# Optimizely Configured Commerce Reviews **Vendor:** Optimizely **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 20 ## About Optimizely Configured Commerce Configured Commerce is a SaaS, headless, and composable e-commerce solution that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box (OOTB) functionality as they prefer; saving organizations time and effort to deploy meaningful buying experiences that generate revenue. With Configured Commerce, customers can: -Upload their product catalog and manage product data -Use best-of-breed commerce modules like Search, Payments, Promotions and more directly OOTB -Deliver personalized campaigns, promotions, and content -Customize experiences as they see fit to deliver on-brand experiences -Grow relationships with order management and B2B-specific sales support ## Optimizely Configured Commerce Pros & Cons **What users like:** - Users value the **built-in commerce manager** of Optimizely Configured Commerce, enhancing efficiency for B2B needs and workflows. (2 reviews) - Users value the **app variety** in Optimizely Configured Commerce, enabling tailored solutions for complex B2B needs. (1 reviews) - Users are impressed by the **personalized buying experiences** Optimizely Configured Commerce offers for complex B2B needs. (1 reviews) - Users appreciate the **seamless ERP integration** of Optimizely Configured Commerce, simplifying complex B2B processes effectively. (1 reviews) - Users are impressed by the **ease of implementation** with Optimizely Configured Commerce, tailored for complex B2B needs. (1 reviews) - Users appreciate the **enhanced personalization** and streamlined order management of Optimizely Configured Commerce, boosting conversions effectively. (1 reviews) - Users love the **streamlined order management** of Optimizely Configured Commerce, enhancing efficiency from processing to fulfillment. (1 reviews) **What users dislike:** - Users feel the solution is **expensive** , requiring costly consultants and higher fees compared to other B2B platforms. (1 reviews) - Users face **limited customization** options, often needing costly consultants for basic setup, impacting budget and efficiency. (1 reviews) - Users experience **slow performance** at times, potentially linked to their specific commerce configurations. (1 reviews) ## Optimizely Configured Commerce Reviews ### 1. "How Optimizely CC Transformed Our B2B (With Some Tweaks)" **Rating:** 5.0/5.0 stars **Reviewed by:** Gustavo L. | Especialista Finanzas, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Optimizely Configured Commerce?** From day one, what impressed us most was how this platform truly understands complex B2B needs. The ability to create personalized buying experiences for each client with custom catalogs, tiered pricing, and role based permissions has been revolutionary for our wholesale business. Unlike simpler e-commerce solutions, Optimizely CC handles our intricate product configurations and bulk ordering workflows effortlessly. The deep SAP integration eliminated countless manual processes, while the intuitive admin dashboard (once we learned it) gave us unprecedented control over our digital storefront. For any growing B2B company tired of wrestling with platforms designed for B2C, this feels like finally getting the right tool for the job. **What do you dislike about Optimizely Configured Commerce?** We had to bring in a pricey consultant just to set up basic workflows - not cool for a 'configured' solution. The cost hurts too - we're paying about 40% more than other B2B platforms, and still get nickel-and-dimed for customizations. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Optimizely CC finally solved our nightmare of managing complex B2B pricing rules and custom catalogs for different clients no more spreadsheet hell! It's saving our sales team about 15 hours/week by automating approvals and order workflows. Plus, the SAP integration actually works (unlike our old system), so finance stopped yelling at us about reconciliation errors. Biggest win? Our wholesale customers can now self serve without needing 500 emails back and forth though setting all that up was painnnful at first. ### 2. Development friendly Commerce **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin J. | Senior Lead Web Developer, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Optimizely Configured Commerce?** Built in commerce manager is a huge help for both product managers and developers **What do you dislike about Optimizely Configured Commerce?** Sometimes it can be a bit slow, maybe it's the way our commerce is set-up **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Product creation across all of our market ### 3. Website design tool of great value **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about Optimizely Configured Commerce?** Not only does It optimize the digital experience for online shoppers but also it enhances personalization with ease & improves the conversion rate. What I like most is streamlined order management from order processing to fulfillment and tracking. Also, It has the feature of effective merchandising. **What do you dislike about Optimizely Configured Commerce?** There can be a high cost associated with implementing and maintaining a system in a small country. Since it only runs online, it is dependent on the Internet for its functionality. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** They should widespread customer support and should update users via mail regarding new features or upcoming features, The software itself requires high internet speed which becomes an issue sometimes, while operating my team encounters problems related to API coding or looping, such as repeated execution of the same code ### 4. great team of experts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2024 **What do you like best about Optimizely Configured Commerce?** The team is very well-trained and professional. **What do you dislike about Optimizely Configured Commerce?** Nothing to dislike. Their platform is very comprehensive and they offer a wide array of features. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Helps with business decision making through insights from A/B tests ### 5. Best service **Rating:** 5.0/5.0 stars **Reviewed by:** Sufiyan G. | Oracle SCM Consultant , Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2023 **What do you like best about Optimizely Configured Commerce?** It's a reliable product which gives you desired results. **What do you dislike about Optimizely Configured Commerce?** As of now nothing to be specific but would like to see future development. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Over all end to end performance ### 6. G2, Optimizely configured support e commerce platforms with so many feature s **Rating:** 5.0/5.0 stars **Reviewed by:** Sahil A. | Senior Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Optimizely Configured Commerce?** Configured Commerce is quick to set up and customer support is quick to reply and it is easy to use and integration. the account team cares about feedback. **What do you dislike about Optimizely Configured Commerce?** I don't this there is any concern I faced but yes I recommend this rather than others platforms. It has number of features **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** I did not face any problem in my experience. ### 7. Review on Optimizely **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Optimizely Configured Commerce?** 1. Unified platform for content management 2. Personalization and optimization 3. Flexibility and scalability 4. Robust Analytics **What do you dislike about Optimizely Configured Commerce?** I didn't find any flaws as such, maybe with more usage I can find it. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** It helped me to improve my customer experience, I wanted to analyze my customer data, and based on that I wanted to take necessary action. Now with customer data analysis, I can make efficient marketing campaigns and can improve my support aswell. ### 8. Smooth and ease **Rating:** 5.0/5.0 stars **Reviewed by:** Kailash T. | Customer Service Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Optimizely Configured Commerce?** Really empathetic and smooth e-commerce platform **What do you dislike about Optimizely Configured Commerce?** Feedback and review of the product on quries **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Helping us to get detailed information of certainty ### 9. Very Quality Product that continues to evolve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Optimizely Configured Commerce?** The foundation is very solid and meets our needs. **What do you dislike about Optimizely Configured Commerce?** There are still just a few UI experiences that aren't the most user friendly. The functionality is mostly there; it's just lacking some UI clarity. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** The ability to create a customized shopping experience for our customers that fits our goals and branding. ### 10. One of the best B2B commerce cloud framework. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Program Development | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Optimizely Configured Commerce?** I like its easy customization, easy upgrade and easy content editing. You can change UI easily as per customization. **What do you dislike about Optimizely Configured Commerce?** I do dislike once build failed on sandbox as well as the production server, that time error email was not given proper error details where we can fix. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** They need to improve sandbox and production build failed email. So that the development team can resolve issues quickly on sandbox as well as production. **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! It's great to hear that you're enjoying B2B Commerce Cloud and finding it as very user friendly. Please make sure to share any downfalls you've observed within B2B Commerce Cloud with your Customer Success Manager or our support team as soon as possible so we can assure that you're getting the most our of our products. ### 11. Awesome digital tool for B2B E-commerce companies. **Rating:** 5.0/5.0 stars **Reviewed by:** Suresh R. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2022 **What do you like best about Optimizely Configured Commerce?** I like its content-creating feature and Its upside would be its awesome optimizing features. **What do you dislike about Optimizely Configured Commerce?** So far I did not find anything wrong with the optimizely and downside is it is useful for only B2B **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Optimizely will help companies to create and manage content, manage their services and inventories and optimizing the advertisement or promotional campaigns **Official Response from Emma Davis:** > Hi Suresh, Thanks for leaving us a review. It's great to hear that B2B Commerce Cloud has been working seamlessly for you. If any issues or questions arise in the future, please don't hesitate to detail them to your Customer Success Manager or leave us a message at reviews@optimizely.com. We're here to support you and your organization so that you can get the most out of our products! ### 12. B2B Commerce Cloud Review Bostwick-Braun **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Optimizely Configured Commerce?** Easy usability and great CMS widgets that help gain more sales. **What do you dislike about Optimizely Configured Commerce?** Some of the spacing in between widgets is too large and there is no way to control it. Having an option to adjust the padding on widgets would be nice. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** It is a great improvement from our old site. Customer feedback has been great so far. The overall look and feel of Opti and the usability from both a User and Customer are great. **Official Response from Emma Davis:** > Hey There! We love to hear about your great experience with B2B Commerce Cloud. Your Customer Success Manager is also a great point of contact to share any feedback with so that your experience on our platform can continue to improve. Also, feel free to send us a message at reviews@optimizely.com with any questions or concerns. Thank you! ### 13. Game Changing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Optimizely Configured Commerce?** Optimizely B2B Commerce Cloud revolutionizes the way we do business at our company. We have multiple B2B sales funnels that we'd like to optimize. With B2B Commerce Cloud, we have the ability to segment our business customers based on real-time data -- no more guessing. It's nice being able to manage every aspect of our sales funnels in one view -- orders, carts, pricing, assets, etc. The AI is pretty impressive too. **What do you dislike about Optimizely Configured Commerce?** While the AI is impressive, it's not entirely clear how it works behind the scenes. I'd appreciate it if the AI functionality was a bit more transparent. However, it consistently provides promising results. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Optimizely B2B Commerce Cloud gives us the opportunity to improve our sales funnels by intelligently segmenting our B2B customers. In the past, we have attempted to build our own segmentation infrastructure, but it proved to be inefficient and non-scalable. With Optimizely, we can implement powerful segmentation in a matter of hours. **Official Response from Emma Davis:** > Hi, Thank you so much for your review, we highly value your feedback. We are happy to hear about the success you've been having with our product and if you ever have any questions, please reach out to your customer success manager or message us at reviews@optimizely.com to connect. ### 14. Robust platform that discourages customizations, but can handle it when needed **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2021 **What do you like best about Optimizely Configured Commerce?** Optimizely B2B Commerce Cloud is quite robust & addresses most of our needs out of the box, aside from a few customizations. **What do you dislike about Optimizely Configured Commerce?** The training for the certification is really lacking - there is no practice test environment, so you're limited to your system(s) implementation. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Supporting our custom-built application was labor-intensive, and modifications took a lot of time and effort to complete. **Official Response from Emma Davis:** > Hi, Thank you so much for your response! We are always happy to help our highly valued customers with any inquiries. Please reach out to your customer success manager or message us at reviews@optimizely.com to connect. ### 15. B2B Commerce Cloud, The future of e-commerce business **Rating:** 5.0/5.0 stars **Reviewed by:** stephen g. | Sales and banking, Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2021 **What do you like best about Optimizely Configured Commerce?** 1.increase sales 2.Improves productivity 3.Brings more customers 4.Brings about efficiency **What do you dislike about Optimizely Configured Commerce?** 1.Software upgrades may sometimes bring changes that may take some businesses time to learn. **Recommendations to others considering Optimizely Configured Commerce:** Best software to improve sales **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Efficiency in sales and making orders **Official Response from Emma Davis:** > Hi Stephen, It's great to hear that our B2B Commerce Cloud has been helpful in improving your online business performance. If you or your team ever need assistance or have any further questions, please reach out to your customer success manager or message us at reviews@optimizely.com and we will get you routed to the right people. ### 16. B2B eComm platform that is highly extensible and has a focus on enabling customers to be successful **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff H. | CEO & Co-Founder, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Optimizely Configured Commerce?** Customer support is very quick to reply and the account team genuinely cares about feedback from their customers. Customers have a say in the technology roadmap. Features are released at a rate faster than we can consume. **What do you dislike about Optimizely Configured Commerce?** The dependency on third-party partners and Insite's desire to maintain backwards compatibility at the cost of technology debt **Recommendations to others considering Optimizely Configured Commerce:** Do not expect that your requirements will be met by out of the box functionality. You will need to customize Insite and leverage third-party development firms to do so. Or develop the competency in house which can be challenging. While Insite is built on C# and Angular.js (soon to be react/redux), it's not the sort of CMS a .NET developer can pickup overnight and start coding. There is a long and steep ramp in order to be productive. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Ability to execute more mature paid media campaigns, improved SEO capabilities, and standardized workflow. We need to consolidate eCommerce platforms to improve operational efficiency and deliver a consistent customer experience. Insite enables us to do this. ### 17. Great organizational dashboard for information **Rating:** 5.0/5.0 stars **Reviewed by:** Connor Q. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Optimizely Configured Commerce?** Having access to all the company data from any device, being able to see every aspect of the business and export to different programs. Having the choice to export to both Excel and PDF is especially great. It also provides links to all resources in our entire organization, from marketing, to new software, to product orders, all from the same page. **What do you dislike about Optimizely Configured Commerce?** The organization of different links makes it hard to find what you’re looking for sometimes. It can be really difficult to remember what headings different things are under since they are often under multiple sub headings. Also occasionally data will be missing from certain salons which can be frustrating to fix. **Recommendations to others considering Optimizely Configured Commerce:** It's great for large organizations. The pricing information is above my pay grade, but based on the amount of data it's used to process for us, I don't feel as though it would be as beneficial to smaller companies that don't have the data capture in place to utilize the power. When comparing our 16 salons to the 100 or so in our market across 25+ points of data it's incredibly useful but using it to compare a handful of locations all owned by the same owner likely wouldn't be as beneficial. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Being able to access critical data anywhere and run reports from a mobile device. I can generate reports from my laptop, iPad, or even phone. All the reports are saved directly to my device so I can access and share them later. Information traveling from manager to manager has never been easier. ### 18. A True Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Arnaud L. | Director of Sales & Marketing, Wholesale, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Optimizely Configured Commerce?** InsiteCommerce gives us the tools we need to align ourselves with our customers' needs and high expectations for years to come. In an ever changing B2B ECommerce environment, InsiteCommerce continues to invest in key areas that make them a true partner in our sales and marketing strategies. **What do you dislike about Optimizely Configured Commerce?** The mobile app has basic functionnality. More options are in the process of being implemented. The VMI functionnality on the roadmap for future development will be a major plus. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** The main benefit we are seeing with InsiteCommerce is a very robust user experience throughout the buyer jouney, from product search to self-service functionnality includign account management. ### 19. Terrible platform - Stay away from this Ecom platform if you want stay Sane **Rating:** 0.0/5.0 stars **Reviewed by:** Mahbub S. | Marketing Specialist, Industrial Automation, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2018 **What do you like best about Optimizely Configured Commerce?** Nothing!! There absolutely nothing i like about this platform. **What do you dislike about Optimizely Configured Commerce?** Everything - Everything is manual, you can not mass import changes to your products. The user interface is something from 2000, not from 2018. If you want to create a promotional campaign for a large number of products "GOOD LUCK WITH THAT", you will need set every product one by one and to set up promotion you have to move between 4/5 different sections of the platform wasting unnecessary time. Very little to no tutorial or training available, you have to figure things out by yourself. **Recommendations to others considering Optimizely Configured Commerce:** My recommendation from my experience is to stay away from this platform. Spend a little more get something else or you will suffer in the long run like we are right now. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** We are using this ecom platform to run our e-commerce website. With this platform we are able to sell our products online. **Official Response from Morgan Short:** > Mahbub, Your feedback is appreciated as we value the ongoing relationship we have with our customers. We would like the opportunity to talk with you to gain a better understanding of the challenges you are experiencing. Please contact me at kdaudt@insitesoft.com so we can discuss any concerns that you might have. Karie Daudt VP of Marketing and Customer Experience ### 20. Good for off the self experience **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** December 26, 2017 **What do you like best about Optimizely Configured Commerce?** Built in CMS is nice so you don't have to purchase a separate product. The Insite code is .C# and ASP.NET based which is good if that's what your expertise is. You can purchase the API functionality which allows you access to build along side and customize some of the Insite functionality. **What do you dislike about Optimizely Configured Commerce?** Be cautious of their sales team. They promised things they can't deliver on out of the box and downplayed difficulty of customization. Product was designed for off the self experience, period. The base code is changing fast and makes upgrading a major nightmare if you customize. Insite doesn't want to deal with it's customers directly. They seem more interested in growth for their equity partner and future sale to competitor than long-term growth for their customers. You'll be pushed off onto third party partner. The issue is that their partners are limited and have limited experience with Insite code. Most partners are geared toward Sitecore and have serious challenges with any custom implementation. Expect your partners to underestimate everything,, timelines to be five times the original estimate, implementation costs to be five times original estimates. In truth, if you need a customized solution, I'd stay away from Insite. For pay, SAP Hybris is much more flexible and you can negotiate the price down to about two times Insite. While this is initially more expensive, it will save you in the long haul. For free, there's nopCommerce, been around a long time and support costs are an absolute bargain compared to Hybris and Insite. **Recommendations to others considering Optimizely Configured Commerce:** Strongly encourage you to look at other vendors if you are going to do any customization. **What problems is Optimizely Configured Commerce solving and how is that benefiting you?** Replace an old E-commerce product. We haven't realized any benefit. Everything we have we had in the old product. ## Optimizely Configured Commerce Discussions - [What is B2B eCommerce platform?](https://www.g2.com/discussions/optimizely-configured-commerce-what-is-b2b-ecommerce-platform) - 1 comment, 1 upvote - [What are B2B features?](https://www.g2.com/discussions/what-are-b2b-features) - 1 comment, 1 upvote - [View Optimizely Configured Commerce pricing details and edition comparison](https://www.g2.com/products/optimizely-configured-commerce/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+07%3A42%3A38+-0500&secure%5Bsession_id%5D=db294c6a-640d-4b23-8125-f9c4597b7a11&secure%5Btoken%5D=8a54e9ee3f6c522c969449788be2eb6bd76fb35ef3af3df2fe1a809ac967fd80&format=llm_user) ## Optimizely Configured Commerce Integrations - [Inriver](https://www.g2.com/products/inriver/reviews) - [Oracle Netsuite Analytics](https://www.g2.com/products/oracle-netsuite-analytics/reviews) ## Optimizely Configured Commerce Features **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top Optimizely Configured Commerce Alternatives - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 4.0/5.0 (574 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,914 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - 4.2/5.0 (570 reviews)