Introducing G2.ai, the future of software buying.Try now
Alteryx
Sponsored
Alteryx
Visit Website
Product Avatar Image
Optimizely Feature Experimentation

By Optimizely

4.3 out of 5 stars

How would you rate your experience with Optimizely Feature Experimentation?

Alteryx
Sponsored
Alteryx
Visit Website

Optimizely Feature Experimentation Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find the ease of use of Optimizely's feature experimentation makes managing experiments straightforward and efficient. (12 mentions)
Users appreciate the ease of use and clarity in tracking metrics with Optimizely Feature Experimentation, enhancing their testing experience. (11 mentions)
Users appreciate the clarity and ease of use in managing feature experimentation, achieving conclusive results effortlessly. (11 mentions)
Users appreciate the clarity in tracking metrics and the ability to achieve statistical significance with ease. (10 mentions)
Users find the implementation ease of Optimizely Feature Experimentation beneficial, simplifying the setup and management of experiments. (8 mentions)
Users value the ease of managing feature flags for testing and activating new features effectively within Optimizely. (5 mentions)
Users find the implementation process difficult, making it challenging to effectively use the feature experimentation tools. (5 mentions)
Users find the learning curve steep, especially with technical aspects and lack of tutorials for new features. (5 mentions)
Users find the complexity of Optimizely's platform challenging, especially during onboarding and integration with legacy systems. (4 mentions)
Users find Optimizely Feature Experimentation to be too expensive, especially for solopreneurs and small budgets. (4 mentions)
Users face feature flag management issues due to a lack of essential tools and difficult navigation in Optimizely. (3 mentions)
Users find the steep learning curve of Optimizely Feature Experimentation challenging for newcomers, hindering initial usage. (3 mentions)
Users find the complex features of Optimizely challenging, particularly with navigation and understanding significance computation. (2 mentions)
Users find usage complexity and cost to be issues, particularly with setting up multiple experiments effectively. (1 mentions)

Top Pros or Advantages of Optimizely Feature Experimentation

1. Ease of Use
Users find the ease of use of Optimizely's feature experimentation makes managing experiments straightforward and efficient.
See 12 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

Matheus S.
MS

Matheus S.

Mid-Market (51-1000 emp.)

5.0/5

"Very good to control roles and permission"

What do you like about Optimizely Feature Experimentation?

I am using optimizely to control which roles on my SaaS can see each feature. Its very easy to control experimentation and feature flag. Its very simp

2. A/B Testing
Users appreciate the ease of use and clarity in tracking metrics with Optimizely Feature Experimentation, enhancing their testing experience.
See 11 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Early days but starting to make data-backed decisions via experimentation"

What do you like about Optimizely Feature Experimentation?

I like the clarity of tracking different metrics, the tools to explain/achieve statistical significance, and the potential to connect to our data ware

Giovanni L.
GL

Giovanni L.

Mid-Market (51-1000 emp.)

4.0/5

"Easy to use, complicated to implement"

What do you like about Optimizely Feature Experimentation?

It is quite easy to use once it is implemented, and above all the multiple options without having to modify much of the implemented code, being able t

3. Experimentation
Users appreciate the clarity and ease of use in managing feature experimentation, achieving conclusive results effortlessly.
See 11 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Early days but starting to make data-backed decisions via experimentation"

What do you like about Optimizely Feature Experimentation?

I like the clarity of tracking different metrics, the tools to explain/achieve statistical significance, and the potential to connect to our data ware

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

4. Features
Users appreciate the clarity in tracking metrics and the ability to achieve statistical significance with ease.
See 10 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"A powerful toll that can help a lot"

What do you like about Optimizely Feature Experimentation?

The most helpful ones are easy audience setup, feature enablement and setup

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Early days but starting to make data-backed decisions via experimentation"

What do you like about Optimizely Feature Experimentation?

I like the clarity of tracking different metrics, the tools to explain/achieve statistical significance, and the potential to connect to our data ware

5. Implementation Ease
Users find the implementation ease of Optimizely Feature Experimentation beneficial, simplifying the setup and management of experiments.
See 8 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Early days but starting to make data-backed decisions via experimentation"

What do you like about Optimizely Feature Experimentation?

I like the clarity of tracking different metrics, the tools to explain/achieve statistical significance, and the potential to connect to our data ware

Giovanni L.
GL

Giovanni L.

Mid-Market (51-1000 emp.)

4.0/5

"Easy to use, complicated to implement"

What do you like about Optimizely Feature Experimentation?

It is quite easy to use once it is implemented, and above all the multiple options without having to modify much of the implemented code, being able t

6. Feature Flags
Users value the ease of managing feature flags for testing and activating new features effectively within Optimizely.
See 5 mentions

See Related User Reviews

CB

Chniber B.

Small-Business (50 or fewer emp.)

4.5/5

"Newly in feature experimentation but excited toward the future"

What do you like about Optimizely Feature Experimentation?

Being able to test and activate fully the feature in live via backends and apps

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

Top Cons or Disadvantages of Optimizely Feature Experimentation

1. Difficulty of Use
Users find the implementation process difficult, making it challenging to effectively use the feature experimentation tools.
See 5 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"A powerful toll that can help a lot"

What do you dislike about Optimizely Feature Experimentation?

Bucketing, this software offers bucketing when you want to run A/B tests however combining it with additional audience that you want to enable/disable

Giovanni L.
GL

Giovanni L.

Mid-Market (51-1000 emp.)

4.0/5

"Easy to use, complicated to implement"

What do you dislike about Optimizely Feature Experimentation?

The only thing I didn't like was the implementation, it's true that the team was helping us a lot, but it took us a long time to implement it, first o

2. Learning Curve
Users find the learning curve steep, especially with technical aspects and lack of tutorials for new features.
See 5 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Matheus S.
MS

Matheus S.

Mid-Market (51-1000 emp.)

5.0/5

"Very good to control roles and permission"

What do you dislike about Optimizely Feature Experimentation?

At the first time, we found a little hard to understand how to register and enable the feature experimentation in our product. But past that, we didn'

3. Complexity
Users find the complexity of Optimizely's platform challenging, especially during onboarding and integration with legacy systems.
See 4 mentions

See Related User Reviews

JC

Jasper C.

Small-Business (50 or fewer emp.)

5.0/5

"Optimizely for A/B testing of our web sites"

What do you dislike about Optimizely Feature Experimentation?

The only thing I came to hate is the overload and how difficult it is to navigate.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

4. Expensive
Users find Optimizely Feature Experimentation to be too expensive, especially for solopreneurs and small budgets.
See 4 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Mayank P.
MP

Mayank P.

Enterprise (> 1000 emp.)

4.5/5

"Optimizely Feature Flag Review"

What do you dislike about Optimizely Feature Experimentation?

Found the product to be but on a expensive side compared to other similar software available.

5. Feature Flags Issues
Users face feature flag management issues due to a lack of essential tools and difficult navigation in Optimizely.
See 3 mentions

See Related User Reviews

EP

Edward P.

Mid-Market (51-1000 emp.)

4.5/5

"Feature Experimentation empowers teams to experiment with a hyper focus and data-driven decisions"

What do you dislike about Optimizely Feature Experimentation?

I would love to be able to apply multiple feature flags at once as a condition - for example, only apply to audience at 5% if they also have this addi

Verified User
C

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Tool with Room for Improvement"

What do you dislike about Optimizely Feature Experimentation?

While Optimizely is a great tool, it lacks some essential management features. I’d love to see better tools for flag management, such as an overview o

6. Steep Learning Curve
Users find the steep learning curve of Optimizely Feature Experimentation challenging for newcomers, hindering initial usage.
See 3 mentions

See Related User Reviews

Giovanni L.
GL

Giovanni L.

Mid-Market (51-1000 emp.)

4.0/5

"Easy to use, complicated to implement"

What do you dislike about Optimizely Feature Experimentation?

The only thing I didn't like was the implementation, it's true that the team was helping us a lot, but it took us a long time to implement it, first o

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

7. Complex Features
Users find the complex features of Optimizely challenging, particularly with navigation and understanding significance computation.
See 2 mentions

See Related User Reviews

EP

Edward P.

Mid-Market (51-1000 emp.)

4.5/5

"Feature Experimentation empowers teams to experiment with a hyper focus and data-driven decisions"

What do you dislike about Optimizely Feature Experimentation?

I would love to be able to apply multiple feature flags at once as a condition - for example, only apply to audience at 5% if they also have this addi

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

8. Limitations
Users find usage complexity and cost to be issues, particularly with setting up multiple experiments effectively.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

Optimizely Feature Experimentation Reviews (116)

Reviews

Optimizely Feature Experimentation Reviews (116)

4.3
116 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Dustin M.
DM
Test Engineer III
Mid-Market (51-1000 emp.)
"An incredibly valuable tool"
What do you like best about Optimizely Feature Experimentation?

The feature flags feature and ease of use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I want the ability to choose audiences for different environments. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Dustin,

Thank you for leaving us a review, we're happy that you're finding great use in our product! If you ever have anymore insights, please don't hesitate to share them with your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Verified User in Retail
UR
Enterprise (> 1000 emp.)
"Optimizely full stack experimentation"
What do you like best about Optimizely Feature Experimentation?

It gives a lot of power to do experimentation, and also, things can be turned on/off with a button click. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I feel sometimes it slows down the website loading speed. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

Thanks for your review! If you're ever experiencing any issues with the product or have any questions, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Insurance
UI
Small-Business (50 or fewer emp.)
"Optimizely full stack review"
What do you like best about Optimizely Feature Experimentation?

My favorite thing about Optimizely is the easy-to-navigate user interface. It is quite intuitive and I could get started without much guidance from others. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Occasionally there are problems associated with displaying results. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

Thanks for sharing your experience our product. We're happy that you're finding success with it! If you are experiencing any issues or need any assistance please contact your customer success manager or message us at reviews@optimizely.com.

Verified User in Information Technology and Services
AI
Mid-Market (51-1000 emp.)
"easy to use"
What do you like best about Optimizely Feature Experimentation?

whitelisting, controlling variations, being able to view traffic allocation and metrics Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

sometimes metrics take a little long to update, so it can slow down testing a little if you're not careful Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

Thanks for leaving us a review! We are always looking to improve user experience and welcome your feedback. If you ever have any questions or recommendations, please reach out to your customer success manager or message us at reviews@optimizely.com.

YN
Product Leader
Enterprise (> 1000 emp.)
"The best way to build Products and things that people use and love!"
What do you like best about Optimizely Feature Experimentation?

The ability to manage and test, learn and segment your product to tailor a personal experience to each user to drive a better user experience Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

not being able to do the same experimentation testing on an app like you can for a webapp Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Yau,

We're happy to hear that your experience with Full Stack is going well. Always feel free to share your feedback with your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Thanks!

Verified User in Computer Software
AC
Mid-Market (51-1000 emp.)
"Could be great"
What do you like best about Optimizely Feature Experimentation?

Custom built stats engine which allows for easier use, monitoring and quicker results Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Constant integration issues with engineering libraries, rendering could-be-results as needing to be double checked or tested manually. Support staff are more interested in passing the buck than fixing the issue. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

Thank you for your review, we highly value your feedback. We're sorry to hear about your issues with the platform; an enjoyable user experience is of the utmost importance for us. Please contact your customer success manager or message us at reviews@optimizely.com so we can help remedy these matters.

Verified User in Broadcast Media
UB
Enterprise (> 1000 emp.)
"Easy to use, reliable experimentation for apps"
What do you like best about Optimizely Feature Experimentation?

The consoles are straightforward, have good visualizations, and quickly identify your success metrics at a glance. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

There's very little to dislike. It works. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

We're happy to hear that Full Stack is successfully providing you with business solutions. If any questions or feedback ever arise, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com.

Thanks!

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Modern + Easy to Use"
What do you like best about Optimizely Feature Experimentation?

Easy to create and check on experiments and set audiences. The design is very sleek and modern. I also love the option to have a desktop app! Very happy user with a great community to be able to ask questions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Sometimes Optimizely is down, which can interfere when we need to check on stats. Though not very common. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

We love to hear that you're happy with our product! If you ever need any assistance or have any questions please feel free to contact your customer success manager or message us at reviews@optimizely.com.

Verified User in Insurance
II
Mid-Market (51-1000 emp.)
"Optimizely Full Stack"
What do you like best about Optimizely Feature Experimentation?

We used this for our websites and payment processing. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Overall the software was easy to use. Our developers took time to learn the software. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

We appreciate your review and love to hear that you're enjoying Full Stack! If you ever have any questions or concerns in the future, please don't hesitate to share them with your Customer Success Manager or you can send us a message at reviews@optimizely.com and we'll connect you with the right people.

Thank you.

Verified User in Food & Beverages
UF
Mid-Market (51-1000 emp.)
"Great base, would be great to see more features added"
What do you like best about Optimizely Feature Experimentation?

A lot of flexibility in running experiments, great interface Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

We had to build a solution on top to be able to overcome some limitations Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

We're so happy to hear that you're finding success with Full Stack. If any questions or issues arise in the future, please don't hesitate to contact your customer success manager or message us at reviews@optimizely.com.