--- title: Optimizely Content Marketing Platform Reviews meta\_title: 'Optimizely Content Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Optimizely Content Marketing Platform works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 81 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Project, Portfolio & Program Management url: https://www.g2.com/categories/project-portfolio-program-management --- # Optimizely Content Marketing Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Optimizely Content Marketing Platform but has limited features. Are you part of the Optimizely Content Marketing Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Optimizely Content Marketing Platform (CMP) is an AI-powered workspace purpose-built for marketers. A leader in digital experience platforms, Optimizely CMP empowers organizations to leverage agentic AI to streamline content planning, creation, optimization, and delivery. The results? Effective collaboration, faster time to market and higher quality content and campaigns. * * * Seller [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) Discussions [Optimizely Content Marketing Platform Community](https://www.g2.com/products/optimizely-content-marketing-platform/discuss) Languages Supported English Solution Type All-in-One Overview by Emma Davis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 16 months [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-marketing-platform/pricing) ## Top-Rated Alternatives [ ![Asana](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asana") Asana 4.4/5(13,850) ](https://www.g2.com/products/asana/reviews) [ ![monday AI Work Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "monday AI Work Platform") monday AI Work Platform 4.7/5(17,115) ](https://www.g2.com/products/monday-com/reviews) [ ![Wrike](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wrike") Wrike 4.2/5(4,539) ](https://www.g2.com/products/wrike/reviews) [ View All Alternatives ](https://www.g2.com/products/optimizely-content-marketing-platform/competitors/alternatives) ## User Insights Average based on 81 real user reviews. Implementation Time 5 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Amanda C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda C.") AC Amanda C. Content Marketing Manager Computer Software Mid-Market (51-1000 emp.) 5/11/2018 "A great content marketing partner" 4/5 What do you like best about Optimizely Content Marketing Platform? Newscred makes it easy for us to extend our content marketing efforts via targeted original articles and curated licensed content. Their focus on SEO ensures that all our content is optimize to attract the right audience. We not only enjoy increased awareness but are driving leads into our sales funnel. Their platform and team help us identify important metrics and keep us on track. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? We have a complex product in an emerging market. Not surprisingly, it can take a couple cycles to ensure that our message and position are accurately reflect in our content. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? We are driving awareness and inbound leads from Newscred's thought-leadership content. They help us attract prospects to our blog through multiple channels, including search, social, and newsletters. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Erin S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erin S.") ES Erin S. Manager, Direct Marketing Mid-Market (51-1000 emp.) 5/2/2018 "A Necessity for Successful Enterprise Content Marketing" 5/5 What do you like best about Optimizely Content Marketing Platform? Without NewsCred we would have never been able to pull off a cohesive, thoughtful, or useful content marketing strategy for our organization. They roll up their sleeves and get to work quickly by immersing themselves in your business/industry and act as members of our team with first-hand subject matter knowledge that quite often is very hard to come by. Their ability to generate relevant and timely content in a variety of verticals and market sectors is second to none. Moreover, they possess the technical prowess to build whitelabeled blog sites in a very short amount of time and integrated seamlessly with our web team to get the site up and live quickly and efficiently, even when faced with corporate layers and red tape. They iterate quickly, loop in the right people at the right times, and keep you up-to-date with clear, consistent, and continued communication and frequent status meetings. They work well with other partners and vendors and continually operate with our organizations best intentions in mind. Could not recommend them more for any and all content marketing needs. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? Not really a complaint, but we are based on different coasts and it can sometimes be challenging to find meeting times that work with all parties involved in our content marketing efforts, which includes and additional three vendors at any given time. Somehow we make it happen and NewsCred is always at the ready even if meetings occur later in their day/evening. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? For years, our business has been trying to leverage good content as a way to generate and nurture leads through our sales and marketing funnels. We struggled to get there on our own and had NewsCred step in and in a little over three months, NewsCred built and populated our new enterprise blog and continues to generate content for our demand generation and lead nurturing efforts. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mai L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mai L.") ML Mai L. Content Marketing Specialist Information Technology and Services Enterprise (\> 1000 emp.) 2/1/2018 "Newscred is the Backbone of Our Content Marketing Program" 5/5 What do you like best about Optimizely Content Marketing Platform? I love Newscred's dashboard with the blog content performance widgets! Newscred's platform is easy to use for our content workflow and enables us to track the data analytics associated with the content we produce. Including metrics for best performing content, social shares, trending topics, engagement, conversions, etc. This information helps us plan for future content while keeping a pulse on how readers react to the content we produce. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? (Not really a complaint.) Sometimes Newscred iterates so quickly, I don't understand the utility of the widgets or some of my preferred features are moved around. But the customer service is so great, if I have questions on the platform, the team is very responsive. Review collected by and hosted on G2.com. Recommendations to others considering Optimizely Content Marketing Platform: If you're considering a content marketing platform that will give you actionable data analytics with a very responsive customer service and account team to back it up, Newscred is the platform you need. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? Newscred provides us a way to track every aspect of our content marketing and how it performs while also seamlessly integrating with WordPress. It also provides us a way to promote our blog posts on social media at the same time we push publish. Because of Newscred, we are now able to see how well our content has performed over time and how small SEO changes can make a difference in web traffic and content engagement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Tommy S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tommy S.") TS Tommy S. Manager, Content & Creative Hospitality Mid-Market (51-1000 emp.) 5/2/2018 "Does pretty much everything, and does it right." 5/5 What do you like best about Optimizely Content Marketing Platform? Intuitiveness of the UI, extensibility of the base product, and promptness and willingness of support and dev teams to help with features that were not quite what we needed. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? Workflow edits do not retro-apply to previously-created Tasks -- a minor setback, and one that makes sense, but would be helpful if it did retro-apply. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? We use NewsCred to collaborate on our outgoing blog and social content between multiple contributors (writers, editors, SEO optimization, and so on), and it's always easy for new users to hit the ground running, no matter their general skillset. It's integral to our blog publishing and social media original content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Yariv R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yariv R.") YR Yariv R. Content and Creative, Senior Manager Information Technology and Services Enterprise (\> 1000 emp.) 2/12/2018 "Can't Live Without It" 5/5 What do you like best about Optimizely Content Marketing Platform? The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make sure we're getting maximum benefit out of the platform and editorial services. Most recently, they've been working with us to tie our content to demand gen metrics so we can show our contribution to leads/bookings. They've also been especially proactive in finding the right contributing writers. Not every freelancer they've suggested has been the right fit, but they've always listened carefully to what we're looking for and we've ended up finding some great contributors. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? Have never had a major glitch with NC. Every once in a while something doesn't work quite right. Support jumps on it immediately and there's always a very quick resolution. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? We started with Newscred three years ago and were quickly able to move from publishing once a week to almost daily. That would not have happened without the workflows, syndicated content, and ease of social promotion that Newscred provides. It didn't take long before we saw the number of our visitors multiply by four fold. While syndicated content (with our own original editorial introductions, to help frame the content) did well, when we decided to concentrate more heavily on original content, we saw even more engagement and sharing. Newscred found writers to work on original content and some of them have even turned into great brand ambassadors. Ultimately we're now seeing the blog drive people to other parts of our site, including demo requests, which really helps prove ROI. Another benefit of adding more content to our blog thanks to Newscred is that we were able to double the frequency of our newsletter and are seeing more people engaging on a repeat basis with our content as a result. Review collected by and hosted on G2.com. Show More 2/16/2018 Validated ReviewerSource: Organic ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") IH Verified User in Higher Education Enterprise (\> 1000 emp.) 3/20/2018 "Two-time NewsCred client" 5/5 What do you like best about Optimizely Content Marketing Platform? From two different working relationships with NewsCred, I've been impressed with the personalized customer service at both stops along the way. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? Nothing really, but if I had to say something, it would be the cost of original content, I guess. There have been times I've considered using the NewsCred newsroom, but find that the cost of producing content in-house and/or with my own freelance network to be far more efficient. Review collected by and hosted on G2.com. Recommendations to others considering Optimizely Content Marketing Platform: If you want to bring your content marketing, production and publishing plans in house, NewsCred is the way to go. For original and licensed thought leadership content, there's no better option out there. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? NewsCred is actively helping us launch an entirely new content marketing campaign, including a new content hub and activation plan in higher ed. This will no doubt be even more successful than our first partnership together, in CPG. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite KM kaitlin m. Enterprise (\> 1000 emp.) 4/26/2018 "Overall it's been positive and they're a great partner to work with. " 3.5/5 What do you like best about Optimizely Content Marketing Platform? That all my content can be in one single place. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? Some features don't have the best user experience. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? Being able to create a large volume of quality content. We are able to support our social, email, web and sale force channels with great content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JC Jenny C. Small-Business (50 or fewer emp.) 5/2/2018 "User-friendly and easy to pick up platform." 5/5 What do you like best about Optimizely Content Marketing Platform? Easy to publish and great Marketplace features. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? Editing published content is cumbersome. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? We've been able to position ourselves as experts, increase engagement and build a hub for our content while going through a very time consuming website revamp. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 2/14/2017 "Content Manager" 4.5/5 What do you like best about Optimizely Content Marketing Platform? It is very easy to see what content I have plannned for the week. Very easy to filter through content as welll. I also like that you are now able to track the changes made to the content. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? In the analytics filter does not allow you to filter via workflows. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? Easy ability to collaborate and coordinate content with multiple stake holders in one places. Helps maintain an ongoing workflow. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 6/14/2016 "Newscred--Lovely Design, but very buggy " 3/5 What do you like best about Optimizely Content Marketing Platform? Love the beautiful interface, easy workflow, number of integrations available (WordPress, social channels, Markteo, etc). Reps are very nice and the #ThinkContent team was great. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? Platform is incredibly buggy and is constantly giving us problems (failing to publish, posts disappearing, etc). The support team takes a LOOOOONG time to determine the issue, putting our content calendar behind schedule. Review collected by and hosted on G2.com. Recommendations to others considering Optimizely Content Marketing Platform: Love the NewsCred team--they truly go above and beyond. That being said, we wouldn't need to contact them so frequently if fewer issues arose. Make sure you have your rep's email in addition to the support team so you can have them follow up about questions for you. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? Source great syndicated content for our blog (we republish Forbes articles) that we do not have the bandwidth to create ourselves. Gives our blog more cache and keeps the moving pieces all in one place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 16 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-marketing-platform/pricing) Optimizely Content Marketing Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_593835df38a32937806f1009656f5167/contently.png "Product Avatar Image") Contently 4.6/5(96) [ Compare Now ](https://www.g2.com/compare/contently-vs-optimizely-content-marketing-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_be2d6d1d440225409fbfdd59ff7668e4/upland-kapost.gif "Product Avatar Image") Upland Kapost 4/5(42) [ Compare Now ](https://www.g2.com/compare/optimizely-content-marketing-platform-vs-upland-kapost) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d952846954f2b5edb0c15b28372aafb4/skyword360.png "Product Avatar Image") Skyword 4.3/5(197) [ Compare Now ](https://www.g2.com/compare/optimizely-content-marketing-platform-vs-skyword360) ##### ##### Optimizely Content Marketing Platform Features Asset Management File Types Administration Workflow Management User, Role, and Access Management Communication Discussions Content & Documents File Sharing Notes Search [ View More Features ](https://www.g2.com/products/optimizely-content-marketing-platform/features) ##### Categories on G2 [Work Management](https://www.g2.com/categories/work-management)[Project Collaboration](https://www.g2.com/categories/project-collaboration)[Marketing Calendar](https://www.g2.com/categories/marketing-calendar) [Work Management](https://www.g2.com/categories/work-management)[Project Collaboration](https://www.g2.com/categories/project-collaboration)[Marketing Calendar](https://www.g2.com/categories/marketing-calendar)[Content Creation](https://www.g2.com/categories/content-creation)[Marketing Resource Management](https://www.g2.com/categories/marketing-resource-management)[Content Analytics](https://www.g2.com/categories/content-analytics)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[Content Distribution](https://www.g2.com/categories/content-distribution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top session replay platform for analyzing customer behavior on my website](https://www.g2.com/discussions/top-session-replay-platform-for-analyzing-customer-behavior-on-my-website)[What data migration and system transition strategies matter most for IRCM implementation?](https://www.g2.com/discussions/what-data-migration-and-system-transition-strategies-matter-most-for-ircm-implementation)[What is the top-rated translation management system for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-translation-management-system-for-enterprises) [What sales enablement platforms best teach value-based selling to enterprise sales teams?](https://www.g2.com/discussions/value-selling-tools-what-sales-enablement-platforms-best-teach-value-based-selling-to-enterprise-sales-teams)[Which encryption key management platforms offer hardware security module integration and compliance support?](https://www.g2.com/discussions/which-encryption-key-management-platforms-offer-hardware-security-module-integration-and-compliance-support%20)[Pros and Cons Details](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)