Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Optimizely Web Experimentation to be extremely user-friendly, making experiment management quick and intuitive. (41 mentions)

Users appreciate the easy experimentation capabilities of Optimizely, making testing and tracking results straightforward and effective. (32 mentions)

Users value the customizable UX and comprehensive analytics of Optimizely Web Experimentation for improved user insights. (28 mentions)

Users value the customizable UX and effective A/B testing in Optimizely, enhancing their marketing efforts significantly. (26 mentions)

Users value the easy setup of Optimizely Web Experimentation, enabling quick and efficient user insights through effective testing. (24 mentions)

Users love the fantastic UI of Optimizely, highlighting its ease of use and powerful visual editor for testing. (18 mentions)

Users value the intuitive interface of Optimizely, making experimentation easy to learn and efficient for testing. (17 mentions)

Users praise the responsive customer support from Optimizely, noting its effectiveness in resolving issues promptly. (16 mentions)

Users find the learning curve steep for Optimizely, making it challenging for new users and teams without experience. (19 mentions)

Users find Optimizely Web Experimentation to have a difficult learning curve, requiring prior knowledge for effective use. (15 mentions)

Users find Optimizely Web Experimentation to have a difficult user interface, making it challenging for new users to adapt. (14 mentions)

Users face testing difficulties with complex implementations and risks of misusing powerful features without proper governance. (12 mentions)

Users highlight the high expense of Optimizely Web Experimentation, making it hard to justify for smaller teams. (10 mentions)

Users experience bugs and code conflicts with Optimizely, complicating its functionality and affecting the overall user experience. (4 mentions)

Users experience slow performance with Optimizely Web Experimentation, particularly in client-side A/B testing and fragment handling. (4 mentions)

Users express frustration over poor support from Optimizely, particularly regarding setup and guidance for their platform. (3 mentions)

Top Pros or Advantages of Optimizely Web Experimentation

1. Ease of Use

Users find Optimizely Web Experimentation to be extremely user-friendly, making experiment management quick and intuitive.

See 41 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Optimizely Web Experimentation is a great product if you are familiar with coding"

What do you like about Optimizely Web Experimentation?

The flexibility and ease of use and amount of features offered

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Optimizely Web Experimentation is a great tool"

What do you like about Optimizely Web Experimentation?

Optimizely Web Experimentation makes it very quick and easy to better understand the users on our website.

2. Experimentation

Users appreciate the easy experimentation capabilities of Optimizely, making testing and tracking results straightforward and effective.

See 32 mentions

See Related User Reviews

Parker S.

Enterprise (> 1000 emp.)

4.0/5

"Great tool.. but pricey"

What do you like about Optimizely Web Experimentation?

Has great WYSIWYG editor, and JS and CSS editor, which makes editing very flexible for developers and non technical users. Can handle simple and robus

Denny R.

Enterprise (> 1000 emp.)

4.0/5

"Very good tool"

What do you like about Optimizely Web Experimentation?

The upsides are that you can easily put experiments live. I do not have CRO experience and putting these experiments live was very straightforward. Th

3. Features

Users value the customizable UX and comprehensive analytics of Optimizely Web Experimentation for improved user insights.

See 28 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Optimizely Web Experimentation is a great product if you are familiar with coding"

What do you like about Optimizely Web Experimentation?

The flexibility and ease of use and amount of features offered

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Solid CMP meeting basic expectations with stronger potential"

What do you like about Optimizely Web Experimentation?

The top features are the customizable personalized UX with a strong marketing funnel approach (segmentation & targeting) that is extremely useful

4. A/B Testing

Users value the customizable UX and effective A/B testing in Optimizely, enhancing their marketing efforts significantly.

See 26 mentions

See Related User Reviews

Fawzan .

Mid-Market (51-1000 emp.)

4.5/5

"Optimizely for a DMO (Destination Marketing Office)"

What do you like about Optimizely Web Experimentation?

It's a simple and effective way to run experiments and track results while encouraging teams to continuously explore improvements in the customer expe

Verified User

Mid-Market (51-1000 emp.)

1.5/5

"Ok platform but too expensive for what you get"

What do you like about Optimizely Web Experimentation?

I like that the user interface is easy to use and it's relatively easy to set up and experiment depending on the experiment type.

5. Easy Setup

Users value the easy setup of Optimizely Web Experimentation, enabling quick and efficient user insights through effective testing.

See 24 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Optimizely Web Experimentation is a great product if you are familiar with coding"

What do you like about Optimizely Web Experimentation?

The flexibility and ease of use and amount of features offered

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Optimizely Web Experimentation is a great tool"

What do you like about Optimizely Web Experimentation?

Optimizely Web Experimentation makes it very quick and easy to better understand the users on our website.

6. User Interface

Users love the fantastic UI of Optimizely, highlighting its ease of use and powerful visual editor for testing.

See 18 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Solid CMP meeting basic expectations with stronger potential"

What do you like about Optimizely Web Experimentation?

The top features are the customizable personalized UX with a strong marketing funnel approach (segmentation & targeting) that is extremely useful

Justin C.

Enterprise (> 1000 emp.)

4.0/5

"Optimizely enables teams to easily run A/B experiments"

What do you like about Optimizely Web Experimentation?

The ease-of-use and the UI is fantastic.

7. Intuitive

Users value the intuitive interface of Optimizely, making experimentation easy to learn and efficient for testing.

See 17 mentions

See Related User Reviews

Justin C.

Enterprise (> 1000 emp.)

4.0/5

"Optimizely enables teams to easily run A/B experiments"

What do you like about Optimizely Web Experimentation?

The ease-of-use and the UI is fantastic.

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"The web experimentation was so good."

What do you like about Optimizely Web Experimentation?

The main thing is like about the optimizely web experimentation is that, it is very user friendly and easy to visualise and see data

8. Customer Support

Users praise the responsive customer support from Optimizely, noting its effectiveness in resolving issues promptly.

See 16 mentions

See Related User Reviews

Tim S.

Mid-Market (51-1000 emp.)

4.5/5

"Excellent software & their Support is OUTSTANDING! Coding experience needed for many experiments"

What do you like about Optimizely Web Experimentation?

You have absolute control over the page you are testing (it's URL-specific, copy & paste), and the results come in almost real-time. There are opt

Adrian H.

Mid-Market (51-1000 emp.)

4.0/5

"A great platform for validating hypothesises and Conversion Rate Optimization"

What do you like about Optimizely Web Experimentation?

Both the speed with which you can undertake experiements and changes, meaning you can validate lots of hypothesises in a short space of time, and the

Top Cons or Disadvantages of Optimizely Web Experimentation

1. Learning Curve

Users find the learning curve steep for Optimizely, making it challenging for new users and teams without experience.

See 19 mentions

See Related User Reviews

Andrea R.

Enterprise (> 1000 emp.)

5.0/5

"Advanced and reliable AB testing tool"

What do you dislike about Optimizely Web Experimentation?

While Optimizely Web Experimentation is a robust platform, it can be a bit complex for teams without dedicated resources or experience in experimentat

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Impressive capabilities"

What do you dislike about Optimizely Web Experimentation?

The downside we've seen is from a testing perspective and having an ability to force yourself into one of the variations. It would be great for our QA

2. Difficult Learning

Users find Optimizely Web Experimentation to have a difficult learning curve, requiring prior knowledge for effective use.

See 15 mentions

See Related User Reviews

Andrea R.

Enterprise (> 1000 emp.)

5.0/5

"Advanced and reliable AB testing tool"

What do you dislike about Optimizely Web Experimentation?

While Optimizely Web Experimentation is a robust platform, it can be a bit complex for teams without dedicated resources or experience in experimentat

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Solid CMP meeting basic expectations with stronger potential"

What do you dislike about Optimizely Web Experimentation?

The glaringly obvious downside is the pricey system especially when looking at it side by side with competitor software performing the same purposes.

3. Difficulty of Use

Users find Optimizely Web Experimentation to have a difficult user interface, making it challenging for new users to adapt.

See 14 mentions

See Related User Reviews

Andrea R.

Enterprise (> 1000 emp.)

5.0/5

"Advanced and reliable AB testing tool"

What do you dislike about Optimizely Web Experimentation?

While Optimizely Web Experimentation is a robust platform, it can be a bit complex for teams without dedicated resources or experience in experimentat

Addison C.

Mid-Market (51-1000 emp.)

5.0/5

"A really good tool for experimentation"

What do you dislike about Optimizely Web Experimentation?

The documentation is not the clearest or easiest to find.

4. Testing Difficulties

Users face testing difficulties with complex implementations and risks of misusing powerful features without proper governance.

See 12 mentions

See Related User Reviews

Brad S.

Small-Business (50 or fewer emp.)

4.5/5

"Nice A/B Testing Tool - From a front end developer's point of view"

What do you dislike about Optimizely Web Experimentation?

I felt that there was more javascript development needed to conduct multi-page tests and more advanced modifications. The tool did not like us making

Nicholas H.

Mid-Market (51-1000 emp.)

4.5/5

"A potent piece of kit, watch out!"

What do you dislike about Optimizely Web Experimentation?

While Web Experimentation offers remarkable speed and flexibility, it also opens the door to some real risks if not used with discipline. The very thi

5. Expensive

Users highlight the high expense of Optimizely Web Experimentation, making it hard to justify for smaller teams.

See 10 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Solid CMP meeting basic expectations with stronger potential"

What do you dislike about Optimizely Web Experimentation?

The glaringly obvious downside is the pricey system especially when looking at it side by side with competitor software performing the same purposes.

Nicholas H.

Mid-Market (51-1000 emp.)

4.5/5

"A potent piece of kit, watch out!"

What do you dislike about Optimizely Web Experimentation?

While Web Experimentation offers remarkable speed and flexibility, it also opens the door to some real risks if not used with discipline. The very thi

6. Bugs

Users experience bugs and code conflicts with Optimizely, complicating its functionality and affecting the overall user experience.

See 4 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great Product and event greater support"

What do you dislike about Optimizely Web Experimentation?

As an out the box solution. There have been times where our website and Optimizely don’t immediately play nice.

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"One of the most holistic experimentation platforms available"

What do you dislike about Optimizely Web Experimentation?

The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expec

7. Slow Performance

Users experience slow performance with Optimizely Web Experimentation, particularly in client-side A/B testing and fragment handling.

See 4 mentions

See Related User Reviews

Nicholas H.

Mid-Market (51-1000 emp.)

4.5/5

"A potent piece of kit, watch out!"

What do you dislike about Optimizely Web Experimentation?

While Web Experimentation offers remarkable speed and flexibility, it also opens the door to some real risks if not used with discipline. The very thi

Justin C.

Enterprise (> 1000 emp.)

4.0/5

"Optimizely enables teams to easily run A/B experiments"

What do you dislike about Optimizely Web Experimentation?

Client-side A/B testing is still a performance nightmare, no matter how many optimizations Optimizely makes.

8. Poor Support

Users express frustration over poor support from Optimizely, particularly regarding setup and guidance for their platform.

See 3 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Optimizely Review"

What do you dislike about Optimizely Web Experimentation?

Difficult support to get in the platform

Verified User

Mid-Market (51-1000 emp.)

1.5/5

"Ok platform but too expensive for what you get"

What do you dislike about Optimizely Web Experimentation?

The setup experience was really poor. Optimizely doesn't offer support in setting up their platform and instead recommends 3rd party agencies to do th

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Optimizely Web Experimentation Reviews (409)

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Parker S.

Associate Director

Enterprise (> 1000 emp.)

4/1/2025

"Great tool.. but pricey"

4/5

What do you like best about Optimizely Web Experimentation?

Has great WYSIWYG editor, and JS and CSS editor, which makes editing very flexible for developers and non technical users. Can handle simple and robust tasks. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Limitations on behavioral segmentation, without purchasing a higher tier. Review collected by and hosted on G2.com.

Verified User in Construction

Enterprise (> 1000 emp.)

4/17/2025

"Exciting to finally have data behind our assumptions"

4.5/5

What do you like best about Optimizely Web Experimentation?

We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean on data but also to push this messaging to our CSuite. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

We’re too early for me to answer this. The training seems long and a bit overwhelming. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

3/17/2025

"Optimizely Web Experimentation is a great product if you are familiar with coding"

3.5/5

What do you like best about Optimizely Web Experimentation?

The flexibility and ease of use and amount of features offered Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Downside of product is using the selector tool, as you have to inspect your site first to determine the correct element to grab. Review collected by and hosted on G2.com.

Verified User in Photography

Mid-Market (51-1000 emp.)

3/5/2025

"Great Product and event greater support"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely itself is a great tool for both new and established CRO programmes. They are constantly upgrading and adding new services

My favourite thing about Optimizely is working with their talented workforce. When onboarding you have access to all the skill sets that you need Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

As an out the box solution. There have been times where our website and Optimizely don’t immediately play nice. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad

Small-Business (50 or fewer emp.)

3/17/2025

"Top Web Experimentation Platform"

4.5/5

What do you like best about Optimizely Web Experimentation?

Simple to use interface for building and managing experiments at scale. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

At times the metrics and results can be difficult to interpret. Review collected by and hosted on G2.com.

Verified User in Cosmetics

Mid-Market (51-1000 emp.)

3/19/2025

"Optimizely Web Experimentation is a great tool"

4/5

What do you like best about Optimizely Web Experimentation?

Optimizely Web Experimentation makes it very quick and easy to better understand the users on our website. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Sometimes, it is not totally user friendly and requires some development work to set up experiments, Review collected by and hosted on G2.com.

David D.

Optimisation Manager

Enterprise (> 1000 emp.)

10/24/2024

"Very good tool"

4.5/5

What do you like best about Optimizely Web Experimentation?

Its really simple to use. The onboarding was short and sweet. It gave us enough information to get started and we feel like we are learning something new about the tool each week. There regularly seems to be an update to the tool and each update is in the right direction. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not much to be honest. The personalisation campaigns still confuse me a little but that's becasue I've nevr really used them how they were intended to be used. Which is about to change anyway. Review collected by and hosted on G2.com.

Addison C.

Mid-Market (51-1000 emp.)

3/10/2025

"A really good tool for experimentation"

5/5

What do you like best about Optimizely Web Experimentation?

It’s a really easy to use but in depth tool. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The documentation is not the clearest or easiest to find. Review collected by and hosted on G2.com.

kristen e.

user experience specialist

Enterprise (> 1000 emp.)

8/13/2024

"Very logical and user friendly user interface"

4/5

What do you like best about Optimizely Web Experimentation?

This is a great tool for simple a/b and mab test set ups. Easy to implement custom tests with specific segments and audiences. The results are easy to read and I particularly like the estimation of visitors needed to reach significance. This allows us to plan for longer test periods or consider alternate tests. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Sometimes experiencing flashing issues. Also experience issues sometimes as the preview tool does not work unless incognito mode. Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

3/24/2025

"Leaders in Experimentation"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely are pioneers for the best experimentation practices - from technological implementation to statistical understanding and methodology Optimizely is the best in class. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

UI could be more modern and feels a bit dated at times Review collected by and hosted on G2.com.