Easy to learn and use

Manage multiple accounts at one time

Great for Aggregate Reporting of Google Ads, Microsoft Advertising and Facebook Ads

Awesome Support with Live Chat that also get response within minutes Review collected by and hosted on G2.com.

Wish you could do more with Facebook ads and other social ads (LinkedIn, Twitter, etc.) Review collected by and hosted on G2.com.

Optmyzr allows me to manage more clients in less time with optimizations for all my accounts. Review collected by and hosted on G2.com.

There are so many features that I'm not sure I can take advantage of them all. The reporting features allows for an amazing amount of customization. The optimizations give so many ways to optimize the account without spending an inordinate amount of time digging through data. Review collected by and hosted on G2.com.

One of the most helpful aspects of the tool is that it loads Google Ads data real-time and the level of connection that it has with Google's API is powerful and accurate. Review collected by and hosted on G2.com.

We have a big enough portfolio in MSFT, we would like to have more integrations and automation available for this network. Review collected by and hosted on G2.com.

The reporting makes me look professional and saves tons of time, as do the optimization tools. Review collected by and hosted on G2.com.

I wish Optmyzr had a way to make changes quickly apply to all accounts in my MCC Review collected by and hosted on G2.com.

Optymzr's tools save our team a lot of time and offer deep insights that can be tough to uncover during manual analysis and optimization. Review collected by and hosted on G2.com.

I can never remember how to spell Optmyzr :) Review collected by and hosted on G2.com.

I came across Optmyzr as we have taken Google & Bing Ads back in-house, having had them with a few agencies for 15+ years. While I have managed my own and a few consulting clients ads accounts over the years, with 3 - 5 campaigns in each and maybe 100 keywords max. Taking on both our two brands accounts, each with 1500+ keywords in and thousands of ads in each was a new challenge for me. I tried a few management tools that first few weeks and settle on Optmyzr for the following reasons.

I love the budget auto optimisation /suggestions options. Especially through the first 3 months of COVID when any data we had before was totally out of the window, being able to quickly optimise the budgets has been invaluable. Having suggestions based on days and time of day basis has helped me stay on top of spend and moving campaign budgets as people buying days and times changed dramatically. Even now as the new norm is settling in, we've launched new campaigns and the budget suggestions has really helped us optimise these quickly.

The weekly email summaries of the accounts has been really helpful too, so if there has been something going amiss through a week I will see it quickly, outside of my usual optimisation schedules (every two week). This has saved me from one new campaign blowing out a bit that is great.

Also, the budget predictor has been invaluable, so we can help budget, and predict ROAS through the remaining period.

The shopping feed optimiser has been invaluable too, with 500+ products in one of our fee's it's help go into a lot more detail than the basic groupings by brand we had set up in Google's native dashboard.

And the last big feature I use is the PPC Audit Score that goes above and beyond the recommendations in Google Ads. I'm always finding unique and interesting keywords when I go through this analysis ever few weeks, and remove the low performing ones, and is a great prompt to run new ad tests for the next 2 week period.

Plus their customer support/account management team have been awesome, actively reaching out and jumping on calls with me to show me how to get the best from new features as they are released! Amazing car from a sass company! Thank you. Review collected by and hosted on G2.com.

One feature that is missing and as a bulk ad uploader/ creator. As much as creating ads in sheets is fine, I would love to see a more programmatic way to create hundreds of ads with split tests.

Also while it's pretty simple to understand, there are a lot of options, so while video's are sent as links in the onboarding emails, it would be great to have them in the tool, as you find each new resource. Review collected by and hosted on G2.com.

I searched high and low for a tool that could help me provide beautiful reports that could connect multiple tools into an appealing report that didn't just look like a data dump. I am in love with not just the reporting capabilities of this tool but the superpowers it gives me & my team by being able to analyze deeper than other individual tools. In addition, the scripts are fantastic as they help our team leverage automation to alert us on issues that we would have never feasibly be able to monitor by hand. I am truly grateful to have found this tool & in addition to the amazing insight that Frederick Vallaeys provides not just our team but our entire industry. They truly stepped up by launching the PPC Town Hall series during the Covid Crisis, helping our industry collaborate and share ideas & information on how to navigate during these unprecedented times. Review collected by and hosted on G2.com.

Not much that I dislike. I would say most of the challenges we have come across are large because the source tools don't yet have the ability to pull the specific reports but this is not an issue that Optmyzr can do anything about. It is the other platform that needs to keep up. Review collected by and hosted on G2.com.

I have been using this software for a number of years and the amount of time it has saved me in analysing accounts and optimisation has been invaluable and well worth the money spent on the software. I use it for all my Google Ads and Bing Ads clients whether they are lead generation or an e-commerce company. I love the fact I can map out complex shopping campaigns in minutes which would have taken a long time before. I also use the software for all my monthly reporting. I am able to set up bespoke reports for each client and set them up to send to the client on a monthly basis automatically. There is also a section called workouts and you can set up the tasks you want to be completed on a weekly or monthly basis so it's easy to work through them. Review collected by and hosted on G2.com.

There is not really anything I don't like. There are a few of the tools I do not use as I don't find the results as useful but only one or two out of many. I find the tool for Review collected by and hosted on G2.com.

It helps with searching and optimizing results Review collected by and hosted on G2.com.

It is not user friendly. I have issues with it. Review collected by and hosted on G2.com.

When we decided to bring in Optmyzr we were moving off another popular platform and missing some key elements that make the team more efficient. By adding Optmyzr to our paid management team we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier. Review collected by and hosted on G2.com.

While the tools are great it really does require a strong knowledge of PPC systems to make the most of the platform. There is so much in the platform that it can be daunting to get new team members into it and use it well. As with any recurring cost platform a company buys we always want to get the most value out of our purchases. If there were a little more training or directional support from the team at Optmyzr to guide my team to optimize their usage of the platform that would be great. We still miss an ability to quickly see where a client is operating in connection to their monthly targets and goals. Review collected by and hosted on G2.com.