# Oracle Eloqua Reviews **Vendor:** Oracle **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.9/5.0 **Total Reviews:** 626 ## About Oracle Eloqua Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances ## Oracle Eloqua Pros & Cons **What users like:** - Users value the **powerful marketing automation** features of Oracle Eloqua, enabling complex and dynamic multi-channel campaigns effortlessly. (3 reviews) - Users value the **automation efficiency** of Eloqua, praising its ease of use and powerful capabilities for marketing campaigns. (2 reviews) - Users value the **engagement efficiency** of Oracle Eloqua, enabling effective management of complex multi-step nurturing flows. (2 reviews) - Users value the **extensive feature variety** of Oracle Eloqua, especially the detailed campaign analytics it offers. (2 reviews) - Users value the **powerful segmentation capabilities** of Oracle Eloqua, facilitating sophisticated and efficient marketing automation. (2 reviews) - Users praise the **powerful automation** features of Oracle Eloqua, appreciating its ease of use for building campaigns. (1 reviews) - Customer Engagement (1 reviews) - Users praise the **reliable customer support** of Oracle Eloqua, enhancing their experience and ensuring effective campaign management. (1 reviews) - Users value the **customizability** of Oracle Eloqua, enhancing personalized interactions based on comprehensive customer data analysis. (1 reviews) - Users value the **customization capabilities** of Oracle Eloqua, enhancing customer interactions with timely and relevant messaging. (1 reviews) **What users dislike:** - Users find the **learning curve steep** and require admin support, making initial usage complex and costly. (3 reviews) - Users find Oracle Eloqua **expensive** and complicated, making initial setup and access to advanced features challenging. (2 reviews) - Users express frustration with the **limited customization** options in Oracle Eloqua, impacting their ability to tailor reports effectively. (2 reviews) - Users express frustration with **limited features** of Oracle Eloqua that fail to meet their specific customization needs. (2 reviews) - Users find Oracle Eloqua's interface **not intuitive** , leading to challenges in navigation and overall user experience. (2 reviews) - Users find **dashboard issues** in Oracle Eloqua, noting outdated elements and a lack of intuitive reporting and design flexibility. (1 reviews) - Users express frustration with **difficult customization** options in Oracle Eloqua, finding it hard to meet specific needs. (1 reviews) - Users find **editing issues** challenging, needing admin help for advanced tasks and feeling tools are outdated. (1 reviews) - Expertise Required (1 reviews) - Users find Oracle Eloqua to be **highly complex** , making the initial setup challenging and costly. (1 reviews) ## Oracle Eloqua Reviews ### 1. Robust automation for complex global workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Erick J. | Sr. Marketing Automation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Oracle Eloqua?** The level of granularity you get with audience segmentation and the Canvas is still top-tier. In a large-scale environment like mine, being able to build complex, multi-step nurturing flows that actually respect regional data preferences is huge. I also appreciate how the reporting has evolved; it’s less about just seeing opens and clicks and more about understanding how our automation is actually touching the lead lifecycle. **What do you dislike about Oracle Eloqua?** The UI feels incredibly dated compared to newer tools, which makes the learning curve unnecessarily steep for new team members. Also, the platform can be frustratingly unstable at times—I've experienced those 'unexplained crashes' or slow load times during peak hours that just eat up your productivity. The Insight reporting, while powerful, can also be a bit of a headache to navigate if you just want a quick, clean data export without jumping through ten hoops. **What problems is Oracle Eloqua solving and how is that benefiting you?** For me, the biggest benefit is the ability to centralize our nurturing logic so we aren't sending conflicting messages to the same lead from different business units. It also automates the data cleaning process before a lead even hits our CRM, which saves me hours of manual troubleshooting. ### 2. Essential for Targeted Client Communication, Needs Better Onboarding **Rating:** 3.5/5.0 stars **Reviewed by:** Njie N. | Senior Geotechnical Engineer, Civil Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Oracle Eloqua?** I really appreciate how Oracle Eloqua brings structure, customization, and visibility into one platform. The robust audience segmentation is a standout for me, as it allows me to specifically target different groups within civil engineering and geotech work, making our outreach feel personal and relevant. The automation workflows save me hours by automatically running nurture sequences, keeping us top-of-mind without micromanaging every outreach. The engagement tracking and reporting are also highly beneficial, giving me clear visibility into who is genuinely interested in our services. Additionally, I value the platform's stability and its smooth integration with our other internal systems, which keeps our client communication centralized and professional. Lastly, the contact and data management is far more polished compared to basic email tools I've used before, allowing me to maintain clean, organized contact profiles. **What do you dislike about Oracle Eloqua?** From my experience using Oracle Eloqua, the initial setup and onboarding complexity is way too steep. It’s clearly built for dedicated marketing specialists, not engineering staff who just need straightforward client outreach tools. The backend settings, campaign structure, and contact database configurations have so many layered menus and technical options that it takes a lot of time to learn. There’s no simple, streamlined template for professional service firms like ours, so I end up digging through complicated menus just to set up basic email sends and contact groups. The user interface feels outdated and not very intuitive. Navigation isn’t always logical, and common everyday tasks take more clicks than they should. Simple things like editing existing campaigns, updating contact details, or pulling basic engagement reports aren’t as quick as they should be. For someone who doesn’t use it full-time every day, it’s easy to get lost in nested menus and waste time just trying to find basic functions. **What problems is Oracle Eloqua solving and how is that benefiting you?** Oracle Eloqua solves several key workflow and communication pain points in my role as a Senior Geotechnical Engineer. It centralizes all client and industry contact data into one unified system, replacing scattered Excel spreadsheets, disjointed email lists, and disorganized personal inboxes that once caused duplicate entries and outdated records. The platform eliminates endless manual email drafting, scheduling, and routine follow-ups through robust automation and audience segmentation. I can group contacts by client type, project focus, and service interest to send tailored, relevant outreach instead of generic mass messages. Eloqua also delivers clear visibility into recipient engagement, letting me track email opens, link clicks, and resource downloads. This insight helps me prioritize genuine prospects and targeted follow-ups instead of guessing who is actively interested in our geotechnical and civil engineering services. By cutting down repetitive administrative work and streamlining client outreach, Oracle Eloqua saves significant time, makes professional communication more consistent and effective, and allows me to refocus more energy on core engineering responsibilities like site investigations and foundation design. ### 3. Simple but Limited for Customization **Rating:** 3.0/5.0 stars **Reviewed by:** Milton L. | Jefe de Mercadeo y Comunicaciones, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Oracle Eloqua?** I believe that Oracle Eloqua is a quite simple and user-friendly platform, any user with little knowledge can use it. I also understand that the initial setup was easy, as it was managed by the technology team. **What do you dislike about Oracle Eloqua?** You couldn't generate too much customization or (we didn't know how to do it) since the support was completely nonexistent. There were no resources to learn how to make customizations or enhance email marketing campaigns. The personalization of the campaigns is an aspect that could definitely be improved. We had very little/no knowledge about how to make some configurations that are basic in email marketing. The integration of fields that allows me to have variable information to personalize email campaigns. **What problems is Oracle Eloqua solving and how is that benefiting you?** I use Oracle Eloqua for sending email campaigns. The platform is quite simple and user-friendly, useful for users with little knowledge. ### 4. Very Helpful for Automating B2B Operations **Rating:** 5.0/5.0 stars **Reviewed by:** Prajwal B. | Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Oracle Eloqua?** Its very helpful in managing B2B operations in to automation, **What do you dislike about Oracle Eloqua?** It's very useful, but sometimes it feels like not user-friendly and due to that it takes some time for new users, but ones it gets used its very efficient **What problems is Oracle Eloqua solving and how is that benefiting you?** Helping in Multi Campaign automation through sms, mail,web and social media , its saves more time and very benefiting to the organization in generating lead and growth ### 5. Eloqua: Powerful, Scalable, and Exceptionally Flexible for B2B Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Oracle Eloqua?** Eloqua is a powerful and reliable marketing automation platform that scales extremely well. The campaign canvas, segmentation tools, and data management capabilities make it easy to build sophisticated journeys without manual workarounds. I also appreciate how well it supports governance — shared assets, user permissions, and templated processes help maintain consistency across multiple teams. After 10 years of using Eloqua, I still find it one of the most flexible and robust platforms for executing complex B2B campaigns. **What do you dislike about Oracle Eloqua?** Some areas of the platform feel dated compared with newer tools. The email and landing page editors could offer more design flexibility, and reporting isn’t always as intuitive or real-time as you’d expect. Integrations are powerful but often require specialist knowledge to set up or maintain. Pricing for advanced features and add-ons can also add up quickly. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua centralises our marketing automation, helping us manage campaigns, data, and customer journeys in one place. It solves key challenges around lead nurturing, data governance, segmentation, and campaign efficiency. Automated workflows reduce manual tasks and improve speed to market, while integrations ensure alignment with CRM and analytics. Overall, Eloqua helps us deliver more personalised, consistent, and scalable marketing experiences that support pipeline growth. ### 6. Perfect marketing automation tool for Enterprise level companies **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit S. | Manager, Marketing Operations & Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2019 **What do you like best about Oracle Eloqua?** Eloqua is one of the most sophisticated marketing automation tool which is highly customizable. Its compatibility with other tools and systems along with easy integration options makes it one of the best tools in the market. **What do you dislike about Oracle Eloqua?** Some of the objects/interface within Eloqua is obsolete and needs to be upgraded **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua is in the center of all of our marketing systems and we are utilizing it for all of our demand generation efforts ### 7. Easy to Onboard, Needs UI Update **Rating:** 3.0/5.0 stars **Reviewed by:** Sandy T. | Lead Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Oracle Eloqua?** I like how easy Oracle Eloqua is to use, and it's very easy to set up a campaign within it. It's also easier to onboard other people on other teams onto Oracle Eloqua, and there's visibility all across. **What do you dislike about Oracle Eloqua?** I don't like the feel and look of Oracle Eloqua. It's a bit old and out of the current trend, which can make it difficult to navigate sometimes. I think there is room for improvement in how it is designed for navigation. A more seamless navigation system would be better. **What problems is Oracle Eloqua solving and how is that benefiting you?** Oracle Eloqua provides a centralized place to gather all campaign metadata and seamlessly see how campaigns execute across different channels. ### 8. Oracle Eloqua: Great Performance, Fair Pricing, and Smooth Support. **Rating:** 5.0/5.0 stars **Reviewed by:** sydney n. | PCT, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Oracle Eloqua?** I like using Oracle Eloqua because of how the website preforms, and how the pricing is. The support and onboarding process is easy to navigate and the integration process is good as well **What do you dislike about Oracle Eloqua?** The website is good overall. I have no bad complaints about the website **What problems is Oracle Eloqua solving and how is that benefiting you?** The AI and the intelligence factor of the website is helpful to me ### 9. Easiest Setup for Streamlined Campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Igal S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Oracle Eloqua?** I like that Oracle Eloqua is easy to use. I also value targeted segmentation and streamlined campaign orchestration. The initial setup was super easy. **What do you dislike about Oracle Eloqua?** I find the language support lacking and feel that more customization and adaptation for users would improve the experience. **What problems is Oracle Eloqua solving and how is that benefiting you?** I use Oracle Eloqua for social media marketing to make our product more visible. It offers targeted segmentation and streamlined campaign orchestration. ### 10. Great Platform for Complex Multichannel Campaigns and Dynamic Workflows **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Oracle Eloqua?** The platform is great for producing complex multi channel marketing campaigns with complex and dynamic workflows and triggers. **What do you dislike about Oracle Eloqua?** The analytics tool is not as customizable when looking to merge fields from different data sets and combine them in to a single reporting view. **What problems is Oracle Eloqua solving and how is that benefiting you?** It is exceptionally beneficial for building, producing and tracking digital campaigns in a compartmental way that allows different business units to work collaboratively in a single dedicated account. It has solved the problem of automating triggered email nurture campaigns for stakeholders across the business. ### 11. Powerful Customization and Lead Scoring, but a Steep Learning Curve and Weak Support **Rating:** 3.5/5.0 stars **Reviewed by:** Tiffany L. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Oracle Eloqua?** Customizable workflows, detailed lead scoring and integration capabilities are all things I really like. **What do you dislike about Oracle Eloqua?** It’s a bit complex and intimidating at first with a steep learning curve. Customer support is also not the greatest. **What problems is Oracle Eloqua solving and how is that benefiting you?** It has really helped with keeping our marketing processes aligned and automation has helped with keeping us streamlined and efficiency. ### 12. Eloqua’s Dashboard & Insights Deliver Unique, Detailed Campaign Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Maritime | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Oracle Eloqua?** Dashboard and Insights is the unique feature in Eloqua. None other platform provides such details analysis of campaigns **What do you dislike about Oracle Eloqua?** Nurturing and lead scoring models are not the best, as we get in the adobe Marketo **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua recently included AI integration for Subject line and Content generation. Which help to solve the problems of content writers. ### 13. Powerful but Complex Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Oracle Eloqua?** Eloqua offers powerful automation and segmentation capabilities. The campaign canvas makes it easy to build sophisticated nurture flows, and the platform scales well for large teams. **What do you dislike about Oracle Eloqua?** It can be difficult to learn and often requires admin support for advanced tasks. The email and landing page builders feel dated compared to more modern tools. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua helps us automate complex journeys, improve lead qualification, and streamline our marketing-to-sales process. This has made our campaigns more targeted and efficient. ### 14. A Powerful Marketing Automation Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Olga Z. | Vice President, Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Oracle Eloqua?** It is very powerful as a marketing automation tool. **What do you dislike about Oracle Eloqua?** It is super complex and not easy to get started with, plus more expensive. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation and integration with our CRM for one view of the customer engagement. ### 15. It used to very good ESP, but there support service is really bad **Rating:** 2.0/5.0 stars **Reviewed by:** Raman M. | SDE, Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Oracle Eloqua?** Bunch of features it provides for enterprise **What do you dislike about Oracle Eloqua?** Very unstable, not efficient for B2B usecases **What problems is Oracle Eloqua solving and how is that benefiting you?** For managing lead journey and as an ESP for all marketing use cases ### 16. Great experience with easy UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Oracle Eloqua?** Makes Email Marketing and segmentation easy **What do you dislike about Oracle Eloqua?** Customer Support sometimes, and certification is hard to complete and score more than 80% **What problems is Oracle Eloqua solving and how is that benefiting you?** Helping in segmenting accounts and marketing automation ### 17. Best B2B marketing automation company **Rating:** 5.0/5.0 stars **Reviewed by:** Shaleen G. | Content Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2023 **What do you like best about Oracle Eloqua?** It provides a very fast solution to increase the speed of sales lead. On other hand, it decreases the cost of email templates. **What do you dislike about Oracle Eloqua?** But the service is expensive and for some users it is not very user friendly. Also there are some limitations. This can be improved. **What problems is Oracle Eloqua solving and how is that benefiting you?** It helps to reduce the cost of email marketing templates. ### 18. Best Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav S. | Global Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Oracle Eloqua?** One of the best marketing automation tool available in market. It will give so much of scope and flexibility to design immensely complex campaigns, canvases, and Audience segmentation. Best tool to create email campaigns, prepared form, registration page, for webinars, live events etc **What do you dislike about Oracle Eloqua?** As this tool gives so much flexibility to design complex campaigns, this requires good amount of knowledge and understanding of tool. Mostly you have to be Eloqua certified and get hands on experience. It should be more open and simplified. **What problems is Oracle Eloqua solving and how is that benefiting you?** All the complete solution for marketing automation, as we are designing complex campaigns, driving contacts to most relavent offers to interact with, one of the best software helping generating leads. Etc ### 19. Eloqua Review **Rating:** 5.0/5.0 stars **Reviewed by:** Sankarsh O. | Associate Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Oracle Eloqua?** The ease of maintenance is the most valuable feature. Betterr targeting and segmentation Better statistics Ease in deployments and creation of assets like emails, landing pages and forms **What do you dislike about Oracle Eloqua?** The price is premium because it has many features, so I thought it would be better if a low-priced version be used for various organisation to use it for better email marketing and automation **What problems is Oracle Eloqua solving and how is that benefiting you?** Quick tech support Better in providing solutions with support of CoE and rest of the team Quick in connecting and resolving issues and sharing of any data if anything is pending ### 20. Top email marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Bhushan T. | Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2023 **What do you like best about Oracle Eloqua?** Eloqua email marketing automation tool from Oracale is the best platform for B2b and B2C marketing startegies, it has universal and agile aaproch which build trust to execute delivery on time. **What do you dislike about Oracle Eloqua?** No major disalike about this tool but small business can not afford because of high cost **What problems is Oracle Eloqua solving and how is that benefiting you?** Email marketing automation, lead generation, list building, execute marketing strategies to enhance sales and branding ### 21. Good but still needs improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Sifa E. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Oracle Eloqua?** Another CRM tool we employed for your clients and also for our internal client management system here at Kobisi. I really like the flexibility of this toll when it comes to advantages. **What do you dislike about Oracle Eloqua?** Integrations, integrations, integrations. When it comes to CRM tolls this is the most disturbing issue at hand that why integrations would be improved to made easier. **What problems is Oracle Eloqua solving and how is that benefiting you?** We have e-commerce clients who use Eloqua also we are using Eloqua to reach out our clientele it's a reciprocal relation and works fine to some extent nowadays. ### 22. Run of the mill marketing automation software. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Oracle Eloqua?** - Campaign Management user interface - Landing Page customization - Email scheduling capabilities **What do you dislike about Oracle Eloqua?** - Price - Integration issues - Not very user friendly **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing Campaign automation. ### 23. Good solution for B2B **Rating:** 3.5/5.0 stars **Reviewed by:** Neeraj J. | Digital Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Oracle Eloqua?** Personally i like the Real time firmography data feature. **What do you dislike about Oracle Eloqua?** Reporting feature is not that great and support team needs lot of improvement. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are using this to create marketing campaigns. ### 24. Customer Service perfection **Rating:** 5.0/5.0 stars **Reviewed by:** Sadé C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Oracle Eloqua?** The Oracle CX Cloud Suite enables businesses to gather and evaluate customer information from various sources, such as social media, email, and phone. This data can then be utilized to customize customer interactions, ensuring that clients receive relevant messages at optimal times. **What do you dislike about Oracle Eloqua?** Regarding customization, there has been frustration with the suite's limitations, as I feel that my specific needs and requirements cannot be adequately addressed by the suite's existing features and functionality. **What problems is Oracle Eloqua solving and how is that benefiting you?** Efficiency: The suite includes a range of tools for managing customer service interactions, such as chatbots, case management, and knowledge management. These tools can help businesses resolve customer issues quickly and efficiently. ### 25. Oracle Eloqua review **Rating:** 4.0/5.0 stars **Reviewed by:** Irina M. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Oracle Eloqua?** For email design, templates and blocks can be pre-programmed, and then the creation of an email becomes a breeze. I also like how detailed the segmentation options are and the sending options from opt-in segments to shared lists that bypass opt-ins. We use those for mandatory standard or regulation change announcements. **What do you dislike about Oracle Eloqua?** Eloqua is not intuitive and rather hard to learn. It is a tool that needs to be known and managed by dedicated IT specialists. **What problems is Oracle Eloqua solving and how is that benefiting you?** We do email marketing with Eloqua and segmenting our customer base for ABM purposes. It allows to send to hundreds and thousands of addresses and the campaigns can be timed, which is very productive. ### 26. A good solution for B2B and B2C marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Oracle Eloqua?** From my experience it creates sales leads when integrated with Salesforce and finds out the optimal time for a customer to receive a mail so that it won't be left unread **What do you dislike about Oracle Eloqua?** It is good but Salesforce marketing cloud rather a good choice over Eloqua. Since businesses needs to spend too much money on Eloqua compared to other providers **What problems is Oracle Eloqua solving and how is that benefiting you?** It can be user in data validation mainly as we keep getting data and mainly unique identifiers like emails where some of them are invalid and the same will be rejected by eloqa ### 27. Excellent software we use **Rating:** 5.0/5.0 stars **Reviewed by:** Sravanthi K. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Oracle Eloqua?** It is very usefull to our business and we can use anywahere **What do you dislike about Oracle Eloqua?** Some time it is quitting quik sfoece stop system uses **What problems is Oracle Eloqua solving and how is that benefiting you?** ERP is we can use it for the accounting and business transaction very useful ### 28. Oracle CX Sales Cloud Suite Review **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel L. | Sales Automation Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Oracle Eloqua?** The synergy between products is essential to our business in that it allow us to help drive customer growth **What do you dislike about Oracle Eloqua?** Support documentation, while comprehensive, can sometimes be overwhelming. Additionally, due to the fact that all products documentation looks the same, it can be difficult to discern if I am looking at the correct documentation **What problems is Oracle Eloqua solving and how is that benefiting you?** Currently, CX Cloud enables our team to expand our business by allowing us to branch out into other segements we didn't before. Specifiaclly, in the customer sevice realm and with DCS ### 29. Great enterprise level tool Email Marketing and Web Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** vikas i. | Technical Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Oracle Eloqua?** Oracle Eloqua is a complete product where you can host your site with no limitation, Capture potential leads, Segment with business attributes, and Send Emails to create more demand. Its a complete package. **What do you dislike about Oracle Eloqua?** It has to catch up with the trend. Right now Marketing is not limited to Emails alone. They need more features like whatsapp marketing. Persona based marketing. It lacks the AI and ML features in it. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are able to reach our potential clients through emails easily and we are able to track how our contacts and leads are responding to our emails. We are able to end the product updates to our existing contacts as well. ### 30. Amazing tool for all my marketing automation needs **Rating:** 4.0/5.0 stars **Reviewed by:** Gurjot S. | Senior Marketing Operations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Oracle Eloqua?** Everything - email builder, segment, program canvas, campaign canvas, lookup tables, picklists, update rules, landing pages, forms. You name it, I love it. **What do you dislike about Oracle Eloqua?** So far I have heard about it it's not as good as some of its competitors like Marketo or Salesforce Marketing Cloud, but not having used those I am not sure about that. **What problems is Oracle Eloqua solving and how is that benefiting you?** Helping us integrate all our tools in our martech stack is a big one, and Eloqua is handling it like a champ! It really is amazing! ### 31. A bit hard to use, it is not intuitive **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Oracle Eloqua?** Pleasant activities overview and reporting. **What do you dislike about Oracle Eloqua?** Seems an old software; the user interface could be better for sure. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are using Eloqua for business reasons: CRM + email marketing to the generated contacts. ### 32. Eloqua **Rating:** 3.5/5.0 stars **Reviewed by:** Erik H. | Director, Supply Chain Applications, Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Oracle Eloqua?** easy integration to CX Sales and flexibility around various processes we have in different business units **What do you dislike about Oracle Eloqua?** requires a more sophisticated end user than other products might **What problems is Oracle Eloqua solving and how is that benefiting you?** provides nice framework for scoring leads and integration marketing activity to CX Sales. we use it for newsletters and other marketing efforts to connect with leads and existing customers. ### 33. Best Marketing Automation Platform I have ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Sahil S. | Senior Marketing Operations Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Oracle Eloqua?** Eloqua provides a lot of functionalities out of the box which helps us automate our marketing journies and generate high-quality leads by rigorous nurturing. **What do you dislike about Oracle Eloqua?** Although, Eloqua is a great platform but still some great features are missing out from it which can make it a even better version considering its end to end functionality. **What problems is Oracle Eloqua solving and how is that benefiting you?** I have been using Eloqua as my primary tool for marketing automation. It serves all my requirements from email marketing to automating lead journies and it also provides native integration to various apps. ### 34. Easy tool for B2B Operations, Only focus on Lead Generation **Rating:** 4.5/5.0 stars **Reviewed by:** Anoop C. | IT Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2019 **What do you like best about Oracle Eloqua?** Application is user friendly and easy to learn. Apps available in Eloqua makes the integrations very easy. Usage of custom data objects. **What do you dislike about Oracle Eloqua?** Oracle should work on Browser specific issues. Lagging in complex business logic implementation facility. Lead scoring is not so effective ( Organizations have much more complex scoring logic) **Recommendations to others considering Oracle Eloqua:** Use the tool if you have a straight forward B2B operations. For more complex segmentation, we should rely on different tools likr Audience Manager. **What problems is Oracle Eloqua solving and how is that benefiting you?** Our whole marketing email system and 75% of the lead generation part is rely on Eloqua. As the tool is simple any one can learn it quickly and create necessary business flow in this app. ### 35. B2B enterprise marketing automation that actually works out of the box, no developers needed. **Rating:** 5.0/5.0 stars **Reviewed by:** Dave Z. | Marketing Automation Lead, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Oracle Eloqua?** Everything just works without the need of an army of developers to build and connect the various components needed in a successful multitouch campaign. I have used all of the top B2B Marketing automation platforms and this takes the cake. It truly has a well thought out and intuitive flow from creating segments and working with includes vs excludes, building out your email templates, landing pages and then there are the forms - the powerhouse of automation within... then you have the campaign canvas that ties in all of the workflows to whatever your marketers little heart desires. Things are easy to fix and move around and very visual for troubleshooting when things don't go as planned. The learning curve is short. I can get a user who has never touched any marketing automation tool sending out communications within an hour. **What do you dislike about Oracle Eloqua?** The bean counters in oracle thought they could get away with charging for education... so the talent pool is shallow, people either know it very well or just on the surface. They really should give their training for free. Even after 10 years of using the tool I am continuously learning new tricks... **What problems is Oracle Eloqua solving and how is that benefiting you?** We use eloqua for among many things, lead capture. The forms area is one of the most important areas for our enterprise. We also use it cor campaign attribution as it is one of the only platforms that can natively process all attribution with a built in campaign response hierarchy that triggers updates to the salesforce CRM. That helps us have full closes loop reporting when joining all responses with our opportunity closed/won data. No other tools really can do that... If you want attribution you really need to read in between the lines of what other tools can't do. SFMC doesnt even use the campaign object! ### 36. Great way to improve your marketing automation practices **Rating:** 5.0/5.0 stars **Reviewed by:** Ana Cristina V. | Marketing Operations Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Oracle Eloqua?** It is an easy-to-use platform that you can link with others and makes your life easier. It increases productivity when the processes are correct. **What do you dislike about Oracle Eloqua?** I don't think there is anything I dislike, maybe it could look a little more modern. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing and demand automation problems. It is benefiting our organization as it is convenient to build and create digital assets in one platform. ### 37. Incredible Sales Automation tool along with web analytics **Rating:** 5.0/5.0 stars **Reviewed by:** zalak p. | Information Technology Security Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2022 **What do you like best about Oracle Eloqua?** Easily target audience via multiple channels, email builder and campaign monitor; data representation is easy to understand. **What do you dislike about Oracle Eloqua?** I have used Salesforce Marketing Cloud, as compared to their needs to improve some template builders and report customization. **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead capture and auto action with a track record. Compared to other cloud marketing automation, I learned that this is cheaper and more secure. ### 38. “HOT CAKE IN MARKETING PERSONALLY RECOMMEND IT TO OTHERS” **Rating:** 5.0/5.0 stars **Reviewed by:** Vall P. | Head Product Developer at Otis Oat Milk , Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2022 **What do you like best about Oracle Eloqua?** The Oracle Eloqua is widely becoming a market leader in marketing now a days. We have been using this for more than two years and never got disappointed. We can easily target audiences from multiple channels. The language support is win – win situation for Oracle Eloqua as none of their competitors are supporting a vast library of languages. The most important use of Oracle Eloqua is its automation abilities the whole process can be easily minimized using its automated functions. Email creation is super-duper easy and a lot of complicated functions can be done quickly. **What do you dislike about Oracle Eloqua?** The biggest disadvantage of Eloqua is it’s not easy to learn for someone who is not an IT expert. It takes me like six months to fully teach them to my workers and adaption to Eloqua also takes time as we were using something else before using Eloqua. The interface and UI is very much boring it should be more attractive and smooth design. Other than this I didn’t have any problems with Eloqua. They really need to improve in these areas. **What problems is Oracle Eloqua solving and how is that benefiting you?** Overall, a good software but they highly need to reduce their prices as their prices are much higher than their competitors. Its beneficial for small business and most of their clients are small business owners and for them its price tag is not budget friendly as compare to big business they can afford easily. They should really focus in these areas, overall, highly recommend it to others. ### 39. Robust system and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Cherylle M. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Oracle Eloqua?** Eloqua has a lot of features that are helpful to our business. **What do you dislike about Oracle Eloqua?** The costcan sometimes be a challenge for our business. **What problems is Oracle Eloqua solving and how is that benefiting you?** We have been able to reduce the amount of time spent on single tasks. ### 40. powerful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Oscar M. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Oracle Eloqua?** A robust tool that from Oracle, and interacts perfectly with other Oracle tools **What do you dislike about Oracle Eloqua?** Data Objects are limited to a very simple table, so data interactions are not so easy to establish **What problems is Oracle Eloqua solving and how is that benefiting you?** Automation and email marketing ### 41. Overall, we are pleased with the usability of Eloqua. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Oracle Eloqua?** - simple, easy to use - integration options, especially with Salesforce **What do you dislike about Oracle Eloqua?** - some elements aren't flexible e.g. design editor **What problems is Oracle Eloqua solving and how is that benefiting you?** - It's our primary email builder and central source for building customer journeys. - It is our central system for integrating with other martech e.g. Uberflip, ON24 ### 42. Eloqua SAAS **Rating:** 4.0/5.0 stars **Reviewed by:** Jetender V. | Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2021 **What do you like best about Oracle Eloqua?** It is one of best tool at present for Marketing automation to 1. Create Campaigns 2. Measure the effectiveness of Campaign 3. Lead management 4. Create landing pages 5. Sending emails **What do you dislike about Oracle Eloqua?** 1. Price 2. Deleting duplicate contacts is very cumbersome **What problems is Oracle Eloqua solving and how is that benefiting you?** Campaign management , email communication and Lead Management automation ### 43. Oracle Eloqua review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Oracle Eloqua?** Its extremely user friendly. I feel that it is easy to navigate. **What do you dislike about Oracle Eloqua?** I think in terms of data management it could improve because we use a lot of dynamic data for our communications. **What problems is Oracle Eloqua solving and how is that benefiting you?** It's helping us streamline our communications process flows. ### 44. A powerful tool for Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Romil Y. | Manager - Marketing Automation, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2022 **What do you like best about Oracle Eloqua?** Custom Objects Integration Capabilities with other Tools **What do you dislike about Oracle Eloqua?** Reporting limitation with SFDC Integration App **What problems is Oracle Eloqua solving and how is that benefiting you?** Oracle Eloqua is helping us in every MA process like Email Send, User Mgmt, Integration, and Lead Management. ### 45. I would have loved to recommend this Oracle Eloque to my friends had it been less complex **Rating:** 3.5/5.0 stars **Reviewed by:** Devender S. | Market Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Oracle Eloqua?** Being a Marketing automation platform, the best thing Oracle Eloqua has is its ease of access and its ability to drive the customers campaign process as per their need and behavior and all that on automation **What do you dislike about Oracle Eloqua?** It's a bit complex and sophisticated to use; for an employee to understand its features and workings need at least two months, and for complete integration and adaptation of this software to an organization, it takes at least four-month **Recommendations to others considering Oracle Eloqua:** Well, If you have an organization that has a big size and wants to manage leads with lesser efforts, this is the software that you may consider, but let me be clear on one part that if we compare it with other software that provides automation, this Oracle Eloqua seem to be a bit over-priced **What problems is Oracle Eloqua solving and how is that benefiting you?** The most significant pain area that the oracle eloqua solves in an organization is putting the whole marketing and sales operation on automation. This provides a nice medium to Nurture leads, manage them and follow them up to closure that too with minimum manual efforts ### 46. Oracle Eloqua Review **Rating:** 4.0/5.0 stars **Reviewed by:** Akshitha A. | Senior Manager- Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 ### 47. Our Eloqua integration didn't allow us flexibility **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Oracle Eloqua?** To be honest our Eloqua integration didn't allow us to do much, the one thing I can tell is that the drag and drop interface was pretty straightforward. **What do you dislike about Oracle Eloqua?** It was difficult to do anything as plug and play, every complex journey we needed to do required some development work and to request help from someone who has more technical knowledge. **What problems is Oracle Eloqua solving and how is that benefiting you?** It allowed us to send our emails but that's pretty much it ### 48. easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Oracle Eloqua?** Drag and drop functionality. It's user-friendly **What do you dislike about Oracle Eloqua?** limited contact fields. videos can't be embeded **What problems is Oracle Eloqua solving and how is that benefiting you?** Email marketing and easy to integrate with other software and tools ### 49. Oracle Eloqua - A smart marketing cloud! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Oracle Eloqua?** Integrations - It offers integrations with Swiss range of about 100 third party tools! Offers a nice design for visual campaign builders. Hypersite Builder - It allows enterprises to build quick ,personalized micro sites dynamically base on the users' content. **What do you dislike about Oracle Eloqua?** It's expensive , starting at around 2000$ per month. This tool doesn't have a mechanism to track the enterprises PPC! **What problems is Oracle Eloqua solving and how is that benefiting you?** It is being used to market a retail business and improve it based on the users' content and thereby expand business by virtual campaigns! ### 50. Advanced Marketing Tool with Tracking and reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Jayant S. | Technical Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Oracle Eloqua?** Complex Campaign schdule Feature, Inbound and Outbound Marketing feature, CRM and soical media integration capablity and etc. **What do you dislike about Oracle Eloqua?** Admin console and complex integration feature **What problems is Oracle Eloqua solving and how is that benefiting you?** setting up business marketing models using the tools and tracking user journey and following up for business conversion ## Oracle Eloqua Discussions - [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) - 1 comment - [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) - 1 comment - [View Oracle Eloqua pricing details and edition comparison](https://www.g2.com/products/oracle-eloqua/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-07+03%3A19%3A29+-0500&secure%5Bsession_id%5D=ed2c9da1-cbd6-4b78-9d20-434f2b2a3000&secure%5Btoken%5D=e7fb4d70f0eff19fd98145abac4882de4566012d678e063b76601bb8307d875f&format=llm_user) ## Oracle Eloqua Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) ## Oracle Eloqua Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Oracle Eloqua Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,121 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,159 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,363 reviews)