[ Optimiz... Reviews ](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) [ Optimiz... Reviews ](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) # Optimizely Content Marketing Platform Features ##### ## Interface and Performance (5) Import/Export Import and export large media files or folders into or from the database quickly and efficiently. Organizational Interface Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display. Search Able to search and filter assets by keywords and metadata. File Preview Able to easily preview large image files and video storyboards. Analytics Provides insights into the performance of digital content across its entire lifecycle. Show More ##### ## Asset Management (6) File Types Software supports a wide range of file types. Metadata Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary. File Transformation Automatically or manually convert files into different sizes or file types within the DAM system. Versioning Keep track of incrementally changing versions of the same asset. Expiration Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle. Brand Guidelines Houses an organization's brand guidelines in a centralized location within the digital asset management platform Show More ##### ## Media Types (3) Video The software is optimized to load, preview, search and edit video media files. Audio The software is optimized to load, preview, search and edit audio media files. Images The software is optimized to load, preview, search and edit image media files. Show More ##### ## Administration (8) Workflow Management Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Brand Portal Publish media or media collections to your website or share externally via temporary hyperlink. Integration with Creative Software Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software. Integration with Marketing Software Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software. Permissions Define and manage roles and access rights for the entire system. Procedures Maintain procedures for data access and governance. Remote Work Allow users to use the system online and on mobile devices. Show More ##### ## Tools (2) Audience Insights Helps users understand audience demographics and evaluate visitor behavior Social Sharing Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. Show More ##### ## Metrics (6) Entry and Exit Pages Accurately determine your websites most common entry and exit points, while displaying data elegantly. Sessions Accurately measure total web traffic and display data logically. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Return Track user return rates and related metrics. Conversions Track what proportion of users convert to customers via specific actions. Search Rank Gives users accurate reflection of how their search ratings compare with competitors. Show More ##### ## Platform Basics (6) Drag & Drop Scheduling Ability to drag and drop projects and tasks within a marketing calendar. Project and Task Lists Organization Ability to organize recurring projects and tasks into standardized workflows. Project Templates Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc. Budgeting and Cost Estimation Provides tracking for marketing campaign costs and the ability to allocate expenses to budgets. Team Member Roles Ability to assign team members specific roles on specific projects. Automated Alerts and Notficiations Ability to send automated alerts and notifications when projects have been updated and/or compelted. Show More ##### ## Content Planning (3) Content Organization Ability to organize content and manage approvals during the content creation process. Task Assignment Ability to assign content tasks to writers, designers, and editors. Content Scheduling Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.) Show More ##### ## Other Features (2) Integrations Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc. Reporting Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders. Show More ##### ## Automation (3) Workflows Provide standard workflows that can be used accross the company. Customization Allow administrators to configure workflows and processes. Data repository Deliver a single data repository for all project information. Show More ##### ## Project management (7) Task Prioritization Set priority levels on tasks so individuals can organize their work. Dependencies Define dependencies between tasks and the rules to manage them. Planning Plan and create work breakdown structure (WBS) based on the scope of the project. Views Create customized project views for internal and external purposes (eg: for customers). Scheduling Allocate resources by matching capacity and demand, by project, team, or department. Critical Path Automatically calculate the critical path for projects and update it when projects change. Dashboards Deliver dashboards that display project data and KPIs in real time. Show More ##### ## Workload (4) Resource Allocation Monitor resource allocation to identify shortages and adjust accordingly. Workspace Define customizable workspace for teams, departments, and external users. Configuration Provide drag and drop options to configure workspaces. Insights Monitor work accross the company and analyze performance. Show More ##### ## Communication & Collaboration (3) Communication Channels Support multiple channels for internal and external communications. Document Management Allow users to share and collaborate on documents and files. Collaboration Help users meet, share workspaces, and collaborate on tasks. Show More ##### ## Cost Management (3) Project Budgeting Associate a budget with a project and allocate it accordingly by task or resource. Time & Expense Track time and expenses associated with projects or tasks. Profitability Monitor project proftability by team or department. Show More ##### ## Integration (3) Front Office Integrate with CRM, marketing, or customer service software. Back Office Provide integration with accounting software and ERP systems. External data Connect to external data sources such as databases or BI software. Show More ##### ## Communication (3) Discussions Ability to involve multiple users in public or private discussions External Allow external users to use chat and discussions Announcements Manage news and announcements by company or department Show More ##### ## Content & Documents (4) File Sharing Documents can be shared between users and teams Notes User can share notes with colleagues or external users Search Help users find documents and other types of content Versioning Keep track of document versions and related changes Show More ##### ## Controls (5) Custom Views Create personalized project views for collaboration Followers Allow users to follow tasks which are not assigned to them User Management Define and manage users access to documents and collaboration features Calendars Manage private and shared calendars and associated events Public Sharing Make project views available for the public. Show More ##### ## Project Management (4) Task Management Include features to create, assign, and manage tasks. Planning Deliver project plans that can be customized by users. Visibility Provide visibility into collaborative processes accross the company Integration Provide integration with task management and project management software. Show More ##### ## Remote Collaboration (3) Alignment Align remote employees with their colleagues and external users Accountability Define and track responsabilities for remote users Connectivity Allow users to connect to tools that they use remotely Show More ##### ## Planning (2) Collaborative Editorial Calendars / Scheduling Content Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. Scheduling Integration Create content plans or calendars for multiple users and schedule content in advance. Show More ##### ## Marketing Campaign Performance (2) Performance and ROI Tracking Ability to track marketing campaign performance and return on investment (ROI). Activity Tracking Ability to compare marketing plans to historical activity. Show More ##### ## Publishing (1) Execute Content Publication Ability to publish content either from the source it was created or through a third party. Show More ##### ## Social Media (1) Social Media Integration Create and publication of content for social media platforms. Show More ##### ## Generative AI (8) AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text-to-Image Provides the ability to generate images from a text prompt. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Agentic AI - Digital Asset Management (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Work Management (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Show More ##### ## Agentic AI - Project Collaboration (2) Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Content Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Content Creation (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Marketing Calendar (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Marketing Resource Management (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Content Distribution (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Asana](https://images.g2crowd.com/uploads/product/hd_favicon/1487565345/asana.svg "Asana") Asana 4.4/5(13,836) ](https://www.g2.com/products/asana/reviews) [ ![monday AI Work Platform](https://images.g2crowd.com/uploads/product/hd_favicon/0ecee4762e51bfed79001cde447b63a5/monday-com.svg "monday AI Work Platform") monday AI Work Platform 4.7/5(17,056) ](https://www.g2.com/products/monday-com/reviews) [ ![Wrike](https://images.g2crowd.com/uploads/product/hd_favicon/e7b3c8ae7b46d6fdecc3c383064c2ca8/wrike.svg "Wrike") Wrike 4.2/5(4,539) ](https://www.g2.com/products/wrike/reviews) [ View All Alternatives ](https://www.g2.com/products/optimizely-content-marketing-platform/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Document Management](/glossary/document-management-definition) Document management refers to systematically organizing, storing, and tracking electronic documents. Learn more about its workflow, types, and benefits. [File Sharing](/glossary/file-sharing-definition) Our G2 guide on file sharing gives insights about what file sharing is, different ways of sharing files, its benefits for businesses, and best practices to follow while sharing files. [Digital Rights Management](/glossary/digital-rights-management) Digital rights management plays a crucial role in fighting piracy and protecting copyrighted digital media. Learn more about digital rights management, digital rights management software, and how G2 can help you make the best decision for your business. 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