Analysing segments and target groups, reporting and seeing the progress between segment migration. Optimove's main strong sides are the segmenting, micro-segmenting solutions, predictive models (Optibot) and reporting on different levels of the business. AM & customer support is also worth mentioning. Review collected by and hosted on G2.com.

Oldschool look of the product for the past 10+ years. No easy-click drag-n-drop solutions. Making changes in data takes X amount of time. Optimove is an old but totally reliable and working PC (Windows) with menu tree solution and navigating. Many competitors are up to date Mac - drag-n-drop & integrated app solutions with modern look. Both do their work really well, one just looks better. For modern era marketeers its easier to use and learn app based solutions. Review collected by and hosted on G2.com.

Optimove is a simple-to-use marketing tool that allows you to effectively target users. The set of tools in the platform is extensive and also features analytics that enables you to drill down to gather insights. If you ever have any questions, the team at Optimove are always on hand to help you move forward in the right direction and will provide additional training if and when it's required. Review collected by and hosted on G2.com.

Implementing new features can sometime take a long time, especially if many different stakeholders are involved. Review collected by and hosted on G2.com.

Easy to use interface, super friendy account manager Review collected by and hosted on G2.com.

I do not have any negatives at present . Review collected by and hosted on G2.com.

Ease of use, streamlining of many CRM tasks, many touchpoints and active participation of our CSM, overall range of functionality, stability & reliability, opportunities to develop content/campaign quality alongside allowing CRM Managers to grow and develop.

Continuous development of features and ever-growing flexibility, interactivity, and analysis capabilities. Review collected by and hosted on G2.com.

Due to covering many industries (and our own limitations), some features and resources are dedicated to actions which we can't take (i.e. we can't actually use some features). Review collected by and hosted on G2.com.

The platform is plenty of useful features, from analysis to planning to other operational actions; they are constantly improved and new ones are added regularly for even more flexibility and effectiveness in responding to the users needs. Review collected by and hosted on G2.com.

Sometimes multiple refreshes may be needed to load a page, but that doesn't happen often. Review collected by and hosted on G2.com.

Optimove is a game-changer for A Sure Win, providing a powerful CRM system that enhances customer engagement. Its innovative features and personalized approach are helping our businesses build lasting relationships with their customers, driving growth and maximizing our ROI. A must-have tool for any betting company looking to stay ahead in a competitive market. Review collected by and hosted on G2.com.

While Optimove CRM offers many benefits, some users may find the learning curve to be a bit steep. The extensive features and customization options can be overwhelming for beginners, requiring time and effort to fully understand and utilize the platform effectively. However, Optomove gives you a support team that helps with proper training, this initial challenge can be overcome, allowing users to fully leverage the system's capabilities. Review collected by and hosted on G2.com.

Segment our user base with very effective complex attributes Review collected by and hosted on G2.com.

You could incorporate a templates editor Review collected by and hosted on G2.com.

Ease of navigation, implemetation and flexibility from user to user sets it apart. Review collected by and hosted on G2.com.

Website drops now and then(not internet related) Review collected by and hosted on G2.com.

The most helpful option in Optimove is a Optmove Academy. Review collected by and hosted on G2.com.

The least useful option for me is Optibot Review collected by and hosted on G2.com.

OM constant evolves and optimises with it's functionalities. Review collected by and hosted on G2.com.

can't delete a campaign is in processing Review collected by and hosted on G2.com.