Amanda C.
AC
Amanda C.
Content Marketing Manager
Computer Software
Mid-Market (51-1000 emp.)
"A great content marketing partner"
4/5
What do you like best about Optimizely Content Marketing Platform?

Newscred makes it easy for us to extend our content marketing efforts via targeted original articles and curated licensed content. Their focus on SEO ensures that all our content is optimize to attract the right audience. We not only enjoy increased awareness but are driving leads into our sales funnel. Their platform and team help us identify important metrics and keep us on track. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

We have a complex product in an emerging market. Not surprisingly, it can take a couple cycles to ensure that our message and position are accurately reflect in our content. Review collected by and hosted on G2.com.

Erin S.
ES
Erin S.
Manager, Direct Marketing
Mid-Market (51-1000 emp.)
"A Necessity for Successful Enterprise Content Marketing"
5/5
What do you like best about Optimizely Content Marketing Platform?

Without NewsCred we would have never been able to pull off a cohesive, thoughtful, or useful content marketing strategy for our organization. They roll up their sleeves and get to work quickly by immersing themselves in your business/industry and act as members of our team with first-hand subject matter knowledge that quite often is very hard to come by. Their ability to generate relevant and timely content in a variety of verticals and market sectors is second to none. Moreover, they possess the technical prowess to build whitelabeled blog sites in a very short amount of time and integrated seamlessly with our web team to get the site up and live quickly and efficiently, even when faced with corporate layers and red tape. They iterate quickly, loop in the right people at the right times, and keep you up-to-date with clear, consistent, and continued communication and frequent status meetings. They work well with other partners and vendors and continually operate with our organizations best intentions in mind. Could not recommend them more for any and all content marketing needs. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Not really a complaint, but we are based on different coasts and it can sometimes be challenging to find meeting times that work with all parties involved in our content marketing efforts, which includes and additional three vendors at any given time. Somehow we make it happen and NewsCred is always at the ready even if meetings occur later in their day/evening. Review collected by and hosted on G2.com.

Mai L.
ML
Mai L.
Content Marketing Specialist
Information Technology and Services
Enterprise (> 1000 emp.)
"Newscred is the Backbone of Our Content Marketing Program"
5/5
What do you like best about Optimizely Content Marketing Platform?

I love Newscred's dashboard with the blog content performance widgets! Newscred's platform is easy to use for our content workflow and enables us to track the data analytics associated with the content we produce. Including metrics for best performing content, social shares, trending topics, engagement, conversions, etc. This information helps us plan for future content while keeping a pulse on how readers react to the content we produce. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

(Not really a complaint.) Sometimes Newscred iterates so quickly, I don't understand the utility of the widgets or some of my preferred features are moved around. But the customer service is so great, if I have questions on the platform, the team is very responsive. Review collected by and hosted on G2.com.

Tommy S.
TS
Tommy S.
Manager, Content & Creative
Hospitality
Mid-Market (51-1000 emp.)
"Does pretty much everything, and does it right."
5/5
What do you like best about Optimizely Content Marketing Platform?

Intuitiveness of the UI, extensibility of the base product, and promptness and willingness of support and dev teams to help with features that were not quite what we needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Workflow edits do not retro-apply to previously-created Tasks -- a minor setback, and one that makes sense, but would be helpful if it did retro-apply. Review collected by and hosted on G2.com.

Yariv R.
YR
Yariv R.
Content and Creative, Senior Manager
Information Technology and Services
Enterprise (> 1000 emp.)
"Can't Live Without It"
5/5
What do you like best about Optimizely Content Marketing Platform?

The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make sure we're getting maximum benefit out of the platform and editorial services. Most recently, they've been working with us to tie our content to demand gen metrics so we can show our contribution to leads/bookings. They've also been especially proactive in finding the right contributing writers. Not every freelancer they've suggested has been the right fit, but they've always listened carefully to what we're looking for and we've ended up finding some great contributors. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Have never had a major glitch with NC. Every once in a while something doesn't work quite right. Support jumps on it immediately and there's always a very quick resolution. Review collected by and hosted on G2.com.

Verified User in Higher Education
IH
Verified User in Higher Education
Enterprise (> 1000 emp.)
"Two-time NewsCred client"
5/5
What do you like best about Optimizely Content Marketing Platform?

From two different working relationships with NewsCred, I've been impressed with the personalized customer service at both stops along the way. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Nothing really, but if I had to say something, it would be the cost of original content, I guess. There have been times I've considered using the NewsCred newsroom, but find that the cost of producing content in-house and/or with my own freelance network to be far more efficient. Review collected by and hosted on G2.com.

KM
kaitlin m.
Enterprise (> 1000 emp.)
"Overall it's been positive and they're a great partner to work with. "
3.5/5
What do you like best about Optimizely Content Marketing Platform?

That all my content can be in one single place. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Some features don't have the best user experience. Review collected by and hosted on G2.com.

JC
Jenny C.
Small-Business (50 or fewer emp.)
"User-friendly and easy to pick up platform."
5/5
What do you like best about Optimizely Content Marketing Platform?

Easy to publish and great Marketplace features. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Editing published content is cumbersome. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Content Manager"
4.5/5
What do you like best about Optimizely Content Marketing Platform?

It is very easy to see what content I have plannned for the week. Very easy to filter through content as welll. I also like that you are now able to track the changes made to the content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

In the analytics filter does not allow you to filter via workflows. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Newscred--Lovely Design, but very buggy "
3/5
What do you like best about Optimizely Content Marketing Platform?

Love the beautiful interface, easy workflow, number of integrations available (WordPress, social channels, Markteo, etc). Reps are very nice and the #ThinkContent team was great. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Platform is incredibly buggy and is constantly giving us problems (failing to publish, posts disappearing, etc). The support team takes a LOOOOONG time to determine the issue, putting our content calendar behind schedule. Review collected by and hosted on G2.com.