Opensense has a ton of capabilities and the team is really easy to work with. We utilize the platform to help expand the reach of our marketing efforts and campaigns and to have control to manage what teams, individuals and assets see each of our initiatives. With integrations to Marketo and HubSpot it is very user friendly and easy to build list segmentation and track our efforts with just a few clicks.
Events: Driving registration to events
Assets: Drive demand and downloads
Campaigns/Programs: Expand marketing reach, awareness, interest and demos/trials
Segment to the database, regions and based off of sales rep incentives
Working on setting up better tracking and reporting internally to determine the effectiveness of our campaigns and banners.