Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use in Optimizely Web Experimentation, making implementation and management incredibly straightforward. (41 mentions)

Users value the ease of implementation in Optimizely Web Experimentation, facilitating seamless live experiments and tracking. (32 mentions)

Users highlight Optimizely's intuitive UI and agile experimentation, enabling rapid updates and seamless setup of multiple tests. (28 mentions)

Users value the ease of implementing A/B tests with Optimizely, enabling straightforward experimentation and clear result tracking. (26 mentions)

Users value the easy setup of Optimizely Web Experimentation, making launching experiments simple and user-friendly. (24 mentions)

Users love the fantastic UI of Optimizely, highlighting its ease of use and powerful visual editor for testing. (18 mentions)

Users value the intuitive interface of Optimizely, making experimentation easy to learn and efficient for testing. (17 mentions)

Users praise the responsive customer support from Optimizely, noting its effectiveness in resolving issues promptly. (16 mentions)

Users find the learning curve steep for Optimizely Web Experimentation, with some features being hard to master initially. (19 mentions)

Users find difficult learning curves with Optimizely, as new users struggle to navigate and utilize the platform effectively. (15 mentions)

Users find the difficulty of use in Optimizely Web Experimentation frustrating, often needing technical help for setup. (14 mentions)

Users struggle with testing difficulties, finding metrics hard to read and tests complicated by lack of templates. (12 mentions)

Users find Optimizely Web Experimentation to be too expensive for solo entrepreneurs, impacting accessibility and affordability. (10 mentions)

Users experience bugs and code conflicts with Optimizely, complicating its functionality and affecting the overall user experience. (4 mentions)

Users experience slow performance with Optimizely Web Experimentation, particularly in client-side A/B testing and fragment handling. (4 mentions)

Users express frustration over poor support from Optimizely, particularly regarding setup and guidance for their platform. (3 mentions)

Top Pros or Advantages of Optimizely Web Experimentation

1. Ease of Use

Users love the ease of use in Optimizely Web Experimentation, making implementation and management incredibly straightforward.

See 41 mentions

See Related User Reviews

Giovanni L.

Mid-Market (51-1000 emp.)

4.5/5

"Web experimentation is easy to implement and powerful for A/B testing."

What do you like about Optimizely Web Experimentation?

what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to e

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great product, always improving"

What do you like about Optimizely Web Experimentation?

The interface is clear and really easy to use. But what I really like is that there is a very good support network that can be called upon when needed

2. Experimentation

Users value the ease of implementation in Optimizely Web Experimentation, facilitating seamless live experiments and tracking.

See 32 mentions

See Related User Reviews

Giovanni L.

Mid-Market (51-1000 emp.)

4.5/5

"Web experimentation is easy to implement and powerful for A/B testing."

What do you like about Optimizely Web Experimentation?

what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to e

Denny R.

Enterprise (> 1000 emp.)

4.0/5

"Very good tool"

What do you like about Optimizely Web Experimentation?

The upsides are that you can easily put experiments live. I do not have CRO experience and putting these experiments live was very straightforward. Th

3. Features

Users highlight Optimizely's intuitive UI and agile experimentation, enabling rapid updates and seamless setup of multiple tests.

See 28 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great Product and event greater support"

What do you like about Optimizely Web Experimentation?

Optimizely itself is a great tool for both new and established CRO programmes. They are constantly upgrading and adding new services My favourite

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Very easy to use feature packed tool that just works"

What do you like about Optimizely Web Experimentation?

For us it's a very easy to use experimentation tool that always support the experiment setup we require and just works as expected. Added to that it h

4. A/B Testing

Users value the ease of implementing A/B tests with Optimizely, enabling straightforward experimentation and clear result tracking.

See 26 mentions

See Related User Reviews

Giovanni L.

Mid-Market (51-1000 emp.)

4.5/5

"Web experimentation is easy to implement and powerful for A/B testing."

What do you like about Optimizely Web Experimentation?

what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to e

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Optimizely Review"

What do you like about Optimizely Web Experimentation?

The ability to build A/B tests across agnostic platforms.

5. Easy Setup

Users value the easy setup of Optimizely Web Experimentation, making launching experiments simple and user-friendly.

See 24 mentions

See Related User Reviews

Giovanni L.

Mid-Market (51-1000 emp.)

4.5/5

"Web experimentation is easy to implement and powerful for A/B testing."

What do you like about Optimizely Web Experimentation?

what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to e

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"A/B testing and Personalisation"

What do you like about Optimizely Web Experimentation?

The ease of use of OWE is second to none, there are always new features being rolled out to make the experience easy and seamless. The visual editor,

6. User Interface

Users love the fantastic UI of Optimizely, highlighting its ease of use and powerful visual editor for testing.

See 18 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great product, always improving"

What do you like about Optimizely Web Experimentation?

The interface is clear and really easy to use. But what I really like is that there is a very good support network that can be called upon when needed

Justin C.

Enterprise (> 1000 emp.)

4.0/5

"Optimizely enables teams to easily run A/B experiments"

What do you like about Optimizely Web Experimentation?

The ease-of-use and the UI is fantastic.

7. Intuitive

Users value the intuitive interface of Optimizely, making experimentation easy to learn and efficient for testing.

See 17 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Webpage experiment made easy!!!!"

What do you like about Optimizely Web Experimentation?

No complex terminology. It has very intuitive design! Definitely worth a try

Leo H.

Enterprise (> 1000 emp.)

5.0/5

"game changer for experimentation"

What do you like about Optimizely Web Experimentation?

how simple the UI is, and how it's been made with the regular user in mind

8. Customer Support

Users praise the responsive customer support from Optimizely, noting its effectiveness in resolving issues promptly.

See 16 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great Product and event greater support"

What do you like about Optimizely Web Experimentation?

Optimizely itself is a great tool for both new and established CRO programmes. They are constantly upgrading and adding new services My favourite

Verified User

Enterprise (> 1000 emp.)

5.0/5

"New experimentors using Experimentation!"

What do you like about Optimizely Web Experimentation?

The ease of implementing an experiemnt with the WYZYWIG editor was very easy to get to grips with. The logical sequence and selection of options to se

Top Cons or Disadvantages of Optimizely Web Experimentation

1. Learning Curve

Users find the learning curve steep for Optimizely Web Experimentation, with some features being hard to master initially.

See 19 mentions

See Related User Reviews

Ilona L.

Enterprise (> 1000 emp.)

4.0/5

"Optimizely's Web Experimentation is a great tool for experimenters"

What do you dislike about Optimizely Web Experimentation?

It takes a bit of time to learn the tool and all its ins and outs, but once you do, you realise how straightforward it is, although it can be quite ov

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"One of the most holistic experimentation platforms available"

What do you dislike about Optimizely Web Experimentation?

The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expec

2. Difficult Learning

Users find difficult learning curves with Optimizely, as new users struggle to navigate and utilize the platform effectively.

See 15 mentions

See Related User Reviews

Kristen J.

Small-Business (50 or fewer emp.)

4.0/5

"A good way to AB test"

What do you dislike about Optimizely Web Experimentation?

I would like more templates so we could do less coding, as a marketer and note a coder it makes for more difficult tests to have to go to development

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Solid CMP meeting basic expectations with stronger potential"

What do you dislike about Optimizely Web Experimentation?

The glaringly obvious downside is the pricey system especially when looking at it side by side with competitor software performing the same purposes.

3. Difficulty of Use

Users find the difficulty of use in Optimizely Web Experimentation frustrating, often needing technical help for setup.

See 14 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Optimizely Web is Great: It's very powerful and easy to use"

What do you dislike about Optimizely Web Experimentation?

Working with Single Page Apps in Optimizely Web can be tricky and requires technical knowledge / dev involvement in certain cases

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Optimizely Web Experimentation is a great tool"

What do you dislike about Optimizely Web Experimentation?

Sometimes, it is not totally user friendly and requires some development work to set up experiments,

4. Testing Difficulties

Users struggle with testing difficulties, finding metrics hard to read and tests complicated by lack of templates.

See 12 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Leading platform"

What do you dislike about Optimizely Web Experimentation?

The hardest part is going cold pre testing and personalization into a culture where folks self serve. That is the stage my organization is at right n

Kristen J.

Small-Business (50 or fewer emp.)

4.0/5

"A good way to AB test"

What do you dislike about Optimizely Web Experimentation?

I would like more templates so we could do less coding, as a marketer and note a coder it makes for more difficult tests to have to go to development

5. Expensive

Users find Optimizely Web Experimentation to be too expensive for solo entrepreneurs, impacting accessibility and affordability.

See 10 mentions

See Related User Reviews

Ilona L.

Enterprise (> 1000 emp.)

4.0/5

"Optimizely's Web Experimentation is a great tool for experimenters"

What do you dislike about Optimizely Web Experimentation?

It takes a bit of time to learn the tool and all its ins and outs, but once you do, you realise how straightforward it is, although it can be quite ov

Nicholas H.

Mid-Market (51-1000 emp.)

4.5/5

"A potent piece of kit, watch out!"

What do you dislike about Optimizely Web Experimentation?

While Web Experimentation offers remarkable speed and flexibility, it also opens the door to some real risks if not used with discipline. The very thi

6. Bugs

Users experience bugs and code conflicts with Optimizely, complicating its functionality and affecting the overall user experience.

See 4 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"One of the most holistic experimentation platforms available"

What do you dislike about Optimizely Web Experimentation?

The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expec

kristen e.

Enterprise (> 1000 emp.)

4.0/5

"Very logical and user friendly user interface"

What do you dislike about Optimizely Web Experimentation?

Sometimes experiencing flashing issues. Also experience issues sometimes as the preview tool does not work unless incognito mode.

7. Slow Performance

Users experience slow performance with Optimizely Web Experimentation, particularly in client-side A/B testing and fragment handling.

See 4 mentions

See Related User Reviews

Chniber B.

Mid-Market (51-1000 emp.)

4.0/5

"Good tool to manage our experimenta"

What do you dislike about Optimizely Web Experimentation?

Bit long period of time to load the dashboards

Nicholas H.

Mid-Market (51-1000 emp.)

4.5/5

"A potent piece of kit, watch out!"

What do you dislike about Optimizely Web Experimentation?

While Web Experimentation offers remarkable speed and flexibility, it also opens the door to some real risks if not used with discipline. The very thi

8. Poor Support

Users express frustration over poor support from Optimizely, particularly regarding setup and guidance for their platform.

See 3 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Optimizely Review"

What do you dislike about Optimizely Web Experimentation?

Difficult support to get in the platform

Fabien C.

Enterprise (> 1000 emp.)

5.0/5

"Amazing tech if you're new to AB Testing and looking for a solution for the years ahead"

What do you dislike about Optimizely Web Experimentation?

The UI might seem complex due to the number of features, if you're a standalone marketer with no developper help, you will meet roadblocks eventually.

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Verified User in Real Estate

Enterprise (> 1000 emp.)

10/31/2023

"Easy to use and understand"

4/5

What do you like best about Optimizely Web Experimentation?

The product is intuitive and its easy to use and easy to implement. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The filtering of experiements is painful and go on resetting! This should be a simple fix!! Review collected by and hosted on G2.com.

Ximena Q.

Small-Business (50 or fewer emp.)

6/6/2023

"Very useful"

3/5

What do you like best about Optimizely Web Experimentation?

I like that it allows me to run multiple tests or experiments to rate or get an idea of how the experience will be for the client to surf through our website, and so be able to improve it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I don't have a specific thing I wouldn't say I dislike because it is helpful in my personal experience. Maybe one of the things I can mention about the subject is that it isn't very intuitive for new users. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi Ximena,

Thanks for taking the time to leave Optimizely Web Experimentation a review! We're happy to hear that our product is supporting your experimentation journey. Please let your Customer Success Manager know if you or your team ever need any additional support with our product. You can also leave us any questions or concerns at reviews@optimizely.com. Thank you.

Neeraj P.

Mid-Market (51-1000 emp.)

5/23/2023

"Optimizely is the tool we needed 10 years ago"

3.5/5

What do you like best about Optimizely Web Experimentation?

Trying out new things is really important for our business to grow. It's like the heartbeat of our company! Optimizely has played a big role in helping us do experiments in a more organised and focused way, which has helped our business to grow even more. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Mainly documentation. Some users have expressed concerns about the quality and availability of customer support, as well as the comprehensiveness of the documentation provided. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi Neeraj,

Thank you so much for taking the time to leave us a review, we appreciate it! We're happy that Optimizely Web Experimentation has been successful in helping to build your company's culture of experimentation. Surrounding your feedback on our documentation, it would be greatly appreciated if you could share this with your CSM so we can work on ways to improve your experience. Thank you.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

11/7/2023

"Optimizely is very easy to understand which makes it user friendly."

4/5

What do you like best about Optimizely Web Experimentation?

Creating global metrics based on the pages. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Segmentation part is bit complecated to understand. Review collected by and hosted on G2.com.

Denny K.

Mid-Market (51-1000 emp.)

4/26/2023

"Great product with good support"

4/5

What do you like best about Optimizely Web Experimentation?

Easy use, intuitive UI, and strong support (mostly) make Optimizely Web (including Performance Edge) an excellent product for anyone needing a powerful experimentation tool to conduct A/B testing and build a culture of experimentation. Optimizely also has a wealth of libraries plus a strong community where you can quickly find support for any implementation or integration issues. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Price and support can sometimes be lacking depending on your account team. I use Optimiely on and off for the last 10+ years. I found that depending on the company, they might treat you differently. But that is also true for all B2B companies. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi Denny,

Thanks for leaving Optimizely Web Experimentation a review! It's great to hear that our product has helped your business build a culture of experimentation. If you have any questions or concerns, your Customer Success Manager is the best person to help you resolve them or you can leave us a message at reviews@optimizely.com at any time! Thank you.

Viral P.

Small-Business (50 or fewer emp.)

5/23/2023

"Very intuitive application for testing application"

4/5

What do you like best about Optimizely Web Experimentation?

Overall, Optimizely Web Experimentation provides a comprehensive suite of tools and features for businesses to conduct experiments, analyze data, and optimize their websites or web applications. It empowers teams to make data-driven decisions and improve user experiences, ultimately driving better business outcomes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Platform stability and updates: As with any software platform, there can be occasional issues related to platform stability, bugs, or updates. While Optimizely strives to provide a reliable and up-to-date experience, users may encounter occasional challenges or disruptions. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi Viral,

Thanks for leaving us a review. We're happy to hear that Optimizely Web Experimentation is ultimately driving better business outcomes for your organization. If there's ever any way we can provide support to your team or answer any questions, please let your CSM know or you can leave us a message at reviews@optimizely.com.

Olya M.

Product Manager

Mid-Market (51-1000 emp.)

3/3/2023

"Useful tool for ecommerce, however has limitations when working on more specific use cases"

4/5

What do you like best about Optimizely Web Experimentation?

Self-service is the most important for me as a Product Manager. I need minimal support from the engineering team to launch and monitor experiments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's not enough for me to target a specific page as users who open this page may have different properties. I need much more focused targetting, otherwise, there's so much noise that I have to go into Looker and Mixpanel to slice the data. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi Olya,

Thanks for leaving us a review! It would be much appreciated if you could share your product feedback with your Customer Success Manager so they can pass it on to our product team. We want to continue improving our products to make for a great user experience for every customer. You can also contact us at reviews@optimizely.com with any questions or feedback.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/7/2023

"great tool for elevating digital experiences and conversion rates"

4/5

What do you like best about Optimizely Web Experimentation?

It scales according to the nead, you can create personalization for different user segments easily. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

it could get expensive for small startups and there is a learning curve for for new users on stuff like A/B testing. Review collected by and hosted on G2.com.

Amy G.

Consultant

Enterprise (> 1000 emp.)

2/6/2023

"Experimentation with a powerful stats engine"

4.5/5

What do you like best about Optimizely Web Experimentation?

The setup was intuitive and allowed us to experiment on our website quickly. The built-in web editor has enabled even non-developers to get an experiment up and running. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Our web-based platform utilizes Gatsby and we would like to see tighter compatibility with that tech stack. This does require a developer to be involved in 100% of all experiments run on that part of our tech stack. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi Amy,

Thanks for your review! We're happy to hear that you're finding success with Optimizely Web Experimentation. Please feel free to share any product feedback with your Customer Success Manager and they will pass it on to our Product Team, or you can leave us a message at reviews@optimizely.com.

Kevin F.

Mid-Market (51-1000 emp.)

5/18/2023

"Great features. Thorough testing."

4/5

What do you like best about Optimizely Web Experimentation?

Instant, simple testing for web content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Need a good foundation in similar systems to use full potential. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi Kevin,

Thanks for leaving us a review! We greatly appreciate it. If you ever have any questions or more feedback on how we could improve your user experience, please don't hesitate to let your CSM know. You can also reach us at reviews@optimizely.com at any time. Thank you.