Optmyzr Reviews & Product Details

I came across Optmyzr as we have taken Google & Bing Ads back in-house, having had them with a few agencies for 15+ years. While I have managed my own and a few consulting clients ads accounts over the years, with 3 - 5 campaigns in each and maybe 100 keywords max. Taking on both our two brands accounts, each with 1500+ keywords in and thousands of ads in each was a new challenge for me. I tried a few management tools that first few weeks and settle on Optmyzr for the following reasons.

I love the budget auto optimisation /suggestions options. Especially through the first 3 months of COVID when any data we had before was totally out of the window, being able to quickly optimise the budgets has been invaluable. Having suggestions based on days and time of day basis has helped me stay on top of spend and moving campaign budgets as people buying days and times changed dramatically. Even now as the new norm is settling in, we've launched new campaigns and the budget suggestions has really helped us optimise these quickly.

The weekly email summaries of the accounts has been really helpful too, so if there has been something going amiss through a week I will see it quickly, outside of my usual optimisation schedules (every two week). This has saved me from one new campaign blowing out a bit that is great.

Also, the budget predictor has been invaluable, so we can help budget, and predict ROAS through the remaining period.

The shopping feed optimiser has been invaluable too, with 500+ products in one of our fee's it's help go into a lot more detail than the basic groupings by brand we had set up in Google's native dashboard.

And the last big feature I use is the PPC Audit Score that goes above and beyond the recommendations in Google Ads. I'm always finding unique and interesting keywords when I go through this analysis ever few weeks, and remove the low performing ones, and is a great prompt to run new ad tests for the next 2 week period.

Plus their customer support/account management team have been awesome, actively reaching out and jumping on calls with me to show me how to get the best from new features as they are released! Amazing car from a sass company! Thank you. Review collected by and hosted on G2.com.

One feature that is missing and as a bulk ad uploader/ creator. As much as creating ads in sheets is fine, I would love to see a more programmatic way to create hundreds of ads with split tests.

Also while it's pretty simple to understand, there are a lot of options, so while video's are sent as links in the onboarding emails, it would be great to have them in the tool, as you find each new resource. Review collected by and hosted on G2.com.

I searched high and low for a tool that could help me provide beautiful reports that could connect multiple tools into an appealing report that didn't just look like a data dump. I am in love with not just the reporting capabilities of this tool but the superpowers it gives me & my team by being able to analyze deeper than other individual tools. In addition, the scripts are fantastic as they help our team leverage automation to alert us on issues that we would have never feasibly be able to monitor by hand. I am truly grateful to have found this tool & in addition to the amazing insight that Frederick Vallaeys provides not just our team but our entire industry. They truly stepped up by launching the PPC Town Hall series during the Covid Crisis, helping our industry collaborate and share ideas & information on how to navigate during these unprecedented times. Review collected by and hosted on G2.com.

Not much that I dislike. I would say most of the challenges we have come across are large because the source tools don't yet have the ability to pull the specific reports but this is not an issue that Optmyzr can do anything about. It is the other platform that needs to keep up. Review collected by and hosted on G2.com.

I have been using this software for a number of years and the amount of time it has saved me in analysing accounts and optimisation has been invaluable and well worth the money spent on the software. I use it for all my Google Ads and Bing Ads clients whether they are lead generation or an e-commerce company. I love the fact I can map out complex shopping campaigns in minutes which would have taken a long time before. I also use the software for all my monthly reporting. I am able to set up bespoke reports for each client and set them up to send to the client on a monthly basis automatically. There is also a section called workouts and you can set up the tasks you want to be completed on a weekly or monthly basis so it's easy to work through them. Review collected by and hosted on G2.com.

There is not really anything I don't like. There are a few of the tools I do not use as I don't find the results as useful but only one or two out of many. I find the tool for Review collected by and hosted on G2.com.

Optymzr is bar-none the best PPC management platform I've ever used. It pays attention to all the right things to harvest the most ROI out of your PPC campaign. The breadth of tools available in this platform will save you hundreds of man hours.

The support at Optymzr is excellent and ALWAYS follows through every ticket issue, opposed to simply trying to close tickets out as many support teams do. Review collected by and hosted on G2.com.

There are some quirks as it relates to scaling things for recipes amongst team members, but all in all, it's an amazing product! Review collected by and hosted on G2.com.

There are tons of features that I find very useful. One of the things that I like is the automation for Rule Engine. Also, the best is how you can optimize the account with one click. The analytics tool can save lots of time and bring quick value. + The tool is very accessible in terms of money compare to other similar tools. The weekly email summaries of the accounts have been really helpful too, so if there has been something you missed through the week, you can see it quickly. This can save you from one new campaign blowing out a bit that is great. In addition, the scripts are fantastic as they help the whole team leverage automation to alert us on issues that we would have never feasibly be able to monitor by hand. There is also a section called workouts and you can set up the tasks you want to be completed on a weekly or monthly basis so it's easy to work through them especially if there are few people handling the account. Due to this, our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier. Review collected by and hosted on G2.com.

I don't like how the report that is sent via email is presented. I prefer to have it more catchy like putting a graph in the report itself so you can see immediately the details even without logging in. Review collected by and hosted on G2.com.

You don't need to configure google ads scripts so its better to use Optmyzr.

Instead of using scripts and automated rules, you can use optzmyr workouts.

Another feature I like is that the budget pacing gives you an estimate if you budget is pacing on time or not. Besides that , you it has a dashboard where you see all of you accounts. YOu can even choose which accounts you would like to choose.

I also like that it gives automate alerts on main KPI's like cost, cost per conversion, roas, conversion value and more.

It it more suited if you are a team working on lots of accounts.

I like that support answer so fast meaning less than 24 hours and genuinely wants to solve your problem. However, having a chat support would be a nice addition. :) Review collected by and hosted on G2.com.

There are some features that can be added like budget pacing per campaign level. This is where its competitor shape.io has the advantage on Optmyzr.

I wish they also can adjust budget based on campaign budget based on the KPI's that you wanted to hit Review collected by and hosted on G2.com.

The support. Fast reply and very helpful. Videos have been sent with an explanation. The team of optymzr is amazing, from the sales to the on-boarding and the support time. For me, besides the quality that the tool delivers, the service of the team behind it is amazing. Review collected by and hosted on G2.com.

I dislike that it is not very clear to me where to find documentation. The support is great, the on-boarding is amazing but it would also be very helpful to find an article, how to do's/ tutorials online. And you cant always undo changes in Google Ads easily when you did optimizations from Optymzr. I don't know if its possible to make undo's easier, that would be a great win. Review collected by and hosted on G2.com.

Optmyzr allows me to manage more clients in less time with optimizations for all my accounts. Review collected by and hosted on G2.com.

There are so many features that I'm not sure I can take advantage of them all. The reporting features allows for an amazing amount of customization. The optimizations give so many ways to optimize the account without spending an inordinate amount of time digging through data. Review collected by and hosted on G2.com.

Optmyzr is a huge time-saver when it comes to PPC Management. Instead of manually working through my AdWords & Bing accounts, trying to find negative keywords and sorting out which ads I need to pause, Optmyzr can do all of this and so much more. My favorite thing about Optmyzr is that if you just want to assess your AdWords account at a base level, they have an account audit tool and Optmyzr express which gives you a few quick tasks to improve your account. But if you want to go into more depth, you have all the individual tools there to use.

And their support is second to none. When I was having trouble in a workout, wanting to use a tool more than once, I emailed my contact, they adjusted it and emailed me back saying it was live and they wanted my feedback. I have never had a software company do this during my six years in the marketing industry. They have my undying appreciation. Review collected by and hosted on G2.com.

As a self-proclaimed Optmyzr power user, I personally have no complaints about the software. Though I will note, to train a new person on how to use Optmyzr can be overwhelming because they have so many useful tools and there is a bit of a learning curve. The workouts structure and their training resources can help ease this. Review collected by and hosted on G2.com.

The onboarding process is very good which includes multiple one-on-one sessions with a dedicated team member. There are also many helpful online pages and videos linked to the tool as well as a full instruction series that is provided with the subscription on a major learning platform. Also, there appears to be a constant stream of new features that are announced inside the tool. Review collected by and hosted on G2.com.

The interface could be streamlined a little to make it easier to use things. I'm not sure how. This is a very complicated tool for a very complicated product, so it takes some time and effort and to fully take advantage of all the features. Review collected by and hosted on G2.com.

I like the reporting most. Creating an executive summary report so easily is fantastic. Also, it is very easy to modify the reports. There are different groups of reports and we really like them to send in different occasions. Another great option is scheduling reports and it is also possible reporting FB ads.

And the main screen is really great. I can see my all accounts in the same place and check if they're doing better or not within a couple of minutes.

When optmyzr tells me that I save up xxx hours using this tool it is also very great. Review collected by and hosted on G2.com.

For some accounts maybe for e-commerce accounts, ppc audit score doesn't say much. Also when I cannot have some recommendations from different analysis tools it is disappointing.

And it would be better if they share how would those analysis work better. I mean which circumstances do I need for those analysis tools works best. They may share some examples inside those mini - tools inside optmyzr. Because sometimes the results are so vague. I cannot find useful tips sometimes inside optmyzr. Some tools are great but sometimes I do not understand some tools and their purposes.

I want ppc audit score is more shopping e-com oriented in the future if it is possible. Review collected by and hosted on G2.com.

Optmyzr has great built in tools to quickly offer suggestions and valueable insights. The real power is hidden away in the rule engine, where you can built practically everything you wish by using a broad range of variables and things like if-then statements, to create rapports, automate bid changed or adding keywords as negatives for example. The support team is very helpful and replies quick to questions, are open to feature requests. Manually go through a lot of data can be tough, Optmyzr can do this quick and in several ways; often customizable to your own preferences. Review collected by and hosted on G2.com.

In some screens it would be good to have filter functions or sort functions, for all columsn/rows. Usuability could improve a bit, some features are hidden away or not useable in the most logical way. Review collected by and hosted on G2.com.

Optmyzr is a must-have for any PPC strategist's toolbox. It saves me a ton of time by allowing me to optimize my campaigns quickly and efficiently as well as giving me the ability to create dynamic campaigns almost effortlessly.

On top of that, their customer service is second to none. They are always making their platform better by adding more features with increasingly better recommendations. I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster.

Recently we started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients.

One more thing to mention is the Rules Engine, it's a game-changer. It allows to algorithmically perform tasks at scale, the limit is only your imagination. Review collected by and hosted on G2.com.

This is a tough one, I'm a fan. But, if I HAD to pick something I would say that while their service is second to none, sometimes they can be a little slow in getting back with you. I'm not talking about days slow, just hours slow. Review collected by and hosted on G2.com.

- Time saving through bulk optimisations

- The budget tracking ensures we do not overspend

- Script functionality allows a script novice like myself to work like a pro

- Initial training sessions from Madhurima were helpful Review collected by and hosted on G2.com.

- Having to pay to automate tasks & the recipes are a little confusing to set up.

- I'd like more workouts to be pre-set in the system.

- It can sometimes be a little slow Review collected by and hosted on G2.com.

The Optimizations included save so much time. Two of my favorites are Ad Text Optimization and Add Responsive Search Ads. The first one allows you to see which elements of ad copy across a campaign or account are performing the best. Then you can write new ads to split test based on that data. The second optimization saves so much time in launching RSAs throughout the account. Review collected by and hosted on G2.com.

There are a couple additional reporting functions that would be nice to have. Would be nice if we could add in management of some social platforms. Review collected by and hosted on G2.com.

This one is the most affordable and modern cross-channel marketing software giving me everything I need! I'm a freelancer, and I don't have a lot of budget, but I've worked with Kenshoo, Marin, Wordstream and other small brand softwares. This one is the best for me! They make me look like a big agency without the budget. Review collected by and hosted on G2.com.

Attribution isn't the best, but I hope it's a feature they will add. Review collected by and hosted on G2.com.

On my monthly keyword optimizations, I use the following techniques to see if there's something more that can still be done on my our accounts:

1. New kw ideas via keyword lasso

2. Pausing of non-converting kw

3. Conversion Grabber

4. First Page Bridger

5. Ad Text Optimization is helpful for me when it comes to finding out the best conv ad copies. But unless you made a change on the copy and it converts, generally you can use this guide only 1 time. Review collected by and hosted on G2.com.

The downside in using the following techniques:

1. New kw ideas via keyword lasso - It doesnt filter the kw suggestion based on your Kw match type / context. Be sure to check each otherwise you'll end up using kws thats found on other ad groups or those that's on your negative kw list

2. Pausing of non-converting kw - Be mindful of this too, since it includes kws with insignificant ad spend

3. Conversion Grabber - New bid suggestion can be applied even on those kws with expensive cpa if you're not wary

4. First Page Bridger - Quality score is the main basis for this before increasing bids. But QS doesn't necessarily equate to having conversions.

5. Ad Text Optimization - What's missing here are the AD copy suggestions Review collected by and hosted on G2.com.

We use Optmyzr as a rollup for our agency MCC and as an efficient way to manage our client spend and performance. It's a vital part of our reporting for PPC clients and provides great optimization tools and data that is valuable to our operations. Review collected by and hosted on G2.com.

The user interface leaves much to be desired. A simpler more modern platform would be welcomed. Review collected by and hosted on G2.com.

Where do I begin? I use 'Traffic Sculptor' a lot. This tool finds search terms that have triggered one keyword in an ad group when in fact there was a better keyword in another group. It then adds a negative to force the correct keyword/ad group to be used.

PPC Investigator is also a fantastic tool. It enables you to quickly pick a campaign/ad group and date range and see why key metrics changed. This is invaluable in quickly determining root cause and making any necessary adjustments.

The 'Hour of the week' tool basically recommends or lets you manually set bid adjustments based on a choice of targets. Although possible to achieve manually, this would require a considerable amount of time and resource. With Optmyzr it's a matter of minutes to run the tool and review and post changes.

The 'Negative keyword ideas' tool scans the search term reports for terms which are costing money and potentially should be added as a negative keyword.

The Rule Engine is awesome. To be honest I've only just scratched the surface of the capabilities of this tool. With the Rule Engine now covering MS Ads too, this is just getting better and better.

There are too many features to fully explain how powerful this tool is. Suffice to say, I have been a very happy customer for over 4 years and confident that I will continue to be so. Review collected by and hosted on G2.com.

There truly isn't anything to dislike with Optmyzr. Review collected by and hosted on G2.com.

I operate a small digital agency and Optmyzr allows us easily to do all the management of Google Ads and make sure we don't miss anything. The features that are most useful are:

- budget management and alerts

- the quick optimisations

- the ability to set client level customised audits to make sure you are not missing anything

- the ability to create client-specific reports that reflect their use of Google Ads - eg Search only vs Seach & Display and have them sent to clients on a regular basis.

I think it's better for my business than Wordstream. Review collected by and hosted on G2.com.

There's nothing I don't like. Some observations

It's not as effective at isolating search KW negatives as a manual review

It suggests search terms to add that don't have much search volume in Australia Review collected by and hosted on G2.com.

We mainly utilize the Workouts and Script tools within Optmyzr. Having the script helps us pace and manage so many campaigns and the workouts are essentially automated optimizations we apply to campaigns. Review collected by and hosted on G2.com.

It is not user-friendly and the UI is incredibly slow at times. Our team gets frustrated moving in the workouts section and moving within accounts to access script changes. Google updates have not been implemented into their processes. Review collected by and hosted on G2.com.