Verified User in Oil & Energy
UO
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
"I love the OptimalWorkshop card sort, tree test, survey, and first click testing tools. Exceptional!"
4/5
What do you like best about Optimal?

I appreciate the ease of setup for researchers and the ease of use for participants. Review collected by and hosted on G2.com.

What do you dislike about Optimal?

As features expand, ensure the same quality for additional offerings such as prototype testing. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
EC
Verified User in Commercial Real Estate
Enterprise (> 1000 emp.)
"Excellent. The best all-round platform for user research and product design insights."
5/5
What do you like best about Optimal?

Speed, flexibility and multi-functional nature of the toolset. Review collected by and hosted on G2.com.

What do you dislike about Optimal?

Nothing! It's just exceptionally easy to use and has continued to extend its capabilities over the years I've used it. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"Optimal OW Good for Research and Case studies"
5/5
What do you like best about Optimal?

Great features to call out for Optimal for doing different kind of research and case studies

Easy to surveys and create surveys woth customisation. Review collected by and hosted on G2.com.

What do you dislike about Optimal?

Nothing experienced as of now or say till now. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"The tree-testing solution"
5/5
What do you like best about Optimal?

It is the forerunner in tree testing an card sorting. Review collected by and hosted on G2.com.

What do you dislike about Optimal?

Nothin! It's great! And it's priced to sell. Review collected by and hosted on G2.com.

AC
Alicia C.
UX Researcher
Enterprise (> 1000 emp.)
"Diverse set of tests for user research"
5/5
What do you like best about Optimal?

I like how simple the platform is - there are a lot of test types that are offered and lots of ways to customize them to your needs. I found the first-click super valuable to my work and would recommend it! Review collected by and hosted on G2.com.

What do you dislike about Optimal?

There is a limitation on screening questions so you have to be cognisant regarding who you want your audience to be. I also found it hard to aggregate user answers for post-test questions. Review collected by and hosted on G2.com.

Katie R.
KR
Katie R.
Director of Digital Strategy
Enterprise (> 1000 emp.)
"Treejack Review"
5/5
What do you like best about Optimal?

I used the Treejack testing tool by Optimal Workshop to get user feedback during a website redesign to ensure the information architecture was intuitive. It was a great tool with a very easy to use interface and the price was right at $99/month. The way the feedback data is organized is very helpful and allows you to see aggregate data as well as how users journeyed through the tasks. It provided great insights into how users were thinking . Review collected by and hosted on G2.com.

What do you dislike about Optimal?

I can't think of anything that was negative when using this tool. Review collected by and hosted on G2.com.

shivani b.
SB
shivani b.
Article Assistant
Small-Business (50 or fewer emp.)
"Get you designs tested"
5/5
What do you like best about Optimal?

If you are a Ux designer and want to do usability testing evaluate design and frame information architecture then you may take this tool and get your work done very easily. Review collected by and hosted on G2.com.

What do you dislike about Optimal?

Ofter the users who participate in the useability testing do not provide genuine results as they often get quickly through the takes without understanding it completely as they are in a hurry to complete and take the pay. Review collected by and hosted on G2.com.

Monika R.
MR
Monika R.
Senior UX Researcher
Mid-Market (51-1000 emp.)
"Best tool for tree testing - and more"
5/5
What do you like best about Optimal?

I love how easy it is to set up a test in the Optimal Workshop, and the presentation of test results. I used all the test types available: card sorting, tree testing, and chalkmark, and also reframer to organize my qualitative research notes and observations. All easy to use and efficient. I like that they have an option to buy OW for a month only, so if your research needs are not constant, you don't have to pay for a tool all year long, only when you need it and use it. Review collected by and hosted on G2.com.

What do you dislike about Optimal?

Nothing comes to mind, really. If I could wish for something, it would be a more advanced survey tool. But I understand that surveys are not the main aim of using Optimal Workshop. Review collected by and hosted on G2.com.

Anand B.
AB
Anand B.
PMO Analyst
Small-Business (50 or fewer emp.)
"A great tool for conducting studies!"
4.5/5
What do you like best about Optimal?

Tree testing, Card Sorting, Research Analysis, and Qualitative tagging are excellent! Review collected by and hosted on G2.com.

What do you dislike about Optimal?

Not all participants who take part in the survey take the survey seriously. A lot of time goes to waste on filtering this out. Review collected by and hosted on G2.com.

Verified User in Design
UD
Verified User in Design
Small-Business (50 or fewer emp.)
"Let the people make decisions for you"
4/5
What do you like best about Optimal?

Optimal Workshop is a fantastic tool for organizing the information structure of your interface. It is extremely useful for the UX/UI pre-design research process. Review collected by and hosted on G2.com.

What do you dislike about Optimal?

Like any free tool, it has its limitations. Optimal Workshop allows you to organize the information in graphs, but only from 10 selected answers in the free version. Review collected by and hosted on G2.com.