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Optimizely Feature Experimentation

By Optimizely

4.3 out of 5 stars

How would you rate your experience with Optimizely Feature Experimentation?

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Optimizely Feature Experimentation Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Optimizely Feature Experimentation to have great ease of use once familiar with its interface and terminology. (12 mentions)
Users find A/B testing easy and effective with Optimizely, enabling seamless feature rollouts and diverse experiments. (11 mentions)
Users value the flexibility of personalized UX in Optimizely Feature Experimentation, enhancing targeting and customer insights. (11 mentions)
Users value the flexible and granular UX personalization capabilities of Optimizely Feature Experimentation for effective targeting. (10 mentions)
Users find it relatively easy to implement Optimizely Feature Experimentation, enhancing their ability to conduct experiments effectively. (8 mentions)
Users value the ease of managing feature flags for testing and activating new features effectively within Optimizely. (5 mentions)
Users find the difficulty of use in Optimizely, particularly with complex experiments and initial setup, quite challenging. (5 mentions)
Users find the learning curve steep, making initial registration and feature experimentation challenging for beginners. (5 mentions)
Users find the complexity of Optimizely Feature Experimentation challenging, especially during onboarding and integration with legacy systems. (4 mentions)
Users find Optimizely Feature Experimentation too expensive, especially for solopreneurs and tight budgets. (4 mentions)
Users struggle with feature flag management issues, desiring better tools and navigation for effective usage. (3 mentions)
Users find the steep learning curve of Optimizely Feature Experimentation challenging for newcomers, hindering initial usage. (3 mentions)
Users find the complex features of Optimizely challenging, particularly with navigation and understanding significance computation. (2 mentions)
Users find usage complexity and cost to be issues, particularly with setting up multiple experiments effectively. (1 mentions)

Top Pros or Advantages of Optimizely Feature Experimentation

1. Ease of Use
Users find Optimizely Feature Experimentation to have great ease of use once familiar with its interface and terminology.
See 12 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you like about Optimizely Feature Experimentation?

Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-variant

Verified User
C

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Expensive, but very intuitive and stable A/B testing tool"

What do you like about Optimizely Feature Experimentation?

What I like most about Optimizely’s feature experimentation is how easy it is to run all kinds of experiments and simultaneously integrate it in our b

2. A/B Testing
Users find A/B testing easy and effective with Optimizely, enabling seamless feature rollouts and diverse experiments.
See 11 mentions

See Related User Reviews

Mayank P.
MP

Mayank P.

Enterprise (> 1000 emp.)

4.5/5

"Optimizely Feature Flag Review"

What do you like about Optimizely Feature Experimentation?

Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout of y

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

3. Experimentation
Users value the flexibility of personalized UX in Optimizely Feature Experimentation, enhancing targeting and customer insights.
See 11 mentions

See Related User Reviews

Mayank P.
MP

Mayank P.

Enterprise (> 1000 emp.)

4.5/5

"Optimizely Feature Flag Review"

What do you like about Optimizely Feature Experimentation?

Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout of y

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

4. Features
Users value the flexible and granular UX personalization capabilities of Optimizely Feature Experimentation for effective targeting.
See 10 mentions

See Related User Reviews

Mayank P.
MP

Mayank P.

Enterprise (> 1000 emp.)

4.5/5

"Optimizely Feature Flag Review"

What do you like about Optimizely Feature Experimentation?

Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout of y

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

5. Implementation Ease
Users find it relatively easy to implement Optimizely Feature Experimentation, enhancing their ability to conduct experiments effectively.
See 8 mentions

See Related User Reviews

Verified User
C

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Tool with Room for Improvement"

What do you like about Optimizely Feature Experimentation?

Optimizely Feature Experimentation is a well-balanced platform that caters to both business and developer needs. The developer documentation is highly

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you like about Optimizely Feature Experimentation?

Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-variant

6. Feature Flags
Users value the ease of managing feature flags for testing and activating new features effectively within Optimizely.
See 5 mentions

See Related User Reviews

Mayank P.
MP

Mayank P.

Enterprise (> 1000 emp.)

4.5/5

"Optimizely Feature Flag Review"

What do you like about Optimizely Feature Experimentation?

Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout of y

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

Top Cons or Disadvantages of Optimizely Feature Experimentation

1. Difficulty of Use
Users find the difficulty of use in Optimizely, particularly with complex experiments and initial setup, quite challenging.
See 5 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"A powerful toll that can help a lot"

What do you dislike about Optimizely Feature Experimentation?

Bucketing, this software offers bucketing when you want to run A/B tests however combining it with additional audience that you want to enable/disable

2. Learning Curve
Users find the learning curve steep, making initial registration and feature experimentation challenging for beginners.
See 5 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

3. Complexity
Users find the complexity of Optimizely Feature Experimentation challenging, especially during onboarding and integration with legacy systems.
See 4 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

4. Expensive
Users find Optimizely Feature Experimentation too expensive, especially for solopreneurs and tight budgets.
See 4 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Verified User
C

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Expensive, but very intuitive and stable A/B testing tool"

What do you dislike about Optimizely Feature Experimentation?

Not that much apart from the fact that (in all honesty) in pricey

5. Feature Flags Issues
Users struggle with feature flag management issues, desiring better tools and navigation for effective usage.
See 3 mentions

See Related User Reviews

Verified User
C

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Tool with Room for Improvement"

What do you dislike about Optimizely Feature Experimentation?

While Optimizely is a great tool, it lacks some essential management features. I’d love to see better tools for flag management, such as an overview o

EP

Edward P.

Mid-Market (51-1000 emp.)

4.5/5

"Feature Experimentation empowers teams to experiment with a hyper focus and data-driven decisions"

What do you dislike about Optimizely Feature Experimentation?

I would love to be able to apply multiple feature flags at once as a condition - for example, only apply to audience at 5% if they also have this addi

6. Steep Learning Curve
Users find the steep learning curve of Optimizely Feature Experimentation challenging for newcomers, hindering initial usage.
See 3 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Matheus S.
MS

Matheus S.

Mid-Market (51-1000 emp.)

5.0/5

"Very good to control roles and permission"

What do you dislike about Optimizely Feature Experimentation?

At the first time, we found a little hard to understand how to register and enable the feature experimentation in our product. But past that, we didn'

7. Complex Features
Users find the complex features of Optimizely challenging, particularly with navigation and understanding significance computation.
See 2 mentions

See Related User Reviews

EP

Edward P.

Mid-Market (51-1000 emp.)

4.5/5

"Feature Experimentation empowers teams to experiment with a hyper focus and data-driven decisions"

What do you dislike about Optimizely Feature Experimentation?

I would love to be able to apply multiple feature flags at once as a condition - for example, only apply to audience at 5% if they also have this addi

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

8. Limitations
Users find usage complexity and cost to be issues, particularly with setting up multiple experiments effectively.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

Optimizely Feature Experimentation Reviews (116)

Reviews

Optimizely Feature Experimentation Reviews (116)

4.3
116 reviews
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YUVARAJAN M.
YM
Associate Software Engineer
Small-Business (50 or fewer emp.)
"It's good to use"
What do you like best about Optimizely Feature Experimentation?

Optimizely Feature Experimentation stands out for its structured approach to testing features, providing actionable insights for data-driven decisions, and enabling continuous improvement. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

While Optimizely Feature Experimentation provides powerful features, its pricing model may be challenging for smaller businesses, and its learning curve could be steep for some users. Review collected by and hosted on G2.com.

Verified User in Information Services
TI
Small-Business (50 or fewer emp.)
"Great product to next new features"
What do you like best about Optimizely Feature Experimentation?

Easy to use and very intuitive. No prior knowledge needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

So far so good. I am very happy about this product. I am now trailing it and will be buying it soon. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market (51-1000 emp.)
"Expensive tool with limited capabilities"
What do you like best about Optimizely Feature Experimentation?

It has a clean UI, but there's not much else to like tbh Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

- very limited analytics capabilities

- cannot use any event or user attributes for analysis

- very expensive for what it is

- we end up exporting all the data to analyze it outside of Optimizely Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Small-Business (50 or fewer emp.)
"A great product"
What do you like best about Optimizely Feature Experimentation?

I love the ability to get very detailed in targeting my audiences, with bespoke solutions Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise (> 1000 emp.)
"Helps us in rolling out features"
What do you like best about Optimizely Feature Experimentation?

Ease of access control is a very good thing for us Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Documentation heavy and would be good to have some tutorials Review collected by and hosted on G2.com.

Keshav V.
KV
Technical Artist
Mid-Market (51-1000 emp.)
"Great Response and Quick Delivery"
What do you like best about Optimizely Feature Experimentation?

It was quick and safer to test and the feature validations were super fast my dashboard was super personalised as well. Great Customer Support. it was also easy to integrate into my project. This ease of Implementation makes me use it more frequently for different products. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Could have a better analytic dashboard for a better understanding of data. Review collected by and hosted on G2.com.

Ankur S.
AS
Video Editor
Small-Business (50 or fewer emp.)
"My Take on Optimizely's Experimentation Magic."
What do you like best about Optimizely Feature Experimentation?

The best feature I found is the detailed insights it provides into user behavior and performance metrics also stand out, helping businesses make informed decisions for a better online experience. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Like there has been a slight drawback when it comes to complex experiments or specific customizations, which might be a drawback for users with highly specialized testing requirements. Review collected by and hosted on G2.com.

Luca d.
LD
Mid-Market (51-1000 emp.)
"Quick and easy way to runAB testing"
What do you like best about Optimizely Feature Experimentation?

It's quick! Once the devs set up the events in GA I can easily retrieve the data and run ad-hoc analsysis on top the OPtimizely reporting. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not clear how it computes significance when there are more than 2 groups. But also would appreciate more clarity around the exact test used to compute significance. Review collected by and hosted on G2.com.

NILMANI J.
NJ
JUNIOR JAVA BACKEND DEVELOPER
Small-Business (50 or fewer emp.)
"Users point of view"
What do you like best about Optimizely Feature Experimentation?

Feature Flag.

AB Testing.

Rollouts.

Ease of Use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Risk Dependency.

Performance Impact.

GDPR failure. Review collected by and hosted on G2.com.

Vipin K.
VK
PPC Manager- GoogleAds, FacebookAds & Bing Ads Expert PPC Lead Generation Specialist
Small-Business (50 or fewer emp.)
"Allows experimentation across web, mobile, and server-side apps"
What do you like best about Optimizely Feature Experimentation?

This breadth of coverage allows teams to test and optimize different parts of the user journey, leading to potentially larger impact. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

API calls for feature variations can introduce slight latency in some applications Review collected by and hosted on G2.com.

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