--- title: Optimizely Content Management System Reviews meta\_title: 'Optimizely Content Management System Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 197 reviews by the users' company size, role or industry to find out how Optimizely Content Management System works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 197 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management ---

### Optimizely Content Management System Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the **flexibility** of Optimizely CMS, enabling tailored designs and seamless integration for various needs. [(17 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623923&qs=pros-and-cons#reviews)

Users find the **ease of use** of Optimizely CMS highly beneficial, allowing seamless operation without training. [(16 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622672&qs=pros-and-cons#reviews)

Users appreciate the **easy content management** of Optimizely CMS, benefiting developers and marketers alike with its intuitive interface. [(16 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1627162&qs=pros-and-cons#reviews)

Users highly value the **intuitive interface and robust content management** capabilities of Optimizely CMS for seamless use. [(15 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622650&qs=pros-and-cons#reviews)

Users value the **powerful customization options** of Optimizely CMS, enhancing their website development and management experience. [(15 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1626464&qs=pros-and-cons#reviews)

Users find the **initial learning curve** of Optimizely CMS quite challenging, especially for those unfamiliar with .NET. [(11 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622921&qs=pros-and-cons#reviews)

Users find the **licensing cost** of Optimizely CMS to be a significant barrier for smaller businesses and projects. [(9 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623548&qs=pros-and-cons#reviews)

Users find the **learning difficulty** of Optimizely CMS challenging, particularly for new developers adapting to its complexities. [(9 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1980865&qs=pros-and-cons#reviews)

Users find the **complexity of Optimizely CMS** challenging, especially for those without a strong technical background. [(6 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623570&qs=pros-and-cons#reviews)

Users find the **developer challenges** cumbersome, often facing steep learning curves and requiring extensive customization efforts. [(5 mentions)](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623123&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Optimizely Content Management System

##### 1. Flexibility

Users value the **flexibility** of Optimizely CMS, enabling tailored designs and seamless integration for various needs.
[
See 17 mentions
](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623923&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Alyssa G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa G.")
AG

Alyssa G.

Enterprise (\> 1000 emp.)

4.5/5

"Easy to use with lots of customization opportunities"

What do you like about Optimizely Content Management System?

I find the CMS easy to navigate while also having many customizable features to enhance the usage of the system. As a web developer, not only is the C

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

Enterprise (\> 1000 emp.)

4.5/5

"A powerful and feature-rich Content Management System with user-friendly design"

What do you like about Optimizely Content Management System?

What I like best about the Optimizely Content Management System is its powerful customization options. Below are other features that are noteworthy -

##### 2. Ease of Use

Users find the **ease of use** of Optimizely CMS highly beneficial, allowing seamless operation without training.
[
See 16 mentions
](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622672&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Paul d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul d.")
PD

Paul d.

Enterprise (\> 1000 emp.)

4.5/5

"Optimizely CMS, from content management to marketing workflow engine."

What do you like about Optimizely Content Management System?

I have been using Optimizely CMS from 2006 and have seen it grow through all the years. The last few years its effectiveness has increased due to bein

 ![Alyssa G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa G.")
AG

Alyssa G.

Enterprise (\> 1000 emp.)

4.5/5

"Easy to use with lots of customization opportunities"

What do you like about Optimizely Content Management System?

I find the CMS easy to navigate while also having many customizable features to enhance the usage of the system. As a web developer, not only is the C

##### 3. Features

Users appreciate the **easy content management** of Optimizely CMS, benefiting developers and marketers alike with its intuitive interface.
[
See 16 mentions
](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1627162&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kevin J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin J.")
KJ

Kevin J.

Enterprise (\> 1000 emp.)

4.5/5

"Optimizely CMS is great on after sales services, amazing support for CMS developers"

What do you like about Optimizely Content Management System?

Easy to develop, integration of PIM and DAM are seemless

 ![Paul d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul d.")
PD

Paul d.

Enterprise (\> 1000 emp.)

4.5/5

"Optimizely CMS, from content management to marketing workflow engine."

What do you like about Optimizely Content Management System?

I have been using Optimizely CMS from 2006 and have seen it grow through all the years. The last few years its effectiveness has increased due to bein

##### 4. Content Management

Users highly value the **intuitive interface and robust content management** capabilities of Optimizely CMS for seamless use.
[
See 15 mentions
](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622650&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Yuri M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yuri M.")
YM

Yuri M.

Mid-Market (51-1000 emp.)

5.0/5

"World Class Product"

What do you like about Optimizely Content Management System?

We’ve been using Optimizely CMS since 2021. This is a world-class product. It’s highly recommended for other enterprises and corporations, thanks to i

 ![Paul d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul d.")
PD

Paul d.

Enterprise (\> 1000 emp.)

4.5/5

"Optimizely CMS, from content management to marketing workflow engine."

What do you like about Optimizely Content Management System?

I have been using Optimizely CMS from 2006 and have seen it grow through all the years. The last few years its effectiveness has increased due to bein

##### 5. Customizability

Users value the **powerful customization options** of Optimizely CMS, enhancing their website development and management experience.
[
See 15 mentions
](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1626464&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Alyssa G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa G.")
AG

Alyssa G.

Enterprise (\> 1000 emp.)

4.5/5

"Easy to use with lots of customization opportunities"

What do you like about Optimizely Content Management System?

I find the CMS easy to navigate while also having many customizable features to enhance the usage of the system. As a web developer, not only is the C

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

Enterprise (\> 1000 emp.)

4.5/5

"A powerful and feature-rich Content Management System with user-friendly design"

What do you like about Optimizely Content Management System?

What I like best about the Optimizely Content Management System is its powerful customization options. Below are other features that are noteworthy -

### 5 Cons or Disadvantages of Optimizely Content Management System

##### 1. Learning Curve

Users find the **initial learning curve** of Optimizely CMS quite challenging, especially for those unfamiliar with .NET.
[
See 11 mentions
](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1622921&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

Enterprise (\> 1000 emp.)

4.5/5

"A powerful and feature-rich Content Management System with user-friendly design"

What do you dislike about Optimizely Content Management System?

Some of the things I didn't like as much about Optimizely Content Management System are as below - initial learning curve - licensing cost - occasi

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"Balancing Usability and Complexity in Optimizely CMS"

What do you dislike about Optimizely Content Management System?

1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality. 2. Licensing and infras

##### 2. Expensive

Users find the **licensing cost** of Optimizely CMS to be a significant barrier for smaller businesses and projects.
[
See 9 mentions
](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623548&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

Enterprise (\> 1000 emp.)

4.5/5

"A powerful and feature-rich Content Management System with user-friendly design"

What do you dislike about Optimizely Content Management System?

Some of the things I didn't like as much about Optimizely Content Management System are as below - initial learning curve - licensing cost - occasi

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"Balancing Usability and Complexity in Optimizely CMS"

What do you dislike about Optimizely Content Management System?

1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality. 2. Licensing and infras

##### 3. Learning Difficulty

Users find the **learning difficulty** of Optimizely CMS challenging, particularly for new developers adapting to its complexities.
[
See 9 mentions
](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1980865&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Paul d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul d.")
PD

Paul d.

Enterprise (\> 1000 emp.)

4.5/5

"Optimizely CMS, from content management to marketing workflow engine."

What do you dislike about Optimizely Content Management System?

The real power of the Optimizely CMS is leveraged in the newest version, which requires an upgrade for many existing users to a different format. Look

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"Balancing Usability and Complexity in Optimizely CMS"

What do you dislike about Optimizely Content Management System?

1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality. 2. Licensing and infras

##### 4. Complexity

Users find the **complexity of Optimizely CMS** challenging, especially for those without a strong technical background.
[
See 6 mentions
](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623570&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"Balancing Usability and Complexity in Optimizely CMS"

What do you dislike about Optimizely Content Management System?

1. For developers unfamiliar with .NET, the learning curve is steep—especially when customising or extending functionality. 2. Licensing and infras

 ![Rob F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob F.")
RF

Rob F.

Enterprise (\> 1000 emp.)

4.0/5

"Highly flexible platform"

What do you dislike about Optimizely Content Management System?

Development of new functionality can be slow and expensive, there are very few out of the box plug ins that can be simply turned on without significan

##### 5. Developer Challenges

Users find the **developer challenges** cumbersome, often facing steep learning curves and requiring extensive customization efforts.
[
See 5 mentions
](https://www.g2.com/products/optimizely-content-management-system/reviews?filters%5Bsentiment_snippet%5D=1623123&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Good night sleep"

What do you dislike about Optimizely Content Management System?

The technical support especially the developer side can be improved.

 ![Stephen Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen Y.")
SY

Stephen Y.

Enterprise (\> 1000 emp.)

4.0/5

"User-Friendly CMS"

What do you dislike about Optimizely Content Management System?

its steep learning curve, especially for new users or smaller teams without dedicated developers.

BF

Balint F.

Global E-Commerce Manager

Mid-Market (51-1000 emp.)

11/11/2022

"Easy to work with but lacks state-of-the-art features"

2.5/5

What do you like best about Optimizely Content Management System?

Easy to set up new page types and blocks if you know how. Highly customizable. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I have worked with Shopware 5 and 6 before and found a lot of features missing in Optimizely. Why do I need to add redirects manually if a page changes its title? Why do I need to code to add new page types and blocks if it is so simple anyways? Why is there no separation between menu items and pages? They often have the same name so at least a different icon would be helpful. Everything has to be coded instead of configured in the backend. Performance is also not great and lacks effective caching mechanisms. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It is still a step up from the system we used before, as it was outdated and no longer supported. Once set up, it is easy for non-technical staff to add new content. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

AP

Arun P.

Enterprise (\> 1000 emp.)

5/22/2023

"Powerful Content Management System for Enterprises"

4.5/5

What do you like best about Optimizely Content Management System?

Optimizely Content Management system is one of the best Enterprise-grade Content Management Systems I ever used. It has good approval flows and can easily manage good experiences while working with big Enterprises. It built on .Net, and Azure makes things easier for more prominent firms. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

As a user, I never experienced anything wrong with Optimizely. Pricing can be expensive, but It can bring a lot of value for Enterprises. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It helps you to manage content while providing better digital experiences. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Content...

[Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-8124628/official_response/edit)

Hi Arun,

Thanks for leaving us a review! We love to hear that you're loving Optimizely CMS for your enterprise-level business and that you haven't faced any issues yet. If you happen to ever run into any problems or have any suggestions on how we could improve your user experience, please don't hesitate to reach out to your Customer Success Manager or you can leave us a message at reviews@optimizely.com.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education")
AH

Verified User in Higher Education

Mid-Market (51-1000 emp.)

6/7/2023

"The perfect CMS for a marketing department"

4/5

What do you like best about Optimizely Content Management System?

For the proper use, this CMS can be a handy tool. It excels at taking ideas from a marketing department or employee and turning that into an actual website. It's very straightforward to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The environment lacks customization - it seems to be meant to give a quick result with minimal fuss. However, it does excel at the mobile experience. It's worth using for that aspect alone! Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely solves the need for fast, simple solutions to ideas that must be implemented quickly. It takes a lot of the design and development process out of the way. You can template and use the content across many portals or sites. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Content...

[Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-8189100/official_response/edit)

Hi There,

Thanks for taking the time to leave us a review. It's great to hear that your marketing department is finding our tool user friendly. We ask that you share your feedback on how we could improve Optimizely CMS directly with your Customer Success Manager or you can leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Validated ReviewerIncentivizedSource: G2 invite

 ![Peter B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter B.")
PB

Peter B.

Solution Architect, Digital

Enterprise (\> 1000 emp.)

2/12/2023

"Optimizely is the leading enterprise CMS"

5/5

What do you like best about Optimizely Content Management System?

Based on c#.Net

Security penetration tested every release

Excellent support from Optimizely

Leading edge features and integration with experimentation and personalisation Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

This is a required field and there isn't too much I can say that I dislike Optimizely Content Management System other than it's not open source however if it was it wouldn't be as feature rich. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Delivering CMS based websites for large enterprises in Australia. The CMS contains every feature that the customer needs and more. Compares extremely well against all competitors. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Content...

[Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-7704902/official_response/edit)

Hi Peter, Thanks for leaving us a review for our CMS. It's great to hear that you're loving it! Please feel free to reach out to us through your CSM or reviews@optimizely.com if you ever have any questions or need support in the future.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

TE

Tommy E.

Mining & Metals

Small-Business (50 or fewer emp.)

3/14/2023

"Easy to use and expand on"

3.5/5

What do you like best about Optimizely Content Management System?

Its an easy to understand system with good overview and many easy ways to expand and build on your current system. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It can sometimes be a tad bit on the slow side. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Easy daily web publishing. Clear ways to get an overview of months and years of published material. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Content...

[Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-7829996/official_response/edit)

Hi Tommy,

Thanks for leaving us a review, it's great to hear your feedback on Optimizely CMS. We're happy that it's working well for you! If you ever have any questions or suggestions on how we can improve our services, please let your Customer Success Manager know, or you can leave us a message at reviews@optimizely.com.

4/5/2023
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
AI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

6/23/2023

"My favorite for 10+ years!"

5/5

What do you like best about Optimizely Content Management System?

It's user-friendly for developers and editors, has an excellent community, good technical support, new headless features, great ecosystem! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I wouldn't say I like that they changed their name from Episerver to Optmizely, and that the experimentation part of Optimizely gets too much attention. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Managing content. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Content...

[Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-8248606/official_response/edit)

Hi There,

Thanks for taking the time to leave us a review! It's great to hear that you're a longtime user of Optimizely CMS and you've always found it as user friendly. If you have any feedback into how we can improve your user experience or any questions, please connect directly with your Customer Success Manager, or you can leave us a message at reviews@optimizely.com and we'll get you to the right people.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

CW

Calvin W.

Small-Business (50 or fewer emp.)

3/29/2023

"Easy to use with an excellent customer service"

4.5/5

What do you like best about Optimizely Content Management System?

It is very intuitive to use, the dashboards are visually on a very good level as well. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

That I needed the customer service to change the E-Mail adress. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Sending thousands of E-Mails in a few clicks, with Feedback about bounces, etc. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Content...

[Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-7880800/official_response/edit)

Hi Calvin,

Thanks for leaving us a review! We love to hear that you've been having a smooth user experience with our CMS. If you ever need assistance or have any product feedback, please feel free to discuss with your Customer Success Manager or you can reach out to us at reviews@optimizely.com and we'll share with the right people.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
CM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/9/2023

"Best for large teams and enterprise-level"

4.5/5

What do you like best about Optimizely Content Management System?

Scalable and infinitely customizable for enterprise-level needs. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Support is not as helpful or timely as it should be. Often requires back and forth and multiple levels of escalation. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Complex category and content tagging and management solutions for client teams. Review collected by and hosted on G2.com.

Show More

Response from Emma Davis of Optimizely Content...

[Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-8049819/official_response/edit)

Hi There,

Thanks for leaving us a review! We're happy to hear that Optimizely CMS is fitting all your enterprise-level needs. We apologize for the issues you are facing with our support team and we ask that you let your Customer Success Manager know more on how we could improve your experience. You can also leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Current UserValidated ReviewerIncentivizedSource: G2 invite

VB

Viktor B.

Solution Architect

Enterprise (\> 1000 emp.)

9/16/2022

"It's all .net 6!"

4.5/5

What do you like best about Optimizely Content Management System?

Currently my main happiness is that we have gone from .net framework to .net 6. Besides the being on a modern platform with all technical benefits, it also attracts developers and reivigerates old "Episerver Veterans" Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

This only applies to the latest version, but there is a big issue with backwards compability in terms of functionality. A lot of things previously possible through Commerce Manager is now either not visible or available. This is a step back. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely Content Cloud helps me help our clients business problems. For example providing a superb CMS with great multi-language capabilities while also being developer friendly and open for customization. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Content...

[Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-7107815/official_response/edit)

Hi Viktor,

It's great to hear that your highly satisfied with our CMS' switch over to .net 6! If you haven't already shared your feedback with us on how we can improve our latest product version, it would be great if you could let your Customer Success Manager know about your experience or you can leave us a message at reviews@optimizely.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Christine M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christine M.")
CM

Christine M.

Arquitecto

Mid-Market (51-1000 emp.)

12/29/2022

"Great Content Searching with unique SEO Capability."

4.5/5

What do you like best about Optimizely Content Management System?

Highly-functional content creation and content publication tools and the optimization tools are quite excellent and very useful reporting features. Content integration tools on Optimizely Content Management are effective and lead generation options are perfect. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

None at all on this great management platform which was very easy on my first implementation and the features customization was easy also. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Excellent platform for multiple marketing content management and creating reliable data analytics and publication is also very easy via this platform. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

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