--- title: Optimizely Web Experimentation Reviews meta_title: 'Optimizely Web Experimentation Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 414 reviews by the users' company size, role or industry to find out how Optimizely Web Experimentation works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 414 scale: '5' date_modified: '2026-09-03' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Optimizely Web Experimentation Reviews **Vendor:** Optimizely **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.2/5.0 **Total Reviews:** 414 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Optimizely Web Experimentation Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. AI-powered agents to help you along the way as well. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences. ## Optimizely Web Experimentation Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **ease of implementation** in Optimizely, making it simple to launch and manage experiments. (28 reviews) - Users enjoy the **easy implementation** of tests in Optimizely Web Experimentation, streamlining the experimentation process significantly. (27 reviews) - Users appreciate the **easy setup** of Optimizely Web Experimentation, finding implementation straightforward and intuitive. (23 reviews) - Users appreciate the **user-friendly interface** of Optimizely Web Experimentation, enabling easy and effective experiment management. (23 reviews) - Users value the **ease of running A/B tests** with Optimizely, simplifying optimization and enhancing digital experiences. (22 reviews) - Automation (17 reviews) - Time-saving (16 reviews) - Users praise the **responsive customer support** from Optimizely, noting its effectiveness in resolving issues promptly. (14 reviews) - User-Friendly (14 reviews) - Users value the **intuitive interface** of Optimizely, making experimentation easy to learn and efficient for testing. (12 reviews) **What users dislike:** - Users find a **steep learning curve** with Optimizely Web Experimentation, complicating implementation and extending deployment times. (16 reviews) - Users find the **difficulty of use** in Optimizely Web Experimentation can complicate collaboration and implementation across teams. (13 reviews) - Users find the **difficult learning** curve of Optimizely Web Experimentation challenging, especially for those without prior experience. (12 reviews) - Users find **testing difficulties** with Optimizely Web, noting steep learning curves and complex implementation processes. (10 reviews) - Users often face **coding difficulties** that hinder their ability to set up experiments effectively without developer assistance. (8 reviews) - Learning Difficulty (8 reviews) - UX Improvement (8 reviews) - Navigation Difficulty (7 reviews) - Complexity (6 reviews) - Users note the **high cost** of Optimizely Web Experimentation, which makes it hard to justify compared to competitors. (6 reviews) ## Optimizely Web Experimentation Reviews ### 1. Great Product and event greater support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 05, 2025 **What do you like best about Optimizely Web Experimentation?** Optimizely itself is a great tool for both new and established CRO programmes. They are constantly upgrading and adding new services My favourite thing about Optimizely is working with their talented workforce. When onboarding you have access to all the skill sets that you need **What do you dislike about Optimizely Web Experimentation?** As an out the box solution. There have been times where our website and Optimizely don’t immediately play nice. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It is helping me provide clear financial benefits to the CRO programme and also providing risk management on riskier changes to the website ### 2. Top Web Experimentation Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 17, 2025 **What do you like best about Optimizely Web Experimentation?** Simple to use interface for building and managing experiments at scale. **What do you dislike about Optimizely Web Experimentation?** At times the metrics and results can be difficult to interpret. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Quick and efficient ways to test different versions of web pages to see how it impacts conversion rate and user engagement. ### 3. Optimizely Web Experimentation is a great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Optimizely Web Experimentation?** Optimizely Web Experimentation makes it very quick and easy to better understand the users on our website. **What do you dislike about Optimizely Web Experimentation?** Sometimes, it is not totally user friendly and requires some development work to set up experiments, **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We still have a lot of questions about how our users are shopping on site, so with every A/B test we conduct, we get to know them a little bit better. That helps us work on products and features that are optimal for conversion. ### 4. Very good tool **Rating:** 4.5/5.0 stars **Reviewed by:** David D. | Optimisation Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 24, 2024 **What do you like best about Optimizely Web Experimentation?** Its really simple to use. The onboarding was short and sweet. It gave us enough information to get started and we feel like we are learning something new about the tool each week. There regularly seems to be an update to the tool and each update is in the right direction. **What do you dislike about Optimizely Web Experimentation?** Not much to be honest. The personalisation campaigns still confuse me a little but that's because I've never really used them how they were intended to be used. Which is about to change anyway. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It is allowing us to test at scale. Helping us to take data driven insights into testing and then into the real world scenarios. ### 5. A really good tool for experimentation **Rating:** 5.0/5.0 stars **Reviewed by:** Addison C. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 10, 2025 **What do you like best about Optimizely Web Experimentation?** It’s a really easy to use but in depth tool. **What do you dislike about Optimizely Web Experimentation?** The documentation is not the clearest or easiest to find. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** As our main ab testing tool, it allows us to run tests quickly and effectively ### 6. Very logical and user friendly user interface **Rating:** 4.0/5.0 stars **Reviewed by:** kristen e. | user experience specialist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 13, 2024 **What do you like best about Optimizely Web Experimentation?** This is a great tool for simple a/b and mab test set ups. Easy to implement custom tests with specific segments and audiences. The results are easy to read and I particularly like the estimation of visitors needed to reach significance. This allows us to plan for longer test periods or consider alternate tests. **What do you dislike about Optimizely Web Experimentation?** Sometimes experiencing flashing issues. Also experience issues sometimes as the preview tool does not work unless incognito mode. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** A/B testing is integral to ensuring our wireframes and content selections on site are commercially viable ### 7. Leaders in Experimentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 24, 2025 **What do you like best about Optimizely Web Experimentation?** Optimizely are pioneers for the best experimentation practices - from technological implementation to statistical understanding and methodology Optimizely is the best in class. **What do you dislike about Optimizely Web Experimentation?** UI could be more modern and feels a bit dated at times **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Helps us to make better decisions as a business with easy to implement front end experiments ### 8. Solid CMP meeting basic expectations with stronger potential **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 26, 2024 **What do you like best about Optimizely Web Experimentation?** The top features are the customizable personalized UX with a strong marketing funnel approach (segmentation & targeting) that is extremely useful in producing what's asked for each customer. Also, the website performance focussed A/B testing keeps our organization more consistent with drastically changing the relative content for the better live as they come. Another aspect is the depth of analytics and insights dashboards/associated tools which keep us on track with KYU (know your user). **What do you dislike about Optimizely Web Experimentation?** The glaringly obvious downside is the pricey system especially when looking at it side by side with competitor software performing the same purposes. When asking senior management for approval, we always find it hard to sell the uniqueness or features of the platform in comparison to prove the need for exceeding our budgets. It is also not the most user friendly platform for new users to intuitively pick up when exposed. You need to have used such systems before to have knowledge to get familiar at a reasonable pace. The compatibility with our internal software is also challenging causing a lot of time and effort to be expended. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Increase in KPI metrics reflecting increased website sales, and added to it the data-driven approach which clearly helps us distinguish the pros and cons of what works for our product, and what isn't, is key. And like mentioned in the previous question, the marketing funnel approach of segmentation & targeting has immensely laid out different customer groups which makes it straightforward to understand and give them what we think they'd appreciate. ### 9. Optimizely Web is Great: It's very powerful and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 27, 2025 **What do you like best about Optimizely Web Experimentation?** Optimizely Web is very powerful, is easy to use has a great UX **What do you dislike about Optimizely Web Experimentation?** Working with Single Page Apps in Optimizely Web can be tricky and requires technical knowledge / dev involvement in certain cases **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimizely Web covers our needs for client-side A/B testing and experimentation ### 10. Optimizely Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Web Experimentation?** The ability to build A/B tests across agnostic platforms. **What do you dislike about Optimizely Web Experimentation?** Difficult support to get in the platform **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Best landing page features for campaigns, product and solution pages, ABM strategy. ### 11. One of the most holistic experimentation platforms available **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 30, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Optimizely Web Experimentation?** With Optimizely Web Experimentation anything is on the table to test. The platform is the most powerful testing and test analysis platform I have worked with in my career. Features like Project JavaScript have allowed for full customization of my experiments and have allowed me to filter out users who shouldn't see our tests. The Optimizely solutions team has been great at creating custom solutions when I have been limited. **What do you dislike about Optimizely Web Experimentation?** The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expected while some never do, even though third party significance calculators say otherwise. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimizely is allowing me to test layout changes and feature changes to my website before rolling them out to 100% of traffic. This allows me to be confident in my changes. ### 12. Easy A/B Testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 24, 2024 **What do you like best about Optimizely Web Experimentation?** Optimizely We Edxperiment is very easy to implement quick A/B tests and preview the experiment for Q/A and approval process. **What do you dislike about Optimizely Web Experimentation?** Down side is quirkiness of connecting and integrating systems. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Testing out new designs and layouts and how that impacts conversion. Confirms how pages will look with new fonts and colors. ### 13. It was really unique and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Vinayak S. | Programmer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 26, 2024 **What do you like best about Optimizely Web Experimentation?** It was user friendly and real-time results were there **What do you dislike about Optimizely Web Experimentation?** Nothing as such just UX can be improved just abit **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Data-Driven Decision Making Problem: Many businesses rely on intuition or outdated data to make changes to their websites, leading to decisions that may not improve user experience or conversion rates. Solution: Optimizely provides a structured way to test hypotheses through A/B testing, multivariate testing, and personalization. It enables you to make decisions based on real user data rather than guesswork. ### 14. Optimizely enables teams to easily run A/B experiments **Rating:** 4.0/5.0 stars **Reviewed by:** Justin C. | Senior Engineering Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 20, 2024 **What do you like best about Optimizely Web Experimentation?** The ease-of-use and the UI is fantastic. **What do you dislike about Optimizely Web Experimentation?** Client-side A/B testing is still a performance nightmare, no matter how many optimizations Optimizely makes. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Being able to allow marketers to run short, but effective A/B tests and personalization campaigns. ### 15. Good tool to manage our experimenta **Rating:** 4.0/5.0 stars **Reviewed by:** Chniber B. | Experimentation manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 30, 2024 **What do you like best about Optimizely Web Experimentation?** Handy tool and clear features to be used easily when managing the experiments **What do you dislike about Optimizely Web Experimentation?** Bit long period of time to load the dashboards **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Solving the main aim meaning doing ab testing and being able to conclude with high confidence ### 16. Friendly application, easy to use and self intuitive interface **Rating:** 4.0/5.0 stars **Reviewed by:** Alan P. | Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 26, 2024 **What do you like best about Optimizely Web Experimentation?** The 'Extension' feature, where you can build a feature once and re-use across multiple experiences **What do you dislike about Optimizely Web Experimentation?** That we have two environments per domain and we still need to rebuild a test from scratch when we move from 'staging' project to 'production' environment. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We use the application mainly so far to throttle new features we are planning to roll out to all our users. Throttling users by 20% and slowly growing to 70% before complete roll out. Examples would be webpage layouts, webchat services, complaint forms. ### 17. I use them in the Dazn Player app **Rating:** 3.5/5.0 stars **Reviewed by:** Iurie N. | Software Engineer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 13, 2024 **What do you like best about Optimizely Web Experimentation?** What I like best about Optimizely Web Experimentation is its intuitive interface and powerful A/B testing capabilities that make it easy to optimize web experiences without needing deep technical expertise. **What do you dislike about Optimizely Web Experimentation?** I dislike the steep learning curve for more advanced features and the relatively high cost, which might be a barrier for smaller businesses. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It helps our team select the different features in the different countries ### 18. A Little Clunky But Works Well **Rating:** 3.0/5.0 stars **Reviewed by:** Matthew B. | Web Developer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 23, 2024 **What do you like best about Optimizely Web Experimentation?** It's pretty straightforward to use and can be used in a couple different ways that make it very useful for general marketing purposes. **What do you dislike about Optimizely Web Experimentation?** It's a bit slow and sometimes creates code conflicts with react based sites **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It solves the problem of how do you know if your web marketing direction is better than going a different direction ### 19. Great product, always improving **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 14, 2024 **What do you like best about Optimizely Web Experimentation?** The interface is clear and really easy to use. But what I really like is that there is a very good support network that can be called upon when needed. **What do you dislike about Optimizely Web Experimentation?** The only thing that springs to mind is a feature that can stop a test automatically when statistical significance is reached. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It allows us to test changes before putting live saving us time and money. It also allows us to make quick hot fixes to react to immediate issues that would normally take weeks to change online. Instead providing a solution in hours. ### 20. Optimizely Web Experimentation - Review **Rating:** 3.0/5.0 stars **Reviewed by:** Neiden E C. | Physiotherapist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 23, 2024 **What do you like best about Optimizely Web Experimentation?** The fact that it allows everyday people like me to be able to give their input without bias **What do you dislike about Optimizely Web Experimentation?** It can sometimes be time consuming when expressing views **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Well allows data from users to be used to better their experiences which in turn helps combat problems that the user may face ### 21. Intuitive platform for feature experimentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 25, 2024 **What do you like best about Optimizely Web Experimentation?** Optimizely has become a very intuitive platform! Since I began using the platform in 2018, it has increasingly improved and now offers many awesome features. **What do you dislike about Optimizely Web Experimentation?** The only update I would love to see is better analytics options. I know the platform is not to be as data-heavy as something like Tableau, but eve a UX refresh for faster snapshots would be nice **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimizely allows me to quickly test and analyze user-facing experiences and gauge how customers respond to hypotheses driven by Product. I also use it to quickly roll out a feature once we know it was a winner. ### 22. game changer for experimentation **Rating:** 5.0/5.0 stars **Reviewed by:** Leo H. | Senior Digital Marketing Co-ordinator, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 14, 2024 **What do you like best about Optimizely Web Experimentation?** how simple the UI is, and how it's been made with the regular user in mind **What do you dislike about Optimizely Web Experimentation?** Despite it being the best experimentation tool I have used, there are cheaper alternatives. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It takes the guess work out of decision making on websites ### 23. Great software for experimentation of new ideas **Rating:** 5.0/5.0 stars **Reviewed by:** Brian O. | VP Design, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 11, 2024 **What do you like best about Optimizely Web Experimentation?** Fast time to market. I can easily release a new experiment in minutes instead of days. **What do you dislike about Optimizely Web Experimentation?** Have to refresh the window many times to get interactive mode to work sometimes. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Test out hypothesis before committing to long development cycles. We are able to iterate very quickly to find a winning solution and or decide not to implement something. ### 24. Optimizely Web Experimentation review. **Rating:** 4.5/5.0 stars **Reviewed by:** Paras R. | Software Tester, Information Technology and Services, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 07, 2023 **What do you like best about Optimizely Web Experimentation?** Because of how simple it is to use,integrate,and implement,Optimizely Web Experimentation is a useful tool in my opinion. A/B and multi-variant tests can be quickly set up an drun by anyone,even without extensive coding experience, thanks to the user-friendly interface.With little coding knowledge,any web page can incorporate the Java Script snippet with ease.Furthermore,Optimizely easily integrates with a variety of analytics platforms, simplifying the tracking and analysis of test results. I can verify and optimize website functionality and user experience with Optimizely Web Experimentation's powerful combination of user-friendliness,efficient implementation,and seamless integration. **What do you dislike about Optimizely Web Experimentation?** The fact that Optimizely Web Experimentation doesn't have extensive server-side testing capabilities annoy me the most. Despite its superiority in client- side experimentation, the platform is not flexible enough or has enough powerful features to support extensive server-side testing. This leads to significant increases in testing complexity and decreases in efficiency due to the need for additional tools or complex workarounds.In addition ,the interface may be confusing and cluttered, making it difficult to find certain settings and features.This can cause confusion and frustration in addition to slowing down the testing process. Furthermore, customer support response times frequently fall short of expectations, which make it difficult for testers to address problems and causes delays in project deadlines. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** For my workflow, Optimizely Web experimentation has been revolutionary. Website updates in the past frequently depended on conjecture and intuition. I can test various iterations of a website using Optimizely and track how they affect important metrics like revenue and conversion rate. By using a data-driven approach, I can identify changes that will genuinely enhance user experience and business outcomes without having to rely on guesswork. I can easily create and manage experiments with Optimizely's user-friendly interface, which makes it simple for me to test several variations quickly and effectively. Compared to conventional testing techniques, which frequently entail manual configuration and coding, this is a major improvement. It is a useful tool that has made a big difference in my testing process and enabled me to contribute to my projects more effectively. ### 25. The web experimentation was so good. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 23, 2024 **What do you like best about Optimizely Web Experimentation?** The main thing is like about the optimizely web experimentation is that, it is very user friendly and easy to visualise and see data **What do you dislike about Optimizely Web Experimentation?** One thing I dislike is, the font and design of the screen could have been improved **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** The optimizely web experimentation problem solving will help customers to get better usage and improve the quality ### 26. Ease of use for A/B testing setup and experimentation features **Rating:** 5.0/5.0 stars **Reviewed by:** Craig W. | Business Leader, Accounting, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 14, 2024 **What do you like best about Optimizely Web Experimentation?** I like to make decisions the ease of use, receiving data and the support of experimentation and offers a heat map with emerging sales helps us with intelligent learning and I also liked to implement changes through codes. **What do you dislike about Optimizely Web Experimentation?** It does everything very well, but the price is high. It is the only negative. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** The ease of use, decision making. We create experimentation is used to improve the content and achieve our objective with this great solution. ### 27. The Gold Standard CRO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 25, 2024 **What do you like best about Optimizely Web Experimentation?** The capacity to review performance improvement over time. This aspect has allowed us to optimise on pages that produce low levels of traffic. Whilst previously we may have waited several months to clarify whether its a statistical significant result, we can now take a differentiated view and see if test was better than control for a certain number of consecutive days. This, along with several similar features, have allowed us to do more in an optimisation capacity than would otherwise have been achievable. **What do you dislike about Optimizely Web Experimentation?** The customer support could be improved at times. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Allowing us to constantly test our hypothesise, deploy winning tests as the new control and building out a repository of learnings. ### 28. Webpage experiment made easy!!!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 27, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Optimizely Web Experimentation?** No complex terminology. It has very intuitive design! Definitely worth a try **What do you dislike about Optimizely Web Experimentation?** Unless you don't want to experiment anything in your webpage. I highly recommend it. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** A/B testing is not simple process. With help this software it works seamlessly. ### 29. Great way to A/B test **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 07, 2024 **What do you like best about Optimizely Web Experimentation?** I love the details provided during experimentation, which allows me to make informed decisions around my marketing efforts. **What do you dislike about Optimizely Web Experimentation?** It's a little too expensive for a solo entrepreneur such as myself **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Knowing exactly what my audience prefers and not when it comes to my marketing efforts and offers ### 30. Make changes to the structure of your website and conduct experiments to interact with customers. **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro B. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 24, 2023 **What do you like best about Optimizely Web Experimentation?** I like it because it is very easy to use with a fairly simple interface to handle, the options for analysis and reports are very complete, the visual editor is definitely a tool that I love to use, the customization options are very complete because I can create designs of messages or offers to customers of our company, the area of segmentation by behavior is very well-developed and can have a better support-customer interaction, and its statistical engine is really robust and enjoyable. I can run several experiments at the same time using the group area. Furthermore, I also consider that it is a very updated tool, being able to integrate it with dynamic websites. I can also make our developers, including me, participate in the action with codes that we write and customize; it is certainly an exquisite tool. **What do you dislike about Optimizely Web Experimentation?** I would like a better integration with Adobe Analytics, one or another error with user IDs, and several problems if your web browser is not up-to-date. I had some conflicts when I started it on a version of the Opera browser; it also requires a high data rate. Some time ago, I also had problems importing data to an Amazon S3 repository. This was quite annoying at the time, but I managed to solve it. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** With this service, we have managed to optimize our website very quickly, improving the user experience when using our page. Thanks to A/B testing, we managed to gather enough data to make better decisions when developing our commercial website. Our marketing team has also benefited a lot by implementing this service; in fact, they can interact with users without having knowledge of web development. We have also improved our performance in product management, which I consider essential, especially to detect errors. We have managed to set up many quality tests for execution, integrate with other programs we use, and achieve a more complete impact on our customers. **Official Response from Emma Davis:** > Hi Alejandro, Thanks for leaving us a review on Optimizely Web Experimentation. We love to hear that you're finding our platform user-friendly and are happy with our wide selection of functionality. If you haven't already, it would be great if you could share feedback on how we could improve your experience with your Customer Success Manager. They will be able to pass on your insights with the product team on an ongoing basis. ### 31. Optimizely Web Experimentation Enhancing Digital Experiences. **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksei k. | Senior Application Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 31, 2023 **What do you like best about Optimizely Web Experimentation?** It enables me to carry out a variety of tests or experiments to assess or obtain an understanding of how the client will experience browsing the website enabling me to enhance it. The intuitive interface makes it easy to set up experiments, create a variation, and define goals, without the need for in-depth technical knowledge. It supports a number of experimentation techniques including A/B testing, multivariate testing, and personalization. **What do you dislike about Optimizely Web Experimentation?** Since rates and costs have not been adequately regulated, the subscription process needs to be improved. Depending on the B2B company we are interacting with, I have discovered that the customer service team's response varies. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** The main advantage for me and my team is the capacity to recognize and test modifications to the client website that can increase conversion rates. We can test various pricing structures, call-to-action buttons, and landing pages, for instance, to determine which ones lead to the most conversions. We occasionally used A/B testing to assess new prototypes prior to production development. It saves our time as we can now quickly create, launch, and track experiments. **Official Response from Emma Davis:** > Hi Aleksei, Thanks so much for leaving us a review! It's great to hear that Optimizely Web Experimentation is helping you optimize digital experiences for your customers by democratizing experimentation within your org. It would be much appreciated if you could share your feedback on how we could improve your customer service experience with your Customer Success Manager. We want to make sure that everything is running smoothly for your team! ### 32. A solid experimentation tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 31, 2023 **What do you like best about Optimizely Web Experimentation?** Clean UI made it easy to navigate and explore the app. I appreciate the detailed documentation available for users so if I have any queries, I can always consult guides, walkthroughs, or detailed feature pages. **What do you dislike about Optimizely Web Experimentation?** We found the Metrics Builder is not as flexible as other tools. It is tightly coupled with the experimentation flow and is opinionated and does not allow free-form SQL. This could limit the types of metrics and analyses that can be performed. I've also heard from others on the team that integrating optimizely into their code caused pages to load slower and impacted SEO scores. Our last exploration of the tool also shows the primary metric does not account for other metrics used and doesn't correct for multiple testing. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimizely was a candidate we were exploring when looking at potential A/B testing suites for internal developer use. ### 33. Intuitive tool with great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Yakkaluru G. | Director - Products, Financial Services, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 21, 2023 **What do you like best about Optimizely Web Experimentation?** The platform interface is very convenient & makes it easy to for the implementation. Analysis, A/B Tests, Campaigns & many other features makes the tool a complete fit for our business. Support has been available anytime & they resolved our queries timely. **What do you dislike about Optimizely Web Experimentation?** The first time integration has taken a long time compared to other optimizely tools. In the recent times, we've encountered many issues while setting up the messaging campaigns, thus making it less frequency of usage. Unable to import from S3 bucket. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Since we are a B2C Fintech platform, we often test out the waters in different regions and with Optimizely we are able to target wide audience. Able to get the insights with multiple tests available. **Official Response from Emma Davis:** > Hi Yakkaluru, We also appreciate you leaving a review for Optimizely Web Experimentation! It's great to get an overview on your experience with each of our products you use. If you haven't already, please make sure to share any issues you've been having with your Customer Success Manager or our support team so they can help you sort things out! ### 34. Great user friendly interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 25, 2024 **What do you like best about Optimizely Web Experimentation?** The desktop application is amazing, works just like the Web app **What do you dislike about Optimizely Web Experimentation?** Some of the complexities behind targeting **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Helping us see where clients can improve on their website to enable them to get better CTR ### 35. Suite of excellent features for web optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Prasanth G. | Product Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 02, 2023 **What do you like best about Optimizely Web Experimentation?** 1. Best A/B Experimentation tool in the market. Helped us evaluate the hero banner clicks. 2. Data accuracy of Optimizely helps us to rely on this platform highly. 3. Easy to edit the variations that are in the scope using a visual editor **What do you dislike about Optimizely Web Experimentation?** 1. Again, it claims to be a low/no-code tool. Indeed it's not as even for a small change I need developer support. 2. Walkthrough of the platform & documentation is not easy to understand. It can be improved. 3. WYSIWYG has very little to take away, while the time it took for us to integrate is enormous. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We used Optimizely Web to change the hero title of our newly launched payments platform. We weren't sure about the positioning, and that is when A/B tests via Optimizely helped us figure the right attention-grabbing lines. **Official Response from Emma Davis:** > Hi Prasanth, Thanks for also leaving us a review on Optimizely Web Experimentation! It's great to hear that you're highly satisfied with multiple tools within our Digital Experience Platform. As I shared on my other responses, it would be greatly appreciated if you could share your detailed feedback on how we could improve your user experience directly with your Customer Success Manager. You can also leave us a message with any questions or concerns at reviews@optimizely.com. Thank you. ### 36. ODP is a really powerful tool that has some usability issues **Rating:** 3.5/5.0 stars **Reviewed by:** Stephen S. | Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 15, 2023 **What do you like best about Optimizely Web Experimentation?** * It's really quick and easy to track custom profile and event attributes and data fields. * Funnels are a powerful tool to visualize user journeys (but can be slow to render). * Event inspector is a really helpful troubleshooting tool. It would be nice to add a filter field in the UI. If there's lot of data streaming through, it's hard to find the relevant events against the noise. **What do you dislike about Optimizely Web Experimentation?** * Reports: Not having data fields being context-aware of the event actions they are associated with. I've been trying to create reports showing related combined user activities by segment. But it isn't easy to join different event actions in one report. For example, I was trying to create a report of sum form submits by video completions percentage, but that kind of join isn't possible because you can't show one row containing two different event types in a report. * Filters: Creating multiple wildcard exclusions is not easy because they can't be added to one filter rule list since they cancel each other out. Also, having to exclude internal employees in all filters is labor intensive. It would be nice to have global account-level filter settings to exclude tracking from a list of domains or companies. * Using custom objects to track meta data instead of creating data fields in events is difficult. It's not clear how to make a foreign key relationship between events and objects. It's not clear how to join objects and events together in Reports. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Our client's marketing team wants to understand their customer segments and behaviors using their platforms so they can more accurately target and market to them. ### 37. Easy to use and understand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 31, 2023 **What do you like best about Optimizely Web Experimentation?** The product is intuitive and its easy to use and easy to implement. **What do you dislike about Optimizely Web Experimentation?** The filtering of experiments is painful and go on resetting! This should be a simple fix!! **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimizely makes it a lot easier for us to run simpler web experiments and get data from the experiment in an easy to use analysis ### 38. Very useful **Rating:** 3.0/5.0 stars **Reviewed by:** Ximena Q. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 06, 2023 **What do you like best about Optimizely Web Experimentation?** I like that it allows me to run multiple tests or experiments to rate or get an idea of how the experience will be for the client to surf through our website, and so be able to improve it. **What do you dislike about Optimizely Web Experimentation?** I don't have a specific thing I wouldn't say I dislike because it is helpful in my personal experience. Maybe one of the things I can mention about the subject is that it isn't very intuitive for new users. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** The thing that mainly benefits my team is that it helps us evaluate the interaction of the customers with the web by running tests and experiments with multiple variables. **Official Response from Emma Davis:** > Hi Ximena, Thanks for taking the time to leave Optimizely Web Experimentation a review! We're happy to hear that our product is supporting your experimentation journey. Please let your Customer Success Manager know if you or your team ever need any additional support with our product. You can also leave us any questions or concerns at reviews@optimizely.com. Thank you. ### 39. Optimizely is the tool we needed 10 years ago **Rating:** 3.5/5.0 stars **Reviewed by:** Neeraj P. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 23, 2023 **What do you like best about Optimizely Web Experimentation?** Trying out new things is really important for our business to grow. It's like the heartbeat of our company! Optimizely has played a big role in helping us do experiments in a more organised and focused way, which has helped our business to grow even more. **What do you dislike about Optimizely Web Experimentation?** Mainly documentation. Some users have expressed concerns about the quality and availability of customer support, as well as the comprehensiveness of the documentation provided. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** A/B testing allows us to make decisions based on objective data rather than relying on assumptions or guesswork. By testing different versions of a webpage, email, or advertisement, we can collect data on user behavior and preferences to make informed choices **Official Response from Emma Davis:** > Hi Neeraj, Thank you so much for taking the time to leave us a review, we appreciate it! We're happy that Optimizely Web Experimentation has been successful in helping to build your company's culture of experimentation. Surrounding your feedback on our documentation, it would be greatly appreciated if you could share this with your CSM so we can work on ways to improve your experience. Thank you. ### 40. Optimizely is very easy to understand which makes it user friendly. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 07, 2023 **What do you like best about Optimizely Web Experimentation?** Creating global metrics based on the pages. **What do you dislike about Optimizely Web Experimentation?** Segmentation part is bit complecated to understand. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** I think they are working how fast they can load the data in report. ### 41. Great product with good support **Rating:** 4.0/5.0 stars **Reviewed by:** Denny K. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 26, 2023 **What do you like best about Optimizely Web Experimentation?** Easy use, intuitive UI, and strong support (mostly) make Optimizely Web (including Performance Edge) an excellent product for anyone needing a powerful experimentation tool to conduct A/B testing and build a culture of experimentation. Optimizely also has a wealth of libraries plus a strong community where you can quickly find support for any implementation or integration issues. **What do you dislike about Optimizely Web Experimentation?** Price and support can sometimes be lacking depending on your account team. I use Optimizely on and off for the last 10+ years. I found that depending on the company, they might treat you differently. But that is also true for all B2B companies. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Conduct A/B testing quickly and also occasionally using it to test new prototypes before production development **Official Response from Emma Davis:** > Hi Denny, Thanks for leaving Optimizely Web Experimentation a review! It's great to hear that our product has helped your business build a culture of experimentation. If you have any questions or concerns, your Customer Success Manager is the best person to help you resolve them or you can leave us a message at reviews@optimizely.com at any time! Thank you. ### 42. Very intuitive application for testing application **Rating:** 4.0/5.0 stars **Reviewed by:** Viral P. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 23, 2023 **What do you like best about Optimizely Web Experimentation?** Overall, Optimizely Web Experimentation provides a comprehensive suite of tools and features for businesses to conduct experiments, analyze data, and optimize their websites or web applications. It empowers teams to make data-driven decisions and improve user experiences, ultimately driving better business outcomes. **What do you dislike about Optimizely Web Experimentation?** Platform stability and updates: As with any software platform, there can be occasional issues related to platform stability, bugs, or updates. While Optimizely strives to provide a reliable and up-to-date experience, users may encounter occasional challenges or disruptions. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Lack of data-driven decision-making, Inefficient or ineffective optimization, Limited understanding of user behavior, Increased customer segmentation and personalization **Official Response from Emma Davis:** > Hi Viral, Thanks for leaving us a review. We're happy to hear that Optimizely Web Experimentation is ultimately driving better business outcomes for your organization. If there's ever any way we can provide support to your team or answer any questions, please let your CSM know or you can leave us a message at reviews@optimizely.com. ### 43. Useful tool for ecommerce, however has limitations when working on more specific use cases **Rating:** 4.0/5.0 stars **Reviewed by:** Olya M. | Product Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 03, 2023 **What do you like best about Optimizely Web Experimentation?** Self-service is the most important for me as a Product Manager. I need minimal support from the engineering team to launch and monitor experiments. **What do you dislike about Optimizely Web Experimentation?** It's not enough for me to target a specific page as users who open this page may have different properties. I need much more focused targeting, otherwise, there's so much noise that I have to go into Looker and Mixpanel to slice the data. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** I need to evaluate the value of the changes we introduce, and also derisk these changes. I need the result to be reliable, statistically significant, and clearly proven in trends. **Official Response from Emma Davis:** > Hi Olya, Thanks for leaving us a review! It would be much appreciated if you could share your product feedback with your Customer Success Manager so they can pass it on to our product team. We want to continue improving our products to make for a great user experience for every customer. You can also contact us at reviews@optimizely.com with any questions or feedback. ### 44. great tool for elevating digital experiences and conversion rates **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 07, 2023 **What do you like best about Optimizely Web Experimentation?** It scales according to the need, you can create personalization for different user segments easily. **What do you dislike about Optimizely Web Experimentation?** it could get expensive for small startups and there is a learning curve for new users on stuff like A/B testing. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** increase on low conversion rates and scaling on personalization. ### 45. Experimentation with a powerful stats engine **Rating:** 4.5/5.0 stars **Reviewed by:** Amy G. | Consultant, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 06, 2023 **What do you like best about Optimizely Web Experimentation?** The setup was intuitive and allowed us to experiment on our website quickly. The built-in web editor has enabled even non-developers to get an experiment up and running. **What do you dislike about Optimizely Web Experimentation?** Our web-based platform utilizes Gatsby and we would like to see tighter compatibility with that tech stack. This does require a developer to be involved in 100% of all experiments run on that part of our tech stack. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimizely Web Experimentation is allowing us to create AB tests across our web properties so that we can continue to optimize our user experience based on data from our actual web visitors. **Official Response from Emma Davis:** > Hi Amy, Thanks for your review! We're happy to hear that you're finding success with Optimizely Web Experimentation. Please feel free to share any product feedback with your Customer Success Manager and they will pass it on to our Product Team, or you can leave us a message at reviews@optimizely.com. ### 46. Great features. Thorough testing. **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin F. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 18, 2023 **What do you like best about Optimizely Web Experimentation?** Instant, simple testing for web content. **What do you dislike about Optimizely Web Experimentation?** Need a good foundation in similar systems to use full potential. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Streamlines the process for setting up A/B testing and delivers clean report on test results to drive updates and refreshes of content. **Official Response from Emma Davis:** > Hi Kevin, Thanks for leaving us a review! We greatly appreciate it. If you ever have any questions or more feedback on how we could improve your user experience, please don't hesitate to let your CSM know. You can also reach us at reviews@optimizely.com at any time. Thank you. ### 47. Great for A/B Testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 28, 2023 **What do you like best about Optimizely Web Experimentation?** These guys have been at it for a while now. They know how to make it easy to access the results you're looking for. **What do you dislike about Optimizely Web Experimentation?** It's a bit pricey for mine. But if it gives you the insights you're looking for then it's a sound investment. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimezely is excellent for helping to identify the best landing page(s) for a website. **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review on Optimizely Web Experimentation! We're happy to hear that our tool has been working well for you and your company. Please let your Customer Success Manager know if there's ever any way in which we can improve your user experience. You can also message us with any questions or concerns at reviews@optimizely.com. ### 48. Overall User Friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Alex B. | Associate Product Manager, Front End, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 24, 2022 **What do you like best about Optimizely Web Experimentation?** What I like best about the Optimizely platform is the ease of editing the variations to test in the visual editor. It makes it possible to run tests for those of us who do not have extensive coding knowledge. The support team was also very helpful in providing updates and answers to any questions about setting up experiences. **What do you dislike about Optimizely Web Experimentation?** The downside for our company was that we would run a test that was more complex than the visual editor would allow therefore needing development resources that we did not have available for testing. We felt like we could get low-hanging fruit wins, but were not able to get the big wins without coding. I would also have liked more support from our Customer Success Manager. We have had a couple since joining the platform, and they don't provide much benefit in the meetings. It would be nice to feel like we have an Optimizely expert partner, but a lot of the time I feel as if I understand the platform better than the rep. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We have used Optimizely to run pretty simple A/B experiments. All testing has ideated and been executed by the Product Management team, therefore not having to implement development time to get testing wins. We have seen some pretty dramatic test wins by using this platform. For example, we tested billboard messaging vs. product messaging and got an exciting win that then pivoted our marketing strategies. **Official Response from Emma Davis:** > Hi Alex, Thanks for taking the time to leave us such a thoughtful response, we really appreciate your insights! We're sorry to hear you had some issues with the platform and customer support. Please feel free to share more on your mishaps with us by sending a message to reviews@optimizely.com and we'll connect you with the right people. ### 49. A/B Testing Optimizely User **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 06, 2022 **What do you like best about Optimizely Web Experimentation?** It makes it so easy to scale our experimentation program velocity, all while freeing up our engineering team's bandwidth and providing easy to read A/B test results **What do you dislike about Optimizely Web Experimentation?** Sometimes there's a tiny lag between the control and the new variant's design - it's very minor, but can look a little off to users. I don't think it's meaningfully impacted results. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It's solving the need to launch and learn from A/B tests, it helps us set easy redirect tests too (for marketing / landing page tests), and it ensures we have a central place to look at results. **Official Response from Emma Davis:** > Hi There, Thanks for your review! We love to hear that Web Experimentation is helping to grow your businesses' experimentation program with efficiency. We would greatly appreciate if you could share any issues you're observing with our service team or your Customer Success Manager so we can correct those for you as soon as possible. If you ever have any more feedback, you can also leave us a message at reviews@optimizely.com and we'll connect you with the right people. ### 50. Audience Segmentation and very Intuitive Optimization Tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Diego G. | DevOps Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 25, 2022 **What do you like best about Optimizely Web Experimentation?** The A/B Testing ability with Optimizely Web Experimentation is perfect. This tool allows easy innovation acceleration. Effective integration with Wordpress Page Builder. Nice WYSIWYG editor functionalities. Excellent personalization. **What do you dislike about Optimizely Web Experimentation?** Optimizely Web Experimentation was easy to implement on my initial point of using the platform and the performance is good and no dislike at all. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Creating reliable reports is quick. Impressive segmentation solution. Great for easy personalization. Effective configuration management system. **Official Response from Emma Davis:** > Hi Diego, Thanks for your review! We appreciate your feedback. We're happy to hear Optimizely Web Experimentation is working so well for you and your business. Please don't hesitate to reach out to your Customer Success Manager with any feedback or you can reach us at reviews@optimizely.com. ## Optimizely Web Experimentation Discussions - [What are some ways that I can use A/B testing?](https://www.g2.com/discussions/a-b-testing-ideas) - 1 comment, 2 upvotes - [How does A/B Testing work?](https://www.g2.com/discussions/how-a-b-testing-works) - 1 comment, 1 upvote - [View Optimizely Web Experimentation pricing details and edition comparison](https://www.g2.com/products/optimizely-web-experimentation/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-09-10+03%3A39%3A00+-0500&secure%5Bsession_id%5D=f477306b-1d1c-4fb0-803c-d48cca3043ea&secure%5Btoken%5D=e080ea1a43814a4f2071117501d2d874790a152686fd64032de4e74c730e4c33&format=llm_user) ## Optimizely Web Experimentation Features **Additional Functionality** - Widgets - Impact Management - Customizable Forms - Self Service Portal - License Management - Scheduled/Automated Reports - Task Management - Request Assignment - Help Desk Management - Surveys & Feedback - SSL Security - IT Asset Tracking - Knowledge Base Management - Compliance Management - Support Ticket Management - Single Sign On - Data Mapping - Client Portal - Service Level Agreement (SLA) Management - Activity Dashboard - Incident Management - Alerts/Escalation - Prioritization - Generative AI - Performance Monitoring - Email Management - Active Directory Integration - Third-Party Integrations - Alerts/Notifications - Collaboration Tools - Reporting & Statistics - Asset Lifecycle Management - Inventory Management - Data Import/Export - Access Controls/Permissions - Drag & Drop - Activity Tracking - AI Copilot - Workflow Management - Configuration Management - Problem Management - Configurable Workflow - IT Asset Management - API - Data Visualization - Change Management - Device Auto Discovery - Customizable Reports - Contract/License Management - Relationship Mapping - Customizable Fields - Support Ticket Tracking - Vulnerability Scanning - Data Aggregation and Publishing - Cost Tracking - Template Management - Lifecycle Management - Historical Reporting - Monitoring - Configuration Automation - Customizable Templates - Search/Filter - File Management - Status Tracking - Patch Management - Document Management - Real-Time Reporting - Real-Time Monitoring - Version Control - Task Progress Tracking - IT Cost Management - Archiving & Retention - Scheduling - Reporting/Analytics - User Management - Policy Management - Real-Time Analytics - Role-Based Permissions - Rules-Based Workflow - Audit Trail - Business Process Automation - Sarbanes-Oxley Compliance - Task Scheduling **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Optimizely Web Experimentation Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (413 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.7/5.0 (1,402 reviews)