--- title: OpinionX Reviews meta\_title: 'OpinionX Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 20 reviews by the users' company size, role or industry to find out how OpinionX works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 20 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # OpinionX Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by OpinionX but has limited features. Are you part of the OpinionX team? [Upgrade your plan](https://my.g2.com/opinionx/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! OpinionX is an advanced survey platform that helps product teams and user researchers measure user preferences, prioritize features, segment customer needs, and model pricing decisions. It is designed for product managers, UX researchers, founders, and growth teams who want to run sophisticated research studies using methods like conjoint surveys and MaxDiff analysis directly with their own customers. OpinionX supports a range of quantitative research methods commonly used in the world of market research. These include conjoint analysis for modeling trade-offs between features and price, maxdiff analysis (maximum difference scaling) for prioritizing attributes or measuring people’s preferences, pairwise comparison surveys for stack ranking long lists of options, points-based ranking, and ranked choice voting. These methods help teams quantify user needs, understand willingness to pay, and identify the features or messages that drive preference. The platform also includes built-in analysis tools that transform raw survey responses into structured outputs suitable for product and pricing decisions. For example, in conjoint analysis studies, OpinionX provides visualizations such as marginal willingness to pay (MWTP), market simulators, combination rankings, and rejection rate analysis. These outputs help teams estimate how changes in pricing or feature bundles may influence demand. OpinionX is particularly suited to teams conducting research with their existing customer base. Through its Enrichment capabilities, users can import external data such as CRM attributes, revenue data, or product usage metrics. This data can then be used in segmentation and clustering analysis to uncover distinct customer groups, compare preferences across segments, and develop data-driven personas. Key features include: - Conjoint analysis surveys with automated calculations and charts for marginal willingness to pay, market simulation tools, churn prediction, pricing sensitivity outputs, and more. - MaxDiff and advanced ranking methods (pairwise comparison, points-based ranking, ranked choice voting). - Automated segmentation and clustering analysis for identifying needs-based or behavioral segments. - Data enrichment tools for importing CRM, payments, or product analytics data. - Built-in reporting dashboards for comparing segments and visualizing preference data. OpinionX offers a free tier that includes access to its full research functionality for up to 10 respondents per survey. This enables teams to design and test studies before scaling to larger audiences. The platform is used for feature prioritization, pricing optimization, messaging research, persona development, and market segmentation projects. * * * Seller [OpinionX](https://www.g2.com/sellers/opinionx) Discussions [OpinionX Community](https://www.g2.com/products/opinionx/discuss) Languages Supported Afrikaans, Arabic, Bengali, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Persian, Finnish, French, Irish, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Italian, Javanese, Japanese, Kannada, Central Khmer, Korean, Latvian, Lithuanian, Marathi, Malay, Nepali, Dutch, Norwegian, Punjabi, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Telugu, Tagalog, Thai, Turkmen, Ukrainian, Urdu, Uzbek, Vietnamese, Chinese (Simplified), Chinese (Traditional) Overview by Daniel Kyne Show More ## Pricing Pricing provided by OpinionX. ### Free Free Per Year ### Ask $360.00 Per Year [ View More Pricing Information ](https://www.g2.com/products/opinionx/pricing) ## Top-Rated Alternatives [ ![Qualtrics Market Research](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Qualtrics Market Research") Qualtrics Market Research 4.4/5(3,018) ](https://www.g2.com/products/qualtrics-market-research/reviews) [ ![User Interviews](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "User Interviews") User Interviews 4.6/5(1,046) ](https://www.g2.com/products/user-interviews/reviews) [ ![UserTesting](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "UserTesting") UserTesting 4.4/5(792) ](https://www.g2.com/products/usertesting/reviews) [ View All Alternatives ](https://www.g2.com/products/opinionx/competitors/alternatives) ## User Insights Average based on 20 real user reviews. Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## OpinionX Integrations (2) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cint ](https://www.g2.com/products/cint/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sleeknote ](https://www.g2.com/products/sleeknote/reviews) Show More ![michelle b.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "michelle b.") MB michelle b. Data Analyst Small-Business (50 or fewer emp.) 7/29/2026 "Professional-Looking Surveys and Lightning-Fast Support" 5/5 What do you like best about OpinionX? I really like the look of their surveys, it feels very professional. Next to that, their team is always ready to help and reply SUPER fast. This means so much to me as sometimes time is limited. Review collected by and hosted on G2.com. What do you dislike about OpinionX? Some survey types were not present from the start, such as Gabor Granger and Van Westendorp. However, now they are and this is another great thing about this platform, it's just always improving whatever is not perfect yet. Review collected by and hosted on G2.com. What problems is OpinionX solving and how is that benefiting you? I use it for my surveys about pricing and willingness to pay. It helps my company a lot, as we use it for all of our pricing research. Before OpinionX we were using a different platform, but I have switched fully to OpinionX now that they have all the features that I need. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Peter R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter R.") PR Peter R. Senior Product Analyst Mid-Market (51-1000 emp.) 6/14/2026 Guest users or non-business users of the software, not included in G2 scores. "Intuitive Points-Based Ranking with Fast Polls and Excellent Support" 4.5/5 What do you like best about OpinionX? They’ve implemented points-based ranking in a really simple, intuitive way, which I didn’t find in the other tools I checked out. Points-ranking was really key for us, as for a previous poll in a different tool we found it quite hard to create some clear results due too not having the point ranking option. The UI is pretty straightforward when it comes to creating a poll and making changes, and the analysis suite already covered most of the questions we wanted answered. For further analysis exporting (or even linking) to for instance Google sheets is just a couple of clicks. They also have some more advanced models for segmentation and clustering already build in. Both creating the poll and answering it were without any noticeable delay. Their pricing would be to steep for a single poll by our not-for-profit choir, but seems pretty compelling for professional use within bigger organizations. Their support was very good and prompt; and they kept track of progress and asked proactively how things were working out based on the time schedule I originally shared with them. As couple of small question I ran into were fully answered almost immediately. Review collected by and hosted on G2.com. What do you dislike about OpinionX? Pricing might be steep, but that totally depends on you scenario of course. For our single poll use case it would have been too steep if not for Daniel granting us a single poll for enough respondents. For bigger companies sending multiple polls a month or with larger respondent groups it should be fine. Review collected by and hosted on G2.com. What problems is OpinionX solving and how is that benefiting you? We wanted to have more guidance on what genres, decades etc. our members prefer. By using the points ranking members could easily provide their preferences even if they were spread over multiple genres etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Investment Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Investment Management") GI Verified User in Investment Management Small-Business (50 or fewer emp.) 5/26/2026 Guest users or non-business users of the software, not included in G2 scores. "Streamlined Survey Tool with Room for Updates" 4.5/5 What do you like best about OpinionX? What I like the most about OpinionX is how easy it is to navigate, especially as someone new to this type of research. Everything is clearly explained, which is very helpful for a student who has never had any experience with, for example, conjoint analysis. I also find it very easy for a younger audience to understand what it means and what it does. Compared to competitor platforms, OpinionX doesn't require much time to figure out, unlike others that are time-consuming and require substantial reading. Review collected by and hosted on G2.com. What do you dislike about OpinionX? Some explanations are outdated, and the system looks a bit different compared to the pictures. It would be helpful if the explanations on the website matched the current system, especially regarding control analysis. Review collected by and hosted on G2.com. What problems is OpinionX solving and how is that benefiting you? OpinionX solves the problem of quickly getting respondents for conjoint analysis, making it easier for me to navigate research as a beginner. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Zane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zane F.") ZF Zane F. Director Small-Business (50 or fewer emp.) 6/24/2026 "OpinionX Delivers Great Survey Features at a Fraction of the Price" 4.5/5 What do you like best about OpinionX? OpinionX offers exactly what I need, they have most of the features that other survey tools offer, but at a fraction of the price. Review collected by and hosted on G2.com. What do you dislike about OpinionX? We only run survey experiments a few times a year. A monthly payment option would be wonderful. Review collected by and hosted on G2.com. What problems is OpinionX solving and how is that benefiting you? We run surveys and survey experiments for our clients to uncover more about audience attitudes and beliefs. Their Maxdiff module is particularly useful when looking for a robust way to rank messaging or brand elements. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 6/4/2026 "Easy, Intuitive Surveying with Powerful Post-Analysis Tools (Excellent for Choice Based Conjoint)" 5/5 What do you like best about OpinionX? Makes surveying easy and has all the post-analysis tools that to easily segment and analyise results. Used this for a Conjoint Analysis. The tool followed all best practice models to create and analyse the survey and was super easy and intuitive to use. . It was easy to integrate with third party applications and the clean front-end design also helps you make modern and proffessional looking surveys. Review collected by and hosted on G2.com. What do you dislike about OpinionX? Nothing really - all was as i had hoped. Review collected by and hosted on G2.com. What problems is OpinionX solving and how is that benefiting you? Makes Conjoint Analysis easy and extremely cost effective, in comparison to hiring expensive companies. I recruiting respondends myself through our websites Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Small-Business (50 or fewer emp.) 3/17/2026 "Intuitive Platform Backed by a Fantastic, Human-Centric Team" 5/5 What do you like best about OpinionX? The intuitive platform and the incredibly empathetic, human-centric leadership team. Review collected by and hosted on G2.com. What do you dislike about OpinionX? Nothing—even when I had an account issue, they resolved it flawlessly. Review collected by and hosted on G2.com. What problems is OpinionX solving and how is that benefiting you? OpinionX solves the problem of surface-level customer feedback. Instead of standard surveys that yield vague answers, OpinionX’s stack-ranking features pinpoint exactly what matters most to your target audience. This benefits my business by allowing me to build highly targeted, business growth strategies. I know exactly which pain points to address and which features to highlight. The intuitive interface makes setting up complex research incredibly easy, and their comprehensive support resources ensure you are set up for success right out of the gate. It turns qualitative opinions into actionable, quantitative data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Charlotte K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charlotte K.") CK Charlotte K. Enterprise (\> 1000 emp.) 3/11/2026 "Unmatched Ease with Ranking Features" 5/5 What do you like best about OpinionX? I really like OpinionX for its ranking options, visual analyses of the results and the possibility to have a bulk import. It's easy to set up, and participants can also use it very easily. There's lots of room for customization, and it really solved our problem with ranking. Other survey systems didn't allow us to set a limited amount of responses and rank them effectively, so this feature in OpinionX stood out for me. Review collected by and hosted on G2.com. What do you dislike about OpinionX? none that i've found thus far Review collected by and hosted on G2.com. What problems is OpinionX solving and how is that benefiting you? OpinionX solved our ranking issue with its easy setup and customization, and participants found it user-friendly. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") GI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 5/11/2026 Guest users or non-business users of the software, not included in G2 scores. "Wide Range of Survey Types—Found Exactly What I Needed" 4/5 What do you like best about OpinionX? The breadth of survey types. They had exactly the one I needed for a short survey. Review collected by and hosted on G2.com. What do you dislike about OpinionX? The default response chart wasn't wasn't exactly what I needed. But it was easy enough to change it to something that worked better in my case. Review collected by and hosted on G2.com. What problems is OpinionX solving and how is that benefiting you? Running quick and easy surveys, to learn more from my community. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") GH Verified User in Higher Education Enterprise (\> 1000 emp.) 6/9/2026 Guest users or non-business users of the software, not included in G2 scores. "User-Friendly Conjoint Surveys, but User Limits Can Be Restrictive" 3.5/5 What do you like best about OpinionX? I used a conjoint analysis survey to create an assignment for a PMBA course. Loved how user friendly the survey was to create, execute and then get the data from. Review collected by and hosted on G2.com. What do you dislike about OpinionX? Not a huge fan of the limitation on user numbers. Review collected by and hosted on G2.com. What problems is OpinionX solving and how is that benefiting you? I teach a marketing course for PMBA's and want to expose them to conjoint analysis as part of their learning. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mugdha S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mugdha S.") MS Mugdha S. Small-Business (50 or fewer emp.) 9/15/2023 "One of the best service to create public surveys" 5/5 What do you like best about OpinionX? This helps survey owners to listen about user's choices. This helped to create a meaningful data based on large number of audience's views to make best choices for the product. One unique feature is, it has an option of ranked list of problems, options etc to see a clear view of priorities of user. Review collected by and hosted on G2.com. What do you dislike about OpinionX? With OpinionX, everything is OK. I had no problems with it until today.It is a useful tool. Review collected by and hosted on G2.com. What problems is OpinionX solving and how is that benefiting you? In college there are several events. Being an organiser OpinionX helps me to gather point of view of participants after the event regarding several aspects on event and logistics ease. OpinionX helps me to see the feedback in a meaningful manner with just a tap. This helps the team to improve in next events and stay in touch of their audience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about OpinionX? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about OpinionX ](https://www.g2.com/products/opinionx/discussions/new) GU Guest User • Last activity 2 months ago What is OpinionX used for? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-opinionx-used-for) ![Peter R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter R.") PR Peter R • Last activity about 2 months ago How are you using points-based ranking in OpinionX to get clearer poll results? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-using-points-based-ranking-in-opinionx-to-get-clearer-poll-results) [ View all Discussions ](https://www.g2.com/products/opinionx/discuss) ## Pricing Options Pricing provided by OpinionX. ### Free Free Per Year ### Ask $360.00 Per Year ### Analyze $900.00 Per Year [ View More Pricing Information ](https://www.g2.com/products/opinionx/pricing) ##### Categories on G2 [Survey](https://www.g2.com/categories/survey)[User Research](https://www.g2.com/categories/user-research) ##### Explore More [Which UKG consulting providers help teams minimize disruption during UKG implementation transitions for high-volume operations?](https://www.g2.com/discussions/which-ukg-consulting-providers-help-teams-minimize-disruption-during-ukg-implementation-transitions-for-high-volume-operations)[Most recommended audit software for service industry](https://www.g2.com/discussions/what-s-the-most-recommended-audit-software-for-service-industry)[What is the top-rated recruitment marketing platform for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-recruitment-marketing-platform-for-enterprises) [Best live chat software for increasing conversion rates](https://www.g2.com/discussions/best-live-chat-software-for-increasing-conversion-rates)[Which service offers the best community management features](https://www.g2.com/discussions/which-service-offers-the-best-community-management-features)[Pros and Cons Details](https://www.g2.com/products/opinionx/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)