--- title: Optimizely Content Management System Reviews meta\_title: 'Optimizely Content Management System Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 197 reviews by the users' company size, role or industry to find out how Optimizely Content Management System works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 197 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- ### Optimizely Content Management System Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **flexibility** of Optimizely CMS, enabling tailored designs and seamless integration for various needs. [(17 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623923&qs=pros-and-cons#reviews) Users find the **ease of use** of Optimizely CMS highly beneficial, allowing seamless operation without training. [(16 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622672&qs=pros-and-cons#reviews) Users appreciate the **easy content management** of Optimizely CMS, benefiting developers and marketers alike with its intuitive interface. [(16 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1627162&qs=pros-and-cons#reviews) Users highly value the **intuitive interface and robust content management** capabilities of Optimizely CMS for seamless use. [(15 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622650&qs=pros-and-cons#reviews) Users value the **powerful customization options** of Optimizely CMS, enhancing their website development and management experience. [(15 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1626464&qs=pros-and-cons#reviews) Users find the **initial learning curve** of Optimizely CMS quite challenging, especially for those unfamiliar with .NET. [(11 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622921&qs=pros-and-cons#reviews) Users find the **licensing cost** of Optimizely CMS to be a significant barrier for smaller businesses and projects. [(9 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623548&qs=pros-and-cons#reviews) Users find the **learning difficulty** of Optimizely CMS challenging, particularly for new developers adapting to its complexities. [(9 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1980865&qs=pros-and-cons#reviews) Users find the **complexity of Optimizely CMS** challenging, especially for those without a strong technical background. [(6 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623570&qs=pros-and-cons#reviews) Users find the **developer challenges** cumbersome, often facing steep learning curves and requiring extensive customization efforts. [(5 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623123&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Optimizely Content Management System ##### 1. Flexibility Users value the **flexibility** of Optimizely CMS, enabling tailored designs and seamless integration for various needs. [ See 17 mentions ](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623923&qs=pros-and-cons#reviews) See Related User Reviews ![Alyssa G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa G.") AG Alyssa G. Enterprise (\> 1000 emp.) 4.5/5 "Easy to use with lots of customization opportunities" What do you like about Optimizely Content Management System? I find the CMS easy to navigate while also having many customizable features to enhance the usage of the system. As a web developer, not only is the C ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Enterprise (\> 1000 emp.) 4.5/5 "A powerful and feature-rich Content Management System with user-friendly design" What do you like about Optimizely Content Management System? What I like best about the Optimizely Content Management System is its powerful customization options. Below are other features that are noteworthy - ##### 2. Ease of Use Users find the **ease of use** of Optimizely CMS highly beneficial, allowing seamless operation without training. [ See 16 mentions ](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622672&qs=pros-and-cons#reviews) See Related User Reviews ![Paul d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul d.") PD Paul d. Enterprise (\> 1000 emp.) 4.5/5 "Optimizely CMS, from content management to marketing workflow engine." What do you like about Optimizely Content Management System? I have been using Optimizely CMS from 2006 and have seen it grow through all the years. The last few years its effectiveness has increased due to bein ![Alyssa G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa G.") AG Alyssa G. Enterprise (\> 1000 emp.) 4.5/5 "Easy to use with lots of customization opportunities" What do you like about Optimizely Content Management System? I find the CMS easy to navigate while also having many customizable features to enhance the usage of the system. As a web developer, not only is the C ##### 3. Features Users appreciate the **easy content management** of Optimizely CMS, benefiting developers and marketers alike with its intuitive interface. [ See 16 mentions ](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1627162&qs=pros-and-cons#reviews) See Related User Reviews ![Kevin J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin J.") KJ Kevin J. Enterprise (\> 1000 emp.) 4.5/5 "Optimizely CMS is great on after sales services, amazing support for CMS developers" What do you like about Optimizely Content Management System? Easy to develop, integration of PIM and DAM are seemless ![Paul d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul d.") PD Paul d. Enterprise (\> 1000 emp.) 4.5/5 "Optimizely CMS, from content management to marketing workflow engine." What do you like about Optimizely Content Management System? I have been using Optimizely CMS from 2006 and have seen it grow through all the years. The last few years its effectiveness has increased due to bein ##### 4. Content Management Users highly value the **intuitive interface and robust content management** capabilities of Optimizely CMS for seamless use. [ See 15 mentions ](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622650&qs=pros-and-cons#reviews) See Related User Reviews ![Yuri M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yuri M.") YM Yuri M. Mid-Market (51-1000 emp.) 5.0/5 "World Class Product" What do you like about Optimizely Content Management System? We’ve been using Optimizely CMS since 2021. This is a world-class product. It’s highly recommended for other enterprises and corporations, thanks to i ![Paul d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul d.") PD Paul d. Enterprise (\> 1000 emp.) 4.5/5 "Optimizely CMS, from content management to marketing workflow engine." What do you like about Optimizely Content Management System? I have been using Optimizely CMS from 2006 and have seen it grow through all the years. The last few years its effectiveness has increased due to bein ##### 5. Customizability Users value the **powerful customization options** of Optimizely CMS, enhancing their website development and management experience. [ See 15 mentions ](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1626464&qs=pros-and-cons#reviews) See Related User Reviews ![Alyssa G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa G.") AG Alyssa G. Enterprise (\> 1000 emp.) 4.5/5 "Easy to use with lots of customization opportunities" What do you like about Optimizely Content Management System? I find the CMS easy to navigate while also having many customizable features to enhance the usage of the system. As a web developer, not only is the C ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Enterprise (\> 1000 emp.) 4.5/5 "A powerful and feature-rich Content Management System with user-friendly design" What do you like about Optimizely Content Management System? What I like best about the Optimizely Content Management System is its powerful customization options. Below are other features that are noteworthy - ### 5 Cons or Disadvantages of Optimizely Content Management System ##### 1. Learning Curve Users find the **initial learning curve** of Optimizely CMS quite challenging, especially for those unfamiliar with .NET. [ See 11 mentions ](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622921&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Enterprise (\> 1000 emp.) 4.5/5 "A powerful and feature-rich Content Management System with user-friendly design" What do you dislike about Optimizely Content Management System? Some of the things I didn't like as much about Optimizely Content Management System are as below - initial learning curve - licensing cost - occasi ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Enterprise (\> 1000 emp.) 5.0/5 "Balancing Usability and Complexity in Optimizely CMS" What do you dislike about Optimizely Content Management System? 1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality. 2. Licensing and infras ##### 2. Expensive Users find the **licensing cost** of Optimizely CMS to be a significant barrier for smaller businesses and projects. [ See 9 mentions ](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623548&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Enterprise (\> 1000 emp.) 4.5/5 "A powerful and feature-rich Content Management System with user-friendly design" What do you dislike about Optimizely Content Management System? Some of the things I didn't like as much about Optimizely Content Management System are as below - initial learning curve - licensing cost - occasi ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Enterprise (\> 1000 emp.) 5.0/5 "Balancing Usability and Complexity in Optimizely CMS" What do you dislike about Optimizely Content Management System? 1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality. 2. Licensing and infras ##### 3. Learning Difficulty Users find the **learning difficulty** of Optimizely CMS challenging, particularly for new developers adapting to its complexities. [ See 9 mentions ](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1980865&qs=pros-and-cons#reviews) See Related User Reviews ![Paul d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul d.") PD Paul d. Enterprise (\> 1000 emp.) 4.5/5 "Optimizely CMS, from content management to marketing workflow engine." What do you dislike about Optimizely Content Management System? The real power of the Optimizely CMS is leveraged in the newest version, which requires an upgrade for many existing users to a different format. Look ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Enterprise (\> 1000 emp.) 5.0/5 "Balancing Usability and Complexity in Optimizely CMS" What do you dislike about Optimizely Content Management System? 1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality. 2. Licensing and infras ##### 4. Complexity Users find the **complexity of Optimizely CMS** challenging, especially for those without a strong technical background. [ See 6 mentions ](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623570&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Enterprise (\> 1000 emp.) 5.0/5 "Balancing Usability and Complexity in Optimizely CMS" What do you dislike about Optimizely Content Management System? 1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality. 2. Licensing and infras ![Rob F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob F.") RF Rob F. Enterprise (\> 1000 emp.) 4.0/5 "Highly flexible platform" What do you dislike about Optimizely Content Management System? Development of new functionality can be slow and expensive, there are very few out of the box plug ins that can be simply turned on without significan ##### 5. Developer Challenges Users find the **developer challenges** cumbersome, often facing steep learning curves and requiring extensive customization efforts. [ See 5 mentions ](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623123&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Good night sleep" What do you dislike about Optimizely Content Management System? The technical support especially the developer side can be improved. ![Stephen Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen Y.") SY Stephen Y. Enterprise (\> 1000 emp.) 4.0/5 "User-Friendly CMS" What do you dislike about Optimizely Content Management System? its steep learning curve, especially for new users or smaller teams without dedicated developers. ![Verified User in Veterinary](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Veterinary") AV Verified User in Veterinary Enterprise (\> 1000 emp.) 4/26/2024 "Optimizely Content Management System" 3.5/5 What do you like best about Optimizely Content Management System? Ease of use - the system is pretty self explanatory, if you have experience of other CMS such as AEM then its easy to transfer skills Features - whilst it doesnt have all the features you may expect out of the box, there is an active and visible roadmap of support Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Customer service - this is an area that needs work. The ticketing system is over complex, and often responses dont handle the issue on 1st attempt. Whilst response time is reasonable, expect to go back and forth Implementation - this just nudges into a negative. I would recommend using a third party with experience of Optimizely in most cases Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? As a hybrid CMS, Optimizely is pretty useful in filling the gap between "simple" CMS and more complex "headless" content CMS. It means you dont need people with html experience in order to manage content, while also allowing for more complex changes if your team has that skill set Review collected by and hosted on G2.com. Show More 4/28/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Neiden E C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neiden E C.") NC Neiden E C. Physiotherapist Small-Business (50 or fewer emp.) 8/29/2024 "Optimizely Content Management System - Review" 3.5/5 What do you like best about Optimizely Content Management System? The fact that it has use AI-generated insight and I also like the interface of the product Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? I haven't experienced any technical downsides as of yet however I do find the cost of it a bit more pricey compared to other platforms that are out there Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? It makes it easier for me to be able to deliver good digital experiences for my customers Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 10/13/2021 "Easy platform to create pages" 4.5/5 What do you like best about Optimizely Content Management System? Easy to create and organize content great possibility of resources (images, videos, texts, carousel) Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? They could develop the ability to optimize content based on user experience with the site (ex: update home with cookie-based content) Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? launch pages quickly to test with users Review collected by and hosted on G2.com. Show More 12/10/2024 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Louis E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis E.") LE Louis E. Founder (Digital Content Producer & Business Owner) Mid-Market (51-1000 emp.) 11/7/2023 "Digital Content Specialistat Mazda Canada" 0.5/5 What do you like best about Optimizely Content Management System? when it comes to what I like, I must be honest in stating that Optimizely hasn't managed to impress me or capture my enthusiasm in the same way that Squarespace did for my personal website. Squarespace's user interface is exceptionally intuitive, making it accessible for those with limited technical expertise, and the design options are aesthetically pleasing and customizable, offering a visually stunning website-building experience. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Optimizely's performance has, in my experience, been notably slower than I'd prefer, and its interface is often unintuitive. The lag in response time can be frustrating, causing delays in my workflow and leading to a less efficient user experience. Additionally, the platform's lack of intuitive design and navigation makes it challenging to find and implement the features I need quickly and seamlessly, especially when compared to more user-friendly alternatives. These issues with speed and usability can be significant obstacles to maximizing the potential of the platform and can hinder the overall user satisfaction and productivity. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Optimizely offers an effective solution for Mazda to streamline the process of displaying information about their cars, selling their vehicles, and facilitating customer test drives at dealerships, all of which play a crucial role in boosting sales and generating revenues for the company. With its robust optimization and experimentation capabilities, Optimizely empowers Mazda to fine-tune their website and marketing strategies to better showcase their car models, making it easier for potential customers to access comprehensive information and make informed decisions. The platform's user-friendly interface and flexible design options enable Mazda to create an engaging online experience, ultimately driving more customers to the point of sale. Furthermore, Optimizely's tools for personalization and data-driven insights can help Mazda tailor their offerings to individual preferences, enhancing the likelihood of successful conversions and increased revenue. By providing a cohesive and data-backed approach to improving the customer journey, Optimizely plays a pivotal role in maximizing Mazda's sales potential and contributing to the company's overall success. Review collected by and hosted on G2.com. Show More Response from Emma Davis of Optimizely Content... [Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-8835360/official_response/edit) Hi Louis, Thank you so much for leaving us a review! We appreciate your honest feedback and we’re sorry to hear that you’ve been running into some issues with Optimizely Content Management System. You may have already done so, but to improve your user experience, we highly suggest that you upgrade to our CMS 12. This is our latest version which includes a sleeker UI and better performance! We would also like to recommend our Education materials many of which are free to our customers. You have access to content such as tutorials, webinars, and more which can help you to get the most out of our products. You can find them on our Optimizely Academy site here: https://academy.optimizely.com/student/catalog If you would like to dig deeper into any issues we didn’t address here, please connect with your Customer Success Manager. Thanks! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alyssa C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa C.") AC Alyssa C. Small-Business (50 or fewer emp.) 5/2/2024 "Elevating Marketing Operations" 5/5 What do you like best about Optimizely Content Management System? One of Optimizely's best features is its user-friendly interface, which facilitates seamless navigation. Not really a huge learning curve, which is typically associated with learning new software. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Wish I knew about Optimizely sooner, I don't see a lot of companies using it! Out of 40+ external licensing agencies that I deal with, only 1 uses Optimizely. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Project Management for licensing Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ES Elaine S. Small-Business (50 or fewer emp.) 1/9/2024 "Optimizely makes our operations more efficient and facilitates effective content deployment." 5/5 What do you like best about Optimizely Content Management System? Throughout my position, working with Optimizely Content Management System closely, its outstanding flexibility took the core focus that I appreciate. Content managers like us need UX to be engaging for our audiences and the software allows us to customize how audience can interacts with product easily. It is quite beneficial to have a workflow tool that provides necessary oversight and approval processes as provided by Optimizely as a CMS administrator. It makes our operations more efficient and facilitates effective implementation of content. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Nevertheless, I must remark that complexity with Optimizely can be a challenge sometimes, especially in supporting our testers. Sometimes, when updates made on a website are released, the same are found to have interfered with already existing tests and thus giving rise to some remakes. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? We have managed solve some of our operational challenges by virtue of Optimizely CMS. It shortens our response time, so that were able to deliver content more effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite AP Arjan P. Enterprise (\> 1000 emp.) 1/28/2024 "A developers dream, extreme flexibility on the Microsoft stack" 5/5 What do you like best about Optimizely Content Management System? A true enterprise level CMS, with all the support and flexiblity that goes with it. Easy to integrate with anything out there, be it an out of the box integration or using the vast Microsoft ecosystem. A very active community ensures any issues you might have is quickly resolved. Easy to work with for content managers, especially compared with some of the enterprise level competition. Complete control over the customer facing UI. Constant updates and innovation to the platform. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Pricewise it can be unsuitable for smaller organisations or projects. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Creating digital platforms for mid to large size customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Furniture](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Furniture") UF Verified User in Furniture Small-Business (50 or fewer emp.) 4/10/2024 "Everything you need for success!!!" 5/5 What do you like best about Optimizely Content Management System? Everything! Great everyday tool! The way content can be managed and organized is very clear and easy to find. When editing, it is easy to go back to previous versions/edits. So simple to integrate other tools such as Bynder! Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Sometimes the edit panels do not display and takes some time to come back. (Have refreshed browser, cache, tried incognito and still no panel) Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Display and formating of product and the site as a whole. Starting to target more personalization across the site as well, and the way we can target specific traffic is great and has been proven succesful! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AW Allison W. Enterprise (\> 1000 emp.) 5/2/2024 "sometimes the fields aren't flexible enough" 3.5/5 What do you like best about Optimizely Content Management System? quick and easy to set up a task and submit Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? inflexible fields hard to customize and adjust for our internal needs Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? cotinuous updates coming to brand team for review allows us to review the content before it is published and track that it is Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sejal K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sejal K.") SK Sejal K. Maths Trainer Mid-Market (51-1000 emp.) 12/5/2023 "Optimizely CMS : Empowering Educators to Craft Effective Learning Experiences" 4.5/5 What do you like best about Optimizely Content Management System? Its intuitive interface makes it easy for Educators of all technical levels to create and manage content. It is simple to implement and its collaborative features like Drag-and-drop functionality, WYSIWYG editor, pre-built templates make it quick and easy to add content, format text and design layouts. It integrates seamlessly with other educational tools and platforms, such as Learning Management System (LMS), Assessment tools and student data systems. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Its pricing structure is not feasible for small educational institutions or those with limited budgets. Setting up and configuring Optimizely CMS is time-consuming and need expertise for first time users, so it needs some improvement to increase their frequency of use. Customer Support is poor, it takes a while for them to reply. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? It simplifies the process of creating, editing and managing content, saving my time and effort. It's collaborative features enable educators to work together seamlessly like sharing drafts, providing feedbacks and tracking changes. It is committed to making content accessible to all learners that includes built-in features, such as alterative text for images, keyboard navigation and colour contrast options to ensure that everyone can access and engage with content. Its Integration with educational tool streamlines workflows and make it easy to manage content and data across different systems. Review collected by and hosted on G2.com. 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