I use Optimizely Opal on a daily basis to generate new content and fine-tune marketing copy, making our pages much more scannable and user-friendly. It's become my go-to tool with tremendous insight into the marketing world, providing clear, concise reasoning for strategies. The integration with the Optimizely ONE platform is great, offering access through its own interface and within CMS, CMP, and DAM, making my workflow efficient. I love how Opal can reference brand guidelines stored in the DAM and applies our branding to produce perfectly fitting pages. It's really become my workmate, helping me gain a lot of free time to accomplish more tasks. The support from the Optimizely team has been excellent during setup and licensing, and I'm overwhelmed with positive feelings about the product and the service. Review collected by and hosted on G2.com.
Not gonna lie. I've gotten into heated exchanges with Optimizely Opal from time to time. I think the biggest problem I see so far is when you're using Opal to get information regarding how something might work or configuration within the Optimizely platform itself. There seems to be a lot of different types of provisions and installations available for different Optimizely products, and Opal has a hard time determining which product you might be using at any given time. You might get a lot of instructions from Opal telling you to go to certain menu items, or you might find a menu item in a certain place, and in reality, on our instances, you can't see those particular things. There's a lot of going back and forth about it'll tell you to do one thing, and I have to reply back to it and say, I don't see what you're talking about. It'll apologize, and unfortunately, you can get into a rather long rambling loop with stuff like that. I've actually started yelling at Opal, and it tells me to calm down and allows me to provide that negative feedback back to the Optimizely folks. Review collected by and hosted on G2.com.
