Easy to use, their staff are always friendly and helpful

Very happy with our CSM + Account manager Review collected by and hosted on G2.com.

Sometimes daily process takes long to finish Review collected by and hosted on G2.com.

Wide range of capabilities, even if some of them can be a bit complex to use. In terms of coverage, it makes it much easier to reach all of our customers. We are also very pleased with the excellent support provided by our CSM! Review collected by and hosted on G2.com.

Limited capacity to add new features to the product based on our requests. We would appreciate it if more of our suggestions were implemented. Review collected by and hosted on G2.com.

I’ve been using Optimove for over three years to segment audiences and plan campaigns. This year, we started using their Optimail service to build email templates directly on the platform, and it’s been a game-changer. The intuitive design makes it easy to create emails without needing HTML/CSS expertise, and the preview mode simplifies adjustments, saving us tons of time. Overall, it’s made our workflow much more efficient. Review collected by and hosted on G2.com.

There are a couple of things I find challenging with Optimove. First, since we work with multiple languages, it would be incredibly helpful to have the ability to nest content tags within other content tags. Currently, we need to create separate tags for each language, which can be time-consuming and less efficient. Second, managing customer support tickets as part of a team can be frustrating. There’s no centralized system to track our team’s open requests, and replies from support come as separate emails without a thread. This makes it difficult to keep track of multiple tickets, especially when several are active at the same time. Addressing these issues would significantly enhance the experience for teams like ours! Review collected by and hosted on G2.com.

I like how easy it is to visualize campaign results and quickly create different types of visualizations to gain precise and valuable insights from all marketing campaigns. Additionally, I appreciate the ease of creating personalized content using content tags and attributes. I also enjoy how simple it is to create control groups for my campaigns and the automated analysis that Optimove provides, automatically connecting the marketing action to predefined KPIs. Review collected by and hosted on G2.com.

I think there could be an option to cancel a scheduled send when there’s a considerable timeframe before the email is delivered. Currently, it’s only possible to delete the occurrence, but the email is sent anyway. I also believe that the "Planning" view within Mission Control is confusing and not very user-friendly; perhaps a separate area to view the complete schedule of sends for a specific period could be implemented. Additionally, I think the Deliverability Metrics could provide recommendations and tips to improve deliverability for specific ISPs with lower rates. In the same area, a more detailed view by ISP, with filters for device used or operating system, could also be helpful. Review collected by and hosted on G2.com.

What I like best about Optimove is its ability to seamlessly integrate data-driven insights with personalized customer engagement. Its predictive analytics and segmentation tools make it easy to create highly targeted campaigns, while the intuitive interface ensures smooth navigation. The platform's automation features save time and enhance efficiency, enabling me to focus on strategy rather than repetitive tasks. Review collected by and hosted on G2.com.

What I dislike about Optimove is that it can sometimes feel overwhelming for new users due to its many advanced features and complex workflows. The learning curve can be steep, especially for those without prior experience in similar platforms. Additionally, some customizations require technical support, which might slow down certain processes. Review collected by and hosted on G2.com.

I like the simplicity of the entire process of setting up a campaign or running a whole marketing plan until the easy way to evaluate our campaigns or/and explore, learn, get insights through extra analytics.

At positives how your high skilled, experienced personnel responds to our potential issues and the way they are trying to improve our goals. Also, the workshops you organize in order to get the total impact of the available tools in Optimove. Review collected by and hosted on G2.com.

When we deep dive, in order to target a small but perfect group for a campaign, we need to select several criteria, keeping in mind the complex selection of those criteria as well as the priority of the group in order to achieve it. We have noticed an improvement but we need an upgrade in this field. Also, we need to go forward to real time campaigns (at the time data refresh is once per day). Also, it will be really hard to update (with extra or/and different parameters) a running model in Optimove. Review collected by and hosted on G2.com.

The fact we can set up a campaign days, or weeks in advance and let it run once, or repeatedly has decreased our workload dramatically to focus on other things. Previously we had to pull our segments manually from our own database, upload them into our previous ESP and then schedule the email. Optimove allows us to do all this in one convenient place. Review collected by and hosted on G2.com.

The ability to see who exactly is excluded from the campaign sends during the scheduling process. It gives you a number of people expected to be excluded but these could be for a variety of reasons which sometimes isn't easy to find out. Review collected by and hosted on G2.com.

What do you like best about Optimove?

As Head of CRM, I value Optimove's robust segmentation and automation features, which allow for targeted and efficient campaigns tailored to our audience's behavior and preferences. The platform provides deep insights and predictive analytics, enabling us to refine our strategies continuously and foster stronger customer relationships. The integration capabilities with other tools are also a huge asset, streamlining our workflows. Review collected by and hosted on G2.com.

Honestly, while Optimove is a powerful tool, learning the full potential of all its features takes time due to its extensive capabilities. However, the support team and detailed resources provided by Optimove have made the onboarding process much smoother, helping us maximize the platform's value more quickly. Review collected by and hosted on G2.com.

Optimove is a powerful tool for customer relationship management I love how it combines advanced data with predictive analytics to create personalized campaigns. The interface is intuitive, and it lets me automate processes, saving time. Plus, their support team is excellent and responsive. It truly enhances customer retention. Review collected by and hosted on G2.com.

While Optimove is powerful, one drawback is its steep learning curve, especially for new users without experience in advanced CRM tools. Additionally, some integrations require complex technical setups. Lastly, the cost can be high for small businesses or startups with limited budgets. Review collected by and hosted on G2.com.

User Interface and Ease of Use

Helpful Team always on hand to assist us Review collected by and hosted on G2.com.

The reporting area is heavy and slow to load. Review collected by and hosted on G2.com.