[
OptinMo... Reviews
](https://www.g2.com/products/optinmonster/reviews)

[
OptinMo... Reviews
](https://www.g2.com/products/optinmonster/reviews)

# OptinMonster Pricing Overview

[Editedit](https://my.g2.com/optinmonster/pricings)

## OptinMonster Pricing Key Insights

Last updated on Jul 28, 2026

* * *

OptinMonster does not offer a **free trial**. Information about OptinMonster pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase OptinMonster must be conducted with the seller.

* * *

Rated 4.3 / 5

\*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Small-Business

$$$$

##### 45% more expensive

than the avg. Pop-Up Builder product

[Read Small-Business Reviews](https://www.g2.com/products/optinmonster/reviews?filters%5Bcompany_segment%5D%5B%5D=179)

Mid-Market

$$$$

##### 11% less expensive

than the avg. Pop-Up Builder product

[Read Mid-Market Reviews](https://www.g2.com/products/optinmonster/reviews?filters%5Bcompany_segment%5D%5B%5D=180)

The Powerful Customer Acquisition & Conversion Optimization Software... Without the High Costs

We Offer Yearly Plans for Savings, and Monthly Plans for Flexibility

Pricing can be found here: https://optinmonster.com/pricing

Pricing information for OptinMonster is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase OptinMonster must be conducted with the seller.
Pricing information was last updated on June 26, 2023

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## Pricing Insights

Averages based on real user reviews.

### Time to Implement

\<1 month

### Return on Investment

8 months

### Average Discount

11%

### Perceived Cost

$$$$$

## OptinMonster Pricing FAQs

Generated using AI

Who is OptinMonster pricing best suited for?

According to G2 reviews, OptinMonster's pricing is best suited for small businesses and marketing-focused teams running active lead-generation campaigns across WordPress, Shopify, or custom sites. G2 reviewers from industries including e-commerce, marketing and advertising, consumer goods, and health and wellness report the strongest satisfaction, particularly when using exit-intent popups, Klaviyo integrations, and A/B testing at scale. Mid-market teams in computer software and publishing also appear frequently among satisfied G2 reviewers. OptinMonster's pricing is less suited for organizations with only basic email-capture needs or tight budgets, where G2 reviewers note the cost-to-feature ratio feels disproportionate. Agencies managing multiple client sites should note the lack of a dedicated agency portal flagged by G2 users.

What are the key differences between the free and paid versions of OptinMonster?

OptinMonster's free version, available via the WordPress plugin, offers limited functionality that G2 reviewers describe as sufficient only for basic email collection. OptinMonster's paid plans unlock advanced features including exit-intent triggers, geo-targeting, A/B testing, detailed analytics, and integrations with platforms like Klaviyo, HubSpot, InfusionSoft, and Constant Contact. G2 reviewers note that integrations are plan-gated, with tools like InfusionSoft unavailable on Basic and Plus plans. Page-view limits also apply per tier. Multiple G2 users highlight that Shopify compatibility requires a higher-cost subscription. Enterprise needs are addressed through custom quotes. The free version is widely seen as a starting point, not a viable long-term solution for conversion-focused campaigns.

Is OptinMonster considered good value for its pricing?

G2 reviewers of OptinMonster's pricing are broadly positive but consistently flag cost as a friction point, particularly for small businesses. High-rating reviewers frequently describe OptinMonster as delivering strong ROI through exit-intent campaigns, A/B testing, Klaviyo and Mailchimp integrations, and advanced targeting rules. One G2 reviewer reported a 1,250% increase in email signups within a month. However, multiple G2 users cite steep regular pricing after promotional periods end, plan-locked integrations, and per-site billing surprises as significant concerns. One reviewer switched to Sleeknote after an unannounced price jump from $29 to $199 per month. Overall, G2 reviews indicate OptinMonster delivers strong value for active lead-gen users but can feel cost-prohibitive for lighter or budget-constrained use cases.

## Top-Rated Alternatives

[

 ![Poptin](https://images.g2crowd.com/uploads/product/hd_favicon/0d308f4de3deba72dcccc08d9f3e45b4/poptin.svg "Poptin")

Poptin

4.8/5(90)

](https://www.g2.com/products/poptin/reviews)

[

 ![Elementor](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e4510c86e6af6dd56e0734c5cb444371/elementor%282%29.gif "Elementor")

Elementor

4.4/5(421)

](https://www.g2.com/products/elementor/reviews)

[

 ![OptiMonk](https://images.g2crowd.com/uploads/product/hd_favicon/43b7d116ba188dd1de64ad7f95c4b3d5/optimonk.svg "OptiMonk")

OptiMonk

4.8/5(159)

](https://www.g2.com/products/optimonk/reviews)

[
View All Alternatives
](https://www.g2.com/products/optinmonster/competitors/alternatives)

## OptinMonster Alternatives Pricing

The following is a quick overview of editions offered by other [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)

| Product | Price | Features |
| --- | --- | --- |
| ![Poptin](https://images.g2crowd.com/uploads/product/image/small_square/small_square_da28f33f4c2d61f0ff05320521734127/poptin.gif)[Poptin](https://www.g2.com/products/poptin/reviews) Free | FreePer Month | 1,000 visitors / mo 1 domain Unlimited poptins Chat & Email support |
| ![Elementor](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4510c86e6af6dd56e0734c5cb444371/elementor%282%29.gif)[Elementor](https://www.g2.com/products/elementor/reviews) Essential | $59.001 Website Per Year | Everything a website needs 57 Pro Widgets Theme Builder Dynamic Content Form Builder |
| ![OptiMonk](https://images.g2crowd.com/uploads/product/image/small_square/small_square_801b5c154d6919c86c78781f8301f4dc/optimonk.png)[OptiMonk](https://www.g2.com/products/optimonk/reviews) Free | FreePer Month | Max 10,000 pageviews / month Max 1 domain All features Unlimited campaigns Unlimited users |

Various alternatives pricing & plans

Pricing information for the above various OptinMonster alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

## OptinMonster Pricing Reviews
(2)

 ![Maxwell P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maxwell P.")
MP

Maxwell P.

Director of Marketing

Small-Business (50 or fewer emp.)

6/17/2026

"Low Cost, Highly Agile"

5/5

What do you like best about OptinMonster?

It's more agile than any other pop up or form builder under the sun. If you have a fringe case for when you need to deliver a message on your site to the right person at the right time, this is your tool. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

It hasn't hopped on the AI train as much as one would hope. Being able to create banners, campaigns via prompt would be great. Review collected by and hosted on G2.com.

What problems is OptinMonster solving and how is that benefiting you?

Promo banners, exit intent pop ups, Klaviyo integrations, etc. It helps us to be more agile in our marketing. Ultimately it helps us get compelling messages in front of the right people at the right time. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: G2 invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

9/10/2025

"Good, simple, inexpensive tool for campaigns"

3.5/5

What do you like best about OptinMonster?

In a world of complex, expensive campaign tools, Optinmonster stands out. We love their pricing and the no frills features. Allows us to get the job done and move on. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

Some of the interactions can be confusing, like the sort controls on the campaigns page leaves me wondering which campaigns are actually live. and the tabbed approach while building campaigns always leaves me just a little worried about what users are actually seeing. Review collected by and hosted on G2.com.

What problems is OptinMonster solving and how is that benefiting you?

Campaign management. Works well. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

OptinMonster Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_da28f33f4c2d61f0ff05320521734127/poptin.gif "Product Avatar Image")

Poptin

4.8/5(90)

[
Compare Now
](https://www.g2.com/compare/optinmonster-vs-poptin)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_801b5c154d6919c86c78781f8301f4dc/optimonk.png "Product Avatar Image")

OptiMonk

4.8/5(159)

[
Compare Now
](https://www.g2.com/compare/optimonk-vs-optinmonster)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e0c85e3fc28a422fc4e747e29ea80924/privy.png "Product Avatar Image")

Privy

4.6/5(122)

[
Compare Now
](https://www.g2.com/compare/optinmonster-vs-privy)

##### Categories on G2

[
Pop-Up Builder
](https://www.g2.com/categories/pop-up-builder)[
Personalization
](https://www.g2.com/categories/personalization)

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