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Optyv

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Optyv is an independent conversion rate optimization (CRO) studio working with DTC and mid-market ecommerce brands across Europe and the USA. The team designs, builds, and A/B tests ecommerce experiences so brands earn more revenue from the traffic they already have, proving the lift with real experiments rather than opinions. Services span A/B test development and QA, CRO strategy and research, Shopify development, WordPress and WooCommerce builds, and research-backed UI/UX design — all measured against a single number: revenue per visitor. To date, Optyv has built and QA'd 1,640+ experiments, launched 85+ Shopify stores, and delivered 60+ WordPress builds. Optyv builds stores that in-house teams can run without an agency, then stays on to test its own work: if a redesign can't beat the control, it doesn't ship. Brands can start with a free CRO audit to see where their funnel is leaking.

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