The main things I like about Optmyzr are:

Allows me to scale PPC management across several dozens customers.

Offers great reporting tools that combine data from different platforms.

Knowledgeable, helpful, quick support

Optmyzr has become the de-facto backbone of my PPC management workflow. I use it along with Google Ads UI, Google Analytics, Microsoft Ads UI, Google Ads Editor and MS Advertising Editor, SpyFu. Review collected by and hosted on G2.com.

Its licensing is on an expensive side but it pays off. Review collected by and hosted on G2.com.

Optymzr is bar-none the best PPC management platform I've ever used. It pays attention to all the right things to harvest the most ROI out of your PPC campaign. The breadth of tools available in this platform will save you hundreds of man hours.

The support at Optymzr is excellent and ALWAYS follows through every ticket issue, opposed to simply trying to close tickets out as many support teams do. Review collected by and hosted on G2.com.

There are some quirks as it relates to scaling things for recipes amongst team members, but all in all, it's an amazing product! Review collected by and hosted on G2.com.

There are tons of features that I find very useful. One of the things that I like is the automation for Rule Engine. Also, the best is how you can optimize the account with one click. The analytics tool can save lots of time and bring quick value. + The tool is very accessible in terms of money compare to other similar tools. The weekly email summaries of the accounts have been really helpful too, so if there has been something you missed through the week, you can see it quickly. This can save you from one new campaign blowing out a bit that is great. In addition, the scripts are fantastic as they help the whole team leverage automation to alert us on issues that we would have never feasibly be able to monitor by hand. There is also a section called workouts and you can set up the tasks you want to be completed on a weekly or monthly basis so it's easy to work through them especially if there are few people handling the account. Due to this, our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier. Review collected by and hosted on G2.com.

I don't like how the report that is sent via email is presented. I prefer to have it more catchy like putting a graph in the report itself so you can see immediately the details even without logging in. Review collected by and hosted on G2.com.

You don't need to configure google ads scripts so its better to use Optmyzr.

Instead of using scripts and automated rules, you can use optzmyr workouts.

Another feature I like is that the budget pacing gives you an estimate if you budget is pacing on time or not. Besides that , you it has a dashboard where you see all of you accounts. YOu can even choose which accounts you would like to choose.

I also like that it gives automate alerts on main KPI's like cost, cost per conversion, roas, conversion value and more.

It it more suited if you are a team working on lots of accounts.

I like that support answer so fast meaning less than 24 hours and genuinely wants to solve your problem. However, having a chat support would be a nice addition. :) Review collected by and hosted on G2.com.

There are some features that can be added like budget pacing per campaign level. This is where its competitor shape.io has the advantage on Optmyzr.

I wish they also can adjust budget based on campaign budget based on the KPI's that you wanted to hit Review collected by and hosted on G2.com.

The support. Fast reply and very helpful. Videos have been sent with an explanation. The team of optymzr is amazing, from the sales to the on-boarding and the support time. For me, besides the quality that the tool delivers, the service of the team behind it is amazing. Review collected by and hosted on G2.com.

I dislike that it is not very clear to me where to find documentation. The support is great, the on-boarding is amazing but it would also be very helpful to find an article, how to do's/ tutorials online. And you cant always undo changes in Google Ads easily when you did optimizations from Optymzr. I don't know if its possible to make undo's easier, that would be a great win. Review collected by and hosted on G2.com.

Optmyzr is a huge time-saver when it comes to PPC Management. Instead of manually working through my AdWords & Bing accounts, trying to find negative keywords and sorting out which ads I need to pause, Optmyzr can do all of this and so much more. My favorite thing about Optmyzr is that if you just want to assess your AdWords account at a base level, they have an account audit tool and Optmyzr express which gives you a few quick tasks to improve your account. But if you want to go into more depth, you have all the individual tools there to use.

And their support is second to none. When I was having trouble in a workout, wanting to use a tool more than once, I emailed my contact, they adjusted it and emailed me back saying it was live and they wanted my feedback. I have never had a software company do this during my six years in the marketing industry. They have my undying appreciation. Review collected by and hosted on G2.com.

As a self-proclaimed Optmyzr power user, I personally have no complaints about the software. Though I will note, to train a new person on how to use Optmyzr can be overwhelming because they have so many useful tools and there is a bit of a learning curve. The workouts structure and their training resources can help ease this. Review collected by and hosted on G2.com.

The onboarding process is very good which includes multiple one-on-one sessions with a dedicated team member. There are also many helpful online pages and videos linked to the tool as well as a full instruction series that is provided with the subscription on a major learning platform. Also, there appears to be a constant stream of new features that are announced inside the tool. Review collected by and hosted on G2.com.

The interface could be streamlined a little to make it easier to use things. I'm not sure how. This is a very complicated tool for a very complicated product, so it takes some time and effort and to fully take advantage of all the features. Review collected by and hosted on G2.com.

I like the reporting most. Creating an executive summary report so easily is fantastic. Also, it is very easy to modify the reports. There are different groups of reports and we really like them to send in different occasions. Another great option is scheduling reports and it is also possible reporting FB ads.

And the main screen is really great. I can see my all accounts in the same place and check if they're doing better or not within a couple of minutes.

When optmyzr tells me that I save up xxx hours using this tool it is also very great. Review collected by and hosted on G2.com.

For some accounts maybe for e-commerce accounts, ppc audit score doesn't say much. Also when I cannot have some recommendations from different analysis tools it is disappointing.

And it would be better if they share how would those analysis work better. I mean which circumstances do I need for those analysis tools works best. They may share some examples inside those mini - tools inside optmyzr. Because sometimes the results are so vague. I cannot find useful tips sometimes inside optmyzr. Some tools are great but sometimes I do not understand some tools and their purposes.

I want ppc audit score is more shopping e-com oriented in the future if it is possible. Review collected by and hosted on G2.com.

Optmyzr has great built in tools to quickly offer suggestions and valueable insights. The real power is hidden away in the rule engine, where you can built practically everything you wish by using a broad range of variables and things like if-then statements, to create rapports, automate bid changed or adding keywords as negatives for example. The support team is very helpful and replies quick to questions, are open to feature requests. Manually go through a lot of data can be tough, Optmyzr can do this quick and in several ways; often customizable to your own preferences. Review collected by and hosted on G2.com.

In some screens it would be good to have filter functions or sort functions, for all columsn/rows. Usuability could improve a bit, some features are hidden away or not useable in the most logical way. Review collected by and hosted on G2.com.

- Time saving through bulk optimisations

- The budget tracking ensures we do not overspend

- Script functionality allows a script novice like myself to work like a pro

- Initial training sessions from Madhurima were helpful Review collected by and hosted on G2.com.

- Having to pay to automate tasks & the recipes are a little confusing to set up.

- I'd like more workouts to be pre-set in the system.

- It can sometimes be a little slow Review collected by and hosted on G2.com.