optilyz is Europe’s leading direct mail automation & programmatic print software. Our tool offers a straightforward way to integrate letters, postcards and selfmailers into your cross-channel marketing as well as automate and better personalize campaigns. What you might think about print: + Lots of manual work from artwork to delivery + Coordination requires a lot of print expertise + High risk due to high costs + “Old school”, non-sustainable channel + Doesn’t fit into a digital marketing approach + Difficult to personalise and to automate To be honest, these times are over! With Direct Mail Automation we turn print into an agile, data-driven performance channel.