I really like this smart tool as it helps me optimize the google ads. It let me add keywords and provide suggestions on my campaigns. Google wants us to add costly components to the campaign and suggest that it will increase the clicks or impressions by some percentage but as I worked for a client, I have budget constrain and I can't increase the budget at my will. Other than this, I am able to spend less time in google accounts while still provide better optimization quality for my client. Review collected by and hosted on G2.com.

Opteo provides some suggestion on keywords which is not in context to user intent. I have to dismiss many times because the keywords do not match context with user intent. I understand there are other factors that could play and that is out of Opteo's control. And every 24 hours, it gives suggested improvement which is not possible for me to go each and every day. There should be some schedule which we can plan. Review collected by and hosted on G2.com.

It is designed to be quite simple and easy to use at first. Review collected by and hosted on G2.com.

The software is too simplistic and does skip over some opportunities that some other software packages realize. After a closer glance, some recommendations are not worth taking.

It is that simplistic that it doesn't have the proper labeling that it caused a very costly Google Ads mistake that Opteo won't claim responsibility for. The budget pacer screen incorrectly said that it was at $15 per month meaning the software wasn't smart enough to outright pick up that my campaign runs at $15/day to begin with.

Alright... I adjusted $15/month pacing to $450/month.

I then went to another budget screen that was set at $15 but the screen did not have a per day or per month label. I assumed that it was also on a monthly basis given the budget pacer was wrongly set at $15 as a per month number so I adjusted it to $450. It just really "saved" and didn't really have an alert to flag me on the spot that I really adjusted the budget from $15/day to $450/day within Google Ads.

To add to this, I then got an alert the next day (on the 8th of the month) alerting me that I overspent but will only spend $135 for the month; despite the projection should have been much higher, which only discredited the value of the account alerts that the company highlights.

The campaign that ran at $450/day for 8 days without much to alert me within the platform itself; and I only noticed the error when I went into Google Ads.

Despite that I was only acting as a reasonable person, the company has decided to not take responsibility for the error that cost me $3986. Review collected by and hosted on G2.com.

Automated optimization suggestions mean that Opteo scans your entire AdWords account every day and finds things that are losing you money and asks you if you want to keep running them. On the other hand it finds ads and keywords that are performing well and asks you if you would like to allocate more budget to these. Essentially it is like having a very attentive account manager who constantly checks the whole account, whilst still giving you all the decision making power to ensure the account is always going in the right direction. Review collected by and hosted on G2.com.

Would be good if they supported Bing Ads too as this is quite a similar product to AdWords. However, Opteo is an Adwords product to we cannot also expect them to be servicing Bing aswell. Review collected by and hosted on G2.com.

Opteo allows you to add multiple accounts (handling up to £50k per month on entry level) across several adwords logins, similar to Google Manager Account, except Opteo provides insights and guidance to optimise the accounts and campaigns further. Secondly it provides a platform where I can manage, report and optimise my client's accounts without fighting my way through Google adwords reporting. I've found that it really helps in creating reports (although this isn't a feature on the site), I use screenshots of how the campaign is running and the results. Review collected by and hosted on G2.com.

I would love Opteo to offer Google Shopping or Bing ads support, otherwise the solution is ideal for freelancers and small agencies that handle a lot of accounts and without the daily hassle of logging in, checking the account and searching for keywords. Review collected by and hosted on G2.com.

This software gives me quick insights to my accounts and helps me make rapid-fire optimizations. Compared to other platforms, it understands SKAG, which many other platforms do not. It gives me insights that help me manage my large portfolio of clients in a fraction of the time other tools would take. Review collected by and hosted on G2.com.

Some of the suggestions are not exactly tailored to the various business types I support. That would be a great addition to the platform. Understanding local versus national competitors would be a big benefit to the AI. Review collected by and hosted on G2.com.

The recommendations and notifications are the best in class. I have tried every tool for Adwords management out there. This is the best I have used. Then you look at the price and you are sold for sure. The competition is easily twice the price. It's a no brainer at that point. It is clean and easy to quickly see how your campaigns are performing. Review collected by and hosted on G2.com.

Wish they supported other platforms like Linkedin, Facebook and Bing Review collected by and hosted on G2.com.

Great insights on campaigns to help you improve performace. Review collected by and hosted on G2.com.

Never found anything I dislike about this. Review collected by and hosted on G2.com.

The amount of time we save using Opteo to analyse the Google Ads accounts we manage means that the product pays for itself within a couple of days. The product is extremely cheap for what it provides in terms of freeing up resource. Recommendations are updated several times per day which is much more frequently than some other providers. The product is extremely user friendly. Review collected by and hosted on G2.com.

Not all of the suggested changes are useful or relevant but they are easily dismissed. I suspect it misses a few useful optimisations. Review collected by and hosted on G2.com.

Is designed to save you time. The information is not deep but is exactly what you need to know to do things over your accounts. Also is fast and easy to sync with every account. Review collected by and hosted on G2.com.

Sometimes you have to research more information in your AdWords account just to check if the changes made by Opteo where efficient. Usually this is not the case, but you have to do it with some optimizations proposed by this software. Review collected by and hosted on G2.com.

Opteo saves you so much time in managing Google Ads accounts, it simplifies the testing process and helps you make sure your A/B tests are statistically significant. Review collected by and hosted on G2.com.

Is not so much a dislike but an unfulfilled need in the current version of Opteo. The program does not manage Google Shopping campaigns. Review collected by and hosted on G2.com.