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When we decided to bring in Optmyzr we were moving off another popular platform and missing some key elements that make the team more efficient. By adding Optmyzr to our paid management team we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier. Review collected by and hosted on G2.com.
While the tools are great it really does require a strong knowledge of PPC systems to make the most of the platform. There is so much in the platform that it can be daunting to get new team members into it and use it well. As with any recurring cost platform a company buys we always want to get the most value out of our purchases. If there were a little more training or directional support from the team at Optmyzr to guide my team to optimize their usage of the platform that would be great. We still miss an ability to quickly see where a client is operating in connection to their monthly targets and goals. Review collected by and hosted on G2.com.
Video Reviews
A must-have tool for PPC Specialists.
118 out of 119 Total Reviews for Optmyzr
Overall Review Sentiment for Optmyzr
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Our agency specializes in lead generation for healthcare organizations, and Optmyzr plays a crucial role in helping us manage our accounts more effectively and drive better results. What Optmyzr allows us to do through custom-built automations in its Rule Engine typically takes a team of PPC managers to manage. It's a HUGE time saver and far more reliable than humans.
Another amazing feature of Optmzyr is the workflow, where we can design and build our own workflow and systematically run through our ideal workflows to ensure the accounts get looked after and optimized in the best possible way. PPC managers often focus most of their time on important tasks and then forget about the little tasks that aren't always as obvious, but with Optmyzr, no task gets left behind.
If you're an agency looking to scale or you're working on your own account and want to systemize account management to get better results while freeing up your time, Optmyzr is a no-brainer. I've tried multiple PPC optimization tools in the past, and Optmyzr is hands down the best in the market. Review collected by and hosted on G2.com.
There isn't anything I dislike. Nothing at all. Review collected by and hosted on G2.com.
This app has been excellent. It’s not only helped me save time by quickly identifying where I could apply optimizations, but it’s also sparked new ideas and centralized important verticals and other bits of information that aren’t always easy for clients to grasp. The visuals are incredibly user-friendly, making it seamless for someone without much technical knowledge to understand the insights.
On my end, the ability to tailor my strategies with blueprints and custom reports has been a game-changer. It’s also been incredibly easy to implement and integrate into my daily routine, and I find myself using it almost every day for various tasks. And I can’t say enough about their support team—they’re truly the best I’ve ever worked with. Review collected by and hosted on G2.com.
I have no complaints so far—this platform is incredibly user-friendly and has everything I need to get my work done efficiently. Review collected by and hosted on G2.com.
Optmyzr has some helpful tools that let you manage your accounts properly (ppc investigator, quality score tracker etc.). These tools are easy to use. When there are questions, customer support helps you immediately. They also work hard to solve more difficult questions or problems. And we are always kept well informed of developments within Optmyzr. Review collected by and hosted on G2.com.
We are very satisfied with Optmyzr. But there are still some wishes for the platform such as good report creation (with multiple platforms and tools) and better RSAs assessment and management. Review collected by and hosted on G2.com.
The diagnostics tool. The budget pacer and the A/B testing tool for ad copies.
I also really like the keyword insertion tools quite a lot Review collected by and hosted on G2.com.
The fact that it takes long before a change or command is being updated in the system and then to the advertising software. I would like that there are more free feautres to test. Review collected by and hosted on G2.com.
Very satisfied. It's my first time using this kind of solution, and it's very useful to have smart suggestions or auto-applied content. If you have to run Google Ads by yourself, I would recommend it without hesitation. And as much as I found out while searching for scripts, I would like to give them a high rating for their expertise. Review collected by and hosted on G2.com.
On the contrary, I think the menu configuration is a bit difficult to access. Some menus are difficult to understand intuitively, and some are unnecessary. I would like the service to be re-established with a little more integration. Review collected by and hosted on G2.com.
Fantastic array of PPC tools that help everyone - from juniors to PPC pros - manage campaigns of various types (shopping, search, pmax) at scale. The fact that Optmyzr works across Google, Microsoft, Yahoo (Japan), Amazon & Meta makes life so much easier. The tools/features (Keyword Lasso, Rule Engine, QS Tracker, PPC Investigator, Shopping Ad Creation Tool, etc.) reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements of managing PPC accounts. The ability to automate just about everything within an account using custom rules is a game-changer. The Rule Engine alone is one of the best innovations made in PPC management in the past decade.
On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC. They go above and beyond to ensure you - and your clients - are getting the most value from the platform. Fred is also always open to new feature suggestions - and acts on them - so you can feel confident that Optmyzr's platform will continue to evolve to meet the needs of PPC pros in the coming months & years. Review collected by and hosted on G2.com.
Honestly, Optmyzr is as close to perfect for a platform as you'll find out there. The price is a bit higher than most other platforms, but the functionality offered by Optmyzr is commensurately higher, as well - you get what you pay for, and with Optmyzr, you get a LOT more than that.
The other items: I wish Optmyzr offered additional extensibility into LinkedIn Ads & TikTok Ads (especially given the interplays between LinkedIn & Microsoft Ads). Review collected by and hosted on G2.com.
Optmyzr has a bunch of very useful functions like PPC Investigator, Quality Score Tracker, Keyword Lasso, Negative Keyword Finder, and many more which are extremely helpful for our paid campaigns. This takes the optimization of search ads to the next level. Review collected by and hosted on G2.com.
There are not many cons to using Optmyzr, at least, I have not found much during my usage of it. All the functionalities work excellently, but one thing that can be done better is the formatting of the reports. I have to manually set the formats of the different tables if there are some data points that I need to change, and it is a nightmare. Review collected by and hosted on G2.com.
The report building is great. Optimization of campaigns, especially Display with being able to eliminate poor quality websites from showing the ads. Review collected by and hosted on G2.com.
Lack of being able to build campaigns. . Review collected by and hosted on G2.com.
Unique functionality and tools to see causation of trends and provides recommendations on next steps and optimizations. A variety of tools available to review success across all campaign types Review collected by and hosted on G2.com.
There are a few small UI bugs that would be great to have fixed (ex. losing data when refreshing page and having to resubmit queries), but overall its a great tool with new features always being added. Review collected by and hosted on G2.com.
The endless possibilities to automate processes in accounts in many different ways.
It provides options to send notifications or fully automate certain processes, set what you feel most comfortable with. Review collected by and hosted on G2.com.
In terms of tooling, I can't come up with anything like that. It's a bit expensive. Review collected by and hosted on G2.com.
