# Optimizely Web Experimentation Reviews **Vendor:** Optimizely **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.2/5.0 **Total Reviews:** 411 ## About Optimizely Web Experimentation Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. AI-powered agents to help you along the way as well. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences. ## Optimizely Web Experimentation Pros & Cons **What users like:** - Users love the **ease of use** of Optimizely, making A/B testing and managing experiments straightforward and efficient. (28 reviews) - Users value the **ease of use for A/B testing** in Optimizely Web Experimentation, streamlining complex experiment management. (27 reviews) - Users appreciate the **easy setup** of Optimizely Web Experimentation, enabling seamless A/B testing and streamlined digital optimization. (23 reviews) - Users commend the **advanced features** of Optimizely Web Experimentation, enabling complex tests with great ease and support. (23 reviews) - Users value the **ease of running A/B tests** with Optimizely, enjoying its intuitive interface and scalability. (22 reviews) - Automation (17 reviews) - Time-saving (16 reviews) - Users praise the **responsive customer support** from Optimizely, noting its effectiveness in resolving issues promptly. (14 reviews) - User-Friendly (14 reviews) - Users value the **intuitive interface** of Optimizely, making experimentation easy to learn and efficient for testing. (12 reviews) **What users dislike:** - Users find the **learning curve steep** , especially for those lacking experience in experimentation or development resources. (16 reviews) - Users find the **complexity of use** in Optimizely Web Experimentation challenging without dedicated resources or technical knowledge. (13 reviews) - Users find Optimizely Web Experimentation to have a **difficult learning curve** , requiring dedicated resources for effective use. (12 reviews) - Users face **testing difficulties** with backlog management and interpreting metrics, hindering efficient experimentation. (10 reviews) - Users face **coding difficulties** with Optimizely Web Experimentation, often needing developer support for setup and metrics implementation. (8 reviews) - Learning Difficulty (8 reviews) - UX Improvement (8 reviews) - Navigation Difficulty (7 reviews) - Complexity (6 reviews) - Users note the **high cost** of Optimizely Web Experimentation, which makes it hard to justify compared to competitors. (6 reviews) ## Optimizely Web Experimentation Reviews ### 1. Maybe good tool for experimentation but feature lacking for feature flagging and UI is unintuitive **Rating:** 1.5/5.0 stars **Reviewed by:** Harry Y. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** Rule adding felt easy to use and understand. **What do you dislike about Optimizely Web Experimentation?** UI felt very unintuitive and things felt like it was in the wrong order. We demoed it to people who were not familiar with optimizely and they were very frustruated and had a hard time figuring out what was going on. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Selective feature gating for incremental rollouts, but optimizely was not very good for that **Official Response from Emma Davis:** > Hi Harry, Thanks for leaving us a review, we're sorry to hear about your experience. If you ever return to our platform, your Customer Success Manager would be more than happy to work with you in getting the most out of our product. You can message any more insights or inquiries to reviews@optimizely.com and we'll get back to you as soon as possible. ### 2. Optimizely gives my team the insights to make the right decisions. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** Optimizely has a straightforward interface and clear reporting. **What do you dislike about Optimizely Web Experimentation?** Dev teams sometimes struggle to integrate Optimizely tracking points. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We drive our decisions with data by using Optimizely to run A/B tests across our sides. From text variations to button positions to major feature rewrites to even which variation of our new brand had highest level of acceptance. We're able to move forward confidently with data from Optimizely. **Official Response from Emma Davis:** > Hi, Thanks so much for leaving us a review! We highly value your feedback. If any insights or inquiries ever arise, feel welcome to share them with your Customer Success Manager or message us at reviews@optimizely.com. ### 3. We had really good experiment release with help of optimizely **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** I liked the UI of it and the documentation for setting it up. **What do you dislike about Optimizely Web Experimentation?** Ad blockers can be an issue for experiments. **Recommendations to others considering Optimizely Web Experimentation:** Optimizely will really reduce development time and increase your productivity for the product. I personally liked all the support and documentation it has for the user. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are using it for A/B testing, also roll out the feature province by province. **Official Response from Emma Davis:** > Hey! Thanks for leaving us a review, we love to hear that you're enjoying our platform. We're always here to provide you with support and to help you get the most out of our products. You can always reach out to your Customer Success Manager or message us at reviews@optimizely.com with any insights or inquiries. ### 4. It is very easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Optimizely Web Experimentation?** I like how easy and quick it is to set up a test. **What do you dislike about Optimizely Web Experimentation?** That it doesn't support mobile app testing **Recommendations to others considering Optimizely Web Experimentation:** Define your vision and come up with a roadmap to see how you can onboard the testing culture. Get ppl in the company to buy in **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We use it for copy and layout test. With the tool, we were able to improve the CTR. **Official Response from Emma Davis:** > Hi, Thanks for taking the time to leave us a review! We're here to help you get the most out of our products, so please always feel welcome to reach out with any insights or inquiries. You can contact your Customer Success Manager or message us at reviews@optimizely.com. ### 5. Agile, Easy to Implement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** -Custom event tracking via API and Tag Manager -Agile experimentation implementation -Usable insights -Allow for quick deploy to fix errors between sprints **What do you dislike about Optimizely Web Experimentation?** -Channel Grouping differs from GA Default Channel Grouping **Recommendations to others considering Optimizely Web Experimentation:** Great for enterprise-level businesses. Multiple accounts and ease of implementation bring it above most competitors. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** -Ideation for micro and macro UI/UX decisions -Great for creating substantiated evidence for changes to website **Official Response from Emma Davis:** > Hello, Thanks for taking the time to leave us a review! We love to hear that you're finding great success with our platform. Your insights and inquiries could help us in our journey to continuously refine user experience; please share them with your Customer Success Manager or you can message us at reviews@optimizely.com. ### 6. Great system to manage new feature **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** All the flexibility Optimizely provides to make the use case fit for all our projects. And it supports in multiple languages. **What do you dislike about Optimizely Web Experimentation?** A good feature to have is shceduled release. So engieneers don't have sit there to enable some feature at a specific time. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** User group management, previously we didn't have user group management, so when an experiment is enabled, it is enabled for everyone. **Official Response from Emma Davis:** > Hi, Thanks so much for leaving us a review! It's great to hear that you're finding success with Web Experimentation. Please reach out to your Customer Success Manager with any insights or inquiries, so we can support you in having the best user experience possible. You can also reach out to us at reviews@optimizely.com. ### 7. Probably the best choice for an A/B Testing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** User interface is simple and straightforward, the software is trustworthy and the statistical significance validator is good. **What do you dislike about Optimizely Web Experimentation?** A bit slow, no graphic way to look at results, not well integrated with analytics tool such as Amplitude so I have to use two tools - one for data breakdowns, one to create A/B Tests. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are using it to create A/B tests and measure results. **Official Response from Emma Davis:** > Hi, Thanks for leaving us a review. We're happy to hear that our products are working so well in solving your business' needs. It would be great if you could reach out to your customer success manager about any insights surrounding your user experience, so that we can continue to improve. You can also always message us at reviews@optimizely.com with any questions or feedback. ### 8. Easy A/B tests **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Optimizely Web Experimentation?** I like how easy it is to see the test results in realtime. **What do you dislike about Optimizely Web Experimentation?** The web interface of the app could be improved to be more robust and user-friendly **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Key problem we managed to solve was to run A/B tests and experiments on a subset of our traffic. We managed to do it quickly and act upon the results efficiently. **Official Response from Emma Davis:** > Hello, Thanks so much for leaving us a review. Always feel welcome to share any inquiries or insights you may have surrounding your user experience with your Customer Success Manager. You can also message us at reviews@optimizely.com. ### 9. Excellent tool for A/B and multivariate testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** Flexibility, ease of use (changing the page's components), and integration with Google Analytics are not complicated. **What do you dislike about Optimizely Web Experimentation?** Lack of documentation for more complex experiments. **Recommendations to others considering Optimizely Web Experimentation:** A perfect tool for basic tests and can manage complicated tests as long as you have developers on your team to help you. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Helped solve how to improve our homepage to make it easier for users to find our products. **Official Response from Emma Davis:** > Hey! We're happy to hear that you're finding success with our platform. Always feel free share any insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. We're here to make you're experience better! ### 10. Good platform to help understand A/B data for your business **Rating:** 4.5/5.0 stars **Reviewed by:** Adam B. | H, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Optimizely Web Experimentation?** THe simple UI for setting up tests, the easy way to do redirects **What do you dislike about Optimizely Web Experimentation?** Building the segmentations can take some time to build, also a better way to file and manage these as the numbers of segements and steps increase. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Whether our new digital products is succsessful, how we can improve the customers experience. Also understanding how our customers interact with new features. **Official Response from Emma Davis:** > Hi Adam, We appreciate your review and it's great to hear that you're finding success with our product! Much like your business goal, we want our customers to get the most out of our platform. If you ever have any insights on how we could improve user experience or inquiries, please reach out to your Customer Success Manager. We're also available at reviews@optimizely.com. Thank you. ### 11. Optimizely Web Experimentation makes working in a no-code environment super friendly! **Rating:** 4.5/5.0 stars **Reviewed by:** Clayton O. | Lead Developer, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** I love that our developers can add a single line of code, and the marketing team can begin experimenting immediately. **What do you dislike about Optimizely Web Experimentation?** I am a bit concerned with the performance impact of the script, but with it loading at the end of the DOM, it should be neglible. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** A/B testing for our new e-commerce website has allowed us to monitor which actions draw more clicks. **Official Response from Emma Davis:** > Hi Clayton, We're so happy to hear that you're enjoying Intelligence Cloud. If you ever have any questions or feedback, please reach out to your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people. Thanks! ### 12. Not as straight forward as they make it out to be **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** Easy to set up, just throw some JS into the footer of your site and you are good to go. **What do you dislike about Optimizely Web Experimentation?** Anything more complicated than a simple headline switch is complicated. Their documentation is sometimes vague and confusing. Jury is still out on their technical support. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Trying to test which page information / design variations will yield the best results. **Official Response from Emma Davis:** > Hi There, We are sorry to hear that you feel this way about your experience with our platform. Our goal is to help you get the most out of our tool and we are here to guide you in doing so! Please reach out to your Customer Success Manager with any feedback on how we can make your user experience better or for any requests for support. You can also reach us at reviews@optimizely.com and we'll connect you with the right people. Thank you. ### 13. Solid platform with flexibility options **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Optimizely's ability to handle complex test designs and the flexibility that it provides from a coding/development perspective. **What do you dislike about Optimizely Web Experimentation?** The in-built Program Management tool is quite basic, and whilst there are some advantages, it can quickly be too basic once the program becomes semi-mature. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Internal staff's opinions what how we should execute certain strategies and tactics at various layers of the customer's purchase journey **Official Response from Emma Davis:** > Hi, Thanks for leaving us a review! We love to hear that you're finding success with Web Experimentation. If you ever have any inquiries or would like to share your user insights with us, please feel free to contact your Customer Success Manager or message us at reviews@optimizely.com. ### 14. Seamless & Fast **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** Experimentation is so important when you're trying to figure out what works best for your business & customer. I love that Optimizely has built their product around a system that enables seamless experimentation. We've been able to look at what REALLY HAPPENS with customers & more objective decisions about the future, rather than projecting what we think will work. **What do you dislike about Optimizely Web Experimentation?** There's nothing major that I dislike about this product, though I do think (like all products) it could be easier to use. **Recommendations to others considering Optimizely Web Experimentation:** N/A **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Mostly, we're trying to figure out which content configurations & page layouts work best. **Official Response from Emma Davis:** > Hi, Thanks for leaving us a review, we appreciate it! It's great to hear that you're loving our platform, and if you ever need any assistance or have any suggestions on how we can improve your experience, let us know! You can share your insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com. ### 15. Optimizely is quick and easy setup **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Optimizely Web Experimentation?** The interface is very user-friendly to non-technical users while still being really powerful for technical folks. **What do you dislike about Optimizely Web Experimentation?** Some of the tests we wanted to run required the full stack instance, so the web experimentation option isn't all-encompassing. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It's mainly to get more insights into how users interact with our site. The ability to see real-time statistics was beneficial. **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review, we love to hear that you're enjoying our platform! Whenever you speak to your Customer Success Manager, please make sure to share these great insights with them so that we can continue to refine user experience. You can also message us at reviews@optimizely.com. ### 16. Good testing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Optimizely has a very user-friendly interface to view the progress and results of experiments **What do you dislike about Optimizely Web Experimentation?** Obviously the platform is very expensive, especially if you have a lot of web traffic. This makes it challenging to run tests on pages with small conversion rates. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We have been able to make significant changes to our website that keep people on the website longer. **Official Response from Emma Davis:** > Hey! Thanks for leaving us a review, we highly value your feedback. It's great to hear that Optimizely is effecting improvements in your online presence. Please always feel free to reach out to your Customer Success Manager or reviews@optimizely.com with any insights or inquiries, we would really appreciate it. ### 17. Solid and powerful tool for UX experimentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2021 **What do you like best about Optimizely Web Experimentation?** Statistical model behind the tool Fast setup and learning curve **What do you dislike about Optimizely Web Experimentation?** A bit more expensive compared to competitors' tool Preview mode can be improved **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It is possible to develop what it is already tested and the results are proved You can reduce costs because you implement only proved UX experiences **Official Response from Emma Davis:** > Hey! Thanks for leaving us a review. If you ever feel as if we could improve your user experience, please don't hesitate to reach out to us with any insights or inquiries. Your Customer Success Manager is a great point of contact or you can message us at reviews@optimizely.com and we'll connect you with the right people. ### 18. Good web experimentation platform **Rating:** 3.5/5.0 stars **Reviewed by:** Elizabeth G. | UX Researcher, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Responsive support/sales team. Fairly easy UI. **What do you dislike about Optimizely Web Experimentation?** Some redundancies make the UI a bit cumbersome. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Split testing; reaching optimization goals. **Official Response from Emma Davis:** > Hi Elizabeth, Thanks for leaving us a review! We highly value your feedback. It's great to hear that our team has been a great resource to you throughout your journey with our platform. We're always here to help, so please feel free to share any insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com. ### 19. One of the best platforms for content and conversion optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The ease of doing a large number of A/B and multivariate tests for content and conversion optimization. Design & UX changes can be tested with ease due to the visual editor. **What do you dislike about Optimizely Web Experimentation?** Not very cost-effective for start-ups and small businesses. **Recommendations to others considering Optimizely Web Experimentation:** One of the best options in the market to run a large number of content experiments. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Some of my clients are using Optimizely to fine-tune the content and UX on their sites, thereby considerably improving their digital experience. If there could be better pricing options for small clients, Optimize adoption would be a lot more. **Official Response from Emma Davis:** > Hey! Thanks for leaving us a review, we really appreciate it. We're glad to hear that you're enjoying our products. We would love to hear more of your insights or inquiries, which you can share with your Customer Success Manager or message us at reviews@optimizely.com. ### 20. Skillful people working at Optimizely **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** - Professionalism - Engineering capabilities both in computer science and probability We choose them because they were the only ones fully supporting React. **What do you dislike about Optimizely Web Experimentation?** The separation between "web" and "full-stack" offering **Recommendations to others considering Optimizely Web Experimentation:** Future proof if you are using React; made our statistician happy! **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Business-wise, we gained confidence over our choices as there is now a clear statistical result **Official Response from Emma Davis:** > Hi There! We're happy to hear that Optimizely is having a hand in improving your business. Please always feel free to contact your customer success manager with any insights or inquiries or leave us a message at reviews@optimizely.com and we'll get back to you as soon as possible. Thank you. ### 21. Decent product, but lagging behind in innovation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Optimizely Web Experimentation?** Easy to use product typically—Useful features such as custom attributes as well as strong targeting capabilities Stats engine false positive control **What do you dislike about Optimizely Web Experimentation?** Custom attributes (segments) need to be pre-programmed No innovative features recently for web experimentation—Only includes reskin of their current product Conservative stat sig detection **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** What works best with customers actively on clients' sites. **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! User insights are of great value to us, and we would greatly appreciate it if you could share with your Customer Success Manager or leave us a message at reviews@optimizely.com and we'll connect you with the right people. ### 22. Any A/B-Test or idea can be played over the tool. Also more complex tests, like Newsletter. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** Easy overview of Features and Settings. Setting up the test goes fast. Initial analysis is good, connection to different tools possible (like Mapp) **What do you dislike about Optimizely Web Experimentation?** More complex tests have to be implemented by Software Development. **Recommendations to others considering Optimizely Web Experimentation:** It is better to have technical, IT or Software Development Support aswell. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** User Experience Improvement. Algorithm, Price and Pictures Adaptations, Newsletter **Official Response from Emma Davis:** > Hi, It's great to hear that Web Experimentation is providing you with effective business solutions! An unmatched user experience for our customers is our priority and we're always here to help you get the most out of our platform. If you're ever in need of support or would like to share your feedback, please reach out to your Customer Success Manager or message us at reviews@optimizely.com. Thanks! ### 23. Good interface and straightforward to use. Easy experimentation setup **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Optimizely Web Experimentation?** The interface is very intuitive and it's easy to monitor all the different types of experiments that are happening **What do you dislike about Optimizely Web Experimentation?** There could be more in terms of education for non-technical audiences on how to interpret experiment results **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are using Optimizely for A/B testing different product upsells and see which ones perform the best **Official Response from Emma Davis:** > Hi, Thanks for leaving us a review! We appreciate it. Your Customer Success Manager is always there for you to share your insights with or for any support you may need. You can also message us at reviews@optimizely.com and we'll connect you with the right people. ### 24. Excellent experimentation service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Optimizely makes it easy to set up A/B experiments for our products and see real-time results. **What do you dislike about Optimizely Web Experimentation?** Nothing— Optimizely is easy to use, quick and easy to learn, and makes collaboration a breeze. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We're A/B testing different UX designs using Optimizely and can quickly learn what copy and design patterns best resonate with our members. **Official Response from Emma Davis:** > Hey! We're glad to hear that you are enjoying Web Experimentation. Just a reminder that if any issues arise or if you would like to share your insights, your customer success manager is always available for support. You can also leave us a message at reviews@optimizely.com and we'll connect you with the right people. ### 25. Great platform for AB testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** It's easy to set up experiments and view results across pages and teams, even if you're not a developer. **What do you dislike about Optimizely Web Experimentation?** There is definitely a learning curve to using the product but the trainings are helpful. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimizely has helped us create landing pages that convert better and given us an easy way to test hypothesis. **Official Response from Emma Davis:** > Hi There, It's great to hear that you're highly enjoying our product! If any insights or inquiries ever arise in the future, please feel welcome to reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. Thank you. ### 26. Love it **Rating:** 5.0/5.0 stars **Reviewed by:** Isaac H. | Manager of Conversion Optimization, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** I love the flexibility of the tool, it's allowed us to launch tests and impact the bottom line **What do you dislike about Optimizely Web Experimentation?** Nothing, the tool itself has some latency on some websites, but that can be expected. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are solving business problems with conversion that we never knew existed—large scale high impact redesigns. **Official Response from Emma Davis:** > Hi Isaac, We love to hear that you're enjoying our platform! We want you to get the most out of our tool, so if you ever have any feedback on user experience or inquiries, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com. Thanks! ### 27. Great tool that can do almost anything! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Optimizely Web Experimentation?** I love that this is a fully customizable platform that can do AB testing and several other features such as personalization. **What do you dislike about Optimizely Web Experimentation?** The downsides are minimal. Nothing that other tool doesn't have. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** I have been able to scale my experimentation program and reach significance 10x faster. **Official Response from Emma Davis:** > Hey! Thanks for leaving us a review. If any inquiries or insights surrounding your user experience ever arise, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com. We're here to help! ### 28. Good way to test experimental features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Optimizely Web Experimentation?** The ability to test with several variants and measure each one against the others **What do you dislike about Optimizely Web Experimentation?** I believe the developer-facing UI needs some love **Recommendations to others considering Optimizely Web Experimentation:** Check if it's truly something that you need and the correct option for you to avoid data migration in the future. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** I'm trying to optimize the site revenue **Official Response from Emma Davis:** > Hi There! Thanks so much for leaving us a review. It would be great if you could share any of your insights on your user experience with us. Please reach out to your Customer Success Manager or message us at reviews@optimizely.com. We are also always here for support! ### 29. The current platform benchmark for AB testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Optimizely Web Experimentation?** Flexibility and simplicity make Optimizely an excellent tool for scaling testing within your business. **What do you dislike about Optimizely Web Experimentation?** For businesses with seasonal traffic, the contracts don't always fit, but the sales team can be flexible. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Testing at scale, getting more involved, and increasing testing throughput and decision-making through testing features and optimisation. **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! We're happy to hear that you're finding success with our platform. Please always feel free to reach out for support or with any feedback on how we could improve your customer experience. You can contact your Customer Success Manager or message us at reviews@optimizely.com. ### 30. Powerful Tool for A/B Testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** Has been great for our A/B testing and collecting all test results in a single workspace. **What do you dislike about Optimizely Web Experimentation?** The interface could be upgraded and show more data visualization. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Used largely to help improve our digital experience for our customers. Allows us to make better-informed decisions that drive the revenue of the company. **Official Response from Emma Davis:** > Hi There, It's great to hear about your satisfaction with our product! This kind of feedback is exactly what your Customer Success Manager would love to hear from you. You can also message us on reviews@optimizely.com about any insights or inquiries and we'll connect you with the right people. ### 31. Get's the job done, even for non technical users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Optimizely Web Experimentation?** Using the A/b testing feature is incredibly simple and has a very short learning curve. This really empowers anyone at the company to jump in and begin testing **What do you dislike about Optimizely Web Experimentation?** outside of the experiments (extensions etc) are a little more involved and there is definitely a barrier to being able to utilize that aspect of the platform in a way to get around heavy dev lift **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** It's been instrumental in CRO for our sites and expanding our ability to understand how customers interact with the site **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! If you ever feel that we could help improve your user experience, please don't hesitate to reach out. Your Customer Success Manager is a great point of contact or you can message us at reviews@optimizely.com. ### 32. Product Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** I like how easy it is to run experiments and test multiple variations. I also like the ability of PM to control content through optimizely without involving engineers. In addition i like the fact that we can make experiments mutually exclusive. **What do you dislike about Optimizely Web Experimentation?** I wish we could collect more data points. For example, revenue seems to be innacurate, so I have to use multiple tools to collect all the metrics. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** The ability to quickly a/b test multiple features and move quickly using data anlaytical insights **Official Response from Emma Davis:** > Hi There, It's great to hear that you're finding experimentation success with Optimizely! We'd appreciate it if you could raise any concerns you may have with your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. We're also available for any help you may need. ### 33. Digital Product Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The freedom to test whatever I would like. The widget editor is very easy to use. **What do you dislike about Optimizely Web Experimentation?** Finding answers on what the implementations mean. Ex: all the types of URL targeting. The knowledge base isnt very clear to me. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** If personalized content matters to users or not. **Official Response from Emma Davis:** > Hey! It's great to hear that you're successfully experimenting with our products. Please reach out to your customer success manager with any questions or concerns. They are always here to help you reach your full potential with Optimizely. ### 34. Interesting Platform with great potential of flexibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The manual is intuitive. The dashboard for now looks neat. **What do you dislike about Optimizely Web Experimentation?** The level of changes involved for testing **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** On my end, the test deployment is just on the setups. But there looks like quite some setups on SE side. And the metrics sometimes can be hard to track/debug **Official Response from Emma Davis:** > Hello, Thanks for taking the time to leave us a review! It would be incredibly helpful to us if you could share any insights on how we could improve your user experience with your Customer Success Manager or message us at reviews@optimizely.com. We're also always available for any support you may need. ### 35. Great A/B testing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Optimizely Web Experimentation?** Optimizely is very effective for A/B testing and Conversion rate optimization. I appreciated that it allows filtering the traffic based on audience data and supports multivariant testing. **What do you dislike about Optimizely Web Experimentation?** It's a little expensive but, if you are looking for a great A/B testing tool and it comes under your budget then go for it. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We use this tool for A/B testing & features management. It helps us to do some experiments and enable/disable any features without any code change. **Official Response from Emma Davis:** > Hey! Thanks so much for leaving us a review, it's great to hear that you're enjoying our product. If you ever feel like there is a way we could improve your experience, please don't hesitate to reach out. Your Customer Success Manager is a great point of contact or you can leave us a message at reviews@optimizely.com. ### 36. Powerful tool leading in the industry **Rating:** 5.0/5.0 stars **Reviewed by:** Mihajlo N. | D, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Optimizely Web Experimentation?** Intuitive and easy to use. Yet powerful with capability of running any size experiment or optimisation. **What do you dislike about Optimizely Web Experimentation?** It's on the expensive side. The full stack is a little out of reach. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimisation of journeys with tangible and measurable data to support business decisions. **Official Response from Emma Davis:** > Hi Mihajlo, We love to hear that you're enjoying our platform. If you would ever like to share any of your insights or have any inquiries, please reach out to your Customer Success Manager or message us at reviews@optimizely.com. Our goal is to help you get the most out of our products! ### 37. Powerful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** Easy to modify website elements with the editor. **What do you dislike about Optimizely Web Experimentation?** QA Testing and process for safe technical implementation still needs to be done by a qualified person. Would be great if there would be automatic browser/device etc. tests running. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Conversion optimization **Official Response from Emma Davis:** > Hi, Thanks for your review, we highly value your feedback! Please make sure to share your insights surrounding user experience with your Customer Success Manager. We strive to continuously improve our platform. You can also message us at reviews@optimizely.com with any feedback or requests for support. ### 38. Optimizely unlocks the ability to learn at pace! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The pace that you can test assumptions and validate hypotheses! **What do you dislike about Optimizely Web Experimentation?** The web interface can have the dreaded flicker when loading an experience that is in view when the page loads. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Helps validate where we want to invest our resources for the roadmap **Official Response from Emma Davis:** > Hi, Thanks so much for leaving us a review! We highly appreciate your feedback and your customer success manager would love to hear more from you or you can message us any insights or questions at reviews@optimizely.com and we'll connect you with the right people. ### 39. Excellent personlization tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The option to personalize with dynamic and static. Cookies etc **What do you dislike about Optimizely Web Experimentation?** Havent been able to get recommendation working yet. Need a blackbox to try out. **Recommendations to others considering Optimizely Web Experimentation:** Try others and then see the difference. We moved from 2 solutions to optimizely **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Personlization and campaigns etc. **Official Response from Emma Davis:** > Hey! Thanks for leaving us a review. We're happy to hear that you're finding success with Optimizely. Please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com with any questions or insights. ### 40. Easy to use and understand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Power and easy to create A/B tests. I can trust that it will accurately record and does all the thinking for me by creating easy to understand results **What do you dislike about Optimizely Web Experimentation?** Google Optimize is offered as a part of our Google Analytics subscription so it can be cheap even though it's less powerful **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Optimising our checkout funnel to improve conversion and increase upsells. We have avoided work that won't add value and found ways to increase total basket size and conversion **Official Response from Emma Davis:** > Hi There, Thanks for taking the time to leave us a review! We're always here to help you get the best out of our tools. If you ever have any inquiries or would like to share any insights surrounding our platform, please reach our to your Customer Success Manager or message us at reviews@optimizely.com. ### 41. Optimizely Experimentation Has Been Great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** To be able to test which users have access and to control the user's flow from when they visit the site! **What do you dislike about Optimizely Web Experimentation?** The audience view sometimes doesn't work **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** To give certain access to users. Permissions benefits are awesome! **Official Response from Emma Davis:** > Hi There, We love to hear that you're finding success with our platform. If you ever feel like we could help improve your user experience, please reach out to your Customer Success Manager with any insights or inquiries. You can also message us at reviews@optimizely.com and we'll connect you with the right people. ### 42. Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Optimizely Web Experimentation?** Easy to understand and you can very easily find what you're looking for. **What do you dislike about Optimizely Web Experimentation?** The inability to remove outliers from my test results, which makes that I still have to do several manual checks while monitoring an experiment **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Ease of experimentation ### 43. Optimizely web experimentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Optimizely Web Experimentation?** Its easy to create experiments and test them out in live and you have controls on what amount of users you want to visit your experiments **What do you dislike about Optimizely Web Experimentation?** You need to create seperate URLs for the test environments **Recommendations to others considering Optimizely Web Experimentation:** I would highly recommend this **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We do A/B testing and see if more number of user visits our pages achieve or not.. there is a proposal and its easy to do beta testing before productionising the code **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! It means a lot to us. Whenever you have any suggestions on how we could improve user experience, we would greatly appreciate it if you could share them with your Customer Success Manager or message us at reviews@optimizely.com. ### 44. It's good to be king **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Optimizely has all the features you need to effectively A/B test and optimize your website or product. **What do you dislike about Optimizely Web Experimentation?** The editor can be limiting at times. ... **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Conversion rates. The platform has allowed us to get better incrementally and with confidence **Official Response from Emma Davis:** > Hey! It's great to hear that you're finding success with our products! Your customer success manager is always available to you to help you reach your highest potential with Optimizely. You can also always message us at reviews@optimizely.com with any questions or concerns. Thank you. ### 45. It is a complete platform that allows you to enroll new behaviours or add new features in easy way! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Optimizely Web Experimentation?** It is a great platform and very intuitive when you create your first experiments and user enrollment, 100% recommended **What do you dislike about Optimizely Web Experimentation?** I think that the list to change between environments for example production and qa should be of a different color, one must be very careful and not forget the environment before applying any change, for the rest I love it! **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** when we need to analyze new behaviors or features without risking the existing **Official Response from Emma Davis:** > Hi There, It's awesome to hear that you're loving our platform! Thanks for sharing your feedback. We would greatly appreciate it if you could share more about your experience with your Customer Success Manager so we can continue improving user experience. You can also contact us at reviews@optimizely.com with any insights or inquiries. Thank you. ### 46. Fully fledged A/B testing suite **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** The user interface is clean, the experimentation options are endless and the support team has been fantastic when it comes to issues and suggestions for my experiments. **What do you dislike about Optimizely Web Experimentation?** Not so much a dislike, but I'd love an option to split weighted across experiments. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** Migrating from Google, I found the software to be much more user friendly. Testing new features on the website is made easy with the web interface, visual editor and the advanced reporting. **Official Response from Emma Davis:** > Hi, We appreciate your feedback! It's great to hear that you're enjoying our platform. If you're ever in need of support or would like to share insights on how we could improve user experience, please reach out to us! Your Customer Success Manager is always available to you or you can message us at reviews@optimizely.com. Thank you. ### 47. Great Tool for Fast Testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** I like the east of implementation and how helpful the team is in creating new experiments. **What do you dislike about Optimizely Web Experimentation?** We've had issues partnering with partners like Persado for small iterative testing. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** How to quickly test and implement iterative tests. **Official Response from Emma Davis:** > Hi, Thanks so much for taking the time to leave us a review. If any insights or inquiries arise surrounding your use of our product, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com. We are here to help! ### 48. Very efficient and insightful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Reaching statistical significance, a/b testing and the ability to quickly assess ideas. **What do you dislike about Optimizely Web Experimentation?** the slight lag when loading a test page, from the consumer's perspective. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are solving various CTAs, messaging, visuals and conversion **Official Response from Emma Davis:** > Hey! It's great to hear your feedback. We would appreciate it if you could share any insights or inquiries with your Customer Success Manager, as our goal is to continuously improve user experience. You can also reach us at reviews@optimizely.com and we will connect you with the right people. ### 49. Best and quick solution for A/B testing **Rating:** 5.0/5.0 stars **Reviewed by:** Kashif W. | Staff Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Optimizely Web Experimentation?** Easy to integrate, control and calculate **What do you dislike about Optimizely Web Experimentation?** It's hard to maintain the same user experience in different user sessions. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** We are using it as an A/B testing tool for all of our new enhancements. **Official Response from Emma Davis:** > Hi Kashif, Thanks for leaving us a review! It's great to hear that Web Experimentation is working above and beyond for you and your business. Please never hesitate to reach out to your Customer Success Manager with any insights or inquiries or message us at reviews@optimizely.com. We're always here to help you gain the most out of our product. ### 50. High level insights with low level effort **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Optimizely Web Experimentation?** The best feature Optimizely has is the ability to manipulate website elements with little to no development work. **What do you dislike about Optimizely Web Experimentation?** The thing I dislike about Optimizely is that product/SKU specific order data (Orders & Revenue) is not scaleable for stores with hundreds of SKUs. **What problems is Optimizely Web Experimentation solving and how is that benefiting you?** User experience. We have had some great wins with our category pages. We've increased CTR% to product pages and increased overall CR% **Official Response from Emma Davis:** > Hello, Thanks for leaving us a review! It's great to hear customer feedback. If you ever have any insights or inquiries on how we could improve your user experience, please let us know. Your Customer Success Manager is a great point of contact or you can reach out to us at reviews@optimizely.com. ## Optimizely Web Experimentation Discussions - [What are some ways that I can use A/B testing?](https://www.g2.com/discussions/a-b-testing-ideas) - 1 comment, 2 upvotes - [How does A/B Testing work?](https://www.g2.com/discussions/how-a-b-testing-works) - 1 comment, 1 upvote - [View Optimizely Web Experimentation pricing details and edition comparison](https://www.g2.com/products/optimizely-web-experimentation/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-06-15+04%3A50%3A28+-0500&secure%5Bsession_id%5D=2e1bb626-6467-44cb-9480-6907a7a997b9&secure%5Btoken%5D=2956fba1dded230760fa3631ca329a542cf31fff731c9ccc47ae63c5220fe271&format=llm_user) ## Optimizely Web Experimentation Integrations - [Infor M3](https://www.g2.com/products/infor-m3/reviews) - [Inriver](https://www.g2.com/products/inriver/reviews) ## Optimizely Web Experimentation Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Optimizely Web Experimentation Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (404 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,354 reviews)