# Optimove Reviews
**Vendor:** Optimove  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 234
## About Optimove
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.



## Optimove Pros & Cons
**What users like:**

- Users value the **user-friendly interface** of Optimove, making it accessible and efficient for effective marketing campaigns. (58 reviews)
- Users appreciate the **exceptional customer support** from Optimove, ensuring timely assistance and effective communication throughout their experience. (54 reviews)
- Users value the **advanced data integration** and predictive analytics of Optimove, enhancing personalized marketing campaigns effectively. (42 reviews)
- Users value the **robust analytics** of Optimove, enhancing their ability to create personalized marketing campaigns effectively. (41 reviews)
- Users value the **advanced customer segmentation** in Optimove, enhancing targeted marketing and improving engagement significantly. (36 reviews)
- Market Segmentation (34 reviews)
- Users value the **exceptional customer engagement** capabilities of Optimove, enhancing personalized multi-channel marketing campaigns effectively. (33 reviews)
- Data Segmentation (33 reviews)
- Intuitive (27 reviews)
- Personalization (26 reviews)

**What users dislike:**

- Users find the **learning curve steep** , as the complexity of features can overwhelm new users initially. (19 reviews)
- Users experience **slow performance** with longer loading times and delayed functions, impacting efficiency in daily processes. (16 reviews)
- Users find the **campaign issues** in Optimove frustrating due to limited visibility and data accessibility for effective reporting. (13 reviews)
- Users find certain **missing features** in Optimove, like improved filtering and scheduling options, affecting their experience. (13 reviews)
- Users find **data management complex and slow** , requiring time and effort to understand various platform components. (12 reviews)
- Integration Issues (12 reviews)
- Users experience **slow loading times** with Optimove, particularly during data processing and when managing multiple campaigns. (12 reviews)
- Campaign Management Issues (10 reviews)
- Not Intuitive (10 reviews)
- Time-Consuming (10 reviews)

## Optimove Reviews
  ### 1. Feature-Rich Platform with Outstanding Support, But Data Loading Needs Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tina M. | CRM & Loyalty Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about Optimove?**

Besides being able to create dynamic target groups, track key CRM metrics seamlessly, and use tools like Optibot to help optimize our campaigns, my favorite part of Optimove is our Customer Success Team Lead. Any time we have questions or run into issues, he’s always readily available to assist. The product offers a lot of features, more than could be mastered in a short training session, so having a dedicated lead who supports us with day-to-day challenges is both comforting and greatly appreciated.

**What do you dislike about Optimove?**

I don’t like that there’s no “proof” view for push notifications, or that I can’t make campaign copies and move them between different products or brands. I also wish the batch data process were a lot cleaner. We often run into issues with daily data loads that prevent certain campaigns from sending, which forces me to use the “always send” option most of the time.

**What problems is Optimove solving and how is that benefiting you?**

Optimove has helped acheive our goals of more marketing automation with their Optistart program. We have laughed a handful of tigger and transactional emails to help keep our players engaged with the platform.

  ### 2. Excellent for CRM Campaigns, But Onboarding Can Improve

**Rating:** 4.0/5.0 stars

**Reviewed by:** Guy S.

**Reviewed Date:** January 22, 2026

**What do you like best about Optimove?**

I really like Optimove's segmentation abilities, they are really good. The user interface is also easy to use, making it straightforward to handle CRM campaigns. Additionally, I appreciate that our Customer Success Manager is very professional and provides a lot of help. Compared to the previous product, Ongage, Optimove's abilities are way superior.

**What do you dislike about Optimove?**

Adding new data points can be improved, especially since adding attributes is a hard process. It has to be done with a form, and the BI team needs to do the work, which should be way easier and smoother. Also, the initial setup of Optimove wasn't that easy; the rollout can be smoother.

**What problems is Optimove solving and how is that benefiting you?**

I use Optimove for CRM campaigns, improving retention and reactivation.

  ### 3. Optimove Services Review: A Solid Choice for Customer Engagement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Niki T. | Email Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 25, 2024

**What do you like best about Optimove?**

I have been using Optimove’s services daily for a while now, and I’m impressed with what they offer. Optimove stands out in the customer engagement space with its robust data-driven marketing solutions. The standout feature for me is the platform’s ability to segment audiences effectively and provide personalized marketing campaigns. The predictive analytics are exceptional, allowing businesses to anticipate customer behavior and tailor their strategies accordingly. Our account manager is always available to help and answer any question we have.

**What do you dislike about Optimove?**

One minor drawback is the initial learning curve for new users. While the platform is user-friendly overall, the depth of features can be overwhelming at first. A more comprehensive onboarding process would be beneficial for new users to fully leverage the platform’s capabilities.

**What problems is Optimove solving and how is that benefiting you?**

Optimove helps businesses tackle common issues in customer engagement, like managing data and personalizing marketing. It organizes customer information and creates specific segments, allowing for tailored messaging that resonates with individuals. Its predictive tools forecast customer behavior, helping to engage them before they leave. Plus, it streamlines campaign management, making marketing easier and more effective. Overall, using Optimove has helped me make better decisions, improve customer relationships, and boost conversion rates.

  ### 4. Comprehensive Ecosystem and Intuitive Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Piotr Andrzej T. | CRM Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 12, 2025

**What do you like best about Optimove?**

I'm a daily Optimove user and what I appreciate most about Optimove is the extensive ecosystem it offers. Nearly all the features I require are already built in, so I rarely need to rely on third-party integrations, and setup is straightforward. Additionally, the platform is highly intuitive, and I have consistently found the Optimove team to be very supportive.

**What do you dislike about Optimove?**

One area where Optimove could enhance its offering is by providing a broader selection of native data integration options. (Reverse ETL)

**What problems is Optimove solving and how is that benefiting you?**

Optimove is making it easier to deliver marketing automation efficiently across different channels, segments and brands.

  ### 5. Simply brilliant!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aleksandar S. | Team Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** August 15, 2025

**What do you like best about Optimove?**

Before using Optimove, our tasks required hours of manual work, with a huge margin for error — and, needless to say, errors did happen. Optimove changed everything. It’s intuitive, streamlined our processes, and even provided solutions to problems we didn’t know existed. It has saved us time, improved accuracy, and made our work far more efficient and is now a part of our daily routine.

And of course, a big shout-out to Harry — a true Optimove wizard with limitless patience and support — for guiding us through the journey of unlocking our potential through Optimove.

**What do you dislike about Optimove?**

So far, there’s very little I dislike about Optimove. Given how intuitive it is in most areas, I expected it to include certain features — for example, a “between” attribute when building streams. That said, there are effective workarounds, and I know the team is already working on introducing this functionality. It’s a great way to show clients that Optimove is constantly improving and elevating the user experience.

**What problems is Optimove solving and how is that benefiting you?**

By enabling us to build the entire customer journey from start to finish, Optimove has removed hours of manual work from our process. We primarily use it for marketing purposes, targeting specific groups of customers. It allows us to segment customers based on defined attributes and then build streams that reach them at precise time intervals. The platform also triggers additional marketing communications based on their reactions, ensuring our campaigns are highly targeted, timely, and effective.

  ### 6. Great for marketers and awesome customer support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Optimove?**

I've been thoroughly impressed with Optimove. The platform is powerful, yet incredibly user-friendly, which has made our daily operations significantly more efficient.

One of the standout features is the user interface for creating communications templates. It's truly friendly and intuitive, allowing our team to build and launch comms quickly without a steep learning curve. The drag-and-drop functionality and clear design make it easy to bring creative ideas to life.

The data analysis dashboard is another key highlight. It provides a clear, comprehensive overview of our data, which is essential for making informed decisions. The insights are presented in a way that's easy to understand, helping us quickly identify trends and optimize our campaigns.

Finally, the customer support has been excellent. Their team is not only knowledgeable but also incredibly timely in their responses. Knowing we can rely on their prompt assistance if we ever have a question has given us great peace of mind. 

Overall, Optimove has been a fantastic partner for our marketing efforts.

**What do you dislike about Optimove?**

While the platform excels in its current form, a potential area for future improvement would be offering more customized software versions tailored to specific company needs. This would allow businesses with unique or highly specialized requirements to fully leverage Optimove's power in a way that aligns perfectly with their operational workflows.

**What problems is Optimove solving and how is that benefiting you?**

Optimove has been instrumental in our marketing efforts, providing robust tools for Marketing Automation and Marketing Analytics. The platform's ability to offer deep Customer Journey Analytics has allowed us to understand our audience better and optimize our campaigns for maximum impact, ensuring we make the most of our marketing investment.

  ### 7. A tool that truly makes a difference in marketing management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jesus R. | IT Reporting & Analytics , Enterprise (> 1000 emp.)

**Reviewed Date:** September 17, 2025

**What do you like best about Optimove?**

Since I started using Optimove, my experience has been very positive. What I like most about this platform is its ability to automate and personalize campaigns, allowing us to reach our customers more effectively and with less effort. The interface is quite user-friendly and accessible, even for those of us who aren't tech-savvy, which makes it much easier to use in our daily work.

**What do you dislike about Optimove?**

One of my least favorite aspects, although not a major one, is that at first it can be a bit overwhelming to understand all the features and settings. However, the technical support and online community make learning how to use the software much easier.

**What problems is Optimove solving and how is that benefiting you?**

What really stands out about Optimove is how it has helped us solve problems related to segmenting and personalizing our campaigns. Before, it was difficult to reach the right customers at the right time, but now, thanks to its analytics and automation tools, we can do so much more efficiently. Additionally, its detailed reports allow us to measure the impact of our actions and adjust our strategies in real time. In short, Optimove is an accessible and truly useful solution for improving customer relationships, optimizing campaigns, and solving marketing problems simply and effectively. I highly recommend it!

  ### 8. Best CRM for Gaming, but Implementation Takes Planning

**Rating:** 5.0/5.0 stars

**Reviewed by:** Johnny B. | Director of CRM, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about Optimove?**

Optimove is an industry leader for the online gaming business. If you're looking for an all-in-one CRM and CDP platform centered around a gaming business, there are no better options right now than Optimove.

**What do you dislike about Optimove?**

Optimove can be a burden on the team to implement, but once implemented it runs on its own, essentially. The Support team is very solid, but it is something I would recommend mapping out a long-term plan to integrate.

**What problems is Optimove solving and how is that benefiting you?**

We're using Optimove to personalize our customer communications, monitor the impact of marketing campaigns, and drive retention-focused KPIs.

  ### 9. Insightful Results, Pro Support with Segmentation Ease

**Rating:** 4.0/5.0 stars

**Reviewed by:** Noa K.

**Reviewed Date:** December 30, 2025

**What do you like best about Optimove?**

I like that Optimove shows results and impact on user behavior. The contact we have is very professional and helpful. I find segmentation is easy, and it allows vast options with a lot of attributes.

**What do you dislike about Optimove?**

Data processing is problematic. We experience a lot of issues with it. The daily process works well most days, but every once in a while, it breaks down and it affects our activity.

**What problems is Optimove solving and how is that benefiting you?**

I use Optimove for contacting existing players outside the app, and it shows results and impact on user behavior.

  ### 10. Great CDP platform for multi channel campaigning with advanced analytical capabilities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marijana G. | Head of CRM, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2025

**What do you like best about Optimove?**

What I like the most about Optimove is that everything we need is centralized in one platform (segmentation, advance targeting options, execution, analytics, etc.). It gives me and my team autonomy to execute campaigns end-to-end without relying on anyone else which is invaluable advantage, and a major driver of our efficiency and success. And we can easily evaluate and fine-tune our campaigns to keep improving results

**What do you dislike about Optimove?**

As a customer with several years of extensive usage of Optimove, I can't really think of anything as they really give their best to respond to all of our requests

**What problems is Optimove solving and how is that benefiting you?**

Optimove helps us tackle the most important challenges of keeping players engaged and reducing churn. With its advanced capabilities for targeting, segmentation and predictive models, we can easily detect when someone might drop off and step in with the right offer at the right moment. It's a real game changer for building and maintaining stronger retention and keeping our customers coming back.

  ### 11. Powerful Tool for B2C Lifecycle Marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pilar S. | Email Marketing Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** September 01, 2025

**What do you like best about Optimove?**

Its predictive analytics and segmentation make it easy to tailor campaigns for different stages of the customer lifecycle. The platform’s automation and multichannel capabilities allow us to nurture, retain, and re-engage B2C customers effectively, increasing loyalty and lifetime value.

**What do you dislike about Optimove?**

While the platform is powerful, the customer support can sometimes be slow to respond or require multiple follow-ups for complex issues.

**What problems is Optimove solving and how is that benefiting you?**

Optimove helps solve several key business problems in B2C marketing:

1) Managing large customer databases: Enables handling millions of customers efficiently without losing personalization, specially in promotional periods like Black Friday.

2) Lifecycle marketing: Supports engagement at every stage acquisition, retention, reactivation improving customer loyalty and lifetime value.

  ### 12. Easy to use, give full freedom to end-user, provides capabilities to cover all aspects

**Rating:** 5.0/5.0 stars

**Reviewed by:** John A. | CRM Retention and Reactivation Manager for the whole Kaizen Gaming group, Enterprise (> 1000 emp.)

**Reviewed Date:** August 14, 2025

**What do you like best about Optimove?**

Leaving aside the great capabilities and freedom the tool provides, the people working for Optimove are true professionals and always eager to go the extra mile whilst thinking of ingenious solutions to cover any request the customer might have.

**What do you dislike about Optimove?**

Due to the type of integration we have, additions or possible fixes require lots of effort from both us and Optimove.

**What problems is Optimove solving and how is that benefiting you?**

Facilitation of entire database via segmented campaigns and journeys that look to ensure business growth.

  ### 13. Very straight forward back-end with new era standards.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Optimove?**

Being relatively a young person who is tech-driven, I love the UI of Optimove on an overall and how simply different features can be accessed with simply through 1 or 2 clicks. It is a system which is easy to understand and to onboard. From a CRM perspective the tool is multifunctional in terms of executing and reporting. 

One of the things I appreciate most about Optimove is its ability to combine customer data, segmentation, and campaign automation under a single, intuitive platform. It allows me to create highly targeted and personalized customer journeys without much workaround.

I also value how flexible and scalable Optimove is. Whether I’m working on BAU communications or strategic initiatives, the platform adapts to different campaign types (channels) and business needs. Its multi-channel orchestration ensures consistency across email, SMS, and other touchpoints, which is crucial for delivering a seamless customer experience.

From a delivery perspective, Optimove supports my goal of doing more in less time without compromising quality. The automation features reduce repetitive tasks, and the reporting dashboards give me quick insights into performance as mentioned above, helping me optimize future campaigns. It aligns perfectly with the customer-centric mindset and ambition to continuously improve how we communicate with our audience.

It is a tool that can be used by anyone on a daily basis. People who are new to the system or even new within CRM can easily understand the tool and start using straight away with little assistance. Using Optimove daily has also helped me identify opportunities for process improvement and optimization.  Its reliability and flexibility make it a tool I genuinely enjoy working with, especially as I continue to grow in my role.

**What do you dislike about Optimove?**

While Optimove is a powerful and reliable CRM tool, there are a few areas where I feel it could be improved to better support my daily workflow. 

One challenge I often face is the limited flexibility in campaign setup and editing, especially when working under tight deadlines. Some configurations require multiple steps or workarounds, which can slow down execution and increase the risk of human error. I am referring to pausing campaigns once data is up to date and campaigns have already processed. Need to go back to the system from which templates are pulled to pause campaigns there.

Additionally, the reporting capabilities, while useful, can sometimes feel restrictive or not as intuitive as I’d like. Extracting specific performance insights or customizing dashboards often requires extra effort or external tools, which adds complexity to what should be a streamlined process. This ties into my aspiration to improve reporting and make data more accessible for decision-making.

Despite these limitations, I continue to use Optimove daily because of its strengths—but I do hope future updates will address these usability and flexibility concerns.

**What problems is Optimove solving and how is that benefiting you?**

There are no problems as such which needed to be addressed but as mentioned previously the ease of use on a daily basis is what makes it a good tool. For example, Optimove eases key challenges in CRM campaign management that directly benefit  daily work and overall performance. One major difficulty it addresses is the complexity of customer segmentation and personalization. By centralizing customer data and offering dynamic segmentation tools, Optimove allows me to target the right audience with the right message at the right time—without needing to manually work around through data or build lists from scratch.

  ### 14. A really useful tool when taught to use it well!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Holly W. | Senior Commercial Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** August 15, 2025

**What do you like best about Optimove?**

Allows us to reach a high volume of customers with ease! Can get great insights from the campaigns which we use to shape future customer interactions.

**What do you dislike about Optimove?**

Lots of features that can be a little overwhelming when you're unsure how to use them. The tool isn't always the most intuitive. Pulling reports is a little clunky.

**What problems is Optimove solving and how is that benefiting you?**

Allows us to segment our data with ease and access a varied group of customers.

  ### 15. Comprehensive tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Magdalena Z. | Senior Marketing Optimisation Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 13, 2024

**What do you like best about Optimove?**

I like the fact that the tool is comprehensive and has all the diffrent options to create marketing campaign
Template /Target Groups creation / Real Time Marketing/Mission Control (resuts). I also like the fact that it has Academy where Marketers can learn about the tool. I also would like to add that our Account Manager Liat is always responsive and helpful.

**What do you dislike about Optimove?**

Optimove has daily update which can be limited. The tool can be rather slow.

**What problems is Optimove solving and how is that benefiting you?**

It could be an idea to try figure out how daily update can be changed into Rea Time

  ### 16. Intuitive Multi-Channel Campaigns, But Needs Better Email and SMS Options

**Rating:** 4.5/5.0 stars

**Reviewed by:** Favian Andres G. | CRM Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 27, 2025

**What do you like best about Optimove?**

It is an intuitive and easy-to-use tool that allows you to generate customer analysis, generate commercial campaigns based on the customer life cycle, and easily manage communication channels to have multi-channel campaigns.

**What do you dislike about Optimove?**

Email and pop-up inventory tracking could be improved. More SMS providers should be available.

**What problems is Optimove solving and how is that benefiting you?**

Custom creation of journeys based on the customer lifecycle, communication channel management in a single tool, and personalized communication.

  ### 17. Reliable tool for CRM

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shoghakat K. | Email Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 01, 2025

**What do you like best about Optimove?**

I can segment customers, build journeys, and send email/SMS in one place. It’s stable, the editor is easy, and support is quick and helpful.

**What do you dislike about Optimove?**

Setup took some time but overall no other minuses.

**What problems is Optimove solving and how is that benefiting you?**

Centralizes data, segments, and messaging in one place. We launch campaigns faster and keep email/SMS consistent, which improved engagement.

  ### 18. Great team and a strong, well-rounded CRM product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Itai Y. | Retention Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 17, 2024

**What do you like best about Optimove?**

Customer success and support teams are very available, attentive, and helpful. Product teams are developing solutions to client problems.

**What do you dislike about Optimove?**

Some stability and performance issues. Last year of development has prioritized AI-bloatware over needed usability features.

**What problems is Optimove solving and how is that benefiting you?**

Optimove has upgraded our email deliverability, we now use Optimove's channels for email, push, and in-app marketing, as well as the core CRM, segmentation, customer model functionality.

  ### 19. Easy to use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Kristiana W. | crm executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2025

**What do you like best about Optimove?**

Easy to view data and use the platform

**What do you dislike about Optimove?**

problems with data arrival, and errors

**What problems is Optimove solving and how is that benefiting you?**

Sometimes the data takes a long time to arrive and we cannot launch the campaigns.

  ### 20. Generally responsive, positive & keen to help

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 08, 2023

**What do you like best about Optimove?**

Easy to use, their staff are always friendly and helpful
Very happy with our CSM + Account manager

**What do you dislike about Optimove?**

Sometimes daily process takes long to finish

**What problems is Optimove solving and how is that benefiting you?**

CRM, Data accumulation, AI journey creation and segmentation

  ### 21. very satisfied

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 06, 2023

**What do you like best about Optimove?**

Wide range of capabilities, even if some of them can be a bit complex to use. In terms of coverage, it makes it much easier to reach all of our customers. We are also very pleased with the excellent support provided by our CSM!

**What do you dislike about Optimove?**

Limited capacity to add new features to the product based on our requests. We would appreciate it if more of our suggestions were implemented.

**What problems is Optimove solving and how is that benefiting you?**

Autimozing our hourneys and creating new segmentations easly.

  ### 22. Powerful tool for segmentation and campaign management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vero C. | Retention Team Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Optimove?**

I’ve been using Optimove for over three years to segment audiences and plan campaigns. This year, we started using their Optimail service to build email templates directly on the platform, and it’s been a game-changer. The intuitive design makes it easy to create emails without needing HTML/CSS expertise, and the preview mode simplifies adjustments, saving us tons of time. Overall, it’s made our workflow much more efficient.

**What do you dislike about Optimove?**

There are a couple of things I find challenging with Optimove. First, since we work with multiple languages, it would be incredibly helpful to have the ability to nest content tags within other content tags. Currently, we need to create separate tags for each language, which can be time-consuming and less efficient. Second, managing customer support tickets as part of a team can be frustrating. There’s no centralized system to track our team’s open requests, and replies from support come as separate emails without a thread. This makes it difficult to keep track of multiple tickets, especially when several are active at the same time. Addressing these issues would significantly enhance the experience for teams like ours!

**What problems is Optimove solving and how is that benefiting you?**

Optimove has been a huge help in streamlining audience segmentation, campaign planning, and email template creation. The intuitive email builder, especially with the preview mode, saves me time and makes it easy to design emails without needing HTML/CSS knowledge. It's greatly improved our efficiency.

  ### 23. Great for Orchestrate and Personalize Campaigns

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hugo S. | CRM Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2024

**What do you like best about Optimove?**

I like how easy it is to visualize campaign results and quickly create different types of visualizations to gain precise and valuable insights from all marketing campaigns. Additionally, I appreciate the ease of creating personalized content using content tags and attributes. I also enjoy how simple it is to create control groups for my campaigns and the automated analysis that Optimove provides, automatically connecting the marketing action to predefined KPIs.

**What do you dislike about Optimove?**

I think there could be an option to cancel a scheduled send when there’s a considerable timeframe before the email is delivered. Currently, it’s only possible to delete the occurrence, but the email is sent anyway. I also believe that the "Planning" view within Mission Control is confusing and not very user-friendly; perhaps a separate area to view the complete schedule of sends for a specific period could be implemented. Additionally, I think the Deliverability Metrics could provide recommendations and tips to improve deliverability for specific ISPs with lower rates. In the same area, a more detailed view by ISP, with filters for device used or operating system, could also be helpful.

**What problems is Optimove solving and how is that benefiting you?**

Optimove is helping us conduct faster and more recurring analyses of our marketing actions, as well as facilitating the orchestration of marketing campaigns. Additionally, it provides the ability to further personalize content for our personas by using segmentations linked to customer habits.

  ### 24. A Powerful Tool for Data-Driven CRM Success

**Rating:** 4.5/5.0 stars

**Reviewed by:** Francesca R. | CRM Marketing Associate, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 04, 2024

**What do you like best about Optimove?**

What I like best about Optimove is its ability to seamlessly integrate data-driven insights with personalized customer engagement. Its predictive analytics and segmentation tools make it easy to create highly targeted campaigns, while the intuitive interface ensures smooth navigation. The platform's automation features save time and enhance efficiency, enabling me to focus on strategy rather than repetitive tasks.

**What do you dislike about Optimove?**

What I dislike about Optimove is that it can sometimes feel overwhelming for new users due to its many advanced features and complex workflows. The learning curve can be steep, especially for those without prior experience in similar platforms. Additionally, some customizations require technical support, which might slow down certain processes.

**What problems is Optimove solving and how is that benefiting you?**

Optimove is solving the challenge of delivering personalized, data-driven marketing at scale. By leveraging its predictive analytics, segmentation capabilities, and automated workflows, it helps us identify customer behaviors, predict trends, and tailor campaigns to specific audiences. This results in increased customer engagement, retention, and overall campaign effectiveness, saving time while maximizing ROI.

  ### 25. From Managing Actions and Target Groups to Marketing Plan and From Evaluations to Analysis.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Evangelos P. | CRM Marketing Associate, Gambling & Casinos, Enterprise (> 1000 emp.)

**Reviewed Date:** November 27, 2018

**What do you like best about Optimove?**

I like the simplicity of the entire process of setting up a campaign or running a whole marketing plan until the easy way to evaluate our campaigns or/and explore, learn, get insights through extra analytics.
At positives how your high skilled, experienced personnel responds to our potential issues and the way they are trying to improve our goals. Also, the workshops you organize in order to get the total impact of the available tools in Optimove. 

**What do you dislike about Optimove?**

When we deep dive, in order to target a small but perfect group for a campaign, we need to select several criteria, keeping in mind the complex selection of those criteria as well as the priority of the group in order to achieve it. We have noticed an improvement but we need an upgrade in this field. Also, we need to go forward to real time campaigns (at the time data refresh is once per day). Also, it will be really hard to update (with extra or/and different parameters) a running model in Optimove.

**What problems is Optimove solving and how is that benefiting you?**

The easy, to the point and quick way of targeting our customers,  time saving on setting up a campaign, almost immediate evaluation, potential insights to improve target groups or/and communication channels. At positives the recurrence of the whole process. All the above help us to give the correct offers to correct customers' segments and improve our budget and increase our objective measures.

**Official Response from Christopher Jacks:**

> Thank you for your feedback. We take our users' feedback seriously and are always looking to improve Optimove to help you achieve your goals.

One important thing to note is that Optimove offers real time, live data collection and campaign execution via our Track and Trigger module. You can collect various web and mobile app activity events, as well as trigger real time campaigns (pop-ups, email, etc.) using this data. 

Cheers,
Optimove Product Team

  ### 26. Truly a game changing CRM platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chi C. | Marketing Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 12, 2024

**What do you like best about Optimove?**

The fact we can set up a campaign days, or weeks in advance and let it run once, or repeatedly has decreased our workload dramatically to focus on other things. Previously we had to pull our segments manually from our own database, upload them into our previous ESP and then schedule the email. Optimove allows us to do all this in one convenient place.

**What do you dislike about Optimove?**

The ability to see who exactly is excluded from the campaign sends during the scheduling process. It gives you a number of people expected to be excluded but these could be for a variety of reasons which sometimes isn't easy to find out.

**What problems is Optimove solving and how is that benefiting you?**

Optimove is inceasing our efficiency not only in the communications area but also their reporting aspect is aiding us to see what is working well, and what isn't working so well. We can then make adjustments as necessary seeing clear details, rather than needing to manually pull the data once again that we did prior to having Optimove.

  ### 27. I've found Optimove to be a game-changer for our team’s strategic goals

**Rating:** 4.5/5.0 stars

**Reviewed by:** Valeriia D. | Head of CRM, Enterprise (> 1000 emp.)

**Reviewed Date:** November 11, 2024

**What do you like best about Optimove?**

What do you like best about Optimove?
As Head of CRM, I value Optimove's robust segmentation and automation features, which allow for targeted and efficient campaigns tailored to our audience's behavior and preferences. The platform provides deep insights and predictive analytics, enabling us to refine our strategies continuously and foster stronger customer relationships. The integration capabilities with other tools are also a huge asset, streamlining our workflows.

**What do you dislike about Optimove?**

Honestly, while Optimove is a powerful tool, learning the full potential of all its features takes time due to its extensive capabilities. However, the support team and detailed resources provided by Optimove have made the onboarding process much smoother, helping us maximize the platform's value more quickly.

**What problems is Optimove solving and how is that benefiting you?**

Optimove helps us streamline our customer segmentation and automate personalized marketing efforts. By leveraging predictive analytics , we can identify customer behaviors more accurately, anticipate churn, and engage users with relevant offers. This has led to improved customer retention, higher engagement, and a more efficient use of our CRM resources, ultimately driving better performance across all our brands.

  ### 28. Very good experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Farid A. | CRM manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 28, 2024

**What do you like best about Optimove?**

Optimove is a powerful tool for customer relationship management I love how it combines advanced data with predictive analytics to create personalized campaigns. The interface is intuitive, and it lets me automate processes, saving time. Plus, their support team is excellent and responsive. It truly enhances customer retention.

**What do you dislike about Optimove?**

While Optimove is powerful, one drawback is its steep learning curve, especially for new users without experience in advanced CRM tools. Additionally, some integrations require complex technical setups. Lastly, the cost can be high for small businesses or startups with limited budgets.

**What problems is Optimove solving and how is that benefiting you?**

Optimove solves the challenge of creating personalized, data-driven customer engagement. It centralizes customer data, uses predictive analytics to anticipate behavior, and enables highly targeted marketing campaigns. This benefits me by improving customer retention, increasing lifetime value, and saving time through automation. It’s also great for uncovering insights that drive smarter decision-making.

  ### 29. Support That Truly Delivers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about Optimove?**

User Interface and Ease of Use
Helpful Team always on hand to assist us

**What do you dislike about Optimove?**

The reporting area is heavy and slow to load.

**What problems is Optimove solving and how is that benefiting you?**

Scheduling automated and triggered emails efficiently
All of our email marketing needs

  ### 30. Optimove the best platform for relationship marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Luca L. | Marketing and Communications Manager, Gambling & Casinos, Enterprise (> 1000 emp.)

**Reviewed Date:** November 26, 2024

**What do you like best about Optimove?**

Optimove is one of the most complete and high-performance platforms for marketing strategies.

One of the most important features is the ability to segment and target users with incredible precision, maximizing the involvement and effectiveness of communication.

The customer support and training offered by their team is also top notch.

I highly recommend Optimove to any business looking for a powerful, versatile solution that can make a real difference.

**What do you dislike about Optimove?**

Nothing to report. The platform fully meets my needs.

**What problems is Optimove solving and how is that benefiting you?**

we have improved customer segmentation, creating highly targeted campaigns. Thanks to the possibility of campaign automation, we were able to save time and manage effective communications across multiple channels. Furthermore, with predictive analytics it is possible to anticipate customer behavior and optimize marketing strategies, improving retention rates and ROI.

  ### 31. There's a reason over 50% of the iGaming Power 50 use this tool.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Toby B. | CRM Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2024

**What do you like best about Optimove?**

As per the title, there's a reason so much of the iGaming industry uses Optimove as their CRM platform of choice. If you feed the data in to it, Optimove's system can offer a world class granular, segmentation recommendation. This enables you to offer automated, heavily personalised customer communications across a full multi-channel offering.

**What do you dislike about Optimove?**

My biggest gripe about Optimove is the over reliance on "Uplift" for reporting purposes. Whilst I agree that using a comparative performance calculation against a Control group is a good way of measuring how a campaign performs, sometimes it is important to easily see the raw data for a campaign.

For example, if you're running 20 granular campaigns targeting 1-time-depositors, it would be good to easily export total deposit amounts across all campaigns over a set period. At present you can see the depositor count and uplift per campaign, but to get total deposits, you'll need to manually access and count each campaign. An infuriation, but a small one compared to the automation on offer.

**What problems is Optimove solving and how is that benefiting you?**

Optimove is our CRM platform. It enables us to offer granular, automated segmentation to our database.

  ### 32. Best Marketing Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Damien R. | CRM Delivery Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2024

**What do you like best about Optimove?**

For over a decade, we've utilized the Optimove marketing platform on a daily basis, which has transformed our customer engagement. From the start, Optimove has enabled our business to thrive in a competitive market, fostering deeper relationships with clients. Integration with other tools were seamless.Our account manager, Rimon Hofstetter, is always available to assist with questions and offers valuable insights to enhance our platform usage.Any new implementation is done in a short period of time

**What do you dislike about Optimove?**

We have not encountered any situation where Optimove was a blocker

**What problems is Optimove solving and how is that benefiting you?**

What truly sets Optimove apart is its ability to harness customer data and turn it into actionable insights. The advanced analytics and segmentation tools enable us to understand our customers at a granular level. We can easily identify high-value segments, discover trends, and adjust our strategies accordingly. The predictive analytics feature is a game-changer; it helps us anticipate customer behavior and tailor our marketing efforts in a way that resonates with our audience.

  ### 33. Great tool with outstanding support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jorn S. | Operations manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 28, 2024

**What do you like best about Optimove?**

Optimove has taken our marketing to the next level with its powerful predictive modeling and seamless cross-channel capabilities. It’s easy to use and delivers real, measurable results in customer retention and campaign ROI.

A special shoutout to our account manager, Harman, for her incredible support and guidance. Her expertise has been instrumental in maximizing the platform’s potential for our business.

**What do you dislike about Optimove?**

While Optimove provides excellent insights and automation, some features aren’t fully real-time yet.

**What problems is Optimove solving and how is that benefiting you?**

Optimove helps us tackle the challenge of delivering data-driven marketing at scale. By providing predictive analytics and customer segmentation tools, it enables us to anticipate customer behavior and tailor our campaigns for maximum impact.

  ### 34. Expertly Reaching Customers & Opportunities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Antoinette S. | Digital Marketing Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 01, 2024

**What do you like best about Optimove?**

Optimove is extremely easy to use for both campaign creation and reporting purposes. The amount of information we can both send out and receive make Optimove a platform that we use everyday, multiple times a day.

**What do you dislike about Optimove?**

I use Optimove everyday but occasionally, (and this is to no dault of optimobe but rather the provider) the info presented can be off due to errors in the integration. However, often it is able to be fixed.

**What problems is Optimove solving and how is that benefiting you?**

Optimove solves the main marketing-to-customer outreach method for our business. It provides an easy and reliable avenue to plan, execute, and track direct customer marketing efforts and the uplift we see as a direct result. Being able to use one platform for so many insights and campaign execution efforts is vital to the efficiency and effectiveness of our business and the business' marketing efforts.

  ### 35. Best friendly CDP plataform

**Rating:** 5.0/5.0 stars

**Reviewed by:** William G. | CRM MAnager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2024

**What do you like best about Optimove?**

Optimove has a user-friendly interface, making it easy to create segments and gain valuable insights for both existing and new campaigns.

**What do you dislike about Optimove?**

The Mission Control interface could be more intuitive and streamlined for an improved user experience.

It would be helpful to have the ability to insert data related to the business that is not directly tied to customer attributes.

**What problems is Optimove solving and how is that benefiting you?**

It helps us better understand our customers' habits and activate our database more efficiently with contextualized campaigns.

  ### 36. Comprehensive tool for user strategy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eddelyn Mayume A. | Digital Commercial Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 11, 2024

**What do you like best about Optimove?**

What I like most about Optimove are the analysis tools for exploring data and creating stronger strategies, the range of options it offers for targeting better audience segments, and the accessible multichannel capabilities.

**What do you dislike about Optimove?**

Because it manages large databases, loading these can occasionally be slow, so improving the load speed for target groups would be a beneficial enhancement

**What problems is Optimove solving and how is that benefiting you?**

Optimove helps us create more efficient communication and connection with clients through the models and segments it manages, as well as the accessibility of its platforms like SMS, email, and pop-ups

  ### 37. Optimove has empowered me to create data-driven, personalized marketing campaigns.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2024

**What do you like best about Optimove?**

I highly recommend Optimove for anyone seeking a robust, data-driven CRM and marketing automation platform. Having used it extensively, I’ve found its ability to unify customer data from various sources and generate actionable insights to be a game-changer for targeted marketing efforts.
 
Optimove’s AI-driven predictive analytics allow you to anticipate customer behavior and create highly personalized campaigns, driving both engagement and revenue. The platform's segmentation and automation capabilities are also impressive, enabling you to tailor experiences to different audience segments at scale.
 
The user interface is intuitive, and the reporting tools make it easy to track the performance of campaigns in real time. Additionally, the support team is responsive and knowledgeable, ensuring any issues are quickly resolved.
 
Whether you're looking to enhance customer loyalty or improve the overall customer journey, Optimove offers the tools and insights needed to make data-backed decisions with precision. It's an excellent choice for companies focused on personalization and customer

**What do you dislike about Optimove?**

While Optimove offers powerful capabilities, one area that could be improved is the platform's steep learning curve. For new users, the complexity of setting up campaigns, navigating the various features, and fully utilizing its advanced tools can be challenging without adequate training. Additionally, the platform's reporting interface, though comprehensive, can be difficult to customize to specific needs, requiring some manual effort to extract highly detailed or specific insights. Lastly, while support is generally responsive, more proactive guidance during onboarding would help users unlock the full potential of the platform more efficiently.

**What problems is Optimove solving and how is that benefiting you?**

Optimove is helping me solve key business challenges such as effectively personalizing customer experiences at scale, optimizing marketing campaign performance through data-driven insights, and improving customer retention by predicting and addressing churn risks. Additionally, it streamlines the segmentation process and automates customer journeys.

  ### 38. Great Results Once Fully Integrated

**Rating:** 4.0/5.0 stars

**Reviewed by:** Benjamin H. | Fanteam CRM Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 26, 2024

**What do you like best about Optimove?**

What I like best is having direct access to a vast amount of data without needing to rely on our BI software or colleagues for support, which can be time-consuming. It saves me a lot of time and streamlines my workflow.

**What do you dislike about Optimove?**

The integration process was quite lengthy, and we encountered some initial teething problems. However, now that everything is up and running, there's very little I dislike about the platform.

**What problems is Optimove solving and how is that benefiting you?**

Optimove has significantly enhanced our new user journey through automation. The platform's analytics and segment-building capabilities have saved me considerable time, and the improved personalization of our emails has led to better engagement and more targeted campaigns.

  ### 39. Great Product

**Rating:** 5.0/5.0 stars

**Reviewed by:** lise w. | Marketing Operations and Retention Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2024

**What do you like best about Optimove?**

Great marketing technology, very customer centric and personalization tool. Has good reporting capabilities.

**What do you dislike about Optimove?**

It can be very daunting for new users, though they do have a good acadamy for the basics. Optimove is very data dependant, can be frustrating when ETL's fail or there is data missing.

**What problems is Optimove solving and how is that benefiting you?**

We are primarily using Optimove to automate as much of the customer journey as possible. It is positive to see the results, and to measure campaings that are not run in Optimove.

  ### 40. Most brilliant tool we've every worked with

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2024

**What do you like best about Optimove?**

We've been working with Optimove for over six years and have seen the product evolving. We love that they’re listening to our feedback to improve the product. It’s easy to use and if you need help there’s always your lovely CSM around the corner helping you. It’s a very powerful tool to manage and optimize your customer relationship. All in all we’re very happy with Optimove, their team and their professionality.

**What do you dislike about Optimove?**

From time to time we do encounter longer loading times but that's about it.

**What problems is Optimove solving and how is that benefiting you?**

No matter which problem we have, Optimove is always very helpful in solving the problem .

  ### 41. Optimove is a powerful tool that helps with very accurate targeting and easy campaign management.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Campbell V. | Retention Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2024

**What do you like best about Optimove?**

How simple it is to set up campaigns and the vast amount of data points that you can use to target the right people at the right time.

**What do you dislike about Optimove?**

The only thing that I dislike is that you cannot quickly view your templates in the Control Panel.

**What problems is Optimove solving and how is that benefiting you?**

It is solving the problem of segment targeting, making it very easy as well as easily creating templates for communication to customers.

  ### 42. Optimove is our secret weapon when it comes to customer retention.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2024

**What do you like best about Optimove?**

The platform is very easy to manage, constantly evolving, very well maintained and we highly  appreciate the top-notch customer support, that comes with it. I am pretty sure we are not using it to its full extent and we should start to explore all the Analysis Options bit by bit. As of now the Optibot insights are helping us a lot to improve our campaigns and customer-life-cycle periods.

**What do you dislike about Optimove?**

We encounter some minor connection inssues.

**What problems is Optimove solving and how is that benefiting you?**

Optimove has helped us with our IP Warming and Re Warming so that we could save a lot of time.

  ### 43. Optimove is a powerful CRM for iGaming, offering great segmentation, predictive analytics.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan G. | CRM Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2024

**What do you like best about Optimove?**

I like that it provides actionable insights through optibot, it's really good feedback in knowing how your campaigns are performing

**What do you dislike about Optimove?**

Nothing at the moment to dislike about Optimove

**What problems is Optimove solving and how is that benefiting you?**

Player Retention- using predictive analytics and personalized campaigns helps keep players engaged and reduces churn.
Segmentation allows precise audience targeting based on behavior, preferences, and value.

  ### 44. An Amazing Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2024

**What do you like best about Optimove?**

The team demonstrated exceptional responsiveness and professionalism. Our training sessions were highly engaging, informative, and delivered with a level of expertise that truly enhanced the learning experience. The technology is incredibly user-friendly, and we are excited to start integrating it into our processes.

**What do you dislike about Optimove?**

There weren't any major downsides, just a lot to digest at once, but  we will get there.

**What problems is Optimove solving and how is that benefiting you?**

The Optimove platform empowers us to gain deeper insights into our customers, enabling us to craft more personalized and targeted communications that effectively reach the right audience and drive the results we aim for.

  ### 45. Attributes of effective segmentations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrea R. | Coordinator CRM, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2024

**What do you like best about Optimove?**

Optimove is very useful in my day to day for the creation of strategic campaigns that we can carry out with its specific attributes we can make successful campaigns for loyalty, recovery and retention.

**What do you dislike about Optimove?**

So far so good! Let's see how we do in the course of time.

**What problems is Optimove solving and how is that benefiting you?**

Especially when we have a lot of load on the bases we get feedback on how to perform faster and more efficiently.

  ### 46. Optimove Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Simon K. | Head of CRM, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2024

**What do you like best about Optimove?**

The ease of the interface and uncomplicated back office which makes it quick and simple to get the data required. The support we get from the team is also very effective.

**What do you dislike about Optimove?**

There are no dislikes that spring to mind currently.

**What problems is Optimove solving and how is that benefiting you?**

The ability to automate comms for customer journeys and campaigns/promotions. We are then able to anaylse their success and compare to previous.

  ### 47. All rounder that can do almost everything for you

**Rating:** 4.5/5.0 stars

**Reviewed by:** Krystian P. | Senior CRM & Marketing automation specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Optimove?**

The possibilites that it offer for my everyday work.

**What do you dislike about Optimove?**

Sometimes it can be laggy, specially when working with more campaigns in mission control.

**What problems is Optimove solving and how is that benefiting you?**

Combines the different channels and approaches to the marketing, providing not only the neccessary tools for execution, but also for analytics of perfomed steps.

  ### 48. Optimove as igaming CRM tool!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Giorgos S. | CRM Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 06, 2024

**What do you like best about Optimove?**

Optimove seems like an easy to use (user wised) - accurate - trustworthy BI tool with a lot of capabilities! I can use my data with the best case scenario!

**What do you dislike about Optimove?**

There are limitations regarding data calculation timeframes! 🙏I need customized period snapshots!

**What problems is Optimove solving and how is that benefiting you?**

I can parametize different values and create effective target groups!
I can monitor the process!
I can easily evaluate the results!

  ### 49. Very good crm tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2023

**What do you like best about Optimove?**

The most important thing in optimove is customer segmentation. Optimove gives you a lot of possibilities to sort customers by their value, collect data on their activity history, etc.

**What do you dislike about Optimove?**

Nightly updates sometimes take a little too long. Counting customers in segments is also not the fastest. Sometimes there are problems with real-time triggers in campaigns.

**What problems is Optimove solving and how is that benefiting you?**

Optimove helps to keep the customer, take care of their retention, and thanks to appropriate segmentation, it can be used for reactivation. It shows the analisys of a/b testing in campaigns too.

  ### 50. Opti-X for AI driven personalisation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maria G. | Customer Journey Optimisation Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about Optimove?**

Opti-X makes your CRM dreams come true: real time hyper personalised messages, with ability to control logic of personalisaiton, fully automate deliveries and reduce operational time. Think dynamic images & copy including personalised subject lines, time of delivery that is right for each  customer and minimum work to deliver it.

Opti-X team offers support, tailoring their model for your usecases and developing specific models for your needs. Compared to traditional hard coded comms, personalised messages with Opti-X bring 3 times more users to the site.

**What do you dislike about Optimove?**

I'm not using full Optimove platform at the moment, only Opti-X.

**What problems is Optimove solving and how is that benefiting you?**

Automation, AI-driven personalisation, reducing unconverted sessions, churn prevention, automated newsletters, improved engagement and reduced bonus costs with the content-led approach


## Optimove Discussions
  - [Is Optimove a CDP?](https://www.g2.com/discussions/customer-data-platform) - 1 comment, 1 upvote
  - [What kinds of businesses use Optimove?](https://www.g2.com/discussions/optimove-customers-b183d348-e94d-45d7-99da-f81a2025872d) - 1 comment, 1 upvote
  - [What level of expertise do I need to use Optimove?](https://www.g2.com/discussions/optimove-users) - 1 comment, 1 upvote
  - [How does Optimove help me convert more customers?](https://www.g2.com/discussions/converting-visitors-into-customers-with-optimove-2a52e20a-29bf-43ff-8da8-6dc01cddb836) - 1 comment, 1 upvote
  - [How does Optimove help me increase customer lifetime value?](https://www.g2.com/discussions/increasing-customer-lifetime-value-with-optimove) - 1 comment, 1 upvote

- [View Optimove pricing details and edition comparison](https://www.g2.com/products/optimove/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+07%3A12%3A02+-0500&secure%5Bsession_id%5D=3659003c-034b-4320-bf5c-cde7a6020b5f&secure%5Btoken%5D=91b0638e790da009a3757b78b2dbd93b45635b18fe9eebd827c7c52303cee7bf&format=llm_user)
## Optimove Integrations
  - [Infobip](https://www.g2.com/products/infobip/reviews)
  - [Messente](https://www.g2.com/products/messente/reviews)

## Optimove Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization

**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Performance Optimization & Learning - AI Marketing Agents**
- Send-Time Optimization
- Autonomous A/B Testing

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Autonomous Campaign Orchestration - AI Marketing Agents **
- End-to-End Campaign Execution
- Goal-Based Campaign Planning
- Cross-Channel Orchestration
- Conversational Campaign Setup
- Real-Time Campaign Adaptation

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**AI Content Generation - AI Marketing Agents **
- Dynamic Content Optimization
- AI Copy Generation
- Personalized Content Creation

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Audience Intelligence & Segmentation - AI Marketing Agents **
- Lookalike Audience Modeling
- Behavioral Triggering
- Predictive Audience Segmentation

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Integrations & Data Connectivity - AI Marketing Agents **
- Event & Data Ingestion
- CRM & CDP Integration

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

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