what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to e

The interface is clear and really easy to use. But what I really like is that there is a very good support network that can be called upon when needed

what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to e

The upsides are that you can easily put experiments live. I do not have CRO experience and putting these experiments live was very straightforward. Th

Optimizely itself is a great tool for both new and established CRO programmes. They are constantly upgrading and adding new services My favourite

For us it's a very easy to use experimentation tool that always support the experiment setup we require and just works as expected. Added to that it h

what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to e

The ability to build A/B tests across agnostic platforms.

what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to e

The ease of use of OWE is second to none, there are always new features being rolled out to make the experience easy and seamless. The visual editor,

The interface is clear and really easy to use. But what I really like is that there is a very good support network that can be called upon when needed

The ease-of-use and the UI is fantastic.

No complex terminology. It has very intuitive design! Definitely worth a try

how simple the UI is, and how it's been made with the regular user in mind

Optimizely itself is a great tool for both new and established CRO programmes. They are constantly upgrading and adding new services My favourite

The ease of implementing an experiemnt with the WYZYWIG editor was very easy to get to grips with. The logical sequence and selection of options to se

It takes a bit of time to learn the tool and all its ins and outs, but once you do, you realise how straightforward it is, although it can be quite ov

The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expec

I would like more templates so we could do less coding, as a marketer and note a coder it makes for more difficult tests to have to go to development

The glaringly obvious downside is the pricey system especially when looking at it side by side with competitor software performing the same purposes.

Working with Single Page Apps in Optimizely Web can be tricky and requires technical knowledge / dev involvement in certain cases

Sometimes, it is not totally user friendly and requires some development work to set up experiments,

The hardest part is going cold pre testing and personalization into a culture where folks self serve. That is the stage my organization is at right n

I would like more templates so we could do less coding, as a marketer and note a coder it makes for more difficult tests to have to go to development

It takes a bit of time to learn the tool and all its ins and outs, but once you do, you realise how straightforward it is, although it can be quite ov

While Web Experimentation offers remarkable speed and flexibility, it also opens the door to some real risks if not used with discipline. The very thi

The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expec

Sometimes experiencing flashing issues. Also experience issues sometimes as the preview tool does not work unless incognito mode.

Bit long period of time to load the dashboards

While Web Experimentation offers remarkable speed and flexibility, it also opens the door to some real risks if not used with discipline. The very thi

Difficult support to get in the platform

The UI might seem complex due to the number of features, if you're a standalone marketer with no developper help, you will meet roadblocks eventually.