Optimizely Feature Experimentation Pros and Cons

Optimizely Feature Experimentation Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find the ease of use of Optimizely's feature experimentation makes managing experiments straightforward and efficient. (12 mentions)

Users appreciate the ease of use and clarity in tracking metrics with Optimizely Feature Experimentation, enhancing their testing experience. (11 mentions)

Users appreciate the clarity and ease of use in managing feature experimentation, achieving conclusive results effortlessly. (11 mentions)

Users appreciate the clarity in tracking metrics and the ability to achieve statistical significance with ease. (10 mentions)

Users find the implementation ease of Optimizely Feature Experimentation beneficial, simplifying the setup and management of experiments. (8 mentions)

Users value the ease of managing feature flags for testing and activating new features effectively within Optimizely. (5 mentions)

Users find the implementation process difficult, making it challenging to effectively use the feature experimentation tools. (5 mentions)

Users find the learning curve steep, especially with technical aspects and lack of tutorials for new features. (5 mentions)

Users find the complexity of Optimizely's platform challenging, especially during onboarding and integration with legacy systems. (4 mentions)

Users find Optimizely Feature Experimentation to be too expensive, especially for solopreneurs and small budgets. (4 mentions)

Users face feature flag management issues due to a lack of essential tools and difficult navigation in Optimizely. (3 mentions)

Users find the steep learning curve of Optimizely Feature Experimentation challenging for newcomers, hindering initial usage. (3 mentions)

Users find the complex features of Optimizely challenging, particularly with navigation and understanding significance computation. (2 mentions)

Users find usage complexity and cost to be issues, particularly with setting up multiple experiments effectively. (1 mentions)

Top Pros or Advantages of Optimizely Feature Experimentation

1. Ease of Use

Users find the ease of use of Optimizely's feature experimentation makes managing experiments straightforward and efficient.

See 12 mentions

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Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

Matheus S.

Mid-Market (51-1000 emp.)

5.0/5

"Very good to control roles and permission"

What do you like about Optimizely Feature Experimentation?

I am using optimizely to control which roles on my SaaS can see each feature. Its very easy to control experimentation and feature flag. Its very simp

2. A/B Testing

Users appreciate the ease of use and clarity in tracking metrics with Optimizely Feature Experimentation, enhancing their testing experience.

See 11 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Early days but starting to make data-backed decisions via experimentation"

What do you like about Optimizely Feature Experimentation?

I like the clarity of tracking different metrics, the tools to explain/achieve statistical significance, and the potential to connect to our data ware

Giovanni L.

Mid-Market (51-1000 emp.)

4.0/5

"Easy to use, complicated to implement"

What do you like about Optimizely Feature Experimentation?

It is quite easy to use once it is implemented, and above all the multiple options without having to modify much of the implemented code, being able t

3. Experimentation

Users appreciate the clarity and ease of use in managing feature experimentation, achieving conclusive results effortlessly.

See 11 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Early days but starting to make data-backed decisions via experimentation"

What do you like about Optimizely Feature Experimentation?

I like the clarity of tracking different metrics, the tools to explain/achieve statistical significance, and the potential to connect to our data ware

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

4. Features

Users appreciate the clarity in tracking metrics and the ability to achieve statistical significance with ease.

See 10 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"A powerful toll that can help a lot"

What do you like about Optimizely Feature Experimentation?

The most helpful ones are easy audience setup, feature enablement and setup

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Early days but starting to make data-backed decisions via experimentation"

What do you like about Optimizely Feature Experimentation?

I like the clarity of tracking different metrics, the tools to explain/achieve statistical significance, and the potential to connect to our data ware

5. Implementation Ease

Users find the implementation ease of Optimizely Feature Experimentation beneficial, simplifying the setup and management of experiments.

See 8 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Early days but starting to make data-backed decisions via experimentation"

What do you like about Optimizely Feature Experimentation?

I like the clarity of tracking different metrics, the tools to explain/achieve statistical significance, and the potential to connect to our data ware

Giovanni L.

Mid-Market (51-1000 emp.)

4.0/5

"Easy to use, complicated to implement"

What do you like about Optimizely Feature Experimentation?

It is quite easy to use once it is implemented, and above all the multiple options without having to modify much of the implemented code, being able t

6. Feature Flags

Users value the ease of managing feature flags for testing and activating new features effectively within Optimizely.

See 5 mentions

See Related User Reviews

Chniber B.

Small-Business (50 or fewer emp.)

4.5/5

"Newly in feature experimentation but excited toward the future"

What do you like about Optimizely Feature Experimentation?

Being able to test and activate fully the feature in live via backends and apps

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

Top Cons or Disadvantages of Optimizely Feature Experimentation

1. Difficulty of Use

Users find the implementation process difficult, making it challenging to effectively use the feature experimentation tools.

See 5 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"A powerful toll that can help a lot"

What do you dislike about Optimizely Feature Experimentation?

Bucketing, this software offers bucketing when you want to run A/B tests however combining it with additional audience that you want to enable/disable

Giovanni L.

Mid-Market (51-1000 emp.)

4.0/5

"Easy to use, complicated to implement"

What do you dislike about Optimizely Feature Experimentation?

The only thing I didn't like was the implementation, it's true that the team was helping us a lot, but it took us a long time to implement it, first o

2. Learning Curve

Users find the learning curve steep, especially with technical aspects and lack of tutorials for new features.

See 5 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Matheus S.

Mid-Market (51-1000 emp.)

5.0/5

"Very good to control roles and permission"

What do you dislike about Optimizely Feature Experimentation?

At the first time, we found a little hard to understand how to register and enable the feature experimentation in our product. But past that, we didn'

3. Complexity

Users find the complexity of Optimizely's platform challenging, especially during onboarding and integration with legacy systems.

See 4 mentions

See Related User Reviews

Jasper C.

Small-Business (50 or fewer emp.)

5.0/5

"Optimizely for A/B testing of our web sites"

What do you dislike about Optimizely Feature Experimentation?

The only thing I came to hate is the overload and how difficult it is to navigate.

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

4. Expensive

Users find Optimizely Feature Experimentation to be too expensive, especially for solopreneurs and small budgets.

See 4 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Mayank P.

Enterprise (> 1000 emp.)

4.5/5

"Optimizely Feature Flag Review"

What do you dislike about Optimizely Feature Experimentation?

Found the product to be but on a expensive side compared to other similar software available.

5. Feature Flags Issues

Users face feature flag management issues due to a lack of essential tools and difficult navigation in Optimizely.

See 3 mentions

See Related User Reviews

Edward P.

Mid-Market (51-1000 emp.)

4.5/5

"Feature Experimentation empowers teams to experiment with a hyper focus and data-driven decisions"

What do you dislike about Optimizely Feature Experimentation?

I would love to be able to apply multiple feature flags at once as a condition - for example, only apply to audience at 5% if they also have this addi

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Tool with Room for Improvement"

What do you dislike about Optimizely Feature Experimentation?

While Optimizely is a great tool, it lacks some essential management features. I’d love to see better tools for flag management, such as an overview o

6. Steep Learning Curve

Users find the steep learning curve of Optimizely Feature Experimentation challenging for newcomers, hindering initial usage.

See 3 mentions

See Related User Reviews

Giovanni L.

Mid-Market (51-1000 emp.)

4.0/5

"Easy to use, complicated to implement"

What do you dislike about Optimizely Feature Experimentation?

The only thing I didn't like was the implementation, it's true that the team was helping us a lot, but it took us a long time to implement it, first o

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

7. Complex Features

Users find the complex features of Optimizely challenging, particularly with navigation and understanding significance computation.

See 2 mentions

See Related User Reviews

Edward P.

Mid-Market (51-1000 emp.)

4.5/5

"Feature Experimentation empowers teams to experiment with a hyper focus and data-driven decisions"

What do you dislike about Optimizely Feature Experimentation?

I would love to be able to apply multiple feature flags at once as a condition - for example, only apply to audience at 5% if they also have this addi

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

8. Limitations

Users find usage complexity and cost to be issues, particularly with setting up multiple experiments effectively.

See 1 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

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Chniber B.

Experimentation manager

Small-Business (50 or fewer emp.)

11/4/2024

"Newly in feature experimentation but excited toward the future"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Being able to test and activate fully the feature in live via backends and apps Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Need of implementation in all backend API meaning its x times number of API we have in a flow Review collected by and hosted on G2.com.

Hitarth D.

Small-Business (50 or fewer emp.)

2/6/2024

"Most versatile and enjoyable product to use"

5/5

What do you like best about Optimizely Feature Experimentation?

I like the Optimiely REST API most since it allows for so much more customization to the base product, which by itself is awesome. Apart from this, I also like the modern-looking and easy-to-navigate dashboard which does a great job of organizing all the things it has to offer to the user. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I would say there are some missing features with the REST API like the contributors API which is operational for the legacy products but not Feature Experimentation. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

It allows the developers to easily toggle on and off code that they don't want to run in production, for example for cases where the existing piece of code is incomplete. Allows developers to break down large tasks into multiple small contributions.

It also allows us to be more confident with releasing fixes that cannot easily be tested in non-prod environments. Review collected by and hosted on G2.com.

Himanshu Ranjan R.

Assistant Application Developer

Small-Business (50 or fewer emp.)

2/8/2024

"Review Over Optimizely Feature Experimentation"

5/5

What do you like best about Optimizely Feature Experimentation?

I think optimizely can be best way in making a better digital experience.

We can personalize accordingly whatever we want to see or follow instead of unwanted things.

Another thing i liked is the web development testing feature - This can be so useful for web developers

We can easily choose our target audience Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

As of now i didn't found any negative thing.

But optimizely can improve the theme they are using in UI. Some colorful and pictorial representations may be more effective.

Specially dark theme can be changed as light

It will lookmore better. ( i mean black bg)

This is just my opinion not any negative Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We can easily get some optimized or efficient product which is needed as per our requirement and our target costomer.

The problem mostly people face is our content or product is targeting right audience or not.

The other problem is regarding web development testing, we can see through A/B testing things which can boost our development site. Review collected by and hosted on G2.com.

Sameer C.

Development Lead

Small-Business (50 or fewer emp.)

2/7/2024

"Best in class tools for feature and experimentation...!"

4/5

What do you like best about Optimizely Feature Experimentation?

The best thing I like about the Optimizely's Feature Experimentation service is that they offer best in class tools for optimizing the digital experience in a way that can help in significantly improving the customer experince!! Tools for A/B testing and personalisation and feature flagging really imporves the bussiness and organization flow...Overall Love it! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Nothing much to dislike..However more work could be carried out on third party integration and giving seemless experience...although the it already outperforms the available tools in the market but still slight improvemnt could make it best! Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We have a website running for managing the educational content workflow in our campus and the Optimizly Feature Experimentation had really helped us in A/B testing specially to have a check on the perfomance metrics and how website performs on certain on conditioned parameters. The optimizing functionality really helped us in ensuring that wether the overall user interface apealls the target audience or not and it's optimization based on the analytics. Review collected by and hosted on G2.com.

Verified User in Entertainment

Mid-Market (51-1000 emp.)

4/25/2024

"Great tool for allowing us to dynamic change feature states"

3.5/5

What do you like best about Optimizely Feature Experimentation?

Optimizely is very good at allowing us to try new features, experiment with features and set up custom audiences. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The part that we have more issues with is to setup multiple experiments for different platforms that use the same feature flag simultaneously. This is something that we can't do with optimizely today and it hurts is. Review collected by and hosted on G2.com.

Verified User in Market Research

Mid-Market (51-1000 emp.)

1/10/2024

"Associate PM Optimazely feature review"

5/5

What do you like best about Optimizely Feature Experimentation?

Optimizely's intuitive interface and real-time insights are a game-changer for me. It seamlessly integrates into our workflow, making feature testing a breeze. It's personalized analytics elevate decision-making, providing unique insights into our users behavior. I think that it's a must-have for efficient and data-driven experimentation. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I think that optimizely is fantastic, but the learning curve for new users and the pricing structure could be more user-friendly. Simplifying onboarding and exploring flexible pricing options would make it even better. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

As I mentioned before optimizely is a real game-changer for me. It tackles our challenge of implementing changes without disrupting the user experience. The real-time insights empower me and my team to make informed decisions, enhancing our ability to cater to user preferences. For me it's not just a tool but a solution that directly benefits our projects and user satisfaction. Review collected by and hosted on G2.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

4/10/2024

"Great product for fast and easy product experimentation"

4/5

What do you like best about Optimizely Feature Experimentation?

I like that it is easily configuration and you can manage various audiences within the same experiment. Setting up a test is very easy and doesnt take much time at all. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I am not a big fan of the reporting the Optimizely has. I am not able to gather all the insights I need to determine next steps for an experiment. Review collected by and hosted on G2.com.

Danielle W.

Enterprise (> 1000 emp.)

4/26/2024

"Optimizely Experimentation"

4.5/5

What do you like best about Optimizely Feature Experimentation?

It makes it easy to test various aspects of a page. The possibilities are almost endless as to what you can test! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The UX is a little hard to learn and can be clunky at times. Review collected by and hosted on G2.com.

Verified User in Market Research

Small-Business (50 or fewer emp.)

8/26/2024

"Best features"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Optimizely feature experimentation is best for applying the customers views and making it easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Even though it is one of the best experimentatuon, it needs some improvement in the visualization of the dashboard Review collected by and hosted on G2.com.

Harshal J.

Site Reliability Engineer (E0)

Small-Business (50 or fewer emp.)

2/12/2024

"Optimization Features"

4/5

What do you like best about Optimizely Feature Experimentation?

I appreciate how Optimizely Feature Experimentation empowers me to iterate and optimize my features effortlessly. The ability to run experiments, analyze user behaviors, and make data-driven decisions not only enhances the user experience but also contributes to the overall success of our product. It's a game-changer in fine-tuning features and ensuring we deliver the best possible value to our users. The ease of use and insightful analytics make it an invaluable tool for driving innovation and achieving continuous improvement. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not much like an dislike i really appreciate it Review collected by and hosted on G2.com.