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Oracle Eloqua Reviews & Product Details

Verified User in Publishing
UP
Enterprise(> 1000 emp.)
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Review source: G2 invite
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What do you like best about Oracle Eloqua?

Eloqua is commonly adopted and used by companies so it's one automation platform to have experience with that serves me well Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

It is clunky and not intuitive for users. Being one of the early automation platforms, it reminds me of MS and it's business applications. It feels like we're just stuck with the hard to use platform that can be buggy as hell. But, hey, it's what everyone uses so better stick with it. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Eloqua:

Weigh the pros and cons of using the "original" marketing automation platform versus the newer ones (that may be more intuitive but have less use/acceptance) Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Finally have lead scoring in place and that is huge for lead velocity. Review collected by and hosted on G2.com.

Oracle Eloqua Overview

What is Oracle Eloqua?

Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances

Oracle Eloqua Details
Languages Supported
Czech, Danish, German, English, Finnish, French, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified)
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Product Description

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

How do you position yourself against your competitors?

At Oracle, we believe that data is the most fundamental ingredient to success. Without a solid ‘data-first’ foundation, it’s impossible to deliver a superior experience to customers. Oracle Eloqua provides marketers with the opportunity to connect data from multiple sources to ensure they are delivering targeted messages to customers at the precise moment they are looking to engage.

Eloqua provides marketers an intuitive way to accurately identify and prioritize the best leads. Rather than using a points-based approach that can easily lead to false positives, Oracle evaluates each lead according to their percentage to ideal, based on any combination of profile and engagement criteria.

Eloqua offers enterprise scalability that easily supports high volumes of contacts and leads that can be processed without data limitations. Oracle’s open, flexible framework connects data from any system giving customers the functionality of real-time data flows that marketers can control and configure to their liking.


Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
821,543 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
Phone
+1 (650) 506-7000
Total Revenue (USD mm)
$39,068
Description

Oracle Corporation develops, manufactures, markets, hosts, and supports database and middleware software, applications software, and hardware systems.


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Recent Oracle Eloqua Reviews

Raman M.
RM
Raman M.Enterprise (> 1000 emp.)
2.0 out of 5
"It used to very good ESP, but there support service is really bad"
Bunch of features it provides for enterprise
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Incredible platform for B2B Marketing"
What I love about Oracle Eloqua is how it takes the guesswork out of marketing, it feels like having a personal assistant that knows exactly who to...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Great experience with easy UI"
Makes Email Marketing and segmentation easy
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Oracle Customer Experience (CX) Cloud Suite
Part of Oracle Customer Experience (CX) Cloud Suite Productivity Bundle
Oracle Eloqua
Oracle CPQ
Oracle Fusion Cloud - EPM
Oracle Responsys
Oracle Sales Analytics
Oracle Service Cloud (formerly RightNow)

This product is part of a Product Suite, meaning that it can be used with a group of additional products to solve a broader business need.

Oracle Eloqua Media

Oracle Eloqua Demo - Cross-Channel Campaign Orchestration
Oracle Eloqua enables marketers to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience in real-time.
Oracle Eloqua Demo - Targeting and Segmentation
Using Oracle Eloqua, marketers can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences.
Oracle Eloqua Demo - Lead Management and Scoring
Oracle Eloqua provides marketers with an intuitive and simple way to accurately identify the highest quality leads. Marketers can set up multiple models to evaluate a lead for the right fit, and once qualified, programmatically send to sales in seconds.
Oracle Eloqua Demo - Sales and Marketing Alignment
Oracle Eloqua brings marketing and sales closer together through unified buyer and account intelligence to identify, prioritize, and track high-valued opportunities across the engagement cycle. Bring ABM strategies to life using real-time account insights.
Oracle Eloqua Demo - Marketing Measurement
Measuring marketing impact is easy with Oracle Eloqua’s out-of-the-box robust reporting. Backed by the power of Oracle Business Intelligence, marketers gain high-level and detailed insights to guide critical decisions in real-time.
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Video Reviews

613 out of 614 Total Reviews for Oracle Eloqua

3.9 out of 5
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613 out of 614 Total Reviews for Oracle Eloqua
3.9 out of 5
613 out of 614 Total Reviews for Oracle Eloqua
3.9 out of 5

Oracle Eloqua Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Oracle EloquaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Oil & Energy
AO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Oracle Eloqua?

What I love about Oracle Eloqua is how it takes the guesswork out of marketing, it feels like having a personal assistant that knows exactly who to reach and when, also the way it personalizes messages makes campaigns feel more genuine and less like mass marketing. And as a plus, the insights it provides help me see what’s working and what’s not, so I’m always improving. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Sometimes crash so hard that nobody can explain why!!! Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Oracle Eloqua handles the tough parts of marketing—finding the right audience, personalizing messages, and tracking success. Review collected by and hosted on G2.com.

Raman M.
RM
SDE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Oracle Eloqua?

Bunch of features it provides for enterprise Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Very unstable, not efficient for B2B usecases Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

For managing lead journey and as an ESP for all marketing use cases Review collected by and hosted on G2.com.

Open Discussions in Oracle Eloqua
Verified User
G2
Verified User in Computer & Network Security
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oracle Eloqua?

Makes Email Marketing and segmentation easy Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Customer Support sometimes, and certification is hard to complete and score more than 80% Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Helping in segmenting accounts and marketing automation Review collected by and hosted on G2.com.

Shaleen G.
SG
Content Developer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Oracle Eloqua?

It provides a very fast solution to increase the speed of sales lead. On other hand, it decreases the cost of email templates. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

But the service is expensive and for some users it is not very user friendly. Also there are some limitations. This can be improved. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

It helps to reduce the cost of email marketing templates. Review collected by and hosted on G2.com.

Gaurav S.
GS
Global Campaign Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Oracle Eloqua?

One of the best marketing automation tool available in market. It will give so much of scope and flexibility to design immensely complex campaigns, canvases, and Audience segmentation. Best tool to create email campaigns, prepared form, registration page, for webinars, live events etc Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

As this tool gives so much flexibility to design complex campaigns, this requires good amount of knowledge and understanding of tool. Mostly you have to be Eloqua certified and get hands on experience. It should be more open and simplified. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

All the complete solution for marketing automation, as we are designing complex campaigns, driving contacts to most relavent offers to interact with, one of the best software helping generating leads. Etc Review collected by and hosted on G2.com.

SO
Associate Marketing Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Oracle Eloqua?

The ease of maintenance is the most valuable feature.

Betterr targeting and segmentation

Better statistics

Ease in deployments and creation of assets like emails, landing pages and forms Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The price is premium because it has many features, so I thought it would be better if a low-priced version be used for various organisation to use it for better email marketing and automation Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Quick tech support

Better in providing solutions with support of CoE and rest of the team

Quick in connecting and resolving issues and sharing of any data if anything is pending Review collected by and hosted on G2.com.

Bhushan T.
BT
Marketing Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Oracle Eloqua?

Eloqua email marketing automation tool from Oracale is the best platform for B2b and B2C marketing startegies, it has universal and agile aaproch which build trust to execute delivery on time. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

No major disalike about this tool but small business can not afford because of high cost Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Email marketing automation, lead generation, list building, execute marketing strategies to enhance sales and branding Review collected by and hosted on G2.com.

Sifa E.
SE
Project Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
Incentivized Review
What do you like best about Oracle Eloqua?

Another CRM tool we employed for your clients and also for our internal client management system here at Kobisi. I really like the flexibility of this toll when it comes to advantages. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Integrations, integrations, integrations. When it comes to CRM tolls this is the most disturbing issue at hand that why integrations would be improved to made easier. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

We have e-commerce clients who use Eloqua also we are using Eloqua to reach out our clientele it's a reciprocal relation and works fine to some extent nowadays. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Oracle Eloqua?

- Campaign Management user interface

- Landing Page customization

- Email scheduling capabilities Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

- Price

- Integration issues

- Not very user friendly Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Marketing Campaign automation. Review collected by and hosted on G2.com.

Neeraj J.
NJ
Digital Project Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Oracle Eloqua?

Personally i like the Real time firmography data feature. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Reporting feature is not that great and support team needs lot of improvement. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

We are using this to create marketing campaigns. Review collected by and hosted on G2.com.