky and dated from a UI perspective, it would be nice if this function as a bit smoother of an experience. From an administrator perspective, I would like to see more detail on user activity for audits. On the same token, I feel like the contact records could be presented in a more visually appealing way. As you could probably tell, the theme here is that it's a great system with a lackluster UI. Oracle could improve the system a thousand fold if they invested in a better UI/UX for the platform, which is it's main limitation. **Recommendations to others considering Oracle Eloqua:** I would recommend this product for more intermediate and advanced marketing automation professionals. New users can onboard with relative ease for components such as email and landing page configuration. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation - Multiple users with different security groups serving different functions can all operate efficiently off one platform. We also use the program to build out forms and secure landing pages. ### 4. Review 2 **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Oracle Eloqua?** User interface is very easy to understand and learn. **What do you dislike about Oracle Eloqua?** Not advanced as per market upgrade quality yet. **What problems is Oracle Eloqua solving and how is that benefiting you?** Campaigns and initiatives. ### 5. Good but there are better options for the price **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Oracle Eloqua?** Easy to administrate and teach marketing users how to use the platform. This is due to the easy drag and drop nature of the email, segment, landing page, form and campaign builders. **What do you dislike about Oracle Eloqua?** Price ... quite expensive for what it is and all third party integrations increase this cost substantially. There are also some tools that give much greater email customisation with drag and drop that does not require technical skills. **Recommendations to others considering Oracle Eloqua:** Take into consideration the skill level of your users. If you would like an easy to learn tool that doesn't require too much admin input on marketing campaigns after staff training, this may be the platform for you. However, the price point is a major hurdle to get past. If you use Salesforce as your CRM it would be best to look at Marketing Cloud or Pardot as well, the choice will depend on the skill level of your users. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua allowed us to use a marketing automation tool at all levels of our business and independent of the technical skills of a user. Whether this was through Eloqua Engage within Salesforce for sales staff to use or for full time marketers within the platform itself. The landing page builder also allowed our web devs the opportunity to completely code pages and password protect which was something that they were not able to do within our CMS. Due ### 6. I was using it for email automation a building landing pages including forms **Rating:** 4.0/5.0 stars **Reviewed by:** Jolanta K. | Partner Program Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Oracle Eloqua?** When you get familiar and create templates it is easy to use. I like forms and flexibility for emails design, landing pages. Easy to edit and copy content. I do not know any competitors tools. **What do you dislike about Oracle Eloqua?** Sometimes edms got wrong and resizing pictures was causing issues. Pictures resizing and templates coul be easier. Reporting could also be easier. Drug and drop feature could be used. **Recommendations to others considering Oracle Eloqua:** Worth giving effort at the begining to benefit highly in the future. **What problems is Oracle Eloqua solving and how is that benefiting you?** Communications with customer. Managing events. Registration form. Newsletters. No direct financial benefits. I am more productive. I increase customer engagement. ### 7. Great for Big Corporations with Big Marketing Departments **Rating:** 4.0/5.0 stars **Reviewed by:** Billy R. | Web Developer and Email Marketing Specialist / Owner, Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Oracle Eloqua?** Oracle Eloqua is extremely powerful and most importantly can handle millions of records. There's not much you can't do in Eloqua in terms of marketing campaigns. **What do you dislike about Oracle Eloqua?** What I disliked about my time with Eloqua was its reliability. There would be situations where it wouldn't always update to salesforce properly or a campaign would be fully activated. It took an entire department and more to get Eloqua fully optimized for what we needed it for. So the barrier for entry to get it all set up to begin with I'm sure is worse than many other marketing automation platforms. **Recommendations to others considering Oracle Eloqua:** I would make sure you look at what your company needs. I believe other platforms like Hubspot can do almost as much if not more. But not many applications can handle millions of records as Eloqua can. **What problems is Oracle Eloqua solving and how is that benefiting you?** One of the problems I had when I was using Eloqua was making sure integration time between Salesforce and Eloqua was as fast as possible and data connected perfectly. I realized after I stopped using Eloqua and instead used other platforms with different organizations since is Eloqua was incredibly powerful. Being able to create forms within Eloqua and easily capture all data needed is something many organizations still have trouble doing. ### 8. Best marketing automation tools **Rating:** 4.5/5.0 stars **Reviewed by:** Tenjit Dev S. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Oracle Eloqua?** One of the best marketing automation tools by Oracle. Enables data drive marketing. **What do you dislike about Oracle Eloqua?** Nothing as such. No there is nothing missing as such. **Recommendations to others considering Oracle Eloqua:** Best Marketing Automation Tool **What problems is Oracle Eloqua solving and how is that benefiting you?** One of the best marketing automation tools by Oracle. Enable data drive marketing. ### 9. Eloqua review **Rating:** 5.0/5.0 stars **Reviewed by:** Jaga B. | Software Engineer 2, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** The Design is too good & User friendly. better performance. setting up the campaign very easy and friendly. **What do you dislike about Oracle Eloqua?** need more functional details and need more API details. API performance should improve **Recommendations to others considering Oracle Eloqua:** really cool tool and powerful **What problems is Oracle Eloqua solving and how is that benefiting you?** More no of customers ### 10. Oracle Eloqua Review **Rating:** 4.0/5.0 stars **Reviewed by:** Kamal C. | IT Purchase Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2021 **What do you like best about Oracle Eloqua?** Most comfortable working with this platform with easy tools and interface. It can manage many different matrices for the campaign with all data related to customers. It has improved the speed of the mailing system at a better rate than other software. **What do you dislike about Oracle Eloqua?** They need to improve the user interface and navigation. Need to enhance tools and options for the report. They need to make it more accessible for the beginner and cost can bit less and competitive. **Recommendations to others considering Oracle Eloqua:** I definitely would recommend it for the organization who have different commodities under one group. **What problems is Oracle Eloqua solving and how is that benefiting you?** It has made our marketing system in a better way to conduct the operational task and find more leads with keeping company standard. ### 11. Eloqua for Marketing communications **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2022 **What do you like best about Oracle Eloqua?** Eloqua allowed us to easily automate our marketing communications to our clients and prospects. We were also able to view the analytics around engagement which was very beneficial as we were planning future campaigns. **What do you dislike about Oracle Eloqua?** Searching for communications that we sent through Eloqua was not very clean. Not always easy to find things when searching in the platform. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation. Allowed us to easily build campaigns and communications for our clients and prospects and customize each. ### 12. Great Marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2022 **What do you like best about Oracle Eloqua?** User friendly and able to track campaigns and sync with Demandbase **What do you dislike about Oracle Eloqua?** Nothing so far. I have yet to run into an issue **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua makes it very easy to build out marketing campaigns and sync the data with our database to track ### 13. Eloqua is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Sheila K. | Marketing Strategy | Field Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2021 **What do you like best about Oracle Eloqua?** I liked the ability to see email sends and click opens.It boosted the confidence of our reps and allowed us to track efficiently. Being able to show the reps in sales force that marketing also sent emails and scores with chili peppers and stars was very helpful for them in follow up. The upsides are that it empowers our sales reps to micro market for themselves, in addition to our own macro marketing. **What do you dislike about Oracle Eloqua?** Running reports wasn’t my favorite task. It also wasn’t as user friendly as marketo that we used to use. It worked with our oracle platform and sales force but wasn't as powerful as others we had used. It took a little while for us to get used to (as with any new platform) but the algorithm it uses for lead tracking is sound and it was good for our reps to see the stats when a cold lead turns into a warm lead. **What problems is Oracle Eloqua solving and how is that benefiting you?** Communicating and micro marketing to clients using sales reps. Sales reps are more confident especially when templates are created. The scores were difficult to understand and communicate to the reps. The benefit is that we are able to communicate with our customers in real time snd ensure they know the products and services that are offered so they are educated. ### 14. A lot of capabilities but room for improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Oracle Eloqua?** marketing and email platform, setting up a campaign flow is pretty straightforward and it will automatically send emails to people that meet the criteria or are in that step of the flow. **What do you dislike about Oracle Eloqua?** The reporting capabilities are very limited, especially for lead generation. Basically, you can analyze basic metrics but not much more. **What problems is Oracle Eloqua solving and how is that benefiting you?** Sending campaigns and pulling leads from campaigns. ### 15. Complex system for complex marketing automation needs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2021 **What do you like best about Oracle Eloqua?** The system is incredibly customizable for just about any marketing automation you need to do, including non-email channels. It's great for campaigns with multiple steps, and works well with a proper Salesforce CRM integration for delivering MQLs to sales teams. **What do you dislike about Oracle Eloqua?** It should not be used with a unique identifier that is not email address. The "guts" of the system are not built for that, and it creates a situation where workarounds and glitches become the norm. Also, their tech support is terrible, and training that's worthwhile is very expensive. Documentation is lackluster but getting better. The platform itself is also quite costly for what you get compared to other similar platforms. **Recommendations to others considering Oracle Eloqua:** Stick to email address as the unique identifier and make sure your CRM integration is done well. Hire a consultant if you can, as implementation is not as simple as a standard email platform. **What problems is Oracle Eloqua solving and how is that benefiting you?** We've developed complex, multi-step, and multi-channel marketing campaigns that allow us to speak to customers who have and do not have an email address on file. This enhanced our marketing campaigns over the last 6 years. However, after 6 years, we are still struggling to see ROI because of the complexity of the platform. ### 16. limited templates and requires strong development skills for background work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Oracle Eloqua?** It is user-friendly for email and form creation. Static landing pages are easy to design **What do you dislike about Oracle Eloqua?** Carousel banner and landing pages need to be easy. It should be no-code platform but requires heavy HTML tags for an experience landing page. **Recommendations to others considering Oracle Eloqua:** better than few competitors but have a technical person for backend integration, DB management, for designing landing pages **What problems is Oracle Eloqua solving and how is that benefiting you?** We used Eloqua for email campaigns and event pages. With training, one can work. ### 17. Great marketingtool to contacts your clients/prospects **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Oracle Eloqua?** I really like the way that you can build up your e-mailcampaign from scratch and that it is easy to learn and take the following steps. **What do you dislike about Oracle Eloqua?** As a beginner there are too much options. I know that's too much options is not necessarily a disadvantage, but in the beginning it is. It then kind of feels that I was overloaded with information. **Recommendations to others considering Oracle Eloqua:** I would see just try and start using it. In the beginning you may need some support, because there are to many options. But you will definitely going to love it and see the value of it when you are using it over and over again. It is also a great opportunity to get in touch with some clients or prospects. **What problems is Oracle Eloqua solving and how is that benefiting you?** We did not have a e-mailplatform before and since we are using Eloqua we see the value of e-mailcampaigns and regularly update clients and prospects with information from our side. The benefits we have realized is that some prospects already have made orders. ### 18. Eloqua - Best for Email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Oracle Eloqua?** Simple look and feel. Buttons and its dropdowns are pretty simple and easy to understand its functions. GIves you an overview of your overall performance of the metrics listed in the tool. Graphical representation helps visually. **What do you dislike about Oracle Eloqua?** No user-based filters in dashboard view to see user-based performance. Overview dashboard can have more filters that can give a quick view of the performance metrics. **Recommendations to others considering Oracle Eloqua:** If you are starting a new email campaign, Eloqua is recommended as its very easy to use. **What problems is Oracle Eloqua solving and how is that benefiting you?** My contacts vs new contacts traffic through Website and promotional emails. ### 19. Track your data and make better marketing decisions with Oracle Eloqua **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Oracle Eloqua?** The analytics part of Eloqua is very helpful when making marketing decisions. **What do you dislike about Oracle Eloqua?** There are so many capabilities, it's a little oversaturated and there's definitely a learning curve. **What problems is Oracle Eloqua solving and how is that benefiting you?** I work in the conference business and can track orders and responses to various marketing activities. The system is only as good as you are, however, just like with a lot of software. If you stay organized and input your activities correctly, the software is fantastic. ### 20. good for email campaign but difficult for landing pages **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Oracle Eloqua?** form creation, its integration with email campaigns **What do you dislike about Oracle Eloqua?** creating landing pages on Eloqua requires backend knowledge **What problems is Oracle Eloqua solving and how is that benefiting you?** lead-gen with email camapigns I do, it help me in categorising leads ### 21. Eloqua Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2022 **What do you like best about Oracle Eloqua?** Easy and straightforward integrations with different data stores **What do you dislike about Oracle Eloqua?** Front end not so intuitive overly complex troubleshooting tools **What problems is Oracle Eloqua solving and how is that benefiting you?** Keeping customer data in a central repository and track email marketing ### 22. I've been using Eloqua for over a year now and it's a great marketing automation platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2021 **What do you like best about Oracle Eloqua?** The workflow workspace is amazing. And the integration space with other CRM tools is seamless. **What do you dislike about Oracle Eloqua?** The user experience can be improved, it's a bit complex to use compared to other tools like marketo and emarsys **Recommendations to others considering Oracle Eloqua:** If you comfortable with complex tools then go for Eloqua else surely look for alternatives. **What problems is Oracle Eloqua solving and how is that benefiting you?** #1. Keeping and managing all the contacts at one place, and nurturing them based on their behaviour #2. It's chat feature and reporting is great. ### 23. Oracle Eloqua returns your money if used efficiently and negotiated wisely. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2021 **What do you like best about Oracle Eloqua?** It is efficient and powerful. Eloqua has good features to integrate with all types of lead sources and collate all leads. This is very important so that you are able to implement common automations and effectively utilise all leads. Further target the leads and for drip campaigns. Drips can be setup and automated using easy to define rules and scenarios. And basis reactions the further steps are strategised and implemented. Goals can be setup and viewed if they are being achieved. The lead scoring methodology is quite effective. The lead scoring has very simple and logical definition. Simple steps and rules can be defined and 3X3 grid if lead scoring can be created. You may setup up further automatic steps basis lead scoring achieved. Easy to export and import data. **What do you dislike about Oracle Eloqua?** You need to negotiate for long term and for incremental lead base. Your lead base increases with time and thus you need to plan for future. As in general rate of increase of leads is higher than the rate by which you exclude them. Thus your lead base grows by the years. Commercials are basis leadbase consumed per annum. Thus you may want to negotiate a multi-year deal with higher volumes every year. They have slabs for lead volumes and incremental costs are much higher. Thus the requirement of plan long term and negotiate for higher volumes. Else renewals make it too costly and sometimes make it a drain rather than a gain. It can be more user friendly, the user interface and how you are able to visualise the drips can be improved. It has good variety of integrations which are possible. The integrated is also suggested and arranged if required. But setup and integration is a time consuming task. There is interaction required with your lead source providers and managers and the integrator. In addition, the use case and the purpose for the use has to be clearly defined in the onset so that the integrator can design the process and make it useful. There are 3rd party solution providers available but it is difficult to sign up with them. **Recommendations to others considering Oracle Eloqua:** This is very powerful and a long term commitment. If you have been using another marketing automation platform then you understand the power. Define your use cases properly with definitive goals and steps to achievement. This will make the process easier and smooth. You will be able to achieve your goals and measure success and track ROI. It you are new to automation then take some time to analyse what you want and you may seek help in defining the targets. Commit to it for long term though you can achieve results immediately. The efforts required to integrate justifies in long term. **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead scoring Lead scoring methodology is very good and effective. Easy easy to setup which is generally not the case otherwise. Lead nurturing Lead nurturing to increase lead scores. flexible drip campaigns can be set up and used to provide enalitiks downloadables and information to leads basis their past actions. Thereby increasing the lead score. Dead Leads Revive dead leads through effective lead nurturing campaigns and automate processes to bring the leads in the refreshed pool. ROI This can definitely give yours moneys worth and more. 20% -30% increase in efficiency per traditional methods has been achieved. ### 24. Oracle Eloqua Cloud Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Oracle Eloqua?** I like Campaign Management, Lead Management, Marketing Effectiveness, and CRM Integration-related features. **What do you dislike about Oracle Eloqua?** Usage limits in some cases will lead to planning solutions basis our subscription. I would suggest giving introductory access to all the features so that one can explore everything and then subscribe accordingly. **Recommendations to others considering Oracle Eloqua:** Good to have service, help in achieving the goals. **What problems is Oracle Eloqua solving and how is that benefiting you?** Good for managing different contacts, campaigns, and helps in marketing effectiveness. Also helps in lead generation through different form fills. ### 25. Not on my list of top MAS platforms **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2021 **What do you like best about Oracle Eloqua?** Drag and drop campaign canvas is a great feature for anyone new to Marketing Automation--requires no programming skills for even the more complicated campaign setups **What do you dislike about Oracle Eloqua?** Customer support is almost non-existent. Scoring models can use some work. Even things that are easy in other MAS platforms take extra steps in Eloqua. **What problems is Oracle Eloqua solving and how is that benefiting you?** Advanced lead scoring, using AI, to pinpoint hot accounts and speed up marketing initiatives. ### 26. Great Marketing and CRM tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Oracle Eloqua?** The thing I like most about Eloqua is that I am able to customize my email campaigns. The analytics on each email and campaign is also super helpful to give us great insight as to how they're performing. **What do you dislike about Oracle Eloqua?** What I dislike the most is that the style of the platform looks very old, and doesn't look very user friendly. **What problems is Oracle Eloqua solving and how is that benefiting you?** The main problem we are solving with Oracle Eloqua is that we are able to reach our target audience in a strategic manner. The benefits we've realized is that we are attracting more leads and potential clients. ### 27. Fantastic platform for email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley G. | Head of Marketing: Digital, Research & Analytics and Sponsorship, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Oracle Eloqua?** The simplicity of Eloqua, and that everything is so easy to find (either email building, segment building or setting up the email to send). The UI is simple and easy to manoeuvre, especially when building emails - so you don't have to be a HTML whizz to put together a great marketing email. **What do you dislike about Oracle Eloqua?** To be honest? Absolutely nothing! I've used half a dozen email marketing platforms over the years, and this one is by far the best. **Recommendations to others considering Oracle Eloqua:** Super easy to use, manage and implement to large teams! **What problems is Oracle Eloqua solving and how is that benefiting you?** Being able to send relevant emails to our database of over 2.2 million customers. It is also helping us build up personas of our customers and information allowing us to create and send dedicated and segmented emails that are highly targeted to our customers needs. ### 28. Gives us actionable data with superb automated functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Russell P. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Oracle Eloqua?** What I like most about Eloqua is the ease that a Campaign can be configured on the Campaign screen. Eloqua has a user-friendly interface and lets you quickly set up a campaign with just a few clicks. It has a wide affluence and a perfect interaction between the components that the tool has, shape, segments, everything joins and connects in Canvas. The way it allows you to create advanced, highly customized campaign products is perfect. **What do you dislike about Oracle Eloqua?** Oracle Eloqua doesn't have a lot of support for developers to customize how companies use it. I would love the ability to build my own code module library for emails and still use it within their WYSIWYG email editor. **Recommendations to others considering Oracle Eloqua:** Take advantage of all of the education resources available to you in Oracle Eloqua and purchase the Education Pass. It's an investment in your career and your company. **What problems is Oracle Eloqua solving and how is that benefiting you?** I have benefited from the campaign canvas in Eloqua because it gives me visibility into my marketing automations -- I have a clear visual representation of what is happening to my leads and where my gaps are. I also have benefited from the Education Pass and the education resources that are available to me through it. Eloqua has the best education of any marketing automation software I've used. The lead scoring models are very easy to build and offer a good amount of flexibility. With some additional enhancements lead scoring could provide even more flexibility. ### 29. Best B2C Tool for SaaS Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2021 **What do you like best about Oracle Eloqua?** Campaign Setup Data Monitoring Integration **What do you dislike about Oracle Eloqua?** Reporting feature social media integration **What problems is Oracle Eloqua solving and how is that benefiting you?** It helps to schedule business campaign and brand awareness ### 30. Top marketing automation technology constantly improving **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2020 **What do you like best about Oracle Eloqua?** The visual campaign canvas makes it easy to teach other's and easy for them to quickly pick up & understand **What do you dislike about Oracle Eloqua?** It does get buggy every now and then, but they do have a good support system/account reps & there are usually workarounds **Recommendations to others considering Oracle Eloqua:** Amazing technology, but you also need to support it with capable manpower. Eloqua has is able to facilitate virtually an unlimited amount of campaigns, and can encompass every aspect of the customer lifecycle. If you've never done an implementation before, it's recommended to have a vendor who has experience doing this help with the setup. The technology is also only as good as the team or teams using it. **What problems is Oracle Eloqua solving and how is that benefiting you?** Having a true, centralized marketing automation platform that can fully support the entire enterprise and all of it's needs ### 31. Oracle and its large number of system integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Sebi L. | Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2020 **What do you like best about Oracle Eloqua?** Oracle is known as one of the largest companies in the world, any of its systems is a positive contribution to the company and can be complemented with many other systems without much problem, in this case its service for marketing campaigns, eloqua, is really incredible and it gives an incredible user experience. **What do you dislike about Oracle Eloqua?** Both the learning curve and the implementation are terribly slow, this increases its cost a lot, I think it is the biggest negative point of this system. **Recommendations to others considering Oracle Eloqua:** If I recommend it, but this is not a game, it is one of the most efficient but expensive platforms on the market, the truth is that if you have good capital you can manage it if you do not use it or it will generate a loss. **What problems is Oracle Eloqua solving and how is that benefiting you?** It helped us keep tasks up-to-date, communicate with clients, have better and better stylized campaigns, giving our clients a great quality service and better power for their services. ### 32. Eloqua — An Email Sender **Rating:** 4.0/5.0 stars **Reviewed by:** Jacob R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2018 **What do you like best about Oracle Eloqua?** Eloqua is a great platform for those who are new to the marketing game, and those who have been in the game for a long time and would like to step it up. There is a ton of functionality and it allows you to expand your strategy and ideas without needing to invest in other softwares too much. The intricacies of Eloqua are amazing and can basically be a CRM System for us without having an actual CRM system. It can be both the marketing team and the sales team all in one. **What do you dislike about Oracle Eloqua?** Eloqua is not the easiest system to learn. It takes some times to figure out and train new team members on how to use the system well. It also is a system that takes a lot of time to configure correctly, especially if someone set it up without fully knowing what they were doing **Recommendations to others considering Oracle Eloqua:** Oracle Eloqua is a very robust system that takes a lot of time to get right. My company has been using it for well over 5 years and we are again just now scratching the surface of what the system can do. Take your time in learning because it is easy to start, and can take a long time to really get to a place of having full mastery of the product. But that is okay. Also, unless you have never done marketing before, do not get an Oracle University Subscription. Just talk to other users of the product. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are using Oracle Eloqua to automate our email marketing campaigns. As well as venture into nurture campaigns for our current contacts. It has been really helpful in creating dynamic campaigns that will allow us to continue to grow our support and contact loyalty. ### 33. Easy to learn, but interface needs updating **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2020 **What do you like best about Oracle Eloqua?** I like the fact that Eloqua is quite easy to learn how to use, and the campaign canvas is great and allows you to easily lay out complex campaigns in a visual way so you can keep track of all the connections between the different campaign components, e.g. segments, emails, forms, non-opener follow ups, different pathways, etc. Reporting can be powerful once you know how to use it, and some very helpful reports are available out of box, so you don't have to build everything from scratch to start pulling statistics about your communications. Navigation is simple as everything is well labelled in the menu sections, and day-to-day usage is quickly picked up. **What do you dislike about Oracle Eloqua?** The user interface feels quite dated, and most of it is in dull shades of grey, so it might be nice to have it more modernised. There is no optimization for mobile, which in some ways is understandable as you can do some complex things, but it may be handy to have a mobile version which offers the ability to quickly deactivate a campaign in an emergency. Also it lacks the ability to natively integrate with other systems, e.g. CRM or external reporting, meaning you may need middleware to achieve this, or go through cumbersome processes if you need multiple systems to communicate with each other. **What problems is Oracle Eloqua solving and how is that benefiting you?** My company is using Eloqua to send all internal and external email campaigns as we are able to track opens, click-throughs, everything, and can then make improvements based on the indications of this data, e.g. we can see which email addresses are effective, what kind of subjects lines are more appealing, and what kinds of emails are more successful. We can also use Eloqua for customer satisfaction surveys, as it can host pages as well as send emails, and it also connects with our website forms so that new leads are added to our database and added to nurture tracks. We are also using it to help us manage our subscription center and record subscription and unsubcriptions easily, and help keep our customer database recent, relevant and up-to-date. ### 34. Buggy and old-looking **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2020 **What do you like best about Oracle Eloqua?** Eloqua is robust and does more or less what it promises. It has all the basic email marketing automation tools, as well as lead qualification etc. **What do you dislike about Oracle Eloqua?** The software is just extremely buggy, insanely unintuitive and not userfriendly. It does not lead the user easily through the email campaign process but expects the user to know what they want - and you must do it in one, specific (illogical-)Eloqua-way. I dont personally like the user interface, which is old-fashioned and engineering style. Looks like it was coded in the beginning of 2000s and never updated afterwards. The user experience follows the same pattern, as there are many illogical steps one has to do, which are simply not acceptable for a software in 2020. For example, Eloqua does not remember in which folder you were before you opened the email draft or campaign draft, and when you go back you have to start the path to the right folder from the scratch. It does not have any autosave, so you have to remember to save everything you were doing every few minutes. Because if you don't, some bug (which are common) probably strikes on the way and wipes out everything you were doing. I can't recommend this software, there are so many more user friendly, modern and cheaper options available. **Recommendations to others considering Oracle Eloqua:** Probably suitable if you like old and engineer-styled software and are ready to big penny for it. If you need something flexible, agile and modern, do not bother. **What problems is Oracle Eloqua solving and how is that benefiting you?** We use Eloqua mainly for email marketing automation, which it does - but in a slow, unintuitive and demanding manner. ### 35. The right message, to the right people, at the right time **Rating:** 4.0/5.0 stars **Reviewed by:** Steven T. | Demand Generation Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 ### 36. The new breed for Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Fabricio V. | Global Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Oracle Eloqua?** The Eloqua have a simple and easy to use interface and a fresh approach to marketing automation. **What do you dislike about Oracle Eloqua?** Besides the many advantages Eloqua brings, it became clear from the first weeks that not everything would be perfect and some of the features of that old platform would be missed, as Eloqua, for instance, won't have all the features in its Drag and drop Email Creation tool. **Recommendations to others considering Oracle Eloqua:** Eloqua might be a good solution with a faster learning curve than the average automation platforms. **What problems is Oracle Eloqua solving and how is that benefiting you?** Email Marketing and Automation capabilities for Marketing Lifecycle Emails ### 37. Oracle Eloqua is a CRM that is used by marketers for numberless functions. **Rating:** 5.0/5.0 stars **Reviewed by:** Rowley N. | Principal Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2020 **What do you like best about Oracle Eloqua?** The main functions of Oracle Eloqua include website visitor tracking, segmentation, sales intelligence ,analytics tracking, lead tracking and many more. It is web/cloud based platform that offers wide range of functions. It keeps in view the marketing of your company and by email marketing it makes newsletter. It integrates well with social media and with the help of it data is easily exported. It makes email campaigns and landing pages easy and integrates with other applications as well. **What do you dislike about Oracle Eloqua?** The setting up of Oracle Eloqua is difficult and there are too many options which can be confusing for some users. There are glitches present here and there which needs to be fixed. There are some minor issues also present. The program builder is a bit complex. It is not user friendly and is a lot expensive as the starting price for ten users is 2000$ per month. The UI needs to be more better. It is difficult to learn and takes a lot of time. There is no free trial and no free version available. **What problems is Oracle Eloqua solving and how is that benefiting you?** Oracle Eloqua is a great tool overall that offers a wide range of functions for professionals. It is mainly used as a database tool and automation tool by our company. It offers good integration options. The latest version is the best as it contains improvements. The UI is improving everyday. ### 38. Easy Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Oracle Eloqua?** Ease of use, ability to setup campaigns. **What do you dislike about Oracle Eloqua?** Wish there was a better tool for on the go sales leads. **Recommendations to others considering Oracle Eloqua:** Evaluate your needs to see if nescesarry **What problems is Oracle Eloqua solving and how is that benefiting you?** Streamline marketing campaigns. ### 39. Great experience! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2021 **What do you like best about Oracle Eloqua?** The professionalism and prompt response to my concerns. **What do you dislike about Oracle Eloqua?** at times felt impersonal. I hit a couple dead ends and felt I was going in circles at times. **What problems is Oracle Eloqua solving and how is that benefiting you?** IT training and marketing services. ### 40. Champ of Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Niwrutti S. | Co-founder and Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2019 **What do you like best about Oracle Eloqua?** There are a lot of things I must mention which are one of the best things. Firstly the segmentation feature which allows you to slice and dice your data. This ensures your data is targeting to right persons. It also provides us so many ways to complete our marketing tasks. **What do you dislike about Oracle Eloqua?** The 2 year contract pricing is kind of thing I didn't like much. There was a much hold of to reach to customer service. Reporting feature is making a bit difficulty and can be improvised at first. The layout is quite old now and can be upgraded to a fresh new UI. **Recommendations to others considering Oracle Eloqua:** Must try this to automate your marketing strategies and give this a trial in spite of looking at the price. **What problems is Oracle Eloqua solving and how is that benefiting you?** The marketing is quite easy now and automated just because of this application. It does what it says means automation. ### 41. Complete control over campaign and lead management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2020 **What do you like best about Oracle Eloqua?** Full control on lead management. Plus easy to record online and offline customer activities. data model can be easily extended to contain all necessary information. Any data from any object in Salesforce sales cloud can be integrated and segmented upon. **What do you dislike about Oracle Eloqua?** Campaign approval process cannot be easily customized. API for data extraction can be better. **Recommendations to others considering Oracle Eloqua:** Eloqua is best for complex lead management processes and a vast landscape to integrate with. **What problems is Oracle Eloqua solving and how is that benefiting you?** Campaign and Lead Management in B2B. ### 42. Eloqua - becoming overshadowed? **Rating:** 4.0/5.0 stars **Reviewed by:** Robert N. | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2020 **What do you like best about Oracle Eloqua?** Integration options, amount of users familiar with platform, enterprise level functionality, Oracle brand is well known and stable in the market. **What do you dislike about Oracle Eloqua?** interface hasn't changed much over the years, service/support seems to be lacking at times if your issues isn't "severe" enough **What problems is Oracle Eloqua solving and how is that benefiting you?** Go-to-Market campaigns, awareness, demand, lead-gen, lead scoring, audience profiling, thought leadership, event invites. ### 43. Easy And Efficient Tool To Manage Your Digital Communication. **Rating:** 4.5/5.0 stars **Reviewed by:** Derrick R. | Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2019 **What do you like best about Oracle Eloqua?** Interesting is the presentation of the tool because it enables the translation of complex schemes clearly and simply. Of example, when a complicated marketing automation plan has been developed the road map allows the user calmly to consider and develop his project, but it also allows different participants to simply present it. **What do you dislike about Oracle Eloqua?** This can cause some confusion when the software is not linked directly to the CRM, as its use remains incomplete. Based on the browser we work on, we even find some glitches. Sometimes it is necessary to move from browser to browser one day. **Recommendations to others considering Oracle Eloqua:** The software is fully equipped, don't hesitate to check, and always test your campaigns before the official launch. **What problems is Oracle Eloqua solving and how is that benefiting you?** Simple to use tool full. Daily practice helps you to quickly understand the method. The working handle is ergonomic in the layout of the model. The adaptation and marketing capabilities of the tool enable complex campaigns to be launched and their results to be monitored. However it is also important to connect ELOQUA and your company's other management tools (CRM, Corporate website, eshop) in order to exploit all of the functions. ### 44. Support all our marketing-related activities with Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Colby C. | Marketing Positions, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Oracle Eloqua?** With Oracle Eloqua it greatly facilitates the process of creating forms, dramatically reducing the processing, campaign design and segmentation steps. Before, these processes had to be done manually and with isolated software, but Eloqua allows us to do everything from the same platform. The Insight tool is one of the best, as it gives us details about the success of our campaign and also gives practical advice to improve our future campaigns. **What do you dislike about Oracle Eloqua?** To be able to use the tools of Oracle Eloqua it is necessary to have a certificate approved by Eloqua. This process is not only complex, but long, overwhelming and, honestly, unnecessary. I also think that the functions of the Toolbox could improve. Perhaps if they were simplified a bit they would be easier to implement with text functions. With regard to designs, they could also facilitate the processes of changing colors and editing invitation messages. **Recommendations to others considering Oracle Eloqua:** Oracle Eloqua is a business solution that is appropriate for large and medium enterprises, with a Marketing team that needs a powerful tool to carry out marketing automation actions. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua is being used in the Marketing department to support all our marketing-related activities, for the purpose of nutrition and brand evaluation. We also use it to boost our SMS Marketing campaigns. Its usefulness is such that it has allowed us to find effective ways to communicate with our clients and thus provide them to offer the most personal experience possible. ### 45. Nurture your traffic network funnel with Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Kobe O. | Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2019 **What do you like best about Oracle Eloqua?** Overall, Oracle Eloqua is a very robust and customizable tool. It has many aspects that I like, such as landing page design, lead configuration and process automation, which provides real-time tracking. In addition, Eloqua allows integration with CRM software, which maximizes its reach even further and expands its power. The technical support is excellent! Able to solve complex problems and offer customization for various tools. **What do you dislike about Oracle Eloqua?** At first, Oracle Eloqua is a bit of a check and doesn't really have an instruction manual to follow as a guide. Adding these instructions would be very useful. When it comes to establishing a connection between contacts and companies, it is based solely on Salesforce contacts, which creates a certain dependence on Eloqua with another platform and limits, in a certain way, the freedom of the product. **Recommendations to others considering Oracle Eloqua:** Oracle Eloqua is a recommended tool for marketing and sales teams that seek to scale and better understand their customers. **What problems is Oracle Eloqua solving and how is that benefiting you?** Our company uses Oracle Eloqua in the marketing and sales departments. Its reason for use is to load potential customers and nurture them through the traffic network funnel. Its system of automation of communications with potential clients has been a great help to perform in the market much faster. In addition, it allows us to make sure that all the content we send is relevant to our customers. Oracle Eloqua allows us to rate and automate the process of interaction with our online contacts. ### 46. Full integrations **Rating:** 3.5/5.0 stars **Reviewed by:** Bobby R. | Bachelor of Science - BS, Computer Science, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Oracle Eloqua?** It makes a difference because it is a software that works with more than one integration, there is no doubt that it has the best automatic procedure.At the moment of doing a type of follow-up to a campaign, I do not have any problem Eloqua is fast. **What do you dislike about Oracle Eloqua?** Retrieving an email is important, having an option to facilitate recovery without telling me that it is incorrect would be useful. Changing the tactics of Eloqua I mean that instead of looking for some function it would be better to create a selection list with respect to the construction of a campaign. **Recommendations to others considering Oracle Eloqua:** Eloqua is number one when we talk about integrations, so the company uses this application because those integrations are unique something that other competitors do not have. Thousands of functionalities that we apply to carry out each of the campaigns and programs that we want to make known OnLine way. **What problems is Oracle Eloqua solving and how is that benefiting you?** Practical solutions are those that we have for the use of Eloqua, our company satisfactorily covers those marketing requests because with this platform we capture the customers that are potential to generate each of the sales that are fundamental. ### 47. Excellent Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Oracle Eloqua?** This is a very powerful tool when it comes to ETL, lead routing, data cleansing and standardization. When it coems to Eloqua WYSIWYG improvements, then they seem to continue to get better as well. This tool has lots of flexibility with segmenting and contacts, and it is also very easy to create emails and landing pages, visual layouts of campaign workflows. What is even better, it comes with a lot of various email statistic reports. **What do you dislike about Oracle Eloqua?** There are just a few things that seemed to be more difficult than they should be. For example, not being able to create a picklist on the go within a form, or you just need to create a separate header each time if you wanted to use it for preview text. Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. Some of the customizable reports are clunky to build and take forever to load. There are even times when there is "too much" data to load a report! **Recommendations to others considering Oracle Eloqua:** Great marketing automation tool. **What problems is Oracle Eloqua solving and how is that benefiting you?** Visualisation, segmenting of contacts, email campaigns ### 48. Solid capabilities, easy to visualize **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2020 **What do you like best about Oracle Eloqua?** Nurture capabilities and easy connection to SFDC **What do you dislike about Oracle Eloqua?** Sometimes cumbersome to set up and launch campaigns **What problems is Oracle Eloqua solving and how is that benefiting you?** Works great as our entire front end marketing master intake and management, and is the only offering that can connect to our several instances of SFDC. ### 49. Sophisticated capabilities but steep learning curve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Oracle Eloqua?** Eloqua has so many possibilities for personalisation. The features can target different audiences using sophisticated filters or if-this-than-that logic so that the potential of a single email can be maximised.The newest design templates have much more customisation that are easier for marketers with less digital experience to use. **What do you dislike about Oracle Eloqua?** Unless you're specialising in digital marketing or email campaign management, most marketers wouldn't be able to manage an email campaign end-to-end. At my firm, although I have a moderate knowledge of the system, we have an email automation team to build our campaigns once we've given them the different components. There needs to be a strong investment of time to gain an average knowledge for general use. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua connects well with Salesforce as a CRM and we are looking to enhance the automation and communication between the two. ### 50. Oracle Eloqua: a robust and powerful software for marketing automation. **Rating:** 4.0/5.0 stars **Reviewed by:** David C. | Software Engineer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2019 **What do you like best about Oracle Eloqua?** What I really like about Oracle Eloqua is its powerful functions and features, such as its detailed segmentation that uses contact attributes, its high level of complementation with other systems. In addition to being able to work with a centralized database, it allows me to control who can access and which contacts. Its progressive and responsive design capabilities make it easy to design on the fly or make changes without having to have a designer code every time. **What do you dislike about Oracle Eloqua?** I consider that it presents a somewhat old system, so it could make it a bit cumbersome to get basic concepts. I really don't like how scattered all the steps are to send an email. **Recommendations to others considering Oracle Eloqua:** As far as I am concerned, Oracle Eloqua is the recommended software if you need a large-scale marketing automation platform having a team a team with the ability, size and knowledge base to be able to implement it correctly, it can also be integrated with a Associated software to do the things that Eloqua cannot do. Very ideal for professionals and marketing companies, being the most robust solution in the market due to its great flexibility in terms of customization. It is impossible not to recommend it. **What problems is Oracle Eloqua solving and how is that benefiting you?** Currently we use Oracle Eloqua for the management and processing of potential customer data so Eloqua helps us solve it, currently this tool is used by our organization for general reports, some departments within the organization use it to create their own emails electronic, but it is also implemented to support the marketing department. ## Oracle Eloqua Discussions - [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) - 1 comment - [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) - 1 comment - [View Oracle Eloqua pricing details and edition comparison](https://www.g2.com/products/oracle-eloqua/reviews?missing=undefined&page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+04%3A50%3A16+-0500&secure%5Bsession_id%5D=27e7dd8a-343c-4790-b574-9b7c9b412ef8&secure%5Btoken%5D=42e280d8c5ff34735514e56288219a9504d622c490d9acb87a7f0e0e75acd29b&format=llm_user) ## Oracle Eloqua Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Oracle Eloqua Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Oracle Eloqua Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,205 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,178 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews)