I have worked in a digital marketing agency since 2006, and have hence handled digital marketing campaigns, especially through Google Ads, for more than 150 companies. As a Professor, Speaker and Google Certified Trainer, I have also given classes, workshops or conferences to thousands of people. The first time I heard about Optmyzr, I requested a demo, and ended up spending several hours on the phone with Frederick Valleys discussing our needs, processes and methodologies. Optmyzr has been consistently improving since I first started it, the Support team is truly amazing and always keen on taking into account new requests, most of which end up in new features several weeks or months later. Review collected by and hosted on G2.com.

I dislike the fact that Optmyzr cannot yet handle other channels (Facebook, Instagram, LinkedIn, programmatic platforms...) the way it handles campaigns for Google and Bing. This would be life changing. Review collected by and hosted on G2.com.

One-click optimization are the simplest - just apply & optimize the campaign elements right away. Workouts are another feature I love for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, and the works - everything a PPC Professional needs in one place. Thus Workouts make it simple to customise the tool to the systems and processes you have developed in your organization and work through the tool to generate great PPC results. The upside of using Optmyzr is it saves you tremendous amounts of time - we freed-up manpower that was involved in generating insights based on campaign data. Scripts are another great way to achieve significant results with least efforts - there is a learning curve here though. Review collected by and hosted on G2.com.

The UI can be more pleasing at times - but full marks to the effectiveness and efficiency of the tool. Some of the other tools are offering social ads as well on their platforms - no news if Optmyzr is going to add Facebook + Instagram Ads on to the platform if not LinkedIn & others. Another thing is that you will need to understand this toll in detail to generate real value from it - it's not for beginners who can only scratch the tip of the iceberg - Optmyzr trains all its customers/users though. Review collected by and hosted on G2.com.

There are a few features that I love about Optmyzr. The interface is pretty easy to utilize along with the ability to customize tasks and automation based on rules that you can set up. Also, PPC Investigator is my go-to when I want a high-level overview as to what happened in my account and being able to drill down to the reason why it happened through their root-analysis. Along with their overall product, customer success, support, and sales were all amazing throughout the process in helping with the explanation of how to utilize the different tools to your benefit. If you need more help to onboard, they really provide extended care in order for you to truly understand their product and how it will benefit you. Review collected by and hosted on G2.com.

Again overall, Optmyzr is an amazing product for the people who want to save time optimizing by making it easier. The only thing is that there are some features on Google that is not on Bing. And then again, it's BING... Review collected by and hosted on G2.com.

Optmyzr allows us to maximize our time when managing Google Ad accounts. Their support is incredible. They allow you to beta test new offerings. This is an advanced tool that we highly recommend. This is a great tool for administrating all your PPC in one centralized location. The reporting feature is a nice bonus. Everything is customizable. Review collected by and hosted on G2.com.

I truly have no dislikes when it comes to Google ads. If a problem has come up, support has been very responsive. I would like to see Facebook sponsored ads supported. Review collected by and hosted on G2.com.

I really like the scripts for Google ads on Optmyzr. They save time and help us monitor multiple accounts. For managing over 40+ PPC account this tool is great to help manage the high demand and workload. The scripts I really use often are the advance budgets, check destination URLs, and reach target monthly spend. They are great and really help! Review collected by and hosted on G2.com.

Sometimes the platform is slow to roll out updates like the RSA ads on Google. These were on Google for at least a month before we could use a script to create them. The price is also on the higher side when managing accounts for just the scripts. I would recommend tiers of pricing for only the services you use on the platform. I think there is a big opportunity in the future to incorporate tools to help with paid social media ads such as (Facebook, TikTok, Linkedin, Instagram, and Twitter). Looking forward to using Optmyzr in the future and to see which new features get implemented. Review collected by and hosted on G2.com.

I love the scheduled reporting features. It helps me create and send reports to all of our clients with little effort on my part. Review collected by and hosted on G2.com.

I wish I understood how all of the features worked. There are so many useful features that I'm certain I am missing out on some other ones that I just don't understand how they function. Review collected by and hosted on G2.com.

Optmyzr is a Swiss army knife platform! It can do so many different, helpful things to help improve a Google Ad campaign performance Review collected by and hosted on G2.com.

There are still some things to add, but the support team is always adding more capabilities. Review collected by and hosted on G2.com.

Optmyzr is excellent at identifying the core things that need to be analyzed in your account, and then bringing them to your attention as the human manager, to make the final decision. It's a great blend of human-controlled automation. Review collected by and hosted on G2.com.

The only complaint I have is that the reporting interface is a little bulky, however the final reports are really nice so worth the setup time. Review collected by and hosted on G2.com.

The tools, scripts, Optmyzr Express is also helpful.

PPC Investigator also helps us identify a lot of problems. Review collected by and hosted on G2.com.

We have nothing that we dislike, the tools is awesome. Review collected by and hosted on G2.com.

The whole part about "Optimization": surely the most useful Review collected by and hosted on G2.com.

Anything at the moment. Maybe what about concerning Amazon section, they could improve some points Review collected by and hosted on G2.com.