The most helpful elements are APMA option, the AI automated review and the history of notifications from approvers Review collected by and hosted on G2.com.

The process of submitting a revisions to work request for projects that contain multiple graphic files Review collected by and hosted on G2.com.

CMS tool is intuitive and complete for marketers, Open API and flexible system allows any site design, functionality goals and integrations to be achieved. Our editors use the Optimizely sites daily to keep content fresh. Review collected by and hosted on G2.com.

Promoted Integrations are not always fully baked, fully supported and complete with a few shortcomings. Limited local availability of solution partners. Review collected by and hosted on G2.com.

What I like best about the Optimizely Content Management System is its powerful customization options. Below are other features that are noteworthy -

- the platform's intuitive interface

- integration capabilities

- credible performance

- on-time response from customer service team Review collected by and hosted on G2.com.

Some of the things I didn't like as much about Optimizely Content Management System are as below

- initial learning curve

- licensing cost

- occasional slow performance Review collected by and hosted on G2.com.

This tool is easy to use and navigate. Easy for non-technical users. Review collected by and hosted on G2.com.

Automation is not great and would be nice to have a more impactful scheduler for automated publishing. Review collected by and hosted on G2.com.

Authors appreciate the drag and drop components and flexible content blocks. enabling a modular approach without constant dev support Review collected by and hosted on G2.com.

The learning curve can be steep for new users, especially when dealing with complex page types. Terminology isn't always user friendly and without proper training, authors can feel overwhelmed Review collected by and hosted on G2.com.

It's easy for our team to use, helping us as the technology team enable our business and customer needs. The performance, reliability and flexibility of the solution works well for our team. Review collected by and hosted on G2.com.

There is some need to stay on top of updates and new features to ensure we don't fall behind, but this is easily manageable and not a major obstacle for us. Review collected by and hosted on G2.com.

it’s smooth and accessible for both tech and non-tech users, which makes collaboration easy. For me as a developer, Optimizely’s flexibility and scalability stand out. Built on .NET, it’s highly customizable, and the modular setup simplifies integration and feature development. Plus, the extensive API documentation and strong community support make it easy to get answers and optimize projects quickly.

It’s just a well-rounded platform that scales well and keeps both content editors and developers happy. :-) Love it. Review collected by and hosted on G2.com.

The licensing costs can be a hurdle for smaller projects or clients Review collected by and hosted on G2.com.

Very user friendly and easy to navigate. Review collected by and hosted on G2.com.

I can easily use optimizely. One training and I understand the system asap. Review collected by and hosted on G2.com.

Base on on the successful Microsoft .NET Core foundation. Integration is possible to common RESTful APIs in addition to highly complex systems. UI and UX makes learning, managing and authoring content easy. Active developers community and MPVs make it possible to learn from others. Creating new builds is quick and easy to setup and deploy to the hosted DXP. Review collected by and hosted on G2.com.

Support knowledge and expertise between product developers and support with latest tools and builds could be stronger. Manual data import and export through the CMS is sometimes faulty. Upgrades to online services like GraphQL are fairly quick but documentation may be slow to appear. Review collected by and hosted on G2.com.

The stability of the system and ease of use for our business users keeps people like me in IT to have a good night sleep.

The ability to re-use the same "widgets" for different pages are good.

Now since it is about AI they also have AI built-in for the publishing process. Review collected by and hosted on G2.com.

The technical support especially the developer side can be improved. Review collected by and hosted on G2.com.