What I like the most about Optimove is that everything we need is centralized in one platform (segmentation, advance targeting options, execution, analytics, etc.). It gives me and my team autonomy to execute campaigns end-to-end without relying on anyone else which is invaluable advantage, and a major driver of our efficiency and success. And we can easily evaluate and fine-tune our campaigns to keep improving results Review collected by and hosted on G2.com.

As a customer with several years of extensive usage of Optimove, I can't really think of anything as they really give their best to respond to all of our requests Review collected by and hosted on G2.com.

Its predictive analytics and segmentation make it easy to tailor campaigns for different stages of the customer lifecycle. The platform’s automation and multichannel capabilities allow us to nurture, retain, and re-engage B2C customers effectively, increasing loyalty and lifetime value. Review collected by and hosted on G2.com.

While the platform is powerful, the customer support can sometimes be slow to respond or require multiple follow-ups for complex issues. Review collected by and hosted on G2.com.

Leaving aside the great capabilities and freedom the tool provides, the people working for Optimove are true professionals and always eager to go the extra mile whilst thinking of ingenious solutions to cover any request the customer might have. Review collected by and hosted on G2.com.

Due to the type of integration we have, additions or possible fixes require lots of effort from both us and Optimove. Review collected by and hosted on G2.com.

Being relatively a young person who is tech-driven, I love the UI of Optimove on an overall and how simply different features can be accessed with simply through 1 or 2 clicks. It is a system which is easy to understand and to onboard. From a CRM perspective the tool is multifunctional in terms of executing and reporting.

One of the things I appreciate most about Optimove is its ability to combine customer data, segmentation, and campaign automation under a single, intuitive platform. It allows me to create highly targeted and personalized customer journeys without much workaround.

I also value how flexible and scalable Optimove is. Whether I’m working on BAU communications or strategic initiatives, the platform adapts to different campaign types (channels) and business needs. Its multi-channel orchestration ensures consistency across email, SMS, and other touchpoints, which is crucial for delivering a seamless customer experience.

From a delivery perspective, Optimove supports my goal of doing more in less time without compromising quality. The automation features reduce repetitive tasks, and the reporting dashboards give me quick insights into performance as mentioned above, helping me optimize future campaigns. It aligns perfectly with the customer-centric mindset and ambition to continuously improve how we communicate with our audience.

It is a tool that can be used by anyone on a daily basis. People who are new to the system or even new within CRM can easily understand the tool and start using straight away with little assistance. Using Optimove daily has also helped me identify opportunities for process improvement and optimization. Its reliability and flexibility make it a tool I genuinely enjoy working with, especially as I continue to grow in my role. Review collected by and hosted on G2.com.

While Optimove is a powerful and reliable CRM tool, there are a few areas where I feel it could be improved to better support my daily workflow.

One challenge I often face is the limited flexibility in campaign setup and editing, especially when working under tight deadlines. Some configurations require multiple steps or workarounds, which can slow down execution and increase the risk of human error. I am referring to pausing campaigns once data is up to date and campaigns have already processed. Need to go back to the system from which templates are pulled to pause campaigns there.

Additionally, the reporting capabilities, while useful, can sometimes feel restrictive or not as intuitive as I’d like. Extracting specific performance insights or customizing dashboards often requires extra effort or external tools, which adds complexity to what should be a streamlined process. This ties into my aspiration to improve reporting and make data more accessible for decision-making.

Despite these limitations, I continue to use Optimove daily because of its strengths—but I do hope future updates will address these usability and flexibility concerns. Review collected by and hosted on G2.com.

Allows us to reach a high volume of customers with ease! Can get great insights from the campaigns which we use to shape future customer interactions. Review collected by and hosted on G2.com.

Lots of features that can be a little overwhelming when you're unsure how to use them. The tool isn't always the most intuitive. Pulling reports is a little clunky. Review collected by and hosted on G2.com.

I like the fact that the tool is comprehensive and has all the diffrent options to create marketing campaign

Template /Target Groups creation / Real Time Marketing/Mission Control (resuts). I also like the fact that it has Academy where Marketers can learn about the tool. I also would like to add that our Account Manager Liat is always responsive and helpful. Review collected by and hosted on G2.com.

Optimove has daily update which can be limited. The tool can be rather slow. Review collected by and hosted on G2.com.

It is an intuitive and easy-to-use tool that allows you to generate customer analysis, generate commercial campaigns based on the customer life cycle, and easily manage communication channels to have multi-channel campaigns. Review collected by and hosted on G2.com.

Email and pop-up inventory tracking could be improved. More SMS providers should be available. Review collected by and hosted on G2.com.

I can segment customers, build journeys, and send email/SMS in one place. It’s stable, the editor is easy, and support is quick and helpful. Review collected by and hosted on G2.com.

Setup took some time but overall no other minuses. Review collected by and hosted on G2.com.

Customer success and support teams are very available, attentive, and helpful. Product teams are developing solutions to client problems. Review collected by and hosted on G2.com.

Some stability and performance issues. Last year of development has prioritized AI-bloatware over needed usability features. Review collected by and hosted on G2.com.

Easy to view data and use the platform Review collected by and hosted on G2.com.

problems with data arrival, and errors Review collected by and hosted on G2.com.